SlideShare a Scribd company logo
Campaigns 
By Shani Casey
What are campaigns?
Different methods of promotion 
 Billboards 
 TV adverts 
 Internet adverts 
 Facebook pages 
 YouTube adverts 
 Magazine adverts 
 Posters 
 Promotional speakers 
 Surveys 
 Twitter accounts
What types of campaigns are there?
Well known Campaigns? 
 Some well known campaigns are: 
1) ‘Just do it’- Sporting Campaign/ Advertising 
2) Samsung Galaxy: The next best thing is already 
here- Advertising 
3) Red Bull: Strato’s Jump-Advertising 
4) TNT: Push to add drama: 
https://www.youtube.com/watch?v=316AzLYfAzw 
5) Invisible Children: Krony- Raising awareness/public 
safety/political: 
https://www.youtube.com/watch?v=Y4MnpzG5Sqc
Advertising Techniques? 
 Threat & Shock 
 Catchy/Music Slogans 
 Enigma 
 Famous/Relevant 
people
Threat & Shock 
 Using an advert to shock 
the audience helps 
encourage them not 
carry out the actions the 
campaign is against.
Catchy/Music Slogans 
https://www.youtube.com/watch?v=kEHG0YauD_Q 
https://www.youtube.com/watch?v=LTunhRVyREU 
https://www.youtube.com/watch?v=TnzFRV1LwIo 
https://www.youtube.com/watch?v=tZndHQtTHlI 
Campaigns which include catchy songs, which you can 
immediately recognise when they’re played.
Use of Famous/Revelant People 
 Campaigns will often use a celebrity to help boost 
support on their campaigns. For example, Pepsi 
used Beyonce to help encourage people to drink the 
brand more.
Famous/Revelant people 
Another good example of this, is the ALS Ice Bucket challenge. Celebrities 
from all over the world did the Ice bucket challenge to raise awareness on 
the disease ALS. This encouraged normal people to donate to the charity 
and for them to participate with the ice bucket challenges. The ALS charity 
used this campaign to spread awareness. It was a very well thought out 
idea, and has raised an enormous amount of money. 
https://www.youtube.com/watch?v=l7zns9nFi_M 
https://www.youtube.com/watch?v=Cl1TGZptZEY 
https://www.youtube.com/watch?v=kkty5yI_5RA&list=TLdgE1 
UxzI62TJj_uPp5VTFyvCSjIEGAmN

More Related Content

Viewers also liked

'I wish I'd thought of that' - innovations in financing your work
'I wish I'd thought of that' - innovations in financing your work'I wish I'd thought of that' - innovations in financing your work
'I wish I'd thought of that' - innovations in financing your work
walescva
 
Come And See Power Point
Come And See Power PointCome And See Power Point
Come And See Power Point
LindaSchaefer
 
Tuskegee Airmen
Tuskegee AirmenTuskegee Airmen
Tuskegee Airmen
Patti Herrington
 
Persuasive Adverts at WCPS!
Persuasive Adverts at WCPS!Persuasive Adverts at WCPS!
Persuasive Adverts at WCPS!
natywoodward
 
Update from BBC Children in Need
Update from BBC Children in NeedUpdate from BBC Children in Need
Update from BBC Children in Need
Voscur Staff
 
Children in need 2013
Children in need 2013Children in need 2013
Children in need 2013
Tom Oates
 
Codes and conventions of advert
Codes and conventions of advertCodes and conventions of advert
Codes and conventions of advert
chloehughes1
 
Communikanine Presentation
Communikanine PresentationCommunikanine Presentation
Communikanine Presentation
RobbieA
 
Schedule and resources
Schedule and resourcesSchedule and resources
Schedule and resources
OliviaBolt
 
Adverts: Codes and Conventions
Adverts: Codes and ConventionsAdverts: Codes and Conventions
Adverts: Codes and Conventions
Ellie Buchan
 
Chapter 24 World War II
Chapter 24 World War IIChapter 24 World War II
Chapter 24 World War II
mswhitehistory
 
