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C R A F T Y O U R P A C K I N G
T H E S I L E N T S A L E S M A N
C A R T ' O N ' T H E C A R T O O N
B O X B O R N H E R E
C P P
I N S I G H T S
A U G U S T 2 0 2 1
I S S U E 6
KEY
Insights
DESIGN
PROPOSAL
PROJECT SUSTAINABLE
PACKAGING
THE ART BOX
Mono Carton Mockup Design
Corrugated Box Mockup Design
Paper Bags Mockup Design
drop your design today: insights@creativeprintandpack.com
Green
vibes
www.creativeprintpack.com
world's
first
concept-
oriented
packaging
company.
World's First Concept-Oriented Print and Packaging Magazine
EDITOR IN CHIEF
CONTENTS
Raghu Kacharagadla
raghu@creativeprintandpack.com
CPP INSIGHTS
WRITER
CPP Insights Team
insights@creativeprintandpack.com
GRAPHIC DESIGNER
CPP ID Team
design@creativeprintandpack.com
DIGITAL TEAM
Think Beyond Creativity
tbc@creativeprintandpack.com
FOUNDER AND
MANAGING DIRECTOR
KONDAIAH CHOWDARY P
Copyright© 2021 CPP INSIGHTS
THE SILENT SALESMAN: P5 - P7
Your Packaging Represents Your Product
CRAFT YOUR PACKING: P1 - P5
Choose Right Packaging for Your Product.
CART'ON' THE CARTOON : P8 - P9
Impress Your customer with Awesome Packaging
BOX BORN HERE : P10 - P12
Design Your Packaging with WOW concept
Packaging is the science, art, and technology of enclosing
or protecting products for distribution, storage, sale, and use.
Packaging also refers to the process of design, evaluation, and
production of packages.
CRAFT YOUR
PACKAGING
Let’s look at some of the typical packaging
materials that can be used as primary
consumer packaging, such as containers for
beverages, apparel, cosmetics, etc as well as
transport, and industrial packaging for
products. Packaging is a key media between
seller and consumer.
PAPERBOARD
Paperboard is most similar to thick paper rather than cardboard and is an
affordable packaging choice for products.
This is why it’s seen used in anything
from fast food packaging, to
product display boxes. What it lacks
in rigidity, it makes up for in its
readiness to be manipulated, cut,
folded, and printed or colored with
a variety of finishes.
1
Empty mono cartons
turned into...
display pieces!
2
If coated with an antistatic chemical, it can even be used to package electronics
safely, too.
Reasonably affordable
Has a large variety of applications
Recyclable and can use 100% sustainable material
(paper), so is a ‘green’ choice
Easy to cut and alter into many forms
Great for products and goods of almost any shape and size
Corrugated fiberboard boxes are widely utilized in retail packaging, shipping cartons,
product displays, and many other applications requiring a lightweight, but sturdy
material.
A corrugated board can be
created with several different
flute profiles. Generally, larger flute profiles deliver greater vertical compression
strength and cushioning. Smaller flute profiles provide enhanced structural and
graphics capabilities for use in retail packaging.
It’s made from wood pulp and can be
made from 100% recycled material.
Depending on its final application, 1-ply
or multiple-ply forms exist, although,
for packaging which is meant to
provide protection to consumer goods
and is likely shaped to fit, a multi-ply
form will be more appropriate as it is
stronger than single-ply which can flex
quite easily.
Price-wise, in
general paperboard
is inexpensive as you
would expect of
paper, although it
can still be printed
and given a
premium finish or
texture and so is
relevant for use
retail packaging.
BE
NE
FIT
S
CORRUGATED BOARD
The term "cardboard box" is commonly
misused when referring to a corrugated box.
The correct technical term is "corrugated
fiberboard carton."
Flute Facts
A-Flute: Appx 33 flutes per foot. Original corrugated flute design.
B-Flute: Appx 47 flutes per foot and measures 1/8" thick; often for canned
goods.
The five most common flute profiles are:
3
C-Flute: Appx 39 flutes per foot and measures 5/32" thick; common for shipping
cartons.
E-Flute: Appx 90 flutes per foot and measures 1/16" thick.
