The document outlines 10 presentation techniques used by Steve Jobs to effectively inform, educate, and entertain audiences. These include planning presentations with pen and paper rather than slides first, creating concise product descriptions, introducing problems for products to solve, focusing on benefits over features, using a rule of three structure, selling an inspiring vision beyond just products, using visual slides over text, putting numbers in context, using simple language, and including surprising "holy smokes" moments. Jobs would also practice presentations extensively.
The document summarizes 10 techniques for presenting ideas like Steve Jobs as outlined in Carmine Gallo's book "The Presentation Secrets of Steve Jobs". The techniques include planning presentations visually first before creating slides, focusing on benefits to the audience rather than features, using simple and direct language, and practicing presentations extensively. The goal is to inform, educate, and entertain audiences like Jobs was able to do.
Los secretos de las presentaciones de Steve JobsDavid Aguirre
The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" problem for the audience to rally against, focusing on benefits rather than features, structuring presentations around the rule of three, selling dreams rather than just products, using visual slides, making numbers meaningful, using engaging word choices, and revealing a dramatic "holy smokes" moment. The tips are based on analyzing Steve Jobs' presentations over several decades.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides over text, putting numbers in context, practicing presentations extensively, and creating "holy smokes" emotionally charged moments. The document was written by Carmine Gallo to teach business professionals how to give inspiring presentations.
The document summarizes 10 techniques for presenting ideas effectively based on Steve Jobs' presentation style. These include planning visually with sketches, creating a single tweet-worthy description, introducing an antagonist problem, focusing on benefits over features, following the rule of three, selling dreams rather than products, using simple visual slides, making numbers meaningful, revealing a "holy smokes" moment, and practicing extensively. The techniques are meant to inform, educate and entertain audiences as Jobs' presentations intended to do.
Steve Jobs is known for his exceptional presentation skills. The document outlines 15 strategies Jobs employs in his presentations, including: planning presentations like a movie with heroes/villains and visuals; focusing on benefits over features; introducing antagonists for audiences to rally against; using simple language and visual slides; and practicing presentations extensively.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. It discusses how Jobs planned presentations like movies with heroes and villains. He created simple yet compelling descriptions of products in 140 characters or less. Jobs introduced problems or antagonists that products could solve. He focused on benefits rather than features and used a simple structure of three main points. Jobs sold dreams rather than just products and relied heavily on visual imagery in slides. He made numbers meaningful by providing context and comparisons. Jobs spoke simply using plain language and had dramatic "holy smokes" moments. Above all, he practiced relentlessly to deliver polished presentations.
The document discusses 15 presentation strategies used by Steve Jobs that made him a masterful communicator. Some of the key strategies discussed include planning presentations visually by storyboarding ideas before creating slides, focusing on benefits to the audience rather than just products, selling an inspiring vision or dream to motivate the audience, using simple and clear language, sharing the stage with others to enhance the presentation, practicing extensively to achieve a polished delivery, and maintaining an engaging and fun demeanor.
The document summarizes 10 techniques for presenting ideas like Steve Jobs as outlined in Carmine Gallo's book "The Presentation Secrets of Steve Jobs". The techniques include planning presentations visually first before creating slides, focusing on benefits to the audience rather than features, using simple and direct language, and practicing presentations extensively. The goal is to inform, educate, and entertain audiences like Jobs was able to do.
Los secretos de las presentaciones de Steve JobsDavid Aguirre
The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" problem for the audience to rally against, focusing on benefits rather than features, structuring presentations around the rule of three, selling dreams rather than just products, using visual slides, making numbers meaningful, using engaging word choices, and revealing a dramatic "holy smokes" moment. The tips are based on analyzing Steve Jobs' presentations over several decades.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides over text, putting numbers in context, practicing presentations extensively, and creating "holy smokes" emotionally charged moments. The document was written by Carmine Gallo to teach business professionals how to give inspiring presentations.
