This document discusses Application Oriented Networks (AON) as an emerging technology within the Service Oriented Architecture (SOA) paradigm, highlighting their potential to enhance application flexibility and performance by shifting complexity from the application layer to the network layer. AONs can provide improved security, performance, and interoperability, supporting the deployment of fine-grained services critical for agile business processes. Overall, AONs are positioned as a key concept for maximizing the effectiveness of SOA implementations.