F-Flute: Appx 125 flutes per foot and measures 1/32" thick; for small retail
packaging.
Corrugated fiberboard is comprised of linerboard and heavy paper medium.
Linerboard is the flat, outer surface that adheres to the medium. The medium is the
wavy, fluted paper between the liners. Both are made of a special kind of heavy
paper called containerboard. Board strength will vary depending on the various
linerboard and medium combinations.
Corrugated Composition
(A) Single Face: One corrugated medium is glued to one flat sheet of linerboard;
flutes exposed.
(B) Single Wall: The corrugated medium is glued between two sheets of linerboard.
Also known as a double face.
(C) Double Wall: Three sheets of linerboard with two mediums in between.
(D) Triple Wall: Four sheets of linerboard with three mediums in between.
Corrugated Boxes are Cost-Effective
Options for Custom Corrugated Boxes and Endless
Corrugated Packaging Boxes are Environmentally-Friendly
Corrugated boxes are easy to recycle
Corrugated cardboard boxes are renewable
Corrugated shipping boxes are reusable
BE
NE
FIT
S
PLASTICS
Plastic has its detractors, perhaps rightly
as its environmental impact grabs more
and more headlines, but it is an excellent
packaging material that has all but
replaced ‘traditional’ materials like glass,
ceramic, and wood in most applications
Unlike cardboard, plastics create air and
watertight containers, meaning that as
well as standard items, they’re also
suitable for food storage and packaging
for food items (think how many
ingredients are packed in airtight plastic). 4
PET (Polyethylene terephthalate) – transparent, glossy, and very tough. Great
for protection and commonly used in drinks bottles.
HDPE (High-Density Polyethylene) – hard and tough with a waxy exterior.
Commonly used for detergent bottles.
PVC (Polyvinyl chloride) – can be soft or hard depending on additives. Used in
clothing, wire sheaths, windows, pipes, and more.
LDPE (Low-Density Polyethylene) – waxy and slippery to the touch, tough.
Commonly used for postal poly bags, sandwich bags, and packing materials.
PP (Polypropylene) – light and hard, this can be seen in woven bags, bottle caps,
barrels, drink cups, auto parts, and more.
PS (Polystyrene) – usually colored white, polystyrene is brittle but tough, and is a
good insulator. Used in toy fillings, molded packing (see later in the dunnage
section), and for single-use food containers and cutlery.
Other types of plastics – these plastics are generally not easily recycled,
therefore are not a good choice for brands who are looking for a greener option.
1.
2.
3.
4.
5.
6.
7.
Most plastics are affordable, too, oftentimes more so than natural materials from
renewable sources.
Plastic is usually given a number from 1 to 7 inside a small recycling circle. Here’s
what each number is. Bear in mind when selecting the plastic that the lower the
number, the more readily recycled the plastic is.
Commonly used plastics in packaging
Unless you’re using bioplastics, all plastics are made from non-renewable
fossil fuels like oil and natural gas so they score low on the scale for
sustainability. As a rule, though, most plastics can be recycled and the numbered
scale from 1 to 7 describes how easy this is. The plastics with lower numbers (1 & 2
for example) can be very readily recycled, and in this case, they’re far less harmful
to the environment than those which are harder to recycle, or simply not recycled
most of the time. A good example is PET (1). This is widely recycled and there is no
reason for this plastic to end up in landfills, whereas PS (6) often ends up in landfills
as it can only be recycled effectively if 100% clean. If it picks up dirt or contaminants
(which it is prone to doing) it will be rejected and dumped.
What plastics are recyclable?
Inexpensive
Lightweight or rugged
Durable, airtight, and waterproof
Can be printed on or painted
Takes many forms, from thick boxes to delicate films
BE
NE
FIT
S
5
In most cases, your packaging represents the first contact a
consumer will have with your brand, and in a competitive
industry, first impressions count. The right packaging will
create a first impression that is both in line with your brand’s
image, and memorable. Before your packaging can convey
anything about your product, it first has to be noticed;
effective packaging will stand out from the crowd of
competing products in a retail aisle.
