The pink ribbon that is associated with the Susan G. Komen Breast Cancer Foundation has taken on a life of its own. The purpose of this presentation is to shed light on the pink ribbon phenomenon. This campaign has helped to unite those touched by the disease by slowly growing support through events and merchandise. The ribbons are now associated with and utilized by numerous brands, products, organizations, corporations and countries.

1. The Pink Ribbon Campaign Presentation by: LaylaSouers April 05, 2010

4. Monopolization

5. Canalization

6. Supplemation

8. Institution

9. Propaganda Agents Elizabeth Hurley A burecrat

11. Media Methods

12. Media Methods

13. Media Methods

14. Media Methods Pod Casts and Blogs

15. Social Network Demonstrations Parades Walks Marathons Concerts Facebook MySpace YouTube

16. The Public Trailer for Pink Ribbons: One Small Step

17. Counter Propaganda Penn & Teller

19. –hard/soft & new/modern oldprop

20. Slogans

21. Evokes emotion

22. Technology

23. Successful Propaganda:

24. Overall purpose was achieved