Diversified Licensing & Marketing Associates (DLM) provides global licensing and marketing consulting services. The principal, David Mitchell, has over 30 years of experience in consumer products, sports marketing, and licensing. DLM offers strategic planning, program development, business negotiations, and other services. Current clients include The Fairfield Fun Factory, Fashion Resources, and Technopak. Fees are hourly or project based with a success fee, and expenses are billed at cost.

1. Diversified Licensing & Marketing
Associates
T h e G lo b a l L ic e n s in g C o n s u lt a n c y

2. DLM Concept
Provide leading-edge consulting services within
the licensing and marketing arenas on a global
basis to further the client’s strategic and financial
objectives.
Diversified Licensing & Marketing Associates

3. DLM Principal’s Background
• 7 years consulting with clients including The Fairfield Fun Factory,
Fashion Resources, Technopak Ltd., Bombardier, Capital Partners,
USNTPA, Myron Corp., and FutureBrand
• 3 years Division President with Sunbeam Corp. licensing consumer
brands including Coleman, Sunbeam, First Alert, Mr. Coffee and Eastpak
• 13 years in sports marketing with the NFL and IMG including licensing,
sponsorships, and endorsements
• 11 years in consumer products with Warnaco, Signal Apparel and Haggar
Corp. including general management, sales licensing, and product
development
Diversified Licensing & Marketing Associates

4. DLM Accomplishments
• Led licensing division start-up for Sunbeam Corp., reaching $500 million
in retail sales in 3 years
• Created lifestyle licensing program for Coleman
• Developed first “Authentics” program in professional sports licensing
• Initiated first-ever “Official” consumer catalog in sports licensing
• Grew NFL licensing royalties from $4 million to $44 million in 6 years
• Led two successful fashion start-ups
Diversified Licensing & Marketing Associates

5. DLM Services
• Strategic planning
• Brand creation, definition and building
• Program planning & implementation
• In-bound & out-bound licensing
• Licensee research & acquisition
• Business terms & contract negotiation
• Licensee program audit
• Licensor best practices audit
• Product development
Diversified Licensing & Marketing Associates

6. DLM Clients
• The Fairfield Fun Factory, LLC – leading the product development , marketing
and sales for this start-up company in the children’s toy and accessory arena
• Fashion Resources – advised in the acquisition and negotiation of a major
brand license in the team sports market
• Intrepid – providing ongoing strategic input for consumer applications for
company’s leading technology in full motion color holography
• Technopak, Ltd. – assisting in acquiring U.S.- based clients for this leading
India consulting company with focus on fashion, retail and health care
Diversified Licensing & Marketing Associates

7. DLM Fees
• Fees are billed either on an hourly basis or on a project basis
• A success fee is negotiated for each completed assignment
• Expenses are billed at cost
Diversified Licensing & Marketing Associates

8. DLM Contact Information
• Principle: David S. Mitchell
• Address: 30 Morning Glory Dr.
Easton, CT 06612
• Phone: 203-345-7007
• Cell: 203-331-2222
• Fax: 203-256-8300
• Email: dmitch1@optonline.net
Diversified Licensing & Marketing Associates