You know what makes your product exceptional, but the average
consumer in a retail venue might not. Marketing aims to develop your
brand and make it appeal to consumers, and the packaging you
choose plays an integral role in this process. Nothing defines the
image or solidifies a consumer’s impression of your product more
than its packaging.
THE SILENT
SALESMAN
YOUR FIRST CONTACT WITH THE CONSUMER :
A product’s packaging should highlight its positive attributes,
accentuating the elements that will get a consumer from “thinking
about it” to ‘purchasing it’. It should be consistent with your
overall branding efforts, from color scheme to fonts and images
used. It should also send a clear message – is your brand all about
luxury, or having fun, or being environmentally responsible and
all-natural? The types of materials, colors, and images you use in
packaging should all point to your overall branding theme.
6
MAKING YOUR PRODUCT THE STAR
Packaging designs that incorporate clear plastic windows into
cardboard designs or rely on clear plastic folding cartons have the
added advantage of literally showcasing your product, displaying it
while the same time being able to highlight key features with text and
illustrations.
7
When your brand is one in a sea of competing products,
standing out on the shelf is of the utmost importance. Visual
appeal plays a key role, but the packaging design itself can
also set your brand apart. An elegant, durable, or convenient
packaging design will stand out from the crowd, and
by extension will make your brand seem like it, too, is
on the cutting edge of innovation and design.
STAND A PART AS A LEADER IN YOUR CATEGORY
Subconsciously, consumers will associate the qualities of your brand’s packaging
with the products themselves. Whatever your branding goals may be, CPP is
committed to finding unique and creative packaging solutions that allow your
brand to put its best foot forward. Don’t risk your brand’s image with packaging
that misses the mark – contact CPP for a consultation on your packaging needs.
PACKAGING TO MATCH YOUR BRAND’S QUALITY
think,
beyond
creativity.
SHADWIK CHOWDARY
EXPERIENCE THE PRODUCT
Your customers’ experience with your brand doesn’t end
after checkout. 40% of consumers say that post-
purchase interactions can have the biggest impact in
creating a memorable brand experience. The unboxing
experience can be a great way to showcase your brand
to your customers when they receive their order,
keeping you top-of-mind and increasing
the chances that they’ll purchase from
you again in the future.
CART'ON'
THE
CARTOON
Minimalistic package design is quite the trend today—
and for good reason. Consumers are bombarded with
visual information at every step of the purchasing process,
so much so that many don’t even notice the bells and
whistles of packaging design. Who has the time to notice
these details?
First impressions last – and you only get one. In retail and ecommerce, your
product packaging is going to contribute a lot to that.
You’ve developed an
innovative product and are
excited to introduce it
to consumers, but you
also know that competiti-
on is tougher than ever. A
new product enters the
market every week pushing
retailers to add more
shelves to their stores and
However, the average consumer is exposed to up to 10,000
brand messages per day, so you need to make sure that
yours stands out from the noise. You also need to ensure a
cohesive brand experience throughout.
SIMPLICITY IS
TRENDY
8
Thanks to ‘the internet of things’, ecommerce and technological
entrepreneurship, the printing industry is slowly being
revolutionized. The result is that smaller brands that previously
would have never had access to custom packaging, now do.
Furthermore, technology has made it possible for such brands
to design their ideal packaging supplies via mail or messenger
without the headache.
CPP
forcing brands to compete for precious front-and-center shelf
space.
Simply share the type of product you have (a box,
bag, tag etc.) along with the size, and CPP offers best
packaging design along with physical sample.
Consider working with an concept based packaging
company to truly get value for money out of your
packaging.
A quality box presents your product to the world. It brings your
product, your branding together, wraps it up in a neat little package and says “this
is everything about your purchase, here for you in one place”.
END POINT:
9
These specialists design packaging specifically for
your product. The overall goal is one of using as little
material and taking up as little space as possible.
This means that you not only get a
perfectly tailored packaging solution,
but you’re getting as much value as
possible from it, too.
Your packaging is the stage that your product sits upon as your buyer visually and
physically consumes and experiences your product for the first time.
Your packaging is the stage that your product sits upon as your buyer visually and
physically consumes and experiences your product for the first time.