Advertising conventions and Task
Advertising conventions and TaskAdvertising conventions and Task
Advertising conventions and Task
Alan Fairnie
 
Charity Campaigns :A Necessary Evil.
Charity Campaigns :A Necessary Evil.Charity Campaigns :A Necessary Evil.
Charity Campaigns :A Necessary Evil.
Thomas Joseph
 
Codes and conventions of print advert
Codes and conventions of print advertCodes and conventions of print advert
Codes and conventions of print advert
Alex McKiernan
 
Conventions of Print Advertisements
Conventions of Print AdvertisementsConventions of Print Advertisements
Conventions of Print Advertisements
FatimaIftikhar5
 
Adverts: Structures and Styles
Adverts: Structures and StylesAdverts: Structures and Styles
Adverts: Structures and Styles
Ellie Buchan
 
Elements of Advertisements
Elements of AdvertisementsElements of Advertisements
Elements of Advertisements
Danielle Oser, APR
 

Viewers also liked (17)

'I wish I'd thought of that' - innovations in financing your work
'I wish I'd thought of that' - innovations in financing your work'I wish I'd thought of that' - innovations in financing your work
'I wish I'd thought of that' - innovations in financing your work
 
Come And See Power Point
Come And See Power PointCome And See Power Point
Come And See Power Point
 
Tuskegee Airmen
Tuskegee AirmenTuskegee Airmen
Tuskegee Airmen
 
Persuasive Adverts at WCPS!
Persuasive Adverts at WCPS!Persuasive Adverts at WCPS!
Persuasive Adverts at WCPS!
 
Update from BBC Children in Need
Update from BBC Children in NeedUpdate from BBC Children in Need
Update from BBC Children in Need
 
Children in need 2013
Children in need 2013Children in need 2013
Children in need 2013
 
Codes and conventions of advert
Codes and conventions of advertCodes and conventions of advert
Codes and conventions of advert
 
Communikanine Presentation
Communikanine PresentationCommunikanine Presentation
Communikanine Presentation
 
Schedule and resources
Schedule and resourcesSchedule and resources
Schedule and resources
 
Adverts: Codes and Conventions
Adverts: Codes and ConventionsAdverts: Codes and Conventions
Adverts: Codes and Conventions
 
Chapter 24 World War II
Chapter 24 World War IIChapter 24 World War II
Chapter 24 World War II
 
Advertising conventions and Task
Advertising conventions and TaskAdvertising conventions and Task
Advertising conventions and Task
 
Charity Campaigns :A Necessary Evil.
Charity Campaigns :A Necessary Evil.Charity Campaigns :A Necessary Evil.
Charity Campaigns :A Necessary Evil.
 
Codes and conventions of print advert
Codes and conventions of print advertCodes and conventions of print advert
Codes and conventions of print advert
 
Conventions of Print Advertisements
Conventions of Print AdvertisementsConventions of Print Advertisements
Conventions of Print Advertisements
 
Adverts: Structures and Styles
Adverts: Structures and StylesAdverts: Structures and Styles
Adverts: Structures and Styles
 
Elements of Advertisements
Elements of AdvertisementsElements of Advertisements
Elements of Advertisements
 

Similar to Campaigns 3

Old spice final
Old spice finalOld spice final
Old spice final
Niamh Deasy
 
advertising types and techniques
advertising types and techniquesadvertising types and techniques
advertising types and techniques
Ravindra Prakash Shukla
 
Social Media presentation
Social Media presentationSocial Media presentation
Social Media presentation
AAF Inland Empire
 
Old Spice campaign - a closer look
Old Spice campaign - a closer lookOld Spice campaign - a closer look
Old Spice campaign - a closer look
FRIENDS Advertising
 
Re framing the scene: appropriating familiarity for cultural change - Student...
Re framing the scene: appropriating familiarity for cultural change - Student...Re framing the scene: appropriating familiarity for cultural change - Student...
Re framing the scene: appropriating familiarity for cultural change - Student...
Gill King
 
Powerful PSAs pptx
Powerful PSAs   pptxPowerful PSAs   pptx
Powerful PSAs pptx
SERC at Carleton College
 