The document summarizes 10 techniques for presenting ideas effectively based on Steve Jobs' presentation style. These include planning visually with sketches, creating a single tweet-worthy description, introducing an antagonist problem, focusing on benefits over features, following the rule of three, selling dreams rather than products, using simple visual slides, making numbers meaningful, revealing a "holy smokes" moment, and practicing extensively. The techniques are meant to inform, educate and entertain audiences as Jobs' presentations intended to do.
Steve Jobs is known for his exceptional presentation skills. The document outlines 15 strategies Jobs employs in his presentations, including: planning presentations like a movie with heroes/villains and visuals; focusing on benefits over features; introducing antagonists for audiences to rally against; using simple language and visual slides; and practicing presentations extensively.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. It discusses how Jobs planned presentations like movies with heroes and villains. He created simple yet compelling descriptions of products in 140 characters or less. Jobs introduced problems or antagonists that products could solve. He focused on benefits rather than features and used a simple structure of three main points. Jobs sold dreams rather than just products and relied heavily on visual imagery in slides. He made numbers meaningful by providing context and comparisons. Jobs spoke simply using plain language and had dramatic "holy smokes" moments. Above all, he practiced relentlessly to deliver polished presentations.
The document discusses 15 presentation strategies used by Steve Jobs that made him a masterful communicator. Some of the key strategies discussed include planning presentations visually by storyboarding ideas before creating slides, focusing on benefits to the audience rather than just products, selling an inspiring vision or dream to motivate the audience, using simple and clear language, sharing the stage with others to enhance the presentation, practicing extensively to achieve a polished delivery, and maintaining an engaging and fun demeanor.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides over text, making numbers meaningful, revealing a "holy smokes" moment, and practicing presentations extensively. The document was written by Carmine Gallo to teach business professionals how to give inspiring presentations.
Steve Jobs has something to teach small to midsize advertising, digital, media and PR agencies about pitching for new business. The document outlines 10 presentation tactics for agency new business pitches based on techniques used by Steve Jobs. These include storyboarding presentations with pen and paper, focusing on benefits rather than capabilities, using visual slides instead of bullet points, practicing extensively, and selling dreams instead of directly pitching services. Mastering Jobs' tactics of informative, educational and entertaining presentations can help agencies stand out when pitching for new clients.
How to make a presentation like Steve JobsHeyday ApS
Now you learn some tips and tricks from Steve Jobs. How to make your presentation rock like Steve Jobs' presentations. Great for all people in business from marketing to management. Learn from the king of presentations.
The document analyzes Steve Jobs' presentation skills at a recent keynote and extracts 10 elements that make his presentations effective. These include setting a theme, demonstrating enthusiasm, providing an outline, making numbers meaningful, creating an unforgettable moment, using visual slides with little text, incorporating multimedia, not sweating small mistakes, selling the benefits rather than features, and rehearsing extensively. The author encourages readers to incorporate these techniques in their own presentations.
The presentation secrets of Steve Jobsclaudiajim01
This summary provides the key points about Steve Jobs' presentation style in 3 sentences:
Steve Jobs spent significant time planning his presentations by developing a story with a messianic purpose, antagonist, and emotionally charged "holy shit" moments. He simplified information through minimalist visuals and refrained from using bullet points. Jobs also rehearsed extensively and demanded excellence to hone his stage presence, body language, and delivery.
Steve Jobs was the co-founder and CEO of Apple Inc., leading the company to pioneer personal computers and mobile devices. He dropped out of college but took a calligraphy class that influenced Apple's emphasis on design. After being ousted from Apple, he founded NeXT and Pixar, and returned to Apple in 1996 as CEO. Under his leadership, Apple introduced revolutionary products like the iMac, iPod, iPhone and App Store that transformed technology and how people interact with computers and mobile devices.
This document summarizes key techniques used in Steve Jobs' presentations based on a live presentation by Carmine Gallo. It discusses how Jobs develops a messianic sense of purpose, plans in analog before using technology, introduces antagonists to engage audiences, uses simple visuals over words, creates emotionally charged "holy shit" moments, masters stage presence through practice, and has fun to inform and entertain audiences. The overall message is that adopting some of Jobs' storytelling and presentation techniques can help make ideas stand out.