Keep brand guidelines in mind
Make sure your brand shines
Think inside the box
CPP
boost
boost
your
your
brand
brand
speak with our expert
marketing@creativeprintandpack.com
+91 9133395810
Great packaging will make
your product pop. And
jump off the shelf (into
carts). Get a custom
packaging design from CPP,
and our packaging experts
will create something you'll
love it.
10
One major part of building a brand is establishing
brand guidelines. From a visual perspective, this
involves choosing the colors, logos, and fonts that will
represent your website. It’s best to work with a
professional designer to ensure consistency and
professionalism in your brand guide. Once you set
visual guidelines for your brand, make sure that your
brand is consistent everywhere it can be found: your
website, packaging, printed collateral, email templates,
etc.
As mentioned previous article, there is
a lot of competition when it comes to
making your brand stick in your
customers’ mind. Make sure that your
Printing is not something you’re going to do until
after the design is complete. But you should think
about it way before you get to that stage! Not
only is connecting with a printer going to ensure
you’re solid on the costs of printing, but they’ll be
able to give you specific information that can help
your designer prepare files.
BOX
BORN
HERE
This consistency is especially important when creating your packaging and
shipping materials. 52% of consumers are likely to make repeat purchases from
an online merchant that delivers premium packaging, but this can’t happen if
your packaging doesn’t call to mind your site and brand.
unique brand shines throughout the unbox
-xing experience to keep it top-of-mind for your
customer
customers long after they’ve received their order. This helps
with word of mouth marketing: 4 in 10 consumers would share
an image of a delivery via social media if it came in a unique
package.
Dielines
A couple things you’ll want to ask about:
If you’re going with a standard-sized box or
label, printers should be able to provide dieline
templates that can be shared with a designer.
File-format requirements
Your printer will need a vector file. Does it need to be a layered file? Should
you include cut-lines or not? Your designer should supply a print-ready file
(usually an Adobe Illustrator (.ai), Photoshop (.psd), PDF or EPS).
You may not be able to open these files if you don’t have the right software,
but your printer will be able to. The designer will also supply visual mockups in
a PNG or JPG format (which everyone can open). Make sure you understand
which file types are what so you can supply them to the right people.
Color options
Some printers are going to be able to color-match
to any Pantone color. Others (especially less-
expensive options) are going to have a limited color
palette for you to work with.
Digital vs. offset printing
Which type does your printer use? If they do offset,
what is the minimum order number? How do the
costs scale?
Think back to those 3 questions, specifically who’s buying your product and where
are they finding it. You’re going to use that to create the information architecture
for your package.
You may have beautiful photos of your product in action, a brilliant testimonial
from a customer, a witty tagline that explains how you’re awesome, and a great
graphic showing customers how to use your product. But when a shopper looks at
your packaging they’re probably only going to remember one thing. What do you
want that to be?
You can then add 2-3 things you want to show once they’ve picked up your
product (or clicked on your link) that will close the deal.
Pick the one absolute most important thing you want customers to know about
your product. That should be the centerpiece of your design.
Is it clear what your product is?
When you look at the package,
is it clear what the product
does and who it’s for? Buyers
are only going to spend money
on things they understand.
Make sure your packaging
doesn’t look like something
else (unless it’s very
intentional). You definitely
don’t want to confuse your
consumer.
Is the packaging an honest representation of your product
One of the worst things you can do is misrepresent your product in your
packaging. Make sure any photos on the packaging are actually photos of the
product. 11
Of course you can and should put your best face forward, but if you show a
picture of muffins filled with raisins and there’s actually only 1 raisin in each of
your muffins, a customer is going to feel cheated (and probably won’t buy
from you again).
What will this package look like in 3D?
A good designer should provide a mockup of your design both print-ready
(flat) and in 3-dimensions. You can also create your own mock-ups by printing
something out on white paper and constructing it into a box or tube. This will
help you notice things you wouldn’t otherwise. Sometimes an image will look
great when flat, but terrible when constructed (or vice versa). Make sure you
understand the difference.
What will this package look like in stores?
Shelf-impact is very important for products that are sold in-stores. You’ll
want to consider:
How much of the packaging will be visible? When products are lined up
next to each other, you can usually only see one-face. Make sure your
most-important info is front and center.
