American Honda Motorcycles engaged The Page Group to help secure and protect its trademarks, which were at risk of being lost due to infringement. The Page Group created strategies for aggressively pursuing cease and desist efforts against 45 infringing companies, securing numerous new licensing agreements, and developing an in-house product line that generated over $1.5 million in sales. The project involved brand development, dealer events, retail strategies, and event marketing support over a 2.5 year period during which The Page Group brought new products to market to help American Honda Motorcycles protect its trademarks.

1. The Page Group
Client:
American Honda Motorcycles
Project:
Building and Developing Corporate Brand
Security & Licensing Value

2. American Honda Motorcycle
• American Honda was at risk of loosing the rights to its trademarks due to
infringement by others.
• The Page Group was engaged to help them understand what was
necessary to secure and protect those trademarks.
• Project entailed:
– Creating Strategies for:
• Aggressively pursuing cease and desist efforts with infringing companies – stopped over
45 infringements against brand
• Licensing trademarks to others – secured numerous new license’s
• In house development of trademarked products for direct sale to consumer – developed
strategy, designed, sourced, and delivered over 1 ½ million dollars worth of merchandise
to division for sale to retail channel.
• Brand development within categories and brand extension throughout segments of their
motorcycle marketplace.
• Dealer Event Display, collateral, and sell sheets.
• Point of sale at retail strategies
• Supporting event marketing efforts
– TPG contracted for over 2 ½ yrs

3. TPG brought new products to market for AHM to secure
its trademarks in categories important to the brand.
Designed, Sourced, and Delivered
American Honda Motorcycle Gear in 8 months

5. New School and Old School
Fitting the needs of 49 years in the American Motorcycle Marketplace
Supporting
Ride Red
Old School
New School
Heritage
Motorcycle Lifestyle Driven

6. Project Focus:
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Determining how to best pursue
cease and desists from companies
infringing on trademark and brand.
Help establish Licensing protocols
Assist in finding, developing, &
securing licensee’s
Assist in forming joint venture
relationships with vendors for
products to be sold in house as
AHM brands.
Developing product programs that
could assist in securing critical
licensing product categories for
AHM.
Analysis & support of Event
Marketing & Red Rider Marketing
Developing AHM Dealer
Tradeshow programs & displays
Establish Retail point of sale for
new Licensed Products programs.