The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" problem for the solution to address, focusing on benefits rather than features, structuring presentations around the rule of three, selling dreams rather than just products, using visual slides, making numbers meaningful, using engaging wording, and revealing a dramatic "holy smokes" moment. The document is written by Carmine Gallo and provides tips distilled from analyzing Steve Jobs' product launch presentations.
The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" to position the presenter as the hero, focusing on benefits rather than features to explain why the audience should care, structuring presentations around the rule of three points, selling dreams and purpose rather than just products, using visual slides, making numbers meaningful, using engaging word choices, and revealing a dramatic "holy smokes" moment. The document also encourages practicing presentations extensively.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides with few words, putting numbers into meaningful context, using simple language, building drama through "holy smokes" moments, and extensive practice. The techniques are meant to inform, educate and entertain audiences the Steve Jobs way.
The document summarizes 10 presentation techniques used by Steve Jobs that made him a master storyteller. These include planning presentations like a movie, focusing on benefits rather than products, using visual slides instead of text, and practicing presentations extensively. The goal is to inform, educate, and entertain audiences the "Steve Jobs way."
Go tomeeting presentation_secrets_of_steve_jobsnirmalya2k
The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" problem for the solution to address, focusing on benefits rather than features, structuring presentations around the rule of three, selling dreams rather than just products, using visual slides, making numbers meaningful, using engaging wording, and revealing a dramatic "holy smokes" moment. The document is written by Carmine Gallo and provides tips distilled from analyzing Steve Jobs' product launch presentations.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides over text, putting numbers in context, practicing presentations extensively, and creating "holy smokes" emotionally charged moments. The overall message is that Jobs transformed product launches into art through meticulous storytelling techniques.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides over text, putting numbers in context, practicing presentations extensively, and creating "holy smokes" emotionally charged moments. The document was written by Carmine Gallo to teach business professionals how to give inspiring presentations.
No matter how good your \'intentions\' are, the world judges your \'presentations\' and no matter how good your \'presentations\' are your boss judges your \'intentions\'
The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" problem for the solution to address, focusing on benefits rather than features, structuring presentations around the rule of three, selling dreams rather than just products, using visual slides, making numbers meaningful, using engaging wording, and revealing a dramatic "holy smokes" moment. The tips are based on analyzing Steve Jobs' presentations over decades at Apple.
Traduzione in italiano su http://emozioniemarketing.wordpress.com
da IoManager - Emozioni per lo sviluppo personale e il miglioramento
http://www.iomanager.it
BusinessWeek: The Presentation Secrets of Steve JobsMauricio Godoy
The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" problem for the audience to rally against, focusing on benefits rather than features, structuring presentations around the rule of three, selling dreams rather than just products, using visual slides, making numbers meaningful, using engaging word choices, and revealing a dramatic "holy smokes" moment. The tips are based on analyzing Steve Jobs' presentations over several decades at Apple.
Presentation Secrets of Steve Jobs - Carmine Gallo - BusinessWeek ColumnistSteven Duque
In The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience, communications coach and BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned the Apple CEO into one of the world’s most extraordinary corporate storytellers. For more than three decades, Jobs has transformed product launches into an art form. Whether you’re a CEO, manager, entrepreneur, small business owner, or sales or marketing professional, Steve Jobs has something to teach you. Above all, a Steve Jobs presentation is intended to do three things: inform, educate and
entertain. Here are ten steps to accomplishing them.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides with few words, putting numbers into meaningful context, using simple language, building drama through "holy smokes" moments, and extensive practice. The techniques are meant to inform, educate and entertain audiences the Steve Jobs way.
Go tomeeting presentation_secrets_of_steve_jobsnoeleen368
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides over text, making numbers meaningful, revealing a "holy smokes" moment, and practicing presentations extensively. The document was written by Carmine Gallo to teach business professionals how to give inspiring presentations.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. It discusses how Jobs planned presentations like movies with heroes and villains. He created simple yet compelling descriptions of products in 140 characters or less. Jobs introduced problems or antagonists that products would solve. He focused on benefits rather than features and used a simple structure of three main points. Jobs sold dreams rather than just products and relied heavily on visual imagery in slides. He made numbers meaningful by providing context and comparisons. Jobs spoke simply using plain language and had dramatic "holy smokes" moments. Above all, he practiced presentations extensively to achieve polished delivery.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides over text, making numbers meaningful, revealing a "holy smokes" moment, and practicing presentations extensively. The document was written by Carmine Gallo to teach business professionals how to give inspiring presentations.
