STEM in Libraries: A Marketing Communications Toolkit
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These tips will help you promote your STEM programs today, and over time, build the perception of libraries as hubs for STEM learning in your community. For the complete STEM in Libraries Marketing Communications Toolkit, see http://j.mp/STEMinLibrariesMarComToolkit
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STEM in Libraries: A Marketing Communications Toolkit
- 2. 10 tips for better STEM marketing communications Ways to promote your STEM programs and build the image of libraries as STEM hubs Messaging guide Making the case for STEM learning in libraries, and promoting STEM programs in your community Sample creative approach A way to think about the elements of your STEM promotional materials Additional resources Toolkits and training, software and imagery Toolkit contents
- 3. Ten tips for better STEM marketing communications
- 4. 10 tips for better STEM marketing communications Think of marketing as an information service.1
- 5. 10 tips for better STEM marketing communications Layer your communications.2
- 6. 10 tips for better STEM marketing communications Talk to your current library users.3
- 7. 10 tips for better STEM marketing communications Reach out to new target audiences.4
- 8. 10 tips for better STEM marketing communications Leverage your partnerships.5
- 9. 10 tips for better STEM marketing communications Don’t forget funders, policymakers, and the media. 6
- 10. 10 tips for better STEM marketing communications 7 Connect to the well connected.
- 11. 10 tips for better STEM marketing communications 8 Speak plainly.
- 12. 10 tips for better STEM marketing communications 9 Think visually.
- 13. 10 tips for better STEM marketing communications 10 Build over time.
- 14. Messaging guide
- 15. Making the case for STEM learning in libraries For funders, policymakers, educators, partners:
- 16. Promoting STEM programs in your community For community members:
- 17. Sample creative approach to STEM promotions
- 18. [library logo] STEM | Curiosity has its rewards Capture a simple statement Focus on the people you’re trying to reach: • What do they have in common? • What motivates them? For this example, we chose “curiosity.” Sample creative | Speaking to the curious
- 19. Sample creative | Speaking to the curious Write a description A brief, easy-to-understand paragraph in the voice of your audience rather than the expert For example: Charge up your curiosity here. Find out how stuff works, why things happen, and what makes our world the way it is. From baseball to butterflies, telescopes to telephones, the XXX Public Library will reveal the inner workings of the everyday. Science, engineering, technology, and math... That’s STEM, and it powers our world. [library logo] STEM | Curiosity has its rewards
- 20. Sample creative | Speaking to the curious Charge up your curiosity here. Find out how stuff works, why things happen, and what makes our world the way it is. From baseball to butterflies, telescopes to telephones, the XXX Public Library will reveal the inner workings of the everyday. Science, technology, engineering, and math... That’s STEM, and it powers our world. [library logo] STEM | Curiosity has its rewards Write a headline Get your message down to a few words. Develop a consistent style of headline. Curious people ask questions, so consider headlines that pose questions. For example: Do computers think? Could a robot do your job? How would you know if your climate was changing?
- 21. Sample creative | Speaking to the curious Do computers think? Play checkers with Robbie the Robot, and decide for yourself. Artificial intelligence expert Jane Doe will join us to talk about AI, the future of work, and Robbie’s role in our everyday lives. Friday, January 27, 7– 9 p.m. Library Community Room Questions? yourlibrary.com (xxx) xxx-xxxx [library logo] STEM | Curiosity has its rewards Write a description and a call to action Science, technology, engineering, and math... That’s STEM, and it powers our world.
- 22. Sample creative | Speaking to the curious ? [library logo] STEM | Curiosity has its rewards Do computers think? Play checkers with Robbie the Robot, and decide for yourself. Artificial intelligence expert Jane Doe will join us to talk about AI, the future of work, and Robbie’s role in our everyday lives. Friday, January 27, 7– 9 p.m. Library Community Room Questions? yourlibrary.com (xxx) xxx-xxxx Science, technology, engineering, and math... That’s STEM, and it powers our world.
- 23. STEM in Libraries Marketing Communications Toolkit http://j.mp/STEMinLibrariesMarComToolkit