This document outlines a social media strategy for Nest that aims to expand its target audience and brand awareness. It proposes developing monthly content themes around seasonal moments and archetypes to showcase how Nest products complement various lifestyles. A key objective is to present the connected home as a place for meaningful connections beyond just technology. Metrics like engagements, audience growth and earned media will measure success in attracting new fans and sparking conversations about the Nest brand.
The document provides research materials for an induction project on pop art, including quotes from famous pop artists, descriptions of famous pop artworks, pop art facts, information about an upcoming pop art gallery exhibition, and suggested websites for additional research. Key details include quotes by Andy Warhol, Roy Lichtenstein, and Jean-Michel Basquiat; descriptions of iconic works like Andy Warhol's Campbell's Soup Cans and Roy Lichtenstein's Whaam!; facts about the origins and styles of pop art; and logistical information for the POP! exhibition in Knaresborough, England.
Here are three problems I faced when creating the poster:
1. Cropping and sizing the famous pop art images to fit into the geometric shapes in the background collage was challenging. I had to use selection tools in Photoshop precisely to cut out each image while maintaining the key elements. This was a time-consuming process.
2. Choosing a font for the title that would be eye-catching yet fit with the retro pop art aesthetic took some experimentation. I tried several fonts before settling on "Phosphate Solid" which had the bold impact I wanted while capturing the style of the 1960s movement.
3. Balancing all the necessary information for the event in the bottom section required careful formatting
This seminar was presented as a CEU during the NeoCon East 2017 conference. The presentation sheds light on the pivotal role of lighting in interiors. Besides determining the fundamental principles of artificial lighting design, we’ll focus on the significance of lighting as a design element. In doing so, we’ll introduce the technical aspects of lighting design as well as the psychological impact of light on colors and material. Participants will be trained to understand the principles of lighting and its relationship to interior space; become aware of lighting techniques and fixture selection in relationship to materials and color; achieve a basic understanding of color temperatures and lighting psychology; and understand the importance of user perception in design.
Rebekah Matheny, IIDA, assistant professor, interior design, The Ohio State University, Columbus, OH
Emily Bell, IIDA, MFA design research & development candidate, The Ohio State University, Columbus, OH
If you would like to have this CEU presented to your design team, please contact Rebekah Matheny at matheny.89@osu.edu
1. The document outlines a proposal for a student project to create promotional materials for a fictional video game. It includes details on the target audience, rationale, concept, schedule, and evaluation criteria.
2. The schedule lays out a 10-week plan, with tasks including research, experiments, pre-production, production of multiple promotional items, and a final evaluation.
3. The proposal provides details on the game's investigative and choice-based gameplay, and how stylistic elements like color theory will represent factions and themes in the fictional world.
The document discusses strategies for businesses to utilize social media platforms like Facebook, Twitter, YouTube, and location-based apps to build their brand presence and engage with customers. It provides examples of content types, promotional approaches, and applications that can help businesses identify their target audiences, create engaging content, and eventually increase online inquiries and in-person visits. The overall goal is to effectively promote the brand across relevant social media sites and build engagement with customers.
Pinterest lets users organize and share visual content they find interesting online. It has experienced rapid growth, reaching 12 million users while still invite-only. The site connects people through shared interests shown by their pinned content. Key demographics and interests vary by country, with the US having a more female user base focused on art, fashion, and crafts. Many brands and organizations use Pinterest to curate inspiring content for their audiences related to travel, retail, home improvement, education, media, and other topics. Pinterest is currently mobile via an iPhone app with an Android version planned.
Social Studies: Pinterest & Instagram for BrandsPeriscope
The Periscope Community Team presents their take on Pinterest and Instagram. Learn how your business or brand can use these rapidly-growing platforms to engage with and learn from brand enthusiasts.
Carrie Oesmann, an interior designer and owner of Bailiwick Interior Design, took on the challenge of renovating a 150-year-old historic home in Bethlehem, Pennsylvania. The 4,694 square foot building presented issues like outdated electrical, plumbing and flooring that required renovations. Oesmann and her husband worked for seven months demolishing walls, refinishing trim, updating bathrooms and kitchens, and installing new lighting. Their goal was to transform the former office space into a home and design studio that demonstrated Oesmann's diverse design skills. The finished renovation combined historic details like original gas fireplaces with contemporary additions like stainless steel appliances. Visitors to the open house were impressed
The document provides research materials for an induction project on pop art, including quotes from famous pop artists, descriptions of famous pop artworks, pop art facts, information about an upcoming pop art gallery exhibition, and suggested websites for additional research. Key details include quotes by Andy Warhol, Roy Lichtenstein, and Jean-Michel Basquiat; descriptions of iconic works like Andy Warhol's Campbell's Soup Cans and Roy Lichtenstein's Whaam!; facts about the origins and styles of pop art; and logistical information for the POP! exhibition in Knaresborough, England.
