These are the slide from a talk by Mary Joyce, the Obama campaign's New Media Operations Manager, given at the re:publica blogger conference in Berlin, April, 2009.

1. Hi, re:publica! Image: Blogpresobama’s Blog

2. and why am I here? Mary Joyce Who am I

3. Obama for America New Media Operations Manager

4. Co-Founder New Media Operations Manager DigiActive.org Co-founder Obama for America

5. New Media Operations Manager Co-founder Principal Zapboom Consulting Obama for America DigiActive.org

6. The Power of the Digital Us: Obama & beyond

7. Question: episode in “Web 2.0” politics, If Obama is the most recent where did we begin?

8. In the beginning, Image : striatic (Flickr) there was the blogger.

9. In the beginning, Image : striatic (Flickr) there was the blogger. Political power comes from individual expression.

10. But bloggers can only make Image : striatic (Flickr) change when their readers act. Image : adactio (Flickr)

11. Image : striatic (Flickr) We gain power when we come together. Images : Barack Obama (Flickr)

12. Image : striatic (Flickr) The Digital Us that’s the power of

13. Here are Examples of how the Obama campaign used the power of 3 The Digital Us

14. < Example 1: Attention Old Media New Media New Media Old Media Internet

15. Old Media New Media Example 1: Attention

16. < Facebook Group: Old Media New Media New Media Old Media Internet 1 Million Strong for Barack Obama

17. < Example 1: Attention Old Media New Media New Media Old Media join join

18. < Example 1: Attention Old Media New Media New Media Old Media

19. < Example 1: Attention Old Media New Media New Media Old Media news story

20. < Example 1: Attention Old Media New Media New Media Old Media news story news story news story

21. Example 2: Fundraising supporter $ supporter supporter $ $

22. supporter $ supporter supporter $ $ Example 2: Fundraising $500 Million 370 Million Euros

23. supporter $ supporter supporter $ $ Example 2: Fundraising $500 Million 370 Million Euros Micro-donations

24. Example 2: Fundraising instead of small donations from many Big donations from few

25. Example 2: Fundraising How does this shift power? ordinary people NOT the rich

26. Example 2: Fundraising ordinary people NOT the rich How does this shift power?

27. last example

28. Example 3: Mobilization Obama web site MyBO

29. MyBO Social Network Obama web site MyBO

30. MyBO Social Network Obama web site MyBO

31. MyBO Social Network Obama web site MyBO

32. MyBO Social Network Obama web site MyBO

33. MyBO Social Network Obama web site MyBO

34. MyBO Social Network Obama web site MyBO

35. MyBO Social Network Obama web site MyBO

36. MyBO Social Network Obama web site MyBO

37. Obama web site request request MyBO Example 3: Mobilization

38. Obama web site MyBO invite invite Example 3: Mobilization

39. Obama web site MyBO plan plan Example 3: Mobilization

40. But it’s not just the Obama campaign, the Digital Power of Us is global. Image : University of Melbourne

41. international protests organized through Facebook Images : Indymedia Burma

42. international protests organized through Facebook Images : Indymedia, AFP Burma Morocco

43. international protests organized through Facebook Images : Indymedia, AFP, José Antonio Rivas Burma Morocco Colombia

44. And there’s more… Images : Indymedia Kenyan mobile crisis maps

45. And there’s more… Images : Indymedia Kenyan mobile crisis maps Telemediengesetz wiki

46. And there’s more… Images : Indymedia Kenyan mobile crisis maps Telemediengesetz wiki corruption e-petition in Azerbaijan

47. You don’t need money to use You need good strategy the Power of the Digital Us. and a compelling cause.

48. Question: Does digital technology makes us more powerful?

49. Yes, technology brings us together more cheaply more quickly more internationally than ever before.

50. Question: Will the Power of the Digital Us fundamentally shift global power structures?

51. That’s a question for the Digital Us to answer.

52. Thanks! Image: Jim Young (Reuters)