Steve Jobs has something to teach small to midsize advertising, digital, media and PR agencies about pitching for new business. The document outlines 10 presentation tactics for agency new business pitches based on techniques used by Steve Jobs. These include storyboarding presentations with pen and paper, focusing on benefits rather than capabilities, using visual slides instead of bullet points, practicing extensively, and selling dreams instead of directly pitching services. Mastering Jobs' tactics of informative, educational and entertaining presentations can help agencies stand out when pitching for new clients.
How to make a presentation like Steve JobsHeyday ApS
Now you learn some tips and tricks from Steve Jobs. How to make your presentation rock like Steve Jobs' presentations. Great for all people in business from marketing to management. Learn from the king of presentations.
The document analyzes Steve Jobs' presentation skills at a recent keynote and extracts 10 elements that make his presentations effective. These include setting a theme, demonstrating enthusiasm, providing an outline, making numbers meaningful, creating an unforgettable moment, using visual slides with little text, incorporating multimedia, not sweating small mistakes, selling the benefits rather than features, and rehearsing extensively. The author encourages readers to incorporate these techniques in their own presentations.
The presentation secrets of Steve Jobsclaudiajim01
This summary provides the key points about Steve Jobs' presentation style in 3 sentences:
Steve Jobs spent significant time planning his presentations by developing a story with a messianic purpose, antagonist, and emotionally charged "holy shit" moments. He simplified information through minimalist visuals and refrained from using bullet points. Jobs also rehearsed extensively and demanded excellence to hone his stage presence, body language, and delivery.
Steve Jobs was the co-founder and CEO of Apple Inc., leading the company to pioneer personal computers and mobile devices. He dropped out of college but took a calligraphy class that influenced Apple's emphasis on design. After being ousted from Apple, he founded NeXT and Pixar, and returned to Apple in 1996 as CEO. Under his leadership, Apple introduced revolutionary products like the iMac, iPod, iPhone and App Store that transformed technology and how people interact with computers and mobile devices.
This document summarizes key techniques used in Steve Jobs' presentations based on a live presentation by Carmine Gallo. It discusses how Jobs develops a messianic sense of purpose, plans in analog before using technology, introduces antagonists to engage audiences, uses simple visuals over words, creates emotionally charged "holy shit" moments, masters stage presence through practice, and has fun to inform and entertain audiences. The overall message is that adopting some of Jobs' storytelling and presentation techniques can help make ideas stand out.
The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" problem for the solution to address, focusing on benefits rather than features, structuring presentations around the rule of three, selling dreams rather than just products, using visual slides, making numbers meaningful, using engaging wording, and revealing a dramatic "holy smokes" moment. The document is written by Carmine Gallo and provides tips distilled from analyzing Steve Jobs' product launch presentations.
The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" to position the presenter as the hero, focusing on benefits rather than features to explain why the audience should care, structuring presentations around the rule of three points, selling dreams and purpose rather than just products, using visual slides, making numbers meaningful, using engaging word choices, and revealing a dramatic "holy smokes" moment. The document also encourages practicing presentations extensively.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides with few words, putting numbers into meaningful context, using simple language, building drama through "holy smokes" moments, and extensive practice. The techniques are meant to inform, educate and entertain audiences the Steve Jobs way.
The document summarizes 10 presentation techniques used by Steve Jobs that made him a master storyteller. These include planning presentations like a movie, focusing on benefits rather than products, using visual slides instead of text, and practicing presentations extensively. The goal is to inform, educate, and entertain audiences the "Steve Jobs way."