EVIAN AND LUCOZADE RESEARCH.docx
EVIAN AND LUCOZADE RESEARCH.docxEVIAN AND LUCOZADE RESEARCH.docx
EVIAN AND LUCOZADE RESEARCH.docx
kamilkrzempek
 
Old spice
Old spiceOld spice
Old spice
Rolena Eden
 
Old spice final
Old spice finalOld spice final
Old spice final
bezanta12
 
Explaining Ads
Explaining AdsExplaining Ads
Explaining Ads
FabioSilva623
 
Socialactioncommunitymediaintro 170307205212
Socialactioncommunitymediaintro 170307205212Socialactioncommunitymediaintro 170307205212
Socialactioncommunitymediaintro 170307205212
iain bruce
 
Social action and community media - an introduction
Social action and community media - an introductionSocial action and community media - an introduction
Social action and community media - an introduction
iain bruce
 
Social action and community media
Social action and community mediaSocial action and community media
Social action and community media
Finlay Jackson
 
Examples of PR Strategies in Social Media.pptx
Examples of PR Strategies in Social Media.pptxExamples of PR Strategies in Social Media.pptx
Examples of PR Strategies in Social Media.pptx
Newton Consulting India Pvt Ltd
 
Lucozade final
Lucozade finalLucozade final
Lucozade final
olleymediastudies
 
Media studies gcse representation
Media studies gcse  representationMedia studies gcse  representation
Media studies gcse representation
tcasman
 
Old spice final
Old spice final Old spice final
Old spice final
molly beaver
 
Old spice final
Old spice finalOld spice final
Old spice final
Dan Harding
 
Old spice swot analysis
Old spice swot analysisOld spice swot analysis
Old spice swot analysis
Tajin Quadir
 
Old spice swot analysis
Old spice swot analysisOld spice swot analysis
Old spice swot analysis
Tajin Quadir
 

Similar to Campaigns 3 (20)

Old spice final
Old spice finalOld spice final
Old spice final
 
advertising types and techniques
advertising types and techniquesadvertising types and techniques
advertising types and techniques
 
Social Media presentation
Social Media presentationSocial Media presentation
Social Media presentation
 
Old Spice campaign - a closer look
Old Spice campaign - a closer lookOld Spice campaign - a closer look
Old Spice campaign - a closer look
 
Re framing the scene: appropriating familiarity for cultural change - Student...
Re framing the scene: appropriating familiarity for cultural change - Student...Re framing the scene: appropriating familiarity for cultural change - Student...
Re framing the scene: appropriating familiarity for cultural change - Student...
 
Powerful PSAs pptx
Powerful PSAs   pptxPowerful PSAs   pptx
Powerful PSAs pptx
 
EVIAN AND LUCOZADE RESEARCH.docx
EVIAN AND LUCOZADE RESEARCH.docxEVIAN AND LUCOZADE RESEARCH.docx
EVIAN AND LUCOZADE RESEARCH.docx
 
Old spice
Old spiceOld spice
Old spice
 
Old spice final
Old spice finalOld spice final
Old spice final
 
Explaining Ads
Explaining AdsExplaining Ads
Explaining Ads
 
Socialactioncommunitymediaintro 170307205212
Socialactioncommunitymediaintro 170307205212Socialactioncommunitymediaintro 170307205212
Socialactioncommunitymediaintro 170307205212
 
Social action and community media - an introduction
Social action and community media - an introductionSocial action and community media - an introduction
Social action and community media - an introduction
 
Social action and community media
Social action and community mediaSocial action and community media
Social action and community media
 
Examples of PR Strategies in Social Media.pptx
Examples of PR Strategies in Social Media.pptxExamples of PR Strategies in Social Media.pptx
Examples of PR Strategies in Social Media.pptx
 
Lucozade final
Lucozade finalLucozade final
Lucozade final
 
Media studies gcse representation
Media studies gcse  representationMedia studies gcse  representation
Media studies gcse representation
 
