The document discusses the forms and conventions of music videos in the indie/rock genre. It examines various music videos and discusses elements like performance footage, implications of drugs/alcohol, narrative structure, relationships, mise-en-scene, representation of bands, editing, and magazine advertisements. The author analyzes their own music video for a song and how it develops, uses, and sometimes challenges typical conventions in areas like narrative, editing, and representation of drugs. The goal was to make the video accessible to a wide audience while still fitting many genre conventions.
The document discusses conventions of music videos and how they were applied in the student's music video project. It begins by outlining several common conventions like the link between music and visuals, camera angles/movement, and performance characteristics. It then examines how the student incorporated these conventions in their video for the song "Sail" by Awolnation. Specific examples are provided of how close-ups, cuts on the beat, genre-appropriate camera work, and a lone dancer were used. The student also discusses challenging conventions by not including a band performance. Overall, the document analyzes the application of music video conventions in the student's project and how it both followed and subverted expectations.
The document provides a written evaluation in response to 4 questions about the student's music video and accompanying promotional materials. For question 1, the student summarizes how they used and developed conventions of real music videos through researching existing R&B videos and incorporating common elements like narratives and shot lengths. They also challenged conventions through non-sexual uses of gaze and an unconventional happy ending. For question 2, the student argues the promotional materials and video were effectively combined through shared stylistic elements and research-based conventions. They learned from audience feedback for question 3, and used new media technologies like editing software, cameras and online tutorials extensively for planning, research and production.
Creative critical reflection of Music VideoOmar Farooqui
The document discusses a music video created for the song "Renaissance" by Steve James featuring Clairity. It describes the process of choosing the song, syncing scenes to the lyrics, and conducting research for the storyboard. It then discusses how the music video challenges conventions by showing a misunderstanding that leads to a breakup being the guy's fault rather than the girl's. Finally, it details the equipment used to shoot the video, including a Canon 6D DSLR camera and various lenses.
Music Video Creative critical reflection Omar Farooqui
The document discusses a music video created for the song "Renaissance" by Steve James featuring Clairity. It describes the process of choosing the song, syncing scenes to the lyrics, and conducting research for the storyboard. It then discusses how the music video uses conventions like limited main characters and symbolic objects while challenging conventions by portraying the breakup being the guy's fault rather than the girl's. It represents modern youth culture and relationships. Elements like characters, costumes, color scheme and font create a coherent branding. The music video engages audiences through online distribution and promotion. Technologies like Canon cameras, Adobe Premiere Pro and online tutorials were used to integrate hardware, software and online aspects into the project.
The document summarizes Andrew Goodwin's theory on characteristics commonly found in music videos. Some key points include:
1) Music videos often demonstrate genre characteristics through their visuals, such as stage performances for metal videos and dance routines for boy bands.
2) There is frequent emphasis on notions of looking and voyeuristic treatment of the female body through props like mirrors and cameras.
3) Lyrics are commonly represented through visuals in illustrative, amplifying or contradictory ways.
The document then provides examples to illustrate these and other common music video techniques.
This document discusses the conventions and theories that the media producer followed and challenged in their music video and ancillary products.
For the music video, they summarize Andrew Goodwin's music video genre analysis which suggests videos contain a relationship between lyrics/visuals, music/visuals, a narrative, and point-of-view shots. The producer explains how their video follows these conventions. They also discuss conventions of indie music videos they drew from, such as single locations, casual clothing, and a variety of shots. However, they challenged conventions by not including all stages of a typical narrative structure and only featuring two main characters instead of more.
For their digipak, the producer researched conventions like band name/
The document summarizes how the media product, a music video for an indie song, uses and challenges conventions of real music videos. It analyzed 3 influential indie videos to identify recurring themes. It includes minimal lip syncing to allow more interpretation of lyrics, and live footage of a performance for narrative and to adhere to conventions. It also includes a relationship narrative between a boy and girl to convey the song lyrics, while challenging gender stereotypes by having the female take more initiative. The video aims to provide pleasure and gratification to the audience through attractive talent, a catchy song, and exploring a relationship.
Question One: In what ways does your media product develop, challenge or use ...amberneedham
My music video challenges some conventions of music videos in the dance pop genre while adhering to others. It challenges conventions by not featuring the artists Cupid and Medusa, whereas dance pop videos typically have many close-ups of the artist. However, it adheres to conventions by showing a relationship between lyrics and visuals to tell a narrative, and by editing the visuals to match the pace of the upbeat music. While not fully conforming due to the absent artists, the video aims to attract target audiences through familiar genre tropes.
The document discusses conventions of music videos and how they were applied in the student's music video project. It begins by outlining several common conventions like the link between music and visuals, camera angles/movement, and performance characteristics. It then examines how the student incorporated these conventions in their video for the song "Sail" by Awolnation. Specific examples are provided of how close-ups, cuts on the beat, genre-appropriate camera work, and a lone dancer were used. The student also discusses challenging conventions by not including a band performance. Overall, the document analyzes the application of music video conventions in the student's project and how it both followed and subverted expectations.
The document provides a written evaluation in response to 4 questions about the student's music video and accompanying promotional materials. For question 1, the student summarizes how they used and developed conventions of real music videos through researching existing R&B videos and incorporating common elements like narratives and shot lengths. They also challenged conventions through non-sexual uses of gaze and an unconventional happy ending. For question 2, the student argues the promotional materials and video were effectively combined through shared stylistic elements and research-based conventions. They learned from audience feedback for question 3, and used new media technologies like editing software, cameras and online tutorials extensively for planning, research and production.
Creative critical reflection of Music VideoOmar Farooqui
The document discusses a music video created for the song "Renaissance" by Steve James featuring Clairity. It describes the process of choosing the song, syncing scenes to the lyrics, and conducting research for the storyboard. It then discusses how the music video challenges conventions by showing a misunderstanding that leads to a breakup being the guy's fault rather than the girl's. Finally, it details the equipment used to shoot the video, including a Canon 6D DSLR camera and various lenses.
Music Video Creative critical reflection Omar Farooqui
The document discusses a music video created for the song "Renaissance" by Steve James featuring Clairity. It describes the process of choosing the song, syncing scenes to the lyrics, and conducting research for the storyboard. It then discusses how the music video uses conventions like limited main characters and symbolic objects while challenging conventions by portraying the breakup being the guy's fault rather than the girl's. It represents modern youth culture and relationships. Elements like characters, costumes, color scheme and font create a coherent branding. The music video engages audiences through online distribution and promotion. Technologies like Canon cameras, Adobe Premiere Pro and online tutorials were used to integrate hardware, software and online aspects into the project.
The document summarizes Andrew Goodwin's theory on characteristics commonly found in music videos. Some key points include:
1) Music videos often demonstrate genre characteristics through their visuals, such as stage performances for metal videos and dance routines for boy bands.
2) There is frequent emphasis on notions of looking and voyeuristic treatment of the female body through props like mirrors and cameras.
3) Lyrics are commonly represented through visuals in illustrative, amplifying or contradictory ways.
The document then provides examples to illustrate these and other common music video techniques.
This document discusses the conventions and theories that the media producer followed and challenged in their music video and ancillary products.
For the music video, they summarize Andrew Goodwin's music video genre analysis which suggests videos contain a relationship between lyrics/visuals, music/visuals, a narrative, and point-of-view shots. The producer explains how their video follows these conventions. They also discuss conventions of indie music videos they drew from, such as single locations, casual clothing, and a variety of shots. However, they challenged conventions by not including all stages of a typical narrative structure and only featuring two main characters instead of more.