What will it look like when these products are stacked next to and on top
of each other? Is there a pattern that’s created? Do you want there to be?
What will this look like compared to the competition? Go to one or more
stores where your product will be sold and figure out where your product
would be placed. Are most products one color? How will you make yours
stand out and get noticed?
a.
b.
c.
d.
12
MONO CARTONS
CORRUGATED BOXES
HANG TAGS
PAPER CARRY BAGS
PP/PET BOXES
RIGID BOXES
marketing@creativeprintandpack.com
CPP
DESIGN &
MANUFACTURE

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CPP INSIGHTS AUGUST 2021 ED

  • 1. C R A F T Y O U R P A C K I N G T H E S I L E N T S A L E S M A N C A R T ' O N ' T H E C A R T O O N B O X B O R N H E R E C P P I N S I G H T S A U G U S T 2 0 2 1 I S S U E 6 KEY Insights
  • 2. DESIGN PROPOSAL PROJECT SUSTAINABLE PACKAGING THE ART BOX Mono Carton Mockup Design Corrugated Box Mockup Design Paper Bags Mockup Design drop your design today: insights@creativeprintandpack.com Green vibes
  • 4. World's First Concept-Oriented Print and Packaging Magazine EDITOR IN CHIEF CONTENTS Raghu Kacharagadla raghu@creativeprintandpack.com CPP INSIGHTS WRITER CPP Insights Team insights@creativeprintandpack.com GRAPHIC DESIGNER CPP ID Team design@creativeprintandpack.com DIGITAL TEAM Think Beyond Creativity tbc@creativeprintandpack.com FOUNDER AND MANAGING DIRECTOR KONDAIAH CHOWDARY P Copyright© 2021 CPP INSIGHTS THE SILENT SALESMAN: P5 - P7 Your Packaging Represents Your Product CRAFT YOUR PACKING: P1 - P5 Choose Right Packaging for Your Product. CART'ON' THE CARTOON : P8 - P9 Impress Your customer with Awesome Packaging BOX BORN HERE : P10 - P12 Design Your Packaging with WOW concept
  • 5. Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. CRAFT YOUR PACKAGING Let’s look at some of the typical packaging materials that can be used as primary consumer packaging, such as containers for beverages, apparel, cosmetics, etc as well as transport, and industrial packaging for products. Packaging is a key media between seller and consumer. PAPERBOARD Paperboard is most similar to thick paper rather than cardboard and is an affordable packaging choice for products. This is why it’s seen used in anything from fast food packaging, to product display boxes. What it lacks in rigidity, it makes up for in its readiness to be manipulated, cut, folded, and printed or colored with a variety of finishes. 1
  • 6. Empty mono cartons turned into... display pieces! 2
  • 7. If coated with an antistatic chemical, it can even be used to package electronics safely, too. Reasonably affordable Has a large variety of applications Recyclable and can use 100% sustainable material (paper), so is a ‘green’ choice Easy to cut and alter into many forms Great for products and goods of almost any shape and size Corrugated fiberboard boxes are widely utilized in retail packaging, shipping cartons, product displays, and many other applications requiring a lightweight, but sturdy material. A corrugated board can be created with several different flute profiles. Generally, larger flute profiles deliver greater vertical compression strength and cushioning. Smaller flute profiles provide enhanced structural and graphics capabilities for use in retail packaging. It’s made from wood pulp and can be made from 100% recycled material. Depending on its final application, 1-ply or multiple-ply forms exist, although, for packaging which is meant to provide protection to consumer goods and is likely shaped to fit, a multi-ply form will be more appropriate as it is stronger than single-ply which can flex quite easily. Price-wise, in general paperboard is inexpensive as you would expect of paper, although it can still be printed and given a premium finish or texture and so is relevant for use retail packaging. BE NE FIT S CORRUGATED BOARD The term "cardboard box" is commonly misused when referring to a corrugated box. The correct technical term is "corrugated fiberboard carton." Flute Facts A-Flute: Appx 33 flutes per foot. Original corrugated flute design. B-Flute: Appx 47 flutes per foot and measures 1/8" thick; often for canned goods. The five most common flute profiles are: 3
  • 8. C-Flute: Appx 39 flutes per foot and measures 5/32" thick; common for shipping cartons. E-Flute: Appx 90 flutes per foot and measures 1/16" thick. F-Flute: Appx 125 flutes per foot and measures 1/32" thick; for small retail packaging. Corrugated fiberboard is comprised of linerboard and heavy paper medium. Linerboard is the flat, outer surface that adheres to the medium. The medium is the wavy, fluted paper between the liners. Both are made of a special kind of heavy paper called containerboard. Board strength will vary depending on the various linerboard and medium combinations. Corrugated Composition (A) Single Face: One corrugated medium is glued to one flat sheet of linerboard; flutes exposed. (B) Single Wall: The corrugated medium is glued between two sheets of