Here are three problems I faced when creating the poster:
1. Cropping and sizing the famous pop art images to fit into the geometric shapes in the background collage was challenging. I had to use selection tools in Photoshop precisely to cut out each image while maintaining the key elements. This was a time-consuming process.
2. Choosing a font for the title that would be eye-catching yet fit with the retro pop art aesthetic took some experimentation. I tried several fonts before settling on "Phosphate Solid" which had the bold impact I wanted while capturing the style of the 1960s movement.
3. Balancing all the necessary information for the event in the bottom section required careful formatting
This seminar was presented as a CEU during the NeoCon East 2017 conference. The presentation sheds light on the pivotal role of lighting in interiors. Besides determining the fundamental principles of artificial lighting design, we’ll focus on the significance of lighting as a design element. In doing so, we’ll introduce the technical aspects of lighting design as well as the psychological impact of light on colors and material. Participants will be trained to understand the principles of lighting and its relationship to interior space; become aware of lighting techniques and fixture selection in relationship to materials and color; achieve a basic understanding of color temperatures and lighting psychology; and understand the importance of user perception in design.
Rebekah Matheny, IIDA, assistant professor, interior design, The Ohio State University, Columbus, OH
Emily Bell, IIDA, MFA design research & development candidate, The Ohio State University, Columbus, OH
If you would like to have this CEU presented to your design team, please contact Rebekah Matheny at matheny.89@osu.edu
1. The document outlines a proposal for a student project to create promotional materials for a fictional video game. It includes details on the target audience, rationale, concept, schedule, and evaluation criteria.
2. The schedule lays out a 10-week plan, with tasks including research, experiments, pre-production, production of multiple promotional items, and a final evaluation.
3. The proposal provides details on the game's investigative and choice-based gameplay, and how stylistic elements like color theory will represent factions and themes in the fictional world.
The document discusses strategies for businesses to utilize social media platforms like Facebook, Twitter, YouTube, and location-based apps to build their brand presence and engage with customers. It provides examples of content types, promotional approaches, and applications that can help businesses identify their target audiences, create engaging content, and eventually increase online inquiries and in-person visits. The overall goal is to effectively promote the brand across relevant social media sites and build engagement with customers.
Pinterest lets users organize and share visual content they find interesting online. It has experienced rapid growth, reaching 12 million users while still invite-only. The site connects people through shared interests shown by their pinned content. Key demographics and interests vary by country, with the US having a more female user base focused on art, fashion, and crafts. Many brands and organizations use Pinterest to curate inspiring content for their audiences related to travel, retail, home improvement, education, media, and other topics. Pinterest is currently mobile via an iPhone app with an Android version planned.
Social Studies: Pinterest & Instagram for BrandsPeriscope
The Periscope Community Team presents their take on Pinterest and Instagram. Learn how your business or brand can use these rapidly-growing platforms to engage with and learn from brand enthusiasts.
Carrie Oesmann, an interior designer and owner of Bailiwick Interior Design, took on the challenge of renovating a 150-year-old historic home in Bethlehem, Pennsylvania. The 4,694 square foot building presented issues like outdated electrical, plumbing and flooring that required renovations. Oesmann and her husband worked for seven months demolishing walls, refinishing trim, updating bathrooms and kitchens, and installing new lighting. Their goal was to transform the former office space into a home and design studio that demonstrated Oesmann's diverse design skills. The finished renovation combined historic details like original gas fireplaces with contemporary additions like stainless steel appliances. Visitors to the open house were impressed
This proposal outlines a student project to create multiple pages for a magazine from the 1990s focusing on rave culture in the UK. The student will take photos for the cover, contents page, two double page spreads, and two single page ads. Research will include magazines and products from the 1990s to understand fashion, culture and lifestyle of the decade. The project will be evaluated through weekly reflection journals and a final self-reflection to identify areas for improvement. A bibliography of at least 7 sources is required, including 2 primary sources such as surveys or interviews conducted by the student. Tasks are outlined for each of the 9 weeks including initial ideas, research, pre-production, production, and evaluation.
The document proposes a content strategy plan for the Neighborhood Design Center's website. It recommends focusing on content that highlights the organization's mission, impact, partnerships, and innovative design ideas. The plan involves defining target audiences, developing a clear voice and messaging, creating an editorial calendar, and implementing a six-month content production and distribution process managed by a Director of Communications. Key parts of the process include guiding staff, measuring engagement metrics, and leveraging content across digital channels and through inbound marketing.
