The Power of a Pre-Listing Package
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The document discusses the importance of using a prelisting packet to prepare for listing appointments and present key information to sellers before meeting. It recommends including in the packet details about the agent's value proposition, marketing plan, property pricing strategies, and paperwork for sellers to complete. Having a standardized packet that is also customized saves time at appointments and lays the groundwork for a successful listing. Preparing thoroughly for appointments by researching the property and sellers allows the agent to discuss important issues and address any concerns.
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The Power of a Pre-Listing Package
- 1. Pre-Sold: The Power of a Prelisting Package KW063
- 3. Pre-Sold: The Power of a Prelisting Package Truth The presentation of a prelisting packet to the seller before the appointment is a differentiating factor in many markets.
- 11. Make a Prelisting Packet (continued) USP Value Proposition Biography Our marketing plan Sample brand advertising Sample property advertising and promotion Mission and values Sales statistics Information about your assistant or team About Keller Williams Realty Testimonials Just listed/just sold cards How I Stay in Touch Easy Out Cancellation/Guaranteed Sale Program, etc.
- 24. Thanks for Being Here! Don’t forget to complete your evaluation! KW063
Editor's Notes
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title This Gant chart shows the overlapping activities involved in Prelisting preparation and delivery. NOTE: The CMA may also include a pre-prepared component—if the agent is using a software package like the ProManage/TOP PRODUCER CMA presentation tool.
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title Here’s a table from Seller Mastery that helps clarify the difference between USP and Value Proposition. The USP describes characteristics unique to you or your team that make you a great choice to represent the seller. The Value Propsition describes things you do for your sellers and how the seller benefits from each of them.
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title Remember, well prepared other agents who meet the customer before you do will be prompting them to ask YOU these same questions!
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title Seller Mastery quotes Mega Agent Gene Rivers, Tallahassee, Florida, saying he and his team have seen a 50 percent reduction in time spent to acquire a listing since they began using a prelisting packet.
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title Emphasize the importance of having good checklists and using them in all stages of the Seller Service Cycle (especially contracting, contract-to-close, and closing)
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title
- Keller Williams Realty Family Reunion 2009 Title