For their digipak, the producer researched conventions like band name/
The document summarizes how the media product, a music video for an indie song, uses and challenges conventions of real music videos. It analyzed 3 influential indie videos to identify recurring themes. It includes minimal lip syncing to allow more interpretation of lyrics, and live footage of a performance for narrative and to adhere to conventions. It also includes a relationship narrative between a boy and girl to convey the song lyrics, while challenging gender stereotypes by having the female take more initiative. The video aims to provide pleasure and gratification to the audience through attractive talent, a catchy song, and exploring a relationship.
Question One: In what ways does your media product develop, challenge or use ...amberneedham
My music video challenges some conventions of music videos in the dance pop genre while adhering to others. It challenges conventions by not featuring the artists Cupid and Medusa, whereas dance pop videos typically have many close-ups of the artist. However, it adheres to conventions by showing a relationship between lyrics and visuals to tell a narrative, and by editing the visuals to match the pace of the upbeat music. While not fully conforming due to the absent artists, the video aims to attract target audiences through familiar genre tropes.
The document discusses various elements of the student's music video and accompanying digipak for their media production project. For the music video, the student used locations, costumes, lighting, and colors that both conformed to and broke conventions of the hip-hop genre. The locations featured urban areas and nature to provide contrast. Costumes featured popular branded clothing. Lighting was dim to provide grittiness. Colors sometimes featured unnatural tones like dark red for added visual interest. For the digipak, front and back covers featured the artist and necessary information. Inside panels included photos, tracklist, and messages in language appropriate for the genre. The magazine advertisement centered on promoting the artist through image, font, location, and draw attention
The document discusses conventions in music videos and how the author's music video product used or challenged conventions. It provides examples of common shots used in music videos like close-ups, long shots, and two shots. It also examines narrative-based and concept-based music videos. While some directors make unusual, diverse videos, the author chose to conform to mainstream conventions to target a large audience. The close-ups of the artist were used to express emotion and connect with the audience, while maintaining a simple, relatable concept.
- The music video uses stop-frame animation with fruit characters instead of people to differentiate itself from typical music videos in the genre, which usually follow the song's storyline.
- The album cover and magazine advertisement incorporate a "house theme" to connect the ancillary texts and have elements like a band image and lemon character.
- Feedback from the target audience confirmed that including the band wasn't necessary and helped the creator make improvements.
The document summarizes the process of creating a promotional music video and ancillary materials for a band called "Tangled Channel." Key details include:
- The video was inspired by the band Supergrass and aimed to both follow and challenge conventions of indie music videos.
- Ancillary materials included a magazine ad and CD digipack cover that maintained continuity with the video's style and color scheme.
- New media technologies like digital cameras, editing software, and online research platforms were used at all stages of planning, production, and evaluation.
- Audience feedback will be considered to improve future promotional efforts.
The document discusses a student's music video project and accompanying promotional materials. The student produced a music video along with a magazine advertisement poster and CD digipack. For these ancillary materials, the student focused on consistency with the video's themes while experimenting with design conventions. Feedback on the project indicated that the humorous style of the video was well-received and helped audiences engage with the work.
The document summarizes the elements of an indie music video and how the author incorporated them into their own music video. Specifically:
- Live performance shots were included and intercut with narrative clips showing a character attending the band's performance to reinforce authenticity.
- A narrative was included showing a mother and daughter wanting to attend the band's show but needing to alter their appearances, commenting on obsession with image.
- Locations included a rehearsal studio, streets, and houses to suggest a grassroots identity and appeal to different demographics.
- Mise-en-scene featured indie aesthetics through clothing while settings used graffiti and posters to distance the band from commercialism.
Goodwin theorizes that there are 6 common characteristics found in most music videos: 1) a relationship between lyrics and visuals, 2) a relationship between music and visuals, 3) demonstration of genre characteristics, 4) close-ups of the artist per record label demands, 5) voyeuristic treatment of women, and 6) intertextual references. The document discusses how the author's indie rock music video both adheres to and challenges some of Goodwin's theories through its narrative style, shot lengths, and lack of performance scenes.
The document summarizes feedback from the audience on a music video and related products:
- Viewers liked the locations shown and aesthetics in the video but felt the ending fight scene lacked drama.
- Most preferred the performance sections over narrative sections, finding them more professional.
- The digipak and poster worked well together due to consistent themes but could have had more varied images.
- While themes were linked across products well, the colors used could have been brighter.
The document describes a music video and accompanying products created by the author for the song "Gypsy Woman." The music video tells the narrative of a seemingly happy female performer who is revealed to be homeless at the end. The author also produced a vintage-style digipak and magazine advertisement featuring the performer. Feedback was positive and noted the narrative, styling, and cohesive vintage aesthetic across products. The author made revisions based on feedback to improve linking elements and attract their target young adult audience.
The student produced a music video for the song "Wonderful" by the band The Different. They also created accompanying materials including a DVD digipak and magazine advertisement. For the music video, the student referenced the novel Great Expectations by portraying the main character as an unhappy bride. They received positive feedback on the narrative, editing, and representation of the band's style and genre. The digipak and ad maintained continuity with the music video through consistent imagery, color palette, and themes. The student learned new skills using video equipment and editing software.
The document summarizes feedback from a survey about a music video. Key findings include:
- 75% of respondents felt the narrative and performance linked well together.
- Actors were seen as convincing in their roles, with 100% of respondents agreeing.
- Scoring of 8.5/10 on average showed the video compared well to professional standards.
- Pause at 40 seconds with card trick slow motion was seen as unique and interesting by most.
The document discusses conventions of indie music videos that the media product draws from, develops, or challenges. It identifies typical conventions as:
1) Including both a musical performance and narrative elements, often shot in separate locations.
2) Featuring outdoor, urban settings to portray an indie DIY image.
3) Employing close-ups of band members and instruments to help audiences identify with the artist.
4) Centering the narrative on personal relationships or issues that young audiences can relate to.
5) Depicting the band's fashion and behavior as unique and recognizable to the indie genre.
The media product incorporates many of these conventions but aims to challenge expectations by
The document summarizes how the media product, a music video for the song "Afterglow" by Wilkinson, both conforms to and challenges conventions of real music videos and related media products.
The music video conforms to conventions by visually linking to the song lyrics and having a fast pace that matches the tempo of the upbeat song. However, it challenges conventions by using a female protagonist rather than a male one as is more common in the genre.
The digipak cover and magazine advertisement also both conform to and challenge conventions. The digipak follows some design conventions but uses a photo rather than just text. The magazine ad includes atypical elements like reviews and release date information.
Overall, the
Evaluation Of Music Video Project (Media)aliciachaffey
The document discusses the evaluation of a music video the author created based on a piece of piano music by Ludovico Einaudi. The author analyzes what worked well in their video, including a clear narrative and good editing. Areas for improvement include framing shots better and ensuring the timing of the music and piano playing matched precisely. The author also reflects on using media technologies like iMovie in the construction, research, planning and evaluation of the project.
The document provides an analysis of a student's music video project. It discusses the key elements included in the video such as close-ups of the artist, relationships between lyrics/music and visuals, and editing to match the music's tempo. Feedback from audiences on YouTube and surveys praised the editing but suggested adding more action shots and speeding up slow parts. The student learned new skills in researching techniques, filming, and editing with software like Adobe Premiere.