Go tomeeting presentation_secrets_of_steve_jobsnirmalya2k
The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" problem for the solution to address, focusing on benefits rather than features, structuring presentations around the rule of three, selling dreams rather than just products, using visual slides, making numbers meaningful, using engaging wording, and revealing a dramatic "holy smokes" moment. The document is written by Carmine Gallo and provides tips distilled from analyzing Steve Jobs' product launch presentations.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides over text, putting numbers in context, practicing presentations extensively, and creating "holy smokes" emotionally charged moments. The overall message is that Jobs transformed product launches into art through meticulous storytelling techniques.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides over text, putting numbers in context, practicing presentations extensively, and creating "holy smokes" emotionally charged moments. The document was written by Carmine Gallo to teach business professionals how to give inspiring presentations.
No matter how good your \'intentions\' are, the world judges your \'presentations\' and no matter how good your \'presentations\' are your boss judges your \'intentions\'
The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" problem for the solution to address, focusing on benefits rather than features, structuring presentations around the rule of three, selling dreams rather than just products, using visual slides, making numbers meaningful, using engaging wording, and revealing a dramatic "holy smokes" moment. The tips are based on analyzing Steve Jobs' presentations over decades at Apple.
Traduzione in italiano su http://emozioniemarketing.wordpress.com
da IoManager - Emozioni per lo sviluppo personale e il miglioramento
http://www.iomanager.it
BusinessWeek: The Presentation Secrets of Steve JobsMauricio Godoy
The document provides 10 tips for presenting ideas in the style of Steve Jobs, including planning presentations through sketching or whiteboarding, creating concise Twitter-friendly descriptions of products or ideas, introducing an "antagonist" problem for the audience to rally against, focusing on benefits rather than features, structuring presentations around the rule of three, selling dreams rather than just products, using visual slides, making numbers meaningful, using engaging word choices, and revealing a dramatic "holy smokes" moment. The tips are based on analyzing Steve Jobs' presentations over several decades at Apple.
Presentation Secrets of Steve Jobs - Carmine Gallo - BusinessWeek ColumnistSteven Duque
In The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience, communications coach and BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned the Apple CEO into one of the world’s most extraordinary corporate storytellers. For more than three decades, Jobs has transformed product launches into an art form. Whether you’re a CEO, manager, entrepreneur, small business owner, or sales or marketing professional, Steve Jobs has something to teach you. Above all, a Steve Jobs presentation is intended to do three things: inform, educate and
entertain. Here are ten steps to accomplishing them.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides with few words, putting numbers into meaningful context, using simple language, building drama through "holy smokes" moments, and extensive practice. The techniques are meant to inform, educate and entertain audiences the Steve Jobs way.
Go tomeeting presentation_secrets_of_steve_jobsnoeleen368
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. These include planning presentations in analog first before digitizing, focusing on benefits rather than products, sticking to the rule of three main points, selling dreams rather than just products, using visual slides over text, making numbers meaningful, revealing a "holy smokes" moment, and practicing presentations extensively. The document was written by Carmine Gallo to teach business professionals how to give inspiring presentations.
The document summarizes 10 presentation techniques used by Steve Jobs that made him one of the world's most extraordinary storytellers. It discusses how Jobs planned presentations like movies with heroes and villains. He created simple yet compelling descriptions of products in 140 characters or less. Jobs introduced problems or antagonists that products would solve. He focused on benefits rather than features and used a simple structure of three main points. Jobs sold dreams rather than just products and relied heavily on visual imagery in slides. He made numbers meaningful by providing context and comparisons. Jobs spoke simply using plain language and had dramatic "holy smokes" moments. Above all, he practiced presentations extensively to achieve polished delivery.
This presentation discusses techniques for creating compelling presentations based on lessons from Steve Jobs' presentations. It recommends developing a messianic sense of purpose to inspire audiences. It also suggests simplifying presentations by eliminating clutter, using visuals over words, and revealing "holy shit" moments to make audiences feel something. The presentation is divided into three acts: create the story, deliver the experience, and refine and rehearse.
