Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Similar to Optimize LinkedIn Profile
Similar to Optimize LinkedIn Profile (20)
Recently uploaded
Recently uploaded (20)
Optimize LinkedIn Profile
- 2. – Credibility – Thought Leadership – Professional Connections 2 | © 2016 LORD Corporation Why Should You Use LinkedIn?
- 3. Review your profile and ask yourself: – When was the last time I updated this? – Is this information still relevant? – Do I come across as a professional using LinkedIn to create business/career opportunities? – Do I have typos or errors that could make me seem less credible? – Do I have business-appropriate content? 3 | © 2016 LORD Corporation Positioning Your Profile
- 4. • Aim to get your profile to All-Star status • All-Star status increases your ability to be found in search • What you need to obtain All-Star status: – Photo – Headline – Industry & Location – Profile Summary – Experience (min. of 3 jobs) – Education – 5+ Skills – 50+ Connections 4 | © 2016 LORD Corporation Profile Basics Highest Possible Status
- 5. • Preferably include a clear, well-lit headshot • More than half of the photo showing your face • Crop to shoulders • Non-descript background • No selfies please 5 | © 2016 LORD Corporation Profile Photo Best Practices
- 6. • Essential keywords about what you do • Maximum of 120 characters • Your company name, or: – As a student, use headline as a mission statement • Chemical Engineering Intern Seeking Full-Time Position as Entry-Level Commercialized Product Engineer (specific job title) • Marketing Intern Seeking Advertising Agency Experience (specific environment) 6 | © 2016 LORD Corporation Profile Headline
- 7. • Located under the profile headline • Ask yourself: – Is my location current? – Did my zip/postal code change? – Which industry do I choose? • Do I choose my industry or my job function? Answer: Choose your job function – Set your location to the zip/postal code of your place of employment 7 | © 2016 LORD Corporation Industry and Location
- 8. • It’s what most people read – make it interesting! • Maximum of 2,000 characters • Write about what you do and what your company does, about 50/50 • Write your summary in the first person • Include a way for employers/clients to reach you (email & phone) 8 | © 2016 LORD Corporation Profile Summary
- 9. • List your current job • Ensure company listing is correct so you connect directly with LORD • Demonstrate your expertise • Use the narrative underneath each role to elaborate on your position 9 | © 2016 LORD Corporation Experience
- 10. • Include any education or certifications • You will automatically be added to your university’s alumni page 10 | © 2016 LORD Corporation Education
- 11. • Five different skills needed to achieve All-Star status • Maximum of 50 skills on your profile • Connections can suggest new skills 11 | © 2016 LORD Corporation Skills
- 12. • Connect with your colleagues, industry connections and follow key companies/organizations • Don’t connect with just anyone that asks to connect with you • If you are going to message someone, make it personal • Share posts and write your own posts – Industry news and relevant articles – Engage with your connections’ posts • Join Groups and Conversations – Explore groups within your target industry to determine what their key needs/pain points are 12 | © 2016 LORD Corporation Connections
- 13. • Recommendations Ask and Provide • Who’s Viewed Your Profile • You must have 50 or more connections to reach All-Star status • Adding a background image to your profile adds interest • Customize your LinkedIn URL • Add a professional gallery of your work examples • Premium Accounts 13 | © 2016 LORD Corporation Miscellaneous
- 14. You have achieved All-Star status You have optimized your profile with keywords You have included multimedia to enhance your profile You have connected your profile to employer and school You have requested recommendations 14 | © 2016 LORD Corporation LinkedIn Profile Checklist
- 15. 15 15 | © 2016 LORD Corporation Thank you! Any questions? https://www.linkedin.com/in/kelseyswanson
Editor's Notes
- Introduce myself More than 433 million members Every Fortune 500 company has a page Every major government agency utilizes LinkedIn
- •Credibility – Showcase credentials, accomplishments and professional interests •Thought Leadership – Publish meaningful posts that will legitimize yourself as a thought leader and advocate for important issues •Professional Connections – Broaden your reach and strengthen your voice in the business community by connecting
- Personal Branding Your LinkedIn profile should reflect you, with a dash of who you want to be Think modern resume/cover letter – but don’t cut and paste your resume onto your profile
- Maintain a presence – Keep your profile up-to-date with new recognitions and association involvement. We will now discuss these requirements in further detail…
- Put your best foot forward by ensuring it is professional and high quality. Professionals that add a photo are seven times more likely to have their LinkedIn Profile viewed in general than people who don’t have a photo.
- Defaults on current role, but it is editable. You’ll show up in more searches and can get noticed in a sea of people.
- Position Yourself as a Thought Leader – What’s your elevator pitch? Create a profile that cements your experience and indicates the value you provide to your target audiences. Be concise and confident about qualifications and goals Try to articulate value and accomplished tasks Include extracurriculars Get creative! Striving for a writing job, create a story.
- Describe company icon on profile. Create a Dynamic Profile – Don’t overlook the value of your interests and community involvement on your LinkedIn profile. These details showcase your value and may even uncover shared interests with others. Use power verbs to begin your accomplishments in each position “Managed the internal internship training classes.” “Developed and implemented a process change for the financial reporting.” Include all relevant experience, even coursework and team projects Make sure to stipulate which parts of the projects were tasked to you Proofread Make sure punctuation matches throughout Don’t list tasks you’ve completed Instead, include the contributions you’ve made “My research during this internship contributed to a $2M contract.” Don’t forget to include keywords Listing specific software, technology, product lines, etc. in your profile will help you appear more frequently in searches
- Adding your education is essential. Use the Alumni Search function to find people who are working at companies you would like to work for and get in contact with them.
- You don’t have to accept skills added by your connections if they do not suit you. Don’t be stingy with endorsements but don’t endorse everyone for everything.
- Maximize your presence Do not “Blanket Connect” Learn about the contact prior to connecting with them, unless there is a relationship It’s tricky to connect with people you don’t know (and typically considered inappropriate) LinkedIn is ripe with groups of people from many industries discussing their challenges and making recommendations Uncover connections you might otherwise have never met
- Request your colleagues, managers and customers write a recommendation for you (return the favor or write one for them first!) Ask for recommendations from your boss on projects you did well on It is just as important to recommend others, even if they are above you Know those who have viewed your profile and aim to connect with them Minimum image requirements: Under 4MB (JPG, PNG or GIF format) 1400 x 425 pixels minimum High resolution works best You are automatically given an URL with random letters and numbers, but you can create a customizable URL. You can include this URL on your resume. Premium Accounts: InMail, longer history of who’s viewed your profile, interact with third degree connections Direct your LinkedIn email to your email inbox Always act responsibly and respectfully
- Employer & School – ensure logos are indeed displaying on your profile.