This document outlines an agenda for a conference on enterprise mobility, gamification, and integration challenges. The event is aimed at CxOs, line managers, IT directors, and customer support heads. The agenda includes: - A keynote on leveraging SOA for back-end integration and improved front-end customer delivery. - A case study and demo on using gamification for enterprises. - Sessions on increasing customer loyalty through gaming, marketing through gamification, and embracing systems of engagement. - Speakers include experts from Torry Harris on SOA, mobility, and UX, a gamification consultant, and a Forrester analyst on the connected enterprise.

2. Who Must Attend?
¤ CxOs, Strategy heads, marketing & sales heads: To capture a
greater market share through mobile & gamification as channels
¤ Line Managers, IT Directors. VP - IT & Business Heads: Facing
integration & rationalization challenges at the back-end, with
increased load & complexity at the front-end
¤ Customer Support Heads: To identify & implement means; to up
the motivation quotient of their agents & employees

3. The Agenda
Introductions @ 9:00AM. Torry Harris Desk
• Integration through SOA at the back-end, for better customer delivery
at the front-end.
• A real-life Case-study & Demo on how Gamification could be leveraged
for your enterprise
• Enterprise mobility & its relevance to your business
1
2
Key Note Session @ 9:15AM. Karthik T.S – Head, Centre of Excellence

4. The Agenda
Session 2 @ 10:00AM. Roman Rackwitz - Gamification Guru
3
4
Session 3 @ 11:00AM. Dan Bieler – Principal Analyst, Forrester Research
• Increasing Customer Loyalty through Gaming principles & techniques.
• Marketing and Branding – thinking out-of-the-box for your enterprise
through Gamification
• Myths and Facts about User Experience, strategies to embrace systems
of engagement
• SOA and its role in mobilizing the enterprise
• Organizational & Cultural implications of the connected enterprise for
CIOs.

5. Keynote Speaker
Karthik heads the Centre of Excellence team at Torry Harris Business
Solutions and has played various practical, hands-on roles over the
last 13 years in the architecture, design and integration areas prior to
taking on the responsibilities of spearheading organization-wide
initiatives, building solution accelerators and automation for clients
world-wide.
Karthik focuses in the areas of SOA, Cloud Computing, Mobile, Big
Data, User Experience and Gamification. He is a gaming & User
Experience enthusiast and manages a team of talented designers in
the User Experience space, recruited from the top design schools.
Karthik T.S. , Head – Centre of Excellence, THBS

6. Speaker – Session 1
Roman Rackwitz is a Gamification pioneer from Germany. As the
founder of Engaginglab, he is rated a Top 15 Gamification Guru in the
world by Leaderboard and is a partner at the Enterprise Gamification
Consultancy.
Roman co-founded GamFed, the worlds first Gamification Association.
Roman Rackwitz, Gamification Guru

7. Speaker – Session 2
Dan Bieler is a member of Forrester's Business Technology Futures
team, which serves CIOs and their business partners by predicting the
long-term business impact of information technology. His research
focus is on as-a-service business models and tech-driven business
transformation, analysing the changing market environment for
communication service providers and their equipment suppliers.
Dan analyses the potential for cloud computing and the emerging
business models for communications service providers, as well as the
role of network outsourcing. He regularly speaks at industry
conferences and Forrester events and is widely quoted in the business
and IT industry press.
Dan Bieler, Principal Analyst, Forrester Research

8. Register at: www.thbs.com
Better Technology, Better Business.