This presentation summarizes Steve Jobs' techniques for delivering captivating presentations. It discusses how Jobs spends significant time planning and rehearsing presentations. He focuses on telling a clear story through simple, visual-heavy slides devoid of words and bullet points. Jobs also aims to create emotionally charged "holy shit" moments that audiences will remember. The presentation emphasizes practicing delivery for many hours to build confidence and command of the audience.
The Presentation Secrets Of Steve Jobs Ivonne Kinser
Steve Jobs was a captivating presenter who spent significant time rehearsing and refining his presentations. He focused on telling a story through simplicity and visuals rather than words. Jobs also created emotionally charged "holy shit" moments to make his ideas memorable. Through many hours of practice over decades, Jobs improved his natural presence and delivery skills.
This presentation summarizes Steve Jobs' techniques for delivering captivating presentations. It discusses how Jobs spends significant time planning and rehearsing presentations. He focuses on telling a clear story through simple, visual-heavy slides devoid of words and bullet points. Jobs also aims to create emotionally charged "Holy Shit" moments that audiences will remember. He rehearses relentlessly to refine his natural and confident delivery style.
Steve Jobs was a captivating presenter who spent significant time rehearsing and refining his presentations. He focused on telling a story through simplicity and visuals rather than words. Jobs also created emotionally charged "holy shit" moments to make his ideas memorable. Through decades of practice and refinement, Jobs became a highly skilled presenter, but it was the result of extensive rehearsal and pursuit of excellence, not natural ability.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
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2. Table of Contents
Steve Jobs — Presentation Genius...................................................................................................................................................... 1
1: Planning in Analog................................................................................................................................................................................ 2
2: Creating a Twitter-Friendly Description....................................................................................................................................... 3
3: Introducing the Antagonist................................................................................................................................................................ 4
4: Focusing on Benefits........................................................................................................................................................................... 5
5: Sticking to the Rule of Three........................................................................................................................................................... 6
6: Selling Dreams, Not Products.......................................................................................................................................................... 7
7: Creating Visual Slides.......................................................................................................................................................................... 7
8: Making Numbers Meaningful............................................................................................................................................................ 8
9: Using Zippy Words............................................................................................................................................................................. 8
10: Reveal “Holy Smokes” Moment..................................................................................................................................................... 9
And One Bonus: Practicing. A Lot....................................................................................................................................................... 10
About Carmine Gallo.............................................................................................................................................................................. 11
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3. 10 Techniques Jobs Used to Inform, Educate
and Entertain
Steve Jobs — Presentation Genius
For more than three decades, Steve Jobs transformed product launches
into an art form. His bold vision for media consumption and his rise as the
world’s most celebrated corporate storyteller helped make Apple the most
valuable company in the world. His presentations became the primary fodder
for technology news and speculation media, always occupying above-the-fold
coverage usually reserved for reporting on the world’s most important political,
social and sporting events.
Whether you’re a CEO, manager, entrepreneur, small business owner or sales/
marketing professional, there’s so much you can learn from the man that turned
product launches into global events. Here are 10 key techniques that Jobs
used to inform, educate and entertain.
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4. 1: Planning in Analog
Steve Jobs made his mark in the digital world of bits and bytes, but he planned presentations the old school way of
pen and paper. His presentations had all the elements of a great movie — heroes and villains, stunning visuals and a
supporting cast. And, like a movie director, Jobs “storyboarded” the plot. Brainstorming, sketching and whiteboarding
came before building slides. The narrative always came first; the slides were there to complement the story.
Steve Jobs never gave his audience time to get distracted. His presentations included demonstrations, video clips and
other speakers — all designed to maintain the pace and momentum of the message. And all of these elements were
planned and collected well before the slides were created.
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5. @Carol: I heart this. @Laura: This presentation
is awesome!
@Tom: I’m stealing @Bob: ROTFL
this idea!
@Sammy: When’s @Bob: Did u eat my
lunch? sandwich?
2: Creating a Twitter-Friendly Description
Steve Jobs created a single-sentence description for every product. These headlines helped the audience categorize the
new product and were always concise enough to fit in a 140-character Twitter post.
For example, when Jobs introduced the MacBook Air in January 2008, he said that is it simply “The world’s thinnest
notebook.” That one short sentence spoke volumes. Jobs filled in the details during his presentation and on the Apple
website, but he found one sentence or phrase — usually projected behind him in white letters on a black background —
to position every product.
