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Tourism Initiatives for Official Language Minority Communities - CDÉA

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Presentation by Julie Fafard, Director, Tourism development and Entrepreneurship at Conseil de développement économique de l'Alberta (CDÉA) during CEDEC's Tourism Rendez-Vous du Tourisme in May 2017

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Tourism Initiatives for Official Language Minority Communities - CDÉA

  1. 1. Paul Zizka Photography (Prenez le temps de respirer)
  2. 2. 238 000 francophones en Alberta Parc national des Lacs-Waterton | Travel Alberta
  3. 3. TOURISM INITIATIVES FOR OFFICIAL LANGUAGE MINORITY COMMUNITIES May 25, 2017 By JULIE FAFARD DIRECTOR, TOURISM DEVELOPMENT AND ENTREPRENEURSHIP
  4. 4. Through our leadership, create an economic force by fostering Francophone businesses and employability, resulting in a better future. mission
  5. 5. areas of focus ✓ Support to entrepreneurs • FrancoPreneurs • Mentorship program • Networking, trainings and conferences • Lauriers de la PME Alberta • Virtual francophone chamber of commerce • Directory of companies offering services in French ✓ Green Economy ✓ Tourism promotion and development • Website/Social Media • Official Alberta Travel Guide (in French) • Tourism Campaign • Tourism Squad • Mobile App “CanadaOuest” • Waste Management Project • GHG Inventory Project • Hemp production • CN Ecoconnexions from the ground up program ✓ Community Economic Development ✓ Economic Immigration • Concerto Network
  6. 6. Tourisme Alberta CDÉA’s project Lac Louise, Parc national de Banff Banff Lake Loise Tourism, Paul Zizka Photography LacBow,Promenadedesglaciers|StevenTuchiwsky
  7. 7. Develop and promote Alberta as a genuine tourist destination with emphasis on its breathtaking sceneries, its gastronomy, its culture, its distinctive experiences and its welcoming nature, to francophone markets (Quebec, France and elsewhere). mission
  8. 8. Official Travel Guide
  9. 9. Official Travel Guide • 35,000 copies distributed • Virtual version available on the Website • Widely distributed in Québec, France, Belgium and Alberta • Road trips ideas, Wall of fame, Event calendar, Winter and wildlife special, Top 10 hikes, etc.
  10. 10. Official Travel Guide Salons touristiques auQuébec Hôtels,auberges et gîtes Agences devoyageauCanada, enFranceet enBelgique Restaurants  DestinationCanada àParis Cheznos partenaires Centres d'information touristiqueenAlberta Attractions Vasteréseaudedistributionau  Québec
  11. 11. Tourism Squad
  12. 12. To highlight Alberta’s francophone community. In other words, the members of the Tourism Squad are the eyes and ears every where! Mandate
  13. 13. Tourism Campaign In October 2015, the Alberta Minister of Culture and Tourism awarded a grant to the CDÉA to develop a marketing campaign for the Québec market and raise awareness of Alberta and its many features.
  14. 14. Components
  15. 15. Website • Attractive • Intuitive • Responsive design • Modern • Ergonomic
  16. 16. Website New WebsitePrevious Website Sessions Users Pages views 7,244 6,132 18,262
  17. 17. Website New WebsitePrevious Website Sessions Users Pages views 122,782 96,964 245,720 7,244 6,132 18,262
  18. 18. Social media
  19. 19. Social media 988 likes May 10, 2016
  20. 20. Social media 988 likes May 10, 2016 20,453 likes May 10, 2016
  21. 21. Highlights
  22. 22. Highlights ✓✓ 9 Targeted placements in Québec media
  23. 23. Highlights ✓✓ 9 Targeted placements in Québec media
  24. 24. Highlights ✓✓ 9 Targeted placements in Québec media 8 Media Influencer visits✓✓
  25. 25. Highlights ✓✓ 9 Targeted placements in Québec media 8 Media Influencer visits✓✓
  26. 26. Highlights ✓✓ 9 Targeted placements in Québec media 8 Media Influencer visits✓✓ 8 Trade Shows✓✓
  27. 27. Highlights ✓✓ 9 Targeted placements in Québec media 8 Media Influencer visits✓✓ 8 Trade Shows✓✓ • Salon du VR Québec 2016 & 2017 • Rendez-vous Canada 2016 & 2017 • Festival de St-Tite 2016 • Go Média 2016 • Salon du VR Montréal 2017 • Salon du plein air Montréal 2017
  28. 28. Highlights ✓✓ 9 Targeted placements in Québec media 8 Media Influencer visits✓✓ 8 Trade Shows✓✓ 2 Contest of $4,000 each to visit Alberta✓✓
  29. 29. National Classification for services in French
  30. 30. National Classification for services in French French services upon request French services at anytime Promotional items and/or documentation available in French
  31. 31. CanadaOuest Mobile application Free download
  32. 32. Ouestcanadien.ca
  33. 33. Francophone Heritage, Culture and Tourism corridor National Project
  34. 34. Francophone Tourism Corridor Our two official languages are at the heart of who we are, and we are proud to support the French language and culture in Canada. This project, adopted by all provinces and territories, will promote community development and make Canada’s Francophone communities better known across Canada and around the world. It will leave a major legacy of the 150th anniversary of Confederation for the country’s Francophones and Francophiles. “ - The Honourable Mélanie Joly, Minister of Canadian Heritage -
  35. 35. Principal axes of development Francophone Tourism Corridor
  36. 36. Principal axes of development ✓✓ Heritage and Culture Tourism✓✓ Francophone Tourism Corridor
  37. 37. ✓✓ Heritage and Culture • Festivals • Music • Dance • Songs • Handicraft • Events • Ritual 1. Intangible Heritage 2. Material Heritage • Sites • Historic buildings • Objects • Cultural and natural landscapes 150 subjects Francophone Tourism Corridor
  38. 38. ✓✓ Tourism 1. Heritage and/or cultural tourism products 2. Tourism Products Providing Services in French 200 Products • Inventory of 2014 completed • National classification for Services in French Francophone Tourism Corridor
  39. 39. Paul Zizka Photography Questions?
  40. 40. Paul Zizka Photography Julie Fafard Director, Tourism Development and Entrepreneurship julie.fafard@lecdea.ca 403.802.0880 ext. 106

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