This video analyzes Katy Perry's "Thinking of You" music video through several paragraphs. It discusses the narrative elements of the video, with Katy portraying a character and flashbacks showing her relationship. Neutral colors are used to focus on the story. Katy wears risque costumes from the 1940s but the camera focuses on her face rather than being overly sexualized. References to her appearance help popularize her as an artist. The analysis also discusses conventions like fade effects and jump cuts used in the editing of pop videos.
The document provides details about the planning and research process for a final music video production. It discusses researching existing pop music videos from artists like Cheryl Cole, Little Mix, and Katy Perry to understand conventions. Elements like costumes, locations, lighting, and editing techniques were analyzed. A questionnaire was used to determine the target demographic of 15-19 year olds. Storyboarding and test screenings helped finalize ideas. Costumes and props were chosen to fit the narrative and autumn season. Filming involved using different shot types from the storyboard, though some shots were altered for pacing.
Andrew Goodwin wrote a book called "Dancing in the Distraction Factory" about music television and cultural theory. In the book, he discusses six common elements found in music videos: 1) demonstrating genre characteristics, 2) relationships between lyrics and visuals, 3) relationships between music and visuals, 4) close ups of artists per record label demands, 5) notions of looking, and 6) intertextual references. Goodwin also developed the concept of "thought beats" to construct songs for music videos in a step-by-step process.
The document summarizes shots from a music video about a character dealing with alcoholism and the loss of her father. It describes introducing her alcoholism through an opening shot of alcohol and her passed out. It also discusses using dissolves to show the passage of time and her life dissolving due to alcoholism. Close ups are used to portray her emotions and show her struggling to escape her pain.
The document discusses various elements of the student's music video and accompanying digipak for their media production project. For the music video, the student used locations, costumes, lighting, and colors that both conformed to and broke conventions of the hip-hop genre. The locations featured urban areas and nature to provide contrast. Costumes featured popular branded clothing. Lighting was dim to provide grittiness. Colors sometimes featured unnatural tones like dark red for added visual interest. For the digipak, front and back covers featured the artist and necessary information. Inside panels included photos, tracklist, and messages in language appropriate for the genre. The magazine advertisement centered on promoting the artist through image, font, location, and draw attention
The document discusses conventions in music videos and how the author's music video product used or challenged conventions. It provides examples of common shots used in music videos like close-ups, long shots, and two shots. It also examines narrative-based and concept-based music videos. While some directors make unusual, diverse videos, the author chose to conform to mainstream conventions to target a large audience. The close-ups of the artist were used to express emotion and connect with the audience, while maintaining a simple, relatable concept.
- The music video uses stop-frame animation with fruit characters instead of people to differentiate itself from typical music videos in the genre, which usually follow the song's storyline.
- The album cover and magazine advertisement incorporate a "house theme" to connect the ancillary texts and have elements like a band image and lemon character.
- Feedback from the target audience confirmed that including the band wasn't necessary and helped the creator make improvements.
The document summarizes the process of creating a promotional music video and ancillary materials for a band called "Tangled Channel." Key details include:
- The video was inspired by the band Supergrass and aimed to both follow and challenge conventions of indie music videos.
- Ancillary materials included a magazine ad and CD digipack cover that maintained continuity with the video's style and color scheme.
- New media technologies like digital cameras, editing software, and online research platforms were used at all stages of planning, production, and evaluation.
- Audience feedback will be considered to improve future promotional efforts.
The document discusses a student's music video project and accompanying promotional materials. The student produced a music video along with a magazine advertisement poster and CD digipack. For these ancillary materials, the student focused on consistency with the video's themes while experimenting with design conventions. Feedback on the project indicated that the humorous style of the video was well-received and helped audiences engage with the work.
The document summarizes the elements of an indie music video and how the author incorporated them into their own music video. Specifically:
- Live performance shots were included and intercut with narrative clips showing a character attending the band's performance to reinforce authenticity.
- A narrative was included showing a mother and daughter wanting to attend the band's show but needing to alter their appearances, commenting on obsession with image.
- Locations included a rehearsal studio, streets, and houses to suggest a grassroots identity and appeal to different demographics.
- Mise-en-scene featured indie aesthetics through clothing while settings used graffiti and posters to distance the band from commercialism.
Goodwin theorizes that there are 6 common characteristics found in most music videos: 1) a relationship between lyrics and visuals, 2) a relationship between music and visuals, 3) demonstration of genre characteristics, 4) close-ups of the artist per record label demands, 5) voyeuristic treatment of women, and 6) intertextual references. The document discusses how the author's indie rock music video both adheres to and challenges some of Goodwin's theories through its narrative style, shot lengths, and lack of performance scenes.
The document summarizes feedback from the audience on a music video and related products:
- Viewers liked the locations shown and aesthetics in the video but felt the ending fight scene lacked drama.
- Most preferred the performance sections over narrative sections, finding them more professional.
- The digipak and poster worked well together due to consistent themes but could have had more varied images.
- While themes were linked across products well, the colors used could have been brighter.
The document describes a music video and accompanying products created by the author for the song "Gypsy Woman." The music video tells the narrative of a seemingly happy female performer who is revealed to be homeless at the end. The author also produced a vintage-style digipak and magazine advertisement featuring the performer. Feedback was positive and noted the narrative, styling, and cohesive vintage aesthetic across products. The author made revisions based on feedback to improve linking elements and attract their target young adult audience.
The student produced a music video for the song "Wonderful" by the band The Different. They also created accompanying materials including a DVD digipak and magazine advertisement. For the music video, the student referenced the novel Great Expectations by portraying the main character as an unhappy bride. They received positive feedback on the narrative, editing, and representation of the band's style and genre. The digipak and ad maintained continuity with the music video through consistent imagery, color palette, and themes. The student learned new skills using video equipment and editing software.
The document summarizes feedback from a survey about a music video. Key findings include:
- 75% of respondents felt the narrative and performance linked well together.
- Actors were seen as convincing in their roles, with 100% of respondents agreeing.
- Scoring of 8.5/10 on average showed the video compared well to professional standards.
- Pause at 40 seconds with card trick slow motion was seen as unique and interesting by most.
The document discusses conventions of indie music videos that the media product draws from, develops, or challenges. It identifies typical conventions as:
1) Including both a musical performance and narrative elements, often shot in separate locations.
2) Featuring outdoor, urban settings to portray an indie DIY image.
3) Employing close-ups of band members and instruments to help audiences identify with the artist.
4) Centering the narrative on personal relationships or issues that young audiences can relate to.
5) Depicting the band's fashion and behavior as unique and recognizable to the indie genre.
The media product incorporates many of these conventions but aims to challenge expectations by
The document summarizes how the media product, a music video for the song "Afterglow" by Wilkinson, both conforms to and challenges conventions of real music videos and related media products.
The music video conforms to conventions by visually linking to the song lyrics and having a fast pace that matches the tempo of the upbeat song. However, it challenges conventions by using a female protagonist rather than a male one as is more common in the genre.
The digipak cover and magazine advertisement also both conform to and challenge conventions. The digipak follows some design conventions but uses a photo rather than just text. The magazine ad includes atypical elements like reviews and release date information.
Overall, the
Evaluation Of Music Video Project (Media)aliciachaffey
The document discusses the evaluation of a music video the author created based on a piece of piano music by Ludovico Einaudi. The author analyzes what worked well in their video, including a clear narrative and good editing. Areas for improvement include framing shots better and ensuring the timing of the music and piano playing matched precisely. The author also reflects on using media technologies like iMovie in the construction, research, planning and evaluation of the project.