The audience needs to see the big picture before they can digest the details. A product or idea that can’t be described in
140 characters or less needs to go back to the drawing board.
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6. 3: Introducing the Antagonist
In nearly every classic story, the hero fights the villain. The same holds true for a Steve Jobs presentation.
In 1984, the villain was IBM, known as “Big Blue” at the time. Before Jobs introduced the famous “1984” television ad to
a group of Apple salespeople, he created a dramatic story around it. “IBM wants it all,” he said. Apple would be the only
company to stand in its way. It was very dramatic, and the crowd went crazy. Branding expert Martin Lindstrom says that
great brands and religions have something in common: the idea of vanquishing a shared enemy. Jobs created a villain that
allowed the audience to rally around the hero — Apple and its products.
A villain doesn’t necessarily have to be a direct competitor. It can also be a problem in need of a solution. When Jobs
introduced the iPhone in January 2007, his presentation at Macworld focused on the problems mobile phone users were
experiencing with the current technology. The iPhone, he said, would resolve those issues. Setting up the problem opens
the door for the hero to save the day.
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7. Why should I care?
4: Focusing on Benefits
Steve Jobs knew what potential consumers always ask themselves (even if they’re not aware of it): “Why should I care?”
And that’s why Jobs sold the benefit behind every new product or feature in a clear, concise manner.
Why buy an iPhone 3G? Because “it’s twice as fast at half the price.” What’s so great about Time Capsule? “All your
irreplaceable photos, videos and documents are automatically protected and easy to retrieve if they’re ever lost.” Even
the Apple website focused on benefits with top 10 lists like “10 Reasons Why You’ll Love a Mac.” Nobody cares about
products. They only care about how the product or service will improve their lives. Jobs made that connection with
customers.
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8. “ Three
stories
from my life.
“
5: Sticking to the Rule of Three
Nearly all of Steve Jobs’ presentations were divided into three parts. For example: When Jobs took the stage on
September 9, 2009, he told the audience he would be talking about three products: iPhone, iTunes and iPod. Along the
way he provided verbal guideposts such as “iPhone. The first thing I wanted to talk about today. Now, let’s move on to the
second, iTunes.”
The number three is a powerful concept in writing. Playwrights know that three is more dramatic than two; comedians
know that three is funnier than four; and Steve Jobs knew that three is more memorable than six or eight. Even if he had
20 points to make, Jobs knew that the audience was only capable of holding three or four of them in short term memory.
Better that they remember three than forget everything.
So if three is such an important number, why does this e-book have 10 points? Because it’s a written reference tool
that is not intended to be delivered verbally. If this information were delivered verbally, we would only stick to three key
takeaways. Remember, Steve Jobs will send his audience to the Apple website for more information, but he only delivered
three points in a conversation.
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9. 6: Selling Dreams, Not Products
Steve Jobs was driven by a nearly messianic zeal to create new experiences. He didn’t sell computers — he sold the
promise of a better world. When Jobs introduced the iPod in 2001, he said, “In our own small way, we’re going to make
the world a better place.” Where most people saw the iPod as a music player, Jobs saw it as tool to enrich people’s lives.
Of course, it was important to have great products. But passion, enthusiasm and a sense of purpose beyond the actual
product are what set Jobs and Apple apart.
Jobs was also passionate about his customers, and he wasn’t afraid to wear that passion on his sleeve. Near the end of
a presentation in 1997, he concluded by saying, “Some people say you have to be a little crazy to buy a Mac. Well, in that
craziness we see genius — and that’s who we make tools for.” He cultivated a sense of mission. Passion, emotion and
enthusiasm are grossly underestimated ingredients in professional business communications, and yet they are powerful
ways to motivate others. Jobs once said that his goal was not to die the richest man in the cemetery. It was to go to bed
at night thinking that he and his team had done something wonderful. And judging from the outpouring of tributes after his
death, that’s what he did.