linerboard. Also known as a double face. (C) Double Wall: Three sheets of linerboard with two mediums in between. (D) Triple Wall: Four sheets of linerboard with three mediums in between. Corrugated Boxes are Cost-Effective Options for Custom Corrugated Boxes and Endless Corrugated Packaging Boxes are Environmentally-Friendly Corrugated boxes are easy to recycle Corrugated cardboard boxes are renewable Corrugated shipping boxes are reusable BE NE FIT S PLASTICS Plastic has its detractors, perhaps rightly as its environmental impact grabs more and more headlines, but it is an excellent packaging material that has all but replaced ‘traditional’ materials like glass, ceramic, and wood in most applications Unlike cardboard, plastics create air and watertight containers, meaning that as well as standard items, they’re also suitable for food storage and packaging for food items (think how many ingredients are packed in airtight plastic). 4
  • 9. PET (Polyethylene terephthalate) – transparent, glossy, and very tough. Great for protection and commonly used in drinks bottles. HDPE (High-Density Polyethylene) – hard and tough with a waxy exterior. Commonly used for detergent bottles. PVC (Polyvinyl chloride) – can be soft or hard depending on additives. Used in clothing, wire sheaths, windows, pipes, and more. LDPE (Low-Density Polyethylene) – waxy and slippery to the touch, tough. Commonly used for postal poly bags, sandwich bags, and packing materials. PP (Polypropylene) – light and hard, this can be seen in woven bags, bottle caps, barrels, drink cups, auto parts, and more. PS (Polystyrene) – usually colored white, polystyrene is brittle but tough, and is a good insulator. Used in toy fillings, molded packing (see later in the dunnage section), and for single-use food containers and cutlery. Other types of plastics – these plastics are generally not easily recycled, therefore are not a good choice for brands who are looking for a greener option. 1. 2. 3. 4. 5. 6. 7. Most plastics are affordable, too, oftentimes more so than natural materials from renewable sources. Plastic is usually given a number from 1 to 7 inside a small recycling circle. Here’s what each number is. Bear in mind when selecting the plastic that the lower the number, the more readily recycled the plastic is. Commonly used plastics in packaging Unless you’re using bioplastics, all plastics are made from non-renewable fossil fuels like oil and natural gas so they score low on the scale for sustainability. As a rule, though, most plastics can be recycled and the numbered scale from 1 to 7 describes how easy this is. The plastics with lower numbers (1 & 2 for example) can be very readily recycled, and in this case, they’re far less harmful to the environment than those which are harder to recycle, or simply not recycled most of the time. A good example is PET (1). This is widely recycled and there is no reason for this plastic to end up in landfills, whereas PS (6) often ends up in landfills as it can only be recycled effectively if 100% clean. If it picks up dirt or contaminants (which it is prone to doing) it will be rejected and dumped. What plastics are recyclable? Inexpensive Lightweight or rugged Durable, airtight, and waterproof Can be printed on or painted Takes many forms, from thick boxes to delicate films BE NE FIT S 5
  • 10. In most cases, your packaging represents the first contact a consumer will have with your brand, and in a competitive industry, first impressions count. The right packaging will create a first impression that is both in line with your brand’s image, and memorable. Before your packaging can convey anything about your product, it first has to be noticed; effective packaging will stand out from the crowd of competing products in a retail aisle. You know what makes your product exceptional, but the average consumer in a retail venue might not. Marketing aims to develop your brand and make it appeal to consumers, and the packaging you choose plays an integral role in this process. Nothing defines the image or solidifies a consumer’s impression of your product more than its packaging. THE SILENT SALESMAN YOUR FIRST CONTACT WITH THE CONSUMER : A product’s packaging should highlight its positive attributes, accentuating the elements that will get a consumer from “thinking about it” to ‘purchasing it’. It should be consistent with your overall branding efforts, from color scheme to fonts and images used. It should also send a clear message – is your brand all about luxury, or having fun, or being environmentally responsible and all-natural? The types of materials, colors, and images you use in packaging should all point to your overall branding theme. 6 MAKING YOUR PRODUCT THE STAR Packaging designs that incorporate clear plastic windows into cardboard designs or rely on clear plastic folding cartons have the added advantage of literally showcasing your product, displaying it while the same time being able to highlight key features with text and illustrations.