The document provides an analysis of a student's music video project. It discusses the key elements included in the video such as close-ups of the artist, relationships between lyrics/music and visuals, and editing to match the music's tempo. Feedback from audiences on YouTube and surveys praised the editing but suggested adding more action shots and speeding up slow parts. The student learned new skills in researching techniques, filming, and editing with software like Adobe Premiere.
This video analyzes Katy Perry's "Thinking of You" music video through several paragraphs. It discusses the narrative elements of the video, with Katy portraying a character and flashbacks showing her relationship. Neutral colors are used to focus on the story. Katy wears risque costumes from the 1940s but the camera focuses on her face rather than being overly sexualized. References to her appearance help popularize her as an artist. The analysis also discusses conventions like fade effects and jump cuts used in the editing of pop videos.
The document provides details about the planning and research process for a final music video production. It discusses researching existing pop music videos from artists like Cheryl Cole, Little Mix, and Katy Perry to understand conventions. Elements like costumes, locations, lighting, and editing techniques were analyzed. A questionnaire was used to determine the target demographic of 15-19 year olds. Storyboarding and test screenings helped finalize ideas. Costumes and props were chosen to fit the narrative and autumn season. Filming involved using different shot types from the storyboard, though some shots were altered for pacing.
Andrew Goodwin wrote a book called "Dancing in the Distraction Factory" about music television and cultural theory. In the book, he discusses six common elements found in music videos: 1) demonstrating genre characteristics, 2) relationships between lyrics and visuals, 3) relationships between music and visuals, 4) close ups of artists per record label demands, 5) notions of looking, and 6) intertextual references. Goodwin also developed the concept of "thought beats" to construct songs for music videos in a step-by-step process.
The document summarizes shots from a music video about a character dealing with alcoholism and the loss of her father. It describes introducing her alcoholism through an opening shot of alcohol and her passed out. It also discusses using dissolves to show the passage of time and her life dissolving due to alcoholism. Close ups are used to portray her emotions and show her struggling to escape her pain.
This document summarizes the creation of a login form and main menu page for a website administrator area. It includes instructions to:
1) Create a user table with a primary key of username.
2) Build a login form that submits to a cek_login.php file.
3) The cek_login.php file checks the login credentials against the user table and sets session variables if valid.
4) A menuadmin.php file is created to display a main menu page for logged in users.
- The document describes the origins and development of aAQUA, a question-answering forum for farmers in India.
- It began in 2003 as a web portal launched by IIT Bombay to answer farmers' questions. Local farmers' questions were collected and answered by experts from the Krishi Vigyan Kendra agricultural university.
- Over time, it expanded with support from various organizations and grew to answer questions from multiple states. Mobile access was also added to make it more accessible to farmers.
Histoire des idées en physique quantiquecedric lemery
Quelles sont les idées principales en physique quantique et comment ont-elles émergées. Support de conférence présentée aux élèves de TS.
Audio de la conférence proposées aux élèves du lycée du Forez à Feurs en avril 2015 : http://cedric.lemery.free.fr/Audio/20150428_ConfPhysQ-HistoireIdees.mp3
How did you use, develop, or challenge forms and conventions of real media pr...Amy Washbourne
The document discusses the genres, forms, and conventions used in indie/rock music videos and how the media production adheres to or challenges these conventions. It specifically addresses elements like genre, performance footage, implications of drugs/alcohol, narratives, mise-en-scene, styling, representation of the band, and editing. For the media production, it incorporates many conventions like performance footage and implications of drugs/alcohol but adds more of a narrative and focuses on a relationship between a couple to make it more accessible to a wider audience. The production aims to represent the genre appropriately while telling its own story.
The document discusses how the creator of a music video product followed conventions of the genre to make the video appealing and familiar to the target audience, while also experimenting with some unconventional elements. Specifically, the creator shot portions of the indie/acoustic music video in natural, rustic locations commonly used in other videos in the genre. While mostly adhering to conventions like matching cuts to the song's pace, the creator uniquely edited the entire video in black and white to emphasize emotion. The creator also ambiguously challenged romance-focused narrative conventions to match the song's theme of loss. Websites and packaging for the song were designed with brand identity in mind by following exemplars while also experimenting somewhat with color schemes.
The document provides details about the student's music video project. Some key points:
- The video uses conventions of real music videos like focusing on the artist and having a simple narrative that relates to the song lyrics.
- Feedback was gathered through questionnaires to help improve drafts of the video and ancillary materials like the CD cover.
- Various media technologies were used, including iMovie for editing and Photoshop for designing ancillary materials. Research involved analyzing other music videos online.
In what ways does your media product use, develop or challenge the forms and ...libbypt
The document discusses how the media product challenges conventions of real music videos. It uses quick cuts and editing to create a faster pace, and unique flashing animations not typically seen. It features an actress directly staring at the camera while singing threatening lyrics, putting the audience on edge rather than feeling happy. Controversial elements like fake blood are included to produce raw emotion over being promotional. Props of death and gore shock the audience. Plain clothing and backgrounds focus attention on the performance rather than branded products. The goal is to create something unexpected that refreshes rather than offends.
The document discusses conventions of R&B music videos, including objectifying women through revealing outfits and camera shots aligned with the male gaze. It also discusses the use of mise-en-scene props like candles and teddy bears to further themes of romance and longing. The author analyzes their own student music video project in light of these conventions, finding they incorporated conventions like close-ups of the artist but challenged conventions by leaving out a male presence and implied submissiveness.
The student produced a music video that conformed to conventions of real music videos by researching popular music videos and incorporating elements like telling a story through different character perspectives, syncing shots to the beat of the music, and having a direct link between the narrative and song meaning. Feedback on drafts was positive and noted the clear storytelling and exciting sequencing. Various media technologies were used in the research, planning, production, and evaluation stages.
The document evaluates the author's music video and digipack products against conventions of pop music videos and digipacks. The music video fits some conventions such as close-ups of the artist and jump cuts, but challenges others by having a darker color scheme and no dancing. The digipack matches the color scheme and style of the music video to clearly link the products.
The document evaluates the creator's music video and accompanying products against conventions of the pop genre. The music video challenges some conventions by having a dark color scheme, minimal characters, and incorporating dark humor. However, it also conforms to conventions through its use of close-ups of the singer and jump cuts. The products were designed to clearly link to each other through matching color schemes, fonts, and repeated imagery while still appealing to the intended older audience. Audience feedback was incorporated to improve the products.
This document discusses the conventions of indie pop and R&B music videos and how the author's music video followed or challenged those conventions. It begins by outlining some typical elements of indie pop and R&B music videos such as lower production values, live performances, narrative storytelling, and sexualization of characters. It then analyzes how the author's music video for the song "Thinking of You" incorporated conventions like close-ups, slow motion, and layering videos while also subverting conventions by not oversexualizing characters and featuring various unique locations. The document concludes by discussing the conventions of indie pop/R&B album digipaks and how the author's digipak design fits those conventions with a close
This document provides an analysis of the conventions used and challenged in the creation of a music video for evaluation purposes. Key points:
- The music video uses conventions like teenagers as subjects, a 3-5 minute length, and close-up shots to focus on facial expressions. It challenges conventions like sexualization and the "male gaze" by keeping the artist's look natural.