Old spice final
Old spice final Old spice final
Old spice final
 
Old spice final
Old spice finalOld spice final
Old spice final
 
Old spice swot analysis
Old spice swot analysisOld spice swot analysis
Old spice swot analysis
 
Old spice swot analysis
Old spice swot analysisOld spice swot analysis
Old spice swot analysis
 

Recently uploaded

Disaster Management project for holidays homework and other uses
Disaster Management project for holidays homework and other usesDisaster Management project for holidays homework and other uses
Disaster Management project for holidays homework and other uses
RIDHIMAGARG21
 
Prsentation for VIVA Welike project 1semester.pptx
Prsentation for VIVA Welike project 1semester.pptxPrsentation for VIVA Welike project 1semester.pptx
Prsentation for VIVA Welike project 1semester.pptx
prafulpawar29
 
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPEACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
Charmi13
 
Gamify it until you make it Improving Agile Development and Operations with ...
Gamify it until you make it  Improving Agile Development and Operations with ...Gamify it until you make it  Improving Agile Development and Operations with ...
Gamify it until you make it Improving Agile Development and Operations with ...
Ben Linders
 
Genesis chapter 3 Isaiah Scudder.pptx
Genesis    chapter 3 Isaiah Scudder.pptxGenesis    chapter 3 Isaiah Scudder.pptx
Genesis chapter 3 Isaiah Scudder.pptx
FamilyWorshipCenterD
 
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
OECD Directorate for Financial and Enterprise Affairs
 
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
OECD Directorate for Financial and Enterprise Affairs
 
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdfBRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
Robin Haunschild
 
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfWhy Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Ben Linders
 
Using-Presentation-Software-to-the-Fullf.pptx
Using-Presentation-Software-to-the-Fullf.pptxUsing-Presentation-Software-to-the-Fullf.pptx
Using-Presentation-Software-to-the-Fullf.pptx
kainatfatyma9
 
IEEE CIS Webinar Sustainable futures.pdf
IEEE CIS Webinar Sustainable futures.pdfIEEE CIS Webinar Sustainable futures.pdf
IEEE CIS Webinar Sustainable futures.pdf
Claudio Gallicchio
 
2 December UAE National Day - United Arab Emirates
2 December UAE National Day - United Arab Emirates2 December UAE National Day - United Arab Emirates
2 December UAE National Day - United Arab Emirates
UAE Ppt
 
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
OECD Directorate for Financial and Enterprise Affairs
 
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
gfysze
 
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
OECD Directorate for Financial and Enterprise Affairs
 
ServiceNow CIS-ITSM Exam Dumps & Questions [2024]
ServiceNow CIS-ITSM Exam Dumps & Questions [2024]ServiceNow CIS-ITSM Exam Dumps & Questions [2024]
ServiceNow CIS-ITSM Exam Dumps & Questions [2024]
SkillCertProExams
 
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
kekzed
 
Legislation And Regulations For Import, Manufacture,.pptx
Legislation And Regulations For Import, Manufacture,.pptxLegislation And Regulations For Import, Manufacture,.pptx
Legislation And Regulations For Import, Manufacture,.pptx
Charmi13
 
Proposal: The Ark Project and The BEEP Inc
Proposal: The Ark Project and The BEEP IncProposal: The Ark Project and The BEEP Inc
Proposal: The Ark Project and The BEEP Inc
Raheem Muhammad
 

Recently uploaded (19)

Disaster Management project for holidays homework and other uses
Disaster Management project for holidays homework and other usesDisaster Management project for holidays homework and other uses
Disaster Management project for holidays homework and other uses
 
Prsentation for VIVA Welike project 1semester.pptx
Prsentation for VIVA Welike project 1semester.pptxPrsentation for VIVA Welike project 1semester.pptx
Prsentation for VIVA Welike project 1semester.pptx
 
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPEACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
 
Gamify it until you make it Improving Agile Development and Operations with ...
Gamify it until you make it  Improving Agile Development and Operations with ...Gamify it until you make it  Improving Agile Development and Operations with ...
Gamify it until you make it Improving Agile Development and Operations with ...
 
