Storytellers Credential 2013 (Update: Nov 2013)
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The document discusses how storytellers used to pass down oral tales but now stories can be packaged into songs and distributed digitally. It notes that playing music or running a digital campaign is like storytelling. The rest of the document introduces an advertising agency called Storytellers that specializes in digital storytelling and community building using various digital marketing strategies and tools. It lists the team members and believes brands need stories to create loyalty and that ideas, technology, efficiency and data drive their work.
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
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The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsEmail Marketing Master Class - Chris Ferris
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The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsPillar-Based Marketing - Ryan Brock, DemandJump
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastHow to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
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Storytellers Credential 2013 (Update: Nov 2013)
- 1. * THE SONG *
- 2. * Once upon a time, when everyone gathered around a fire or in a big room together, storytellers passed along many tales orally, embodying ideas about ethics, human nature and the cultures from which they came. And those listeners kept all stories in books. So it seemed that book was an original way every storyteller wanted to tell to the world. *
- 3. * We do tell you same stories, but head our way towards the difference. Instead of publishing new books, we take the imagination, creation and artistry from a large amount of available words. Then we package them into a song and present it to you. All you need is to play and feel it differently. The song isn’t us, it defines us. *
- 4. SHORTLY, PLAYING MUSIC IS LIKE RUNNING CAMPAIGN IN DIGITAL ADVERTISING.
- 5. * PLAY. WORK. REST. Storytellers are a group of communication experts that specialize in digital storytelling and community building. In other words, we are advertising people that specialize in digital solutions. * 01 HaMai / Director 02 LeoChau / ProductionManager 03 MarcusTran / StrategicPlanner 04 StacieHuynh / AccountManager 05 HuyPham / SocialMediaManager 06 KhoaNguyen / PRManager 07 TuanVuong / Creative Leader
- 7. CAMPAIGN MEDIA SOCIAL CONTENT CRM RESEARCH BANNER FACEBOOK ARTICLES DATA COLLECTION STRATEGY SEARCH LINKEDIN GRAPHIC DATAMINING INTEGRATION SOCIAL FORUM ANIMATION MODELLING BENCHMARKING ADNETWORKS INFLUENCER SHORT FILMS CONSULTANCY MANAGEMENT MOBILE ADS CELEBRITY PROGRAMMING INSIGHT
- 8. STORIES PLATFORMS COMMUNIT Y MEASUREMENT IDEAS ARE OUR STRENGTH * Ideas that are customer centric, brand balanced, media neutral. * Ideas that can be executed on any medium. * Ideas that connect the brand to the consumer. TECHNOLOGY IS OUR INSPIRATION * Technology that translates to exceptional brand experience. * Technology that generates insights. * Technology that yields results. EFFICIENCY IS OUR COMPETITIVE EDGE * It’s the way ideas are brought alive. * It’s the way projects are managed to provide peace-of-mind. * On strategy. On time. On budget. On target. NUMBERS DRIVE OUR CURIOSITY * Measurements beyond the clicks. * Measurement that is holistic and translatable into business KPIs. * And most importantly, measurement that is transparent.
- 9. artist. strategist. design. * WE BELIEVE THAT TO BREAKTHROUGH IN A RELEVANT WAY, BRANDS NEED STORIES TO TRIGGER CURIOSITY AND CARRY THROUGH TO LOYALTY. * * * mechanic.
- 10. LEVI’S I’M A REVEL www.imarevel.net
- 11. LEVI’S I’M A REVEL contest LEVI’S I’M A REVEL groupon
- 19. * CALL US NOW! +84 8 39204459 Or email hello@storytellers.vn *