- The concept aims to show how people can feel lonely and upset without knowing the full story behind actions. It uses bright colors and lighting changes to symbolize emotional progression.
- Feedback showed the audience interpreted the narrative differently, as theorized by Stuart Hall. Richard Dyer's theory of creating a sellable artist image through styling
The document discusses how the author of a music video product followed and challenged conventions of the genre. They mostly conformed to conventions like using natural locations, matching edits to the song pace, and a black and white color scheme. However, they challenged conventions by using an ambiguous storyline rather than a typical love story, and experimenting with mixing black and white and color footage. For their website and digipak ancillary tasks, the author conformed to conventions like using consistent branding but challenged overly contrasting colors in favor of more complimentary tones fitting the genre.
A Level media research into music video theories by Laura Vaabel. Includes audience type research, uses and gratifications model, audience reception theory, hypodermic needle theory, Hartley, examples of where these theories can be applied and how they can be applied to my own product.
The student's music video both uses and challenges conventions of narrative and genre in real media. To challenge conventions, the video begins in a state of disequilibrium and ends where it began, implying the protagonist's situation does not improve. It also features only one character rather than conventional character types. However, the video also conforms to conventions through its use of close-up shots, cuts that match the beat, and natural lighting and locations. The student took inspiration from other music videos and films to develop these experimental and conventional elements in a way that emphasizes the themes of loneliness and escapism.
This document discusses several theories of genre in relation to music videos. It provides examples of music videos and analyzes how they relate to the different theories. The theories discussed include genres providing escapist fantasies, relying on audience expectations, requiring cultural knowledge, influencing interpretation, deriving pleasure from repetition and difference, manipulating conventions, and limiting meaning. For each music video example, the document analyzes how it demonstrates or relates to the theory presented in that section.
The document discusses the conventions of music videos and how the media product challenges some conventions while adhering to others. It outlines conventions for different music genres and analyzes how the media product incorporates conventions for alternative/acoustic genres, such as a metaphorical match between lyrics and visuals and dull colors. However, it also challenges some conventions, such as having no clear relationship between lyrics and visuals or close-ups of the artist. The document evaluates how the media product meets music video theorist Stephen Goodwin's criteria for a good music video.
This document discusses genre theory and how it relates to several music videos. It provides analyses of music videos by Coldplay, Whitney Houston, Jay-Z featuring Blackstreet, Alicia Keys, Beyond the Wizards Sleeve, Panic! At the Disco, and Lucy Rose. The document examines how the music videos fit with concepts from genre theory, such as offering escapist fantasies, relying on audience expectations, requiring cultural knowledge, influencing interpretation through constraints, deriving pleasure from repetition and difference, manipulating conventions, and limiting meaning potential.
This document discusses the conventions used in a music video created by the author for an indie rock song. It begins by introducing the genres and styles considered, including narrative, performance, and intertextual references commonly seen in rock music videos. It then analyzes the author's own video, which uses a mix of narrative and performance styles to tell the story of a friends with benefits relationship. Key conventions like the link between lyrics and visuals, use of black and white imagery, and similarities to other indie rock band's videos are discussed. The document concludes by reflecting on how the author's video effectively utilized common music video conventions.
The document discusses the process of creating a music video for a class project. It explores the research done into conventions of different music video genres. Key conventions experimented with include using a narrative story, lip syncing performances, rewind techniques, and slow motion. Feedback was gathered through a questionnaire to evaluate how well conventions were developed and genres were represented. While many conventions were successfully challenged and developed, some elements could have been clearer or more cohesive between the music video and ancillary materials created.
The document discusses conventions used in an R&B music video created as a university project. It objectifies the female subject according to the male gaze by showing her in revealing outfits and poses that emphasize her body but not face. Shots were included just showing her body to appeal to the male gaze. Elements like candles, lingerie, and teddy bears were incorporated for their romantic or sexual symbolism. The video followed conventions like close-ups of the artist and matching lyrics to visuals identified by theorist Goodwin to make it recognizable as an R&B music video.
The document discusses the forms and conventions of music videos in the indie/rock genre. It notes that typical elements include:
- Performance footage of the band
- Implications of drug and alcohol use
- Relationships between boys and girls but without clear narratives
The author's music video incorporates some of these elements, such as performance footage and implying drug use, but challenges conventions by including snippets of a relationship story and beach footage to imply life continues beyond the relationship. Overall, the author aims to be accessible to different audiences while still appealing to the target demographic.
The document analyzes a magazine advertisement for a band. It discusses the target audience as being people up to age 30 of any gender. The ad appeals to this wide audience through a neutral black design, placement in a general magazine, and inclusion of both a QR code and mention of a vinyl album release. The text is kept to a minimum to create mystery and intrigue readers. Images focus on the band's logo at the center to draw the eye. No band member photos are used to promote the music instead. A link is included to the band's website to provide more information without giving everything away up front.
This document provides information about a music album titled "Little Gone Life". It lists the album title and indicates that the album comes in a booklet/digipack format, which suggests that the album contains both a booklet of lyrics or photos as well as a digipack case to hold a CD.
This document summarizes and compares the CD booklets of albums by Oasis, Blondie, and One Direction. For Oasis' album Morning Glory, it describes the front cover photo and details found in the booklet layout. For Blondie's albums Parallel Lines and Plastic Letters, it discusses the consistent black and white color scheme and images used. For One Direction's single What Makes You Beautiful, it analyzes the bright front cover contrasting with the plain back and connections to the music video.
This document summarizes and provides examples from the CD booklets of various artists, including Oasis, Blondie, One Direction, and Arctic Monkeys. For Oasis' album Morning Glory, it discusses the front cover photo and details in the booklet layout. For Blondie's albums Parallel Lines and Plastic Letters, it analyzes the effective black and white color schemes and styling of the covers and inside pages. Finally, it examines the bright colors and personal front cover photo of One Direction's single What Makes You Beautiful, as well as the simple back cover design.
Through researching technologies for filming False Impressions, I learned about dollies, steadicams, CGI, IMAX, 3D, and HD cameras. A dolly allows smooth camera movement on tracks but I lacked space, so instead I used a steadicam which provides smooth handheld shots. CGI has been used in films since the 1970s to create computer-generated images. IMAX provides very high resolution images for special theaters. 3D presents offset images for depth perception. I filmed in HD for a professional, high-quality look since HD cameras produce high-definition footage.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
3. Main Forms and Conventions
The genre of the music for my video is
Indie/Rock.
The main forms and conventions for this music
genre are:
• Performance footage
• Implications of drugs and alcohol
• No real narrative or obvious storyline
• A relationship between a boy and girl
4. Performance Footage
‘Little Black Submarine’ – The Black Keys
In most of the videos I researched, they include performance
footage of some kind, whether it be from the band themselves on
some sort of stage, or the lead singer miming whilst they are part of
the narrative.
5. Performance Footage
I used performance clips throughout the video to, not only break up
the narrative in my video, but to fit the forms and conventions of my
genre. I think this was effective in my video because it kept the
audience engaged and intrigued to see what happens next in the
narrative.
6. Implications of drugs and alcohol
‘Chocolate’ – The 1975
In nearly all of the videos I researched, either the band or the
characters were seen drinking and/or smoking; these are meant to
go with their ‘image’, but sometimes it is to fit with the lyrics and
the message of the song.