Genesis chapter 3 Isaiah Scudder.pptx
Genesis    chapter 3 Isaiah Scudder.pptxGenesis    chapter 3 Isaiah Scudder.pptx
Genesis chapter 3 Isaiah Scudder.pptx
 
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
 
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
 
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdfBRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
BRIC_2024_2024-06-06-11:30-haunschild_archival_version.pdf
 
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfWhy Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdf
 
Using-Presentation-Software-to-the-Fullf.pptx
Using-Presentation-Software-to-the-Fullf.pptxUsing-Presentation-Software-to-the-Fullf.pptx
Using-Presentation-Software-to-the-Fullf.pptx
 
IEEE CIS Webinar Sustainable futures.pdf
IEEE CIS Webinar Sustainable futures.pdfIEEE CIS Webinar Sustainable futures.pdf
IEEE CIS Webinar Sustainable futures.pdf
 
2 December UAE National Day - United Arab Emirates
2 December UAE National Day - United Arab Emirates2 December UAE National Day - United Arab Emirates
2 December UAE National Day - United Arab Emirates
 
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
 
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
 
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
 
ServiceNow CIS-ITSM Exam Dumps & Questions [2024]
ServiceNow CIS-ITSM Exam Dumps & Questions [2024]ServiceNow CIS-ITSM Exam Dumps & Questions [2024]
ServiceNow CIS-ITSM Exam Dumps & Questions [2024]
 
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
 
Legislation And Regulations For Import, Manufacture,.pptx
Legislation And Regulations For Import, Manufacture,.pptxLegislation And Regulations For Import, Manufacture,.pptx
Legislation And Regulations For Import, Manufacture,.pptx
 
Proposal: The Ark Project and The BEEP Inc
Proposal: The Ark Project and The BEEP IncProposal: The Ark Project and The BEEP Inc
Proposal: The Ark Project and The BEEP Inc
 

Campaigns 3

  • 3. Different methods of promotion  Billboards  TV adverts  Internet adverts  Facebook pages  YouTube adverts  Magazine adverts  Posters  Promotional speakers  Surveys  Twitter accounts
  • 4. What types of campaigns are there?
  • 5. Well known Campaigns?  Some well known campaigns are: 1) ‘Just do it’- Sporting Campaign/ Advertising 2) Samsung Galaxy: The next best thing is already here- Advertising 3) Red Bull: Strato’s Jump-Advertising 4) TNT: Push to add drama: https://www.youtube.com/watch?v=316AzLYfAzw 5) Invisible Children: Krony- Raising awareness/public safety/political: https://www.youtube.com/watch?v=Y4MnpzG5Sqc
  • 6. Advertising Techniques?  Threat & Shock  Catchy/Music Slogans  Enigma  Famous/Relevant people
  • 7. Threat & Shock  Using an advert to shock the audience helps encourage them not carry out the actions the campaign is against.
  • 8. Catchy/Music Slogans https://www.youtube.com/watch?v=kEHG0YauD_Q https://www.youtube.com/watch?v=LTunhRVyREU https://www.youtube.com/watch?v=TnzFRV1LwIo https://www.youtube.com/watch?v=tZndHQtTHlI Campaigns which include catchy songs, which you can immediately recognise when they’re played.
  • 9. Use of Famous/Revelant People  Campaigns will often use a celebrity to help boost support on their campaigns. For example, Pepsi used Beyonce to help encourage people to drink the brand more.
  • 10. Famous/Revelant people Another good example of this, is the ALS Ice Bucket challenge. Celebrities from all over the world did the Ice bucket challenge to raise awareness on the disease ALS. This encouraged normal people to donate to the charity and for them to participate with the ice bucket challenges. The ALS charity used this campaign to spread awareness. It was a very well thought out idea, and has raised an enormous amount of money. https://www.youtube.com/watch?v=l7zns9nFi_M https://www.youtube.com/watch?v=Cl1TGZptZEY https://www.youtube.com/watch?v=kkty5yI_5RA&list=TLdgE1 UxzI62TJj_uPp5VTFyvCSjIEGAmN