  • 11. 7 When your brand is one in a sea of competing products, standing out on the shelf is of the utmost importance. Visual appeal plays a key role, but the packaging design itself can also set your brand apart. An elegant, durable, or convenient packaging design will stand out from the crowd, and by extension will make your brand seem like it, too, is on the cutting edge of innovation and design. STAND A PART AS A LEADER IN YOUR CATEGORY Subconsciously, consumers will associate the qualities of your brand’s packaging with the products themselves. Whatever your branding goals may be, CPP is committed to finding unique and creative packaging solutions that allow your brand to put its best foot forward. Don’t risk your brand’s image with packaging that misses the mark – contact CPP for a consultation on your packaging needs. PACKAGING TO MATCH YOUR BRAND’S QUALITY think, beyond creativity. SHADWIK CHOWDARY EXPERIENCE THE PRODUCT
  • 12. Your customers’ experience with your brand doesn’t end after checkout. 40% of consumers say that post- purchase interactions can have the biggest impact in creating a memorable brand experience. The unboxing experience can be a great way to showcase your brand to your customers when they receive their order, keeping you top-of-mind and increasing the chances that they’ll purchase from you again in the future. CART'ON' THE CARTOON Minimalistic package design is quite the trend today— and for good reason. Consumers are bombarded with visual information at every step of the purchasing process, so much so that many don’t even notice the bells and whistles of packaging design. Who has the time to notice these details? First impressions last – and you only get one. In retail and ecommerce, your product packaging is going to contribute a lot to that. You’ve developed an innovative product and are excited to introduce it to consumers, but you also know that competiti- on is tougher than ever. A new product enters the market every week pushing retailers to add more shelves to their stores and However, the average consumer is exposed to up to 10,000 brand messages per day, so you need to make sure that yours stands out from the noise. You also need to ensure a cohesive brand experience throughout. SIMPLICITY IS TRENDY 8 Thanks to ‘the internet of things’, ecommerce and technological entrepreneurship, the printing industry is slowly being revolutionized. The result is that smaller brands that previously would have never had access to custom packaging, now do. Furthermore, technology has made it possible for such brands to design their ideal packaging supplies via mail or messenger without the headache. CPP forcing brands to compete for precious front-and-center shelf space.
  • 13. Simply share the type of product you have (a box, bag, tag etc.) along with the size, and CPP offers best packaging design along with physical sample. Consider working with an concept based packaging company to truly get value for money out of your packaging. A quality box presents your product to the world. It brings your product, your branding together, wraps it up in a neat little package and says “this is everything about your purchase, here for you in one place”. END POINT: 9 These specialists design packaging specifically for your product. The overall goal is one of using as little material and taking up as little space as possible. This means that you not only get a perfectly tailored packaging solution, but you’re getting as much value as possible from it, too. Your packaging is the stage that your product sits upon as your buyer visually and physically consumes and experiences your product for the first time. Your packaging is the stage that your product sits upon as your buyer visually and physically consumes and experiences your product for the first time. Keep brand guidelines in mind Make sure your brand shines Think inside the box CPP
  • 14. boost boost your your brand brand speak with our expert marketing@creativeprintandpack.com +91 9133395810 Great packaging will make your product pop. And jump off the shelf (into carts). Get a custom packaging design from CPP, and our packaging experts will create something you'll love it.