7. Implications of drugs and alcohol
I only showed my male character smoking once during the video but in a prolonged
shot. I did this because I don’t portray his character in a positive light as the audience
immediately feel sorry for the female character as she looks vulnerable during their
argument, so using this one prolonged shot of him is enough for the audience to take
a dislike to him in the way I intended. Also, with this shot alone in my video, it is
unlikely that my video will be played on TV, but, from audience research, I found that
my target audience find and watch videos online rather than on music channels.
8. No real narrative or obvious storyline
‘Luna’ – Bombay Bicycle ClubThe music video for ‘Luna’ has no narrative, just lots of synchronised
swimmers, with different shots and angles used. However, it could be
a metaphor to imply that the guy is ‘drowning’ in his love for ‘Luna’,
hence the water. What I found from my research is that music videos
of this genre don’t tend to have much of a narrative, if they even have
one at all. This tends to be the case for bands with a lot of videos out
and are established artists, so they can experiment a bit more with
their videos, as they have a large fan base to be able to do this.
‘Luna’ – Bombay Bicycle Club
9. No real narrative or obvious storyline
In my music video, I used clips of a beach to break up the narrative of the
couple. I did this because I wanted to use a metaphor to show how life
elsewhere carries on even when it doesn’t for two people in a relationship
which is falling apart. In a lot of music videos from this genre, the
narrative focuses on just that one couple and doesn’t show life outside of
that relationship to the audience, which is a convention which I aimed to
break. However, I understand that some people might not see this and
will miss the deeper meaning to my video, but these will be people
outside of my target audience, so the video wasn’t aimed at them, which
is why they might not understand it.
10. A relationship between a boy and girl
‘Naïve’ – The Kooks
In every video from my research, I found that there was a
relationship between a boy and a girl in either the video or the
lyrics. This was a form of my genre that I didn’t want to
challenge as I knew it would appeal to my target audience
because of the relatability of it.
11. A relationship between a boy and girl
I used the story of a relationship between a boy and girl as the base
of my narrative because I knew it would appeal to my target
audience as it’s relatable to them; I deliberately used a young
couple for this reason.
12. Critical Analysis
I tended to stick to the forms and conventions of my genre, as my video includes:
•Performance footage
•Implication of drugs/alcohol
•A relationship between a couple
•However, I made the storyline more obvious in my video so it could appeal to more people
than just my target audience, which is young adults. I included snippets of a story about a
couple, but didn't make it an actual story throughout the video, as I wanted the audience to
be able to make their own interpretations and conclusions about the couple and what
happened before and after the video, leaving it open for them and therefore making it more
likely that the video will be shared or talked about. Also, I wanted my video to be accessible
for more people than just my target audience, as I believe that the lyrics and message of the
song can be relatable to people of most ages, so I wanted people to be able to watch my
music video and believe it to relatable and realistic.
•I mainly got this idea from the tagline of the film '500 Days Of Summer' which is “this is not
a love story; it is a story about love”, which suggests that there may not necessarily be a
happy ending for the couple, but it is a true story and a relatable and realistic one, which
makes it more accessible to people.
13. Narrative
• In the videos I have researched, they don’t
have an actual plot or narrative – the videos
are made up of what are seen as ‘random’
images.
• Some videos don’t show the band, whereas
some do. I used performance footage so the
rest of the clips would fit together better.
14. ‘Handshake’ – Two Door Cinema
Club
‘You’re Not Good Enough’ – Blood Orange
‘Vessel’ – Dan Mangan + Blacksmith ‘What’s It In For?’ – Avi Buffalo
In these videos, for example, the visuals
don’t relate to the lyrics or the song
title. However, this makes the audience
more intrigued by the video and
therefore makes them more likely to
talk about the video and share it. Whilst
there is no obvious narrative, the bright
colours and obscure mise-en-scene
makes up for this, and is what captivates
the audience throughout the video.
15. Critical Analysis
• I decided to have a loose narrative in my video so that it
would appeal to more people than just my target audience.
After showing people outside my target audience my video, I
realised that not everyone would understand my video, and
they wouldn’t look at the deeper meaning, as they are used
to watching music videos that are simple to understand and
only have one layer. If I were to make the video again, I might
make it a bit simpler to understand so it appeals to people
outside of my target audience aswell.
16. Mise-en-scene
• In music videos of the same genre as mine,
the mise-en-scene tends to be quite simple
and plain, almost bare.
• This is usually done as a metaphor, to imply
that the couple have nothing left, as most
songs in my genre are written about a
relationship which has broken down.
17. ‘One For The Road’ – Arctic Monkeys
‘A-Punk’ – Vampire Weekend
‘Love Illumination’ – Franz Ferdinand
‘Things We Lost In The Fire’ - Bastille
‘Fiction’ – The XX
The bare background is mainly shown behind
performance footage as it puts all of the focus
on the band/artist rather than the
surroundings; hence also the lack of props.
18. Critical Analysis: I tried to keep the mise-en-scene in my video to a minimum (e.g. the shots of the
band on the stage all had a plain backdrop) so that it wouldn’t look too ‘busy’ and would fit with the
conventions of my genre. I also wanted to keep all of the shots quite simple to fit with my magazine
advert and digipack, so I filmed them all where I knew there wouldn't be people walking around and
where there wasn't much going on in the background. Moreover, I wanted the performance footage
to focus on the band members singing, which makes the audience listen to the lyrics more intently.
However, if I was to do this again, I might use some sort of visual effect which links with the song
and/or its lyrics to make the performance footage stand out more and make it more intriguing.
19. Styling
• The typical styling of people in indie music
videos is either:
- Some sort of denim or leather jacket, a plain top,
and jeans
- Vintage clothes
- Or more ‘artistic’ outfits
20. denim or leather jacket, a plain top, and jeans
‘Girls’ – The 1975
‘Why’d You Only Call Me When You’re High’
– Arctic Monkeys
Music videos from the indie/rock genre generally have the band and/or characters in the
video wearing a denim jacket (The 1975 video) or a leather jacket (the Arctic Monkeys
video). They also tend to wear either band t-shirts (The 1975 video) or a plain, dark-coloured
t-shirt (the Arctic Monkeys video), with black jeans. These have become conventions of the
genre, but also characteristics of people who listen to this genre of music.
21. Vintage clothes
‘Electric Feel’ – MGMT
Some videos from this genre, mainly the ones
with no narrative and all performance footage,
have some sort of artistic visuals used to
intrigue the audience and get their video talked
about and shared online.
22. More ‘artistic’ outfits
‘Spaceman’ – The Killers ‘Spectrum’ – Florence and the Machine
Some artists wear extravagant outfits in their videos to make
their video more interesting and exciting to watch. These tend
to be seen in more recent indie/rock videos as they hope they
will be shared online to increase its popularity, which they
hope will sell more records.
23. Critical Analysis: I made sure the people in my video wore
more plain clothes so it fit with the conventions of the
genre, but also so that their clothing wouldn’t stand out
amongst everything else, as the backgrounds are so plain.
I wanted the clothes of the people in the shot to contrast
with the colour of the background, which is why some
people are wearing dark coloured clothes and some are
wearing light coloured clothes – I wanted them to be
noticeable but not too ‘in-your-face’.
24. Representation of Band
The representation of bands in indie/rock music
videos is that they smoke a lot, take drugs, and
drink a lot of alcohol. The background for a lot of
performance footage in this genre of music tends
to be on either a stage, or in some sort of
abandoned or derelict building to create the effect
that they have nothing left, because the lyrics of
the song tend to imply a lost love.
