1. The Peninsula Hong Kong

2. Media and touchpoints
The Peninsula website : digital experience
with dynamic new content

3. The Peninsula Newsroom: website
dedicated to communication

4. RSS

5. Social media for sharing
Facebook, Twitter, Pinterest, Weibo

6. H2H approach of The Peninsula
Hotels
H2H is human to human communication
In the Peninsula Hotels there are the contact
details of PR offices to communicate.
Advice: continue communication and sharing

7. Marketing as H2H approach in
The Peninsula Hong Kong
Marketing is based on interconnection
between the client and the company. A
great marketing actions and strategy are
the most important processes for a
luxury brand as The Peninsula Hotels.

8. Marketing actions
The Peninsula Hong Kong do the
following in terms of marketing:
 Packages
 Many special offers for
accommodation, dining, spa, meeting &
events, weddings etc.

9. Social Events & Happenings
The Peninsula Hong Kong is famous for
organizing constantly social events and
happenings in the hotel.
For example, the 85th Anniversary

10. The Peninsula Hong Kong
Moments Campaign
Collection of amazing offers for guests like
Rolls-Royces Ride at Dawn; A Peninsula
Moments Picnic - a bird's eye view of Hong
Kong's spectacular coastline from
helicopter, Lessons in Guitar Mastery and
other great moments.

11. The Peninsula Academy
The Peninsula Academy offers a collection of
unique programs to give the guests an
access to historical, cultural and local lifestyle
experiences in a dynamic city of Hong Kong.

12. The Peninsula Shopping
Arcade
On-site shopping arcade with over 80 of the
high-end retail stores and unique local design
shops.

13. Gift Certificates, Concierge
Recommendations
To do special gifts there are a range of
Gift Certificates for every occasion
Concierge can recommend the guests
the best places to see and to visit in
Hong Kong.

14. PenCities luxury lifestyle
journalDeveloped exclusively for The Peninsula
Hotels by stylish travel publisher LUXE City
Guides, PenCities is a luxury lifestyle journal
about 9 Peninsula cities. Updated weekly it
informs about all events, celebrating, dining
and things to do in each city where The
Peninsula Hotels are located.

15. Promotions and Seasonal
packages
The hotel has a wide range of
promotions and seasonal packages
which vary each month.
These promotional offers program is a
great marketing strategy of
segmentation. That allows the hotel to
focus on the specific needs of each
group of existing and future guests such
as

16. The Peninsula Hong Kong has a
very strong strategic marketing
strategy in order to attract different
groups of clients proposing
promotional offers and special
packages.