  • 15. 10 One major part of building a brand is establishing brand guidelines. From a visual perspective, this involves choosing the colors, logos, and fonts that will represent your website. It’s best to work with a professional designer to ensure consistency and professionalism in your brand guide. Once you set visual guidelines for your brand, make sure that your brand is consistent everywhere it can be found: your website, packaging, printed collateral, email templates, etc. As mentioned previous article, there is a lot of competition when it comes to making your brand stick in your customers’ mind. Make sure that your Printing is not something you’re going to do until after the design is complete. But you should think about it way before you get to that stage! Not only is connecting with a printer going to ensure you’re solid on the costs of printing, but they’ll be able to give you specific information that can help your designer prepare files. BOX BORN HERE This consistency is especially important when creating your packaging and shipping materials. 52% of consumers are likely to make repeat purchases from an online merchant that delivers premium packaging, but this can’t happen if your packaging doesn’t call to mind your site and brand. unique brand shines throughout the unbox -xing experience to keep it top-of-mind for your customer customers long after they’ve received their order. This helps with word of mouth marketing: 4 in 10 consumers would share an image of a delivery via social media if it came in a unique package. Dielines A couple things you’ll want to ask about: If you’re going with a standard-sized box or label, printers should be able to provide dieline templates that can be shared with a designer. File-format requirements Your printer will need a vector file. Does it need to be a layered file? Should you include cut-lines or not? Your designer should supply a print-ready file (usually an Adobe Illustrator (.ai), Photoshop (.psd), PDF or EPS).
  • 16. You may not be able to open these files if you don’t have the right software, but your printer will be able to. The designer will also supply visual mockups in a PNG or JPG format (which everyone can open). Make sure you understand which file types are what so you can supply them to the right people. Color options Some printers are going to be able to color-match to any Pantone color. Others (especially less- expensive options) are going to have a limited color palette for you to work with. Digital vs. offset printing Which type does your printer use? If they do offset, what is the minimum order number? How do the costs scale? Think back to those 3 questions, specifically who’s buying your product and where are they finding it. You’re going to use that to create the information architecture for your package. You may have beautiful photos of your product in action, a brilliant testimonial from a customer, a witty tagline that explains how you’re awesome, and a great graphic showing customers how to use your product. But when a shopper looks at your packaging they’re probably only going to remember one thing. What do you want that to be? You can then add 2-3 things you want to show once they’ve picked up your product (or clicked on your link) that will close the deal. Pick the one absolute most important thing you want customers to know about your product. That should be the centerpiece of your design. Is it clear what your product is? When you look at the package, is it clear what the product does and who it’s for? Buyers are only going to spend money on things they understand. Make sure your packaging doesn’t look like something else (unless it’s very intentional). You definitely don’t want to confuse your consumer. Is the packaging an honest representation of your product One of the worst things you can do is misrepresent your product in your packaging. Make sure any photos on the packaging are actually photos of the product. 11
  • 17. Of course you can and should put your best face forward, but if you show a picture of muffins filled with raisins and there’s actually only 1 raisin in each of your muffins, a customer is going to feel cheated (and probably won’t buy from you again). What will this package look like in 3D? A good designer should provide a mockup of your design both print-ready (flat) and in 3-dimensions. You can also create your own mock-ups by printing something out on white paper and constructing it into a box or tube. This will help you notice things you wouldn’t otherwise. Sometimes an image will look great when flat, but terrible when constructed (or vice versa). Make sure you understand the difference. What will this package look like in stores? Shelf-impact is very important for products that are sold in-stores. You’ll want to consider: How much of the packaging will be visible? When products are lined up next to each other, you can usually only see one-face. Make sure your most-important info is front and center. What will it look like when these products are stacked next to and on top of each other? Is there a pattern that’s created? Do you want there to be? What will this look like compared to the competition? Go to one or more stores where your product will be sold and figure out where your product would be placed. Are most products one color? How will you make yours stand out and get noticed? a. b. c. d. 12
  • 18. MONO CARTONS CORRUGATED BOXES HANG TAGS PAPER CARRY BAGS PP/PET BOXES RIGID BOXES marketing@creativeprintandpack.com CPP DESIGN & MANUFACTURE