25. ‘Robbers’ – The 1975 ‘French Montana’ – The Neighbourhood
‘Child of the Moon’ – The Rolling Stones ‘Yes, I Was Drunk’ – Twin Atlantic
‘West Coast’ – Lana Del Rey
Most of these songs are about taking drugs and
getting drunk to forget either a love they have lost
or a relationship which is breaking down, and so the
artists are regularly seen smoking and drinking to,
not only keep up their ‘image’, but to give a visual
representation of the lyrics.
26. Critical Analysis
• I didn’t want to represent my band in a particular way, as I
wanted to make sure the main focus of the video was the
song itself, rather than promoting the band. This is why I
didn’t show my band in a negative light, with them drinking
or smoking etc., and simply just showed them singing along
to their song.
• Also, I have the boy in my video smoking over a prolonged
shot which fits with the forms and conventions of the genre,
without over-using it. Moreover, my target audience are in
an age group where smoking and drinking is extremely
common, and I didn’t want my band to be promoting taking
drugs or ‘binge drinking’, which is why I didn’t portray them
in this way.
27. Editing
• The editing for Indie music videos can be
either over-the-top (large scale) or very
subtle (small scale) and the clips haven't been
edited much at all.
• Small scale editing sometimes includes filters,
coloured effects, or small changes to a small
part of the clip.
• Large scale editing sometimes includes large
changes to the background, or special effects
which are emphasised on screen.
28. Large Scale Editing
‘Why’d You Only Call Me When You’re High’ – Arctic Monkeys
'Sweater Weather' – The Neighbourhood
In this video, the screen is flipped half way through the
song and the video is played upside down, which has the
wider metaphor for the life of the man being ‘flipped
upside down’ when his partner left him. This effect,
however, keeps the audience intrigued, and makes them
want to keep watching.
In the video, Alex Turner, the lead singer of the band but also the main character in the
narrative, takes drugs and has been excessively drinking throughout the night, and
consequently sees things that aren't there, just like his phone sinking into his hand. It keeps
the audience watching to see what happens next, but also shows the negatives of taking
drugs and drinking because of the damages you see happening to Alex in the video, which
promotes a good message to their target audience.
29. Small Scale Editing
'Something Good Can Work' – Two
Door Cinema Club
'Shades of Cool' – Lana Del Rey
'Carry Me' – Bombay Bicycle Club
As you can see from the screenshot, the video
is in black and white apart from the colour
green, and this theme carries on throughout
the video using several different colours,
which grabs the audience’s attention.
Throughout the video, different effects are used to change
the colour of her dresses, such as the effect seen above; it
makes the shots more interesting and keeps people
intrigued.
The video is very simple,
with only performance
footage throughout, and the
only effect is little drawings
appearing on the beat. It
catches the attention of the
audience and is a fun way of
making a simple shot look
more interesting.
30. Critical Analysis
• I didn’t use any large-scale editing because I didn’t
have access to the software or technology I would
need, but, if I had access to this technology, it
might’ve changed my ideas and I don’t think I would
have stayed with the same song.
• The small-scale editing I used in my video was a
greyscale filter, and I changed the contrast of the
clips so they would stand out more.
• I did, however, use a transition between some of
the performance clips, so the clips fade into each
other; I got this inspiration for the One Direction
video for ‘You and I’.
31.
32. When I filmed this shot, I kept the camera
in the same position and put markers on
the stage so they singers would stand in
exactly the same position; I then kept the
camera rolling and they simply sung their
part and walked off stage. When it came to
editing, I simply cut the clip into sections
and used a ‘fade’ effect, where the
background didn’t change but the band
members changed. I really like this effect
and how it looks, and my audience told me
they also really like it and that it grabs their
attention, which was my intention.
34. Common Features of Magazine
Adverts
• The same picture that is on the album cover is used
for the background of the advert
• The release date of the album is featured
• The same typography as the album is used
• Either the artist's name or the name of the album is
the main focus of the advert
• They have the logo of their record label /
management at the bottom of the advert
• They name a few singles which are on the album
35. The picture on the magazine advert is exactly the same as that on the front cover of the album,
making them both immediately recognisable to fans of the artist, but also so that, when the
album comes out, people will hopefully recognise it from the advert. The typography is also the
same as that on the album, which keeps continuity.
The advert features the
release date of the album,
names two of the album's
biggest singles, the artist's
website, and the name of
the label he is signed to,
which can attract new
people to listen to his album
because they trust the
record label to sign only the
best artists.
Furthermore, most of the items in the picture feature in the video
for the single 'D.O.A. (Death Of Autotune), again, making the
magazine advert instantly recognisable to anyone who has seen
the music video and liked the song.
36. My advert appeals to my target audience as
it doesn’t single anyone out with the design
– it has a neutral colour (black), uses a
magazine which people of all ages and
genders use, and I have included a QR code
which younger people may be more
attracted to, but have also stated that there
is a vinyl edition of the album, which may
be more appealing to the older people
within my target audience.
I have kept the writing and text on my
magazine advert to a minimum, in order to
create a sense of mystery. My target
audience have identified that they like the
mystery that my advert creates, which is
why I have stuck with this theme
throughout my print products.
Also, I have done this so it keeps continuity
with my digipak, as there is no writing on
the front cover of the album, apart from
the band’s name.
I didn’t put any text next to the first date on
the advert, underneath the band’s logo,
because my research has found that it
intrigues people to find out more about the
date, and why it is so significant.
37. The focus point of the advert is the band’s
logo, which I have purposely placed in the
centre, as it draws your eyes towards it.
When I surveyed my target audience, just
like the text, they said they like the lack of
‘clutter’ on my advert, and it intrigues
them. Also, I like the fact that the advert
doesn’t give everything away about the
band, because it may make people more
likely to scan the QR code or look on the
band’s website.
The advert doesn’t make it fully clear what
the advert is for, although the writing “vinyl
edition coming soon” implies that it is
music related. However, this draws the
person reading this in, and will hopefully
make them more likely to find out more
about the band.
As I have researched in my previous blog
posts, I want my band members to be
almost ‘anonymous’ when it comes to
advertising the band, which is what I have
done with my advert; I haven’t used any
pictures of the band because I want to
promote the band and their music, and not
the band members themselves.
38. I have made the band’s logo the
focus of my advert. I have used
exactly the same font and image
as that on my album cover and
digipak, but, after getting
feedback from my target
audience, I have made the image
larger, making it even more eye-
catching for people flicking
through a magazine.
The logo doesn’t give anything
away about the band, which
keeps with the theme of mystery
that I am hoping to achieve with
my print products.
40. This was the 3rd album released by the band, in
2009, and is the first album cover which features the
band. It was the first real time that the fans got to
see and hear the band since their huge success in
America, and this was the start of the Arctic
Monkeys' 'rockier' sound.
The idea of the band being on the front of the cover
is unusual for their genre of music, because it's
usually either an artistic image, or just a simple logo
with a plain-ish background. The colours of the
album are very different than their other artwork,
mainly because it's not in black and white or full of
dark colours.
Even though at first glance the cover just looks like
the band have been caught off-guard when they
were standing around talking, a closer look will
reveal implications of drug use; for example, the fact
that Alex Turner is rubbing his nose, implying that
he's just taken cocaine possibly. Also, the image of
Alex has been duplicated above him, suggesting a
sort of 'trip' caused by the drugs.