7: Creating Visual Slides
Apple products are easy to use because they eliminate “clutter.” This same design philosophy applied to every Steve Jobs
presentation. There were no bullet points in his presentations. Instead, Jobs relied on photographs and images. Where the
average PowerPoint slide has 40 words, it was difficult to find seven words on 10 of Jobs’ slides. This technique is called
“Picture Superiority” — information is more effectively recalled when text and images are combined.
For example, when Steve Jobs unveiled the Macbook Air, Apple’s ultra-thin notebook computer, he showed a slide of the
computer fitting inside a manila inter-office envelope. That image was worth a thousand words. “Simplicity is the ultimate
sophistication,” Jobs once said.
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10. 8: Making Numbers Meaningful
In every Apple presentation, big numbers are put into context. On September 9, 2009, Apple VP Phil Schiller said that
220 million iPods had been sold to date. He placed that number into context by saying it represented 73% of the market.
He broke it down even further — and took a jab at the competition—by saying Microsoft was “pulling up the rear” with
its 1% market share. Schiller learned his technique from Jobs, who always put large numbers into a context that was
relevant to his audience.
The bigger the number, the more important it is to find analogies or comparisons that make the data relevant to your
audience. For example, when the U.S. government bailed out the economy to the tune of $700 billion, it was too huge
a number for most people to comprehend. Journalists tried to put it into context. One example in particular seemed to
capture the attention of the press — $700 billion is like spending $1 million a day since the day Christ was born. Now
that’s a big number!
9: Using Zippy Words
Steve Jobs spoke in plain English — and had fun doing it. He described the speed of the iPhone 3G as “amazingly
zippy.” Where most business presenters use words that are obtuse, vague or confusing, Jobs’ language was remarkably
simple. He rarely, if ever, used the jargon that clouds many corporate presentations — terms like “best of breed” or
“thought leadership.” His language was simple, clear and direct.
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11. 10: Reveal “Holy Smokes” Moment
Every Steve Jobs presentation had one moment that neuroscientists call an “emotionally charged event.” The
emotionally charged event is the equivalent of a mental sticky note that tells the brain, “Remember this!”
For example, at Macworld 2007, Jobs could have opened the presentation by telling the audience that Apple was
unveiling a new mobile phone that also played music, games and video. Instead, he built up the drama: “Today, we
are introducing three revolutionary products. The first one is a widescreen iPod with touch controls. The second is a
revolutionary mobile phone. And the third is a breakthrough Internet communications device … an iPod, a phone, an
Internet communicator … an iPod, a phone, are you getting it? These are not three devices. This is one device!” The
audience erupted in cheers because it was so unexpected and very entertaining.
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12. And One Bonus: Practicing. A Lot.
Steve Jobs spent hours rehearsing every facet of his presentation. Every slide was written like a piece of poetry, every
presentation staged like a theatrical experience. Yes, Jobs made a presentation look effortless, but that polish came after
hours and hours of grueling practice.
Jobs improved his style over time. If you watch video clips of Steve Jobs’ presentations going back 20 years (you can
look them up on YouTube), you will see that he improves significantly with every decade. The Steve Jobs of 1984 had a
lot of charisma, but the Steve Jobs of 1997 was a far more polished speaker. And the Steve Jobs who introduced the
iPhone in 2007 was even better. Nobody is born knowing how to deliver a great slide presentation. Expert speakers
hone that skill with practice.
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13. About Carmine Gallo
Carmine Gallo is the communication skills coach for the world’s most admired brands. He is a sought-after keynote
speaker, seminar leader, media training specialist, crisis communication specialist, presentation expert and
communications coach. His clients appear in the news every day and many would not think of launching a new product
without his insight. Gallo is a former CNN business journalist and a current columnist for BusinessWeek.com. He is the
author of several books including his latest, The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front
of Any Audience and Fire Them Up! 7 Simple Secrets of Inspiring Leaders.
Contact Information
Email Carmine directly at carmine@gallocommunications.com
Email Carmine’s assistant at vanessa@gallocommunications.com (phone: 925-963-7958)
Web site: http://www.carminegallo.com
Webzine: http://www.talkingleadership.com
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