1. Case in Point: Forty 1° North
Making a Big
Splash for
a Waterfront
Attraction
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2. The Client
Forty 1° North
The Challenge
nautical map, D+P was brought on board to publicize
the launch of Forty 1° North – a new waterfront attraction
featuring a state-of-the-art marina, two new restaurants and
a brand-new, luxury, 24-room, boutique hotel.
Our Strategy
We differentiated Forty 1° North from other competing
attractions by emphasizing its full resort amenities as well
as its complete accessibility to residents and visitors. Our
objective was to position the new venue as one of the East
Coast’s most desirable waterfront destinations through
a program of strategic media relations and sustained
community outreach.
Our Results
Connecticut Cottages and Gardens, and American
Airlines’ Celebrated Living magazine.
Results Plus
D+P has since been invited to take an active role in writing
Forty 1° North’s weekly e-newsletter, which delivers news
and information to more than 1,500 readers.
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