41. I instantly liked the back cover of Sam Smith's album because it is so simple yet so
effective. It follows a black and white colour scheme, and the songs are the main
focus of the back cover, as they are placed in the centre; this shows the importance
of them to the artist. The logo of the artist's record label is at the bottom of the
page, and underneath it is the copyright information.
42. The main focus of the back cover is the tracklist, which shows that the songs are
the most important thing to the band in terms of the album. The background is
taken from the front cover, and is the wall behind the band in the picture. The
typography is consistent throughout the Digipack, and the logos of the band's
management an record label are placed above the copyright information, just
like the other digipacks.
43. The image of the storm on the back cover is the same picture that is on the front cover
of the album. The name of the album is on bold, making your eyes draw straight to it,
and then your eyes are diverted to the track-listing beneath it, which is in an usual
format. The logos for the band's management and record label are on the back cover,
along with producer credits and copyright information beneath that, which are
common features on the back cover of albums.
44. Drake’s Album Booklet -
Comparison
• When designing my album booklet, I took a
lot of inspiration from Drake’s ‘Nothing Was
The Same’ booklet, as it had exactly the style
I wanted to go for.
• Even though his music doesn’t belong to the
Indie/Rock genre, it still fit with the design I
wanted, which is why I looked at it for my
inspiration.
45. Drake’s album cover is so simple; a black
background, and white text in the centre of the
page. The typography is kept consistent
throughout the digipak, and everything is kept
similar to this cover. Because Drake is such an
established artist, he doesn’t need his picture on
the album for people to know it’s his, as they will
immediately recognise his name. Also, this is his
third album, so he isn’t trying to promote himself
anymore, but his music, and so he can get away
with this simple design a lot easier.
For my album cover, I always wanted to have a
black background with white writing as the
design. The logo will feature at the start of each
music video, making a link between the album
and the songs so people can make an automatic
connection between the two. The typography
features throughout the album booklet, and the
design is consistent.
46. Just like the front cover, the track list features the
same typography, and has the same simple design; a
black background and white writing in the middle of
the page.
The only thing on the page are the song titles, so it
draws your eyes towards them, highlighting their
importance.
47. Again, I wanted to keep the same
design throughout my album
booklet, and Drake’s track list gave
me the idea for this. I have centred
the text and numbered each song
simply to space out the songs a bit
more.
The songs are not only in
alphabetical order, which is another
feature I have seen, but is subtle
link to the Sweater Weather video,
which is the first single from the
album. The music video shows the
couple's relationship progress over
the course of a year, and the song
lyrics, in alphabetical order, show
the couple's entire relationship.
48. The music videos for each of these music videos will portray the lyrics and the title of the song,
and will each show a story of the couple's relationship.
Afraid - They're strangers and they're both afraid to make the first move.
Bad Blood - They're worried that their pasts may mean that the other mightn't like them or that it
may affect their chance of a relationship.
Carpe Diem - They're young and they want to act like it; they don't want to get into a serious
relationship, they're just looking for fun.
Deja Vu - There are constant arguments in the relationship and each argument is a 'deja vu' of the
last.
Gone - The arguments drive them apart and they're threatening each other with the end of their
relationship.
Kiss Me - They want to 'kiss and make up' because their relationship means too much to them to let
go.
Lovers - They're back together and they're stronger than ever.
Runaway - They want to run away and spend the rest of their lives with each other.
Sweater Weather - They're spending each day together in bed without a care in the world.
What We Were - Their relationship didn't last and now the guy is looking back at what was, wishing
they were the same again.
49. The back cover of Drake’s Digipak has a lot more writing than mine, and he doesn’t have the track listing on.
The large group of text on the right hand side of the page is a quote by Ross Valory, the bassist from band
‘Journey’. This quote is one which I have seen a lot online, and is one of my favourite quotes.
Drake then writes something himself; “They’ll never truly know but thank you all who try to understand.
Nothing was the same.” –This may have been where Drake got the name of his album from.
The quote reads:
“A lot of people get famous
and then don’t want to be
famous. You signed up for
this you gotta pay for it. A lot
of people just don’t know
what the price is when they
step up to the plate. The
wear and tear is not physical.
The wear and tear is a mental
thing. You really just let go of
a lot of relationships that
require presence and
constant nurturing. You say
goodbye to people, people
get sick and die when you’re
gone, and a lot of things just
go by the way side. Then
where’s all the strife, and
power, and money, and
control.”
50. He then has more
credits on the left
hand side of the
page, and has the
logos of his record
label, management
etc. in the bottom
corner, just like
mine.
Even though Drake’s back cover looks as though it has a lot of writing, the entire left
hand side is all credits of people who have helped work on the album with him.
The fact that he doesn’t have the song titles on the back could be because he wants
people to buy the album to find out what songs are on, but it could also be that the
people mean more to him than the title of the songs, which is why he prioritised them.
51. I used the logo of my band on the back cover so that each page features my band’s logo, and
placed it in the centre of the page so that it grabs your attention and is the first thing you see.
I designed the track listing differently because I have seen it on a few other album back
covers. I also thought it would help with the continuity of the album booklet as there is more
black background than writing on most pages, and this design helped me continue this. I put
the copyright statement in the bottom left hand corner, with the record label logo and
barcode in the bottom right hand corner as this is a feature I have consistently seen with back
covers of albums.
52. Comparing Print Products
• When I was designing my album booklet and
Digipak, I knew that it had to link to my
magazine advert.
• I did this by:
- Using the same font
- Keeping with the black and white colour
scheme
- Using the same logo
53. The typography on the magazine advert is the same as the album, as everything on the advert is written in
the same font, and the advert features exactly the same background as the album. The name and logo of the
band’s record label / management is at the bottom of the advert as well as the album cover.
The album name is the focus of the advert, just like the album cover, and the extremely bright, eye-catching
colours make it hard to ignore. The advert includes a pre-order offer at the bottom; you get their new single
free if you pre-order the album, which is attractive to fans of the band, and it guarantees album sales by
making sure they pre-order.
The advert mentions the names of the bands' biggest singles from the album, so people who aren't
necessarily fans of the band but like one of their new singles, may be more likely to buy the album if they
see that the song is on the album.
The consistency of the style of the advert and the album cover makes it easy for people to associate them
with each other, and therefore they can immediately link them together.
54. The picture on the magazine advert is exactly the
same as that on the album, and the font is the same
apart from it is bolder on the advert, possibly to
make it stand out more. The advert features a rating
from Kerrang! magazine, and mentions the biggest
singles the band have had which features on the
album, making the album more appealing to fans
who like certain songs by the band.
The name of the band and the title of the album are
in the largest font, making them more eye catching
and stand out more. The release date of the album is
towards the bottom of the advert; this is put on to
get the fans excited about the album coming out,
and give enough time for word-of-mouth to take
effect.
The pre-ordering of their new album also features
the offer that you will have access to “exclusive
footage” of the band, which, assumingly, no one else
will have. This makes it appealing to fans because
they will want to be the first to have exclusive access
to this footage, and so are more likely to pre-order
the album.
55.
56. My three products link together as I have used the
same font (ISOCT) for everything I have written on
all my products, which I did to keep continuity
between them.
I have made sure that it is easy to link my print
products together by keeping the design simple,
almost minimalistic.
I used the same logo on all
three products because I
wanted it to become instantly
recognisable to people, so they
will see it and know that they
all belong to the same band.
57. I stuck with the black and white colour scheme in
all three products because I wanted it to feature
as part of my ‘Bandity’ (band identity).