This document is a project proposal for a documentary about punk rock. The target audience is 16-24 year olds, aiming for a gender neutral product focused on urban areas. Primary research methods will include surveys and interviews of the target audience. The rationale discusses the applicant's experience with video and design software that will be useful for the project. The concept is to educate viewers about the different aspects of punk subculture such as music, fashion and ideology. Research will involve existing documentaries and primary sources. Progress will be evaluated daily and there will be a final reflection. The bibliography provides 7 sources for research including 2 primary sources of interviews and a survey. Production tasks are outlined for 4 weeks.
The document summarizes Will Stewart's process for evaluating a magazine production project. It describes his research on magazine layout styles, planning process by dividing the project into time blocks focused on the cover or double-page spread, and time management approach to avoid delays. It then reviews the technical and aesthetic qualities of the cover and spread designs. Peer feedback praised the writing and images used but suggested making Beyonce's image larger on the cover and improving the backgrounds to better match her style.
This proposal is for a documentary about punk rock culture by Charlie Watson. The target audience is 16-24 year olds, aiming for a gender-neutral product appealing most to urban dwellers. Research will include existing documentaries and interviews to learn about punk music, fashion, and ideology. Evaluation will involve daily reflections and a final review to improve future work. Required sources include 2 primary sources from audience research and interviews, with a minimum of 7 total sources consisting of a mixture of books, films, websites, and other media. Production tasks are outlined for 4 weeks, accounting for time both in and out of college.
This document outlines a proposal for a video game promotion project. The project will involve creating promotional posters for a fake video game called "The Wanderer". The target audience is women ages late 20s to early 30s from lower to upper middle class backgrounds. The proposal discusses conducting research on investigation-based games, existential and sociological concepts, and respectful cultural portrayals to inform the design of the game and posters. It includes a schedule spanning 10 weeks for tasks like research, production experiments, planning, poster creation, and evaluation. The evaluation will assess how well the posters convey the game's themes and content and the overall presentation.
This document outlines a proposal for a student project to create promotional posters and screenshots for a fake video game called "The Wanderer". The target audience is women aged late 20s to early 30s from lower to upper middle class backgrounds. Over the course of 10 weeks, the student will conduct research on similar games and production techniques, create experimental pieces, and develop assets for the promotional materials. They will spend several weeks in production and receive feedback before making any needed changes to the final project.
Alfie Jones proposes a project to create multiple pages for a magazine reflecting 1990s UK culture, specifically fashion and the rave scene. He will take photos for items like the cover, spreads, and ads. His rationale is that he enjoyed magazine projects in the past and has the skills from photography experiments and secondary school coursework. The magazine aims to transport readers to the 1990s through photos, articles and ads. Research of 1990s magazines, fashion, and culture will help make authentic products. The project will be evaluated through weekly reflection journals and a final self-assessment.
1) The document outlines tasks for students to learn about the graphic design process of creating posters through history and designing their own eco-friendly poster.
2) Students are asked to create a poster timeline showing the evolution of posters from the 16th century to today.
3) They then analyze design elements and principles like color, typeface and composition in existing posters and redesign a movie poster.
4) The final task has students design and create a poster advertising an eco-friendly product using their knowledge of effective poster design.
Charlie Watson is proposing a documentary about punk rock subculture aimed at 16-24 year olds. The documentary will be created using video editing software and will include interviews, clips, and photos edited together. Research will include existing punk rock documentaries to learn about the music, fashion, and ideologies of the subculture. The project will be evaluated on an ongoing basis and receive a final reflection to improve future work. Sources for the project will include surveys, interviews, documentaries, and websites about punk rock history and culture. Production tasks will be scheduled over 4 weeks, accounting for time in and out of college.
Charlie Watson is proposing a documentary about punk rock subculture aimed at 16-24 year olds. The documentary will be created using video editing software and will include interviews, clips, and photos edited together. Research will include existing punk rock documentaries to learn about the music, fashion, and ideologies of the subculture. The project will be evaluated on an ongoing basis and receive a final reflection to improve future work. Sources for the project will include surveys, interviews, documentaries, and websites about punk rock history and culture. Production tasks will be scheduled over 4 weeks, accounting for time in and out of college.
The document provides summaries of the strengths and weaknesses of the author's research, planning, time management, technical qualities, aesthetic qualities, and audience appeal for an evaluation project. For research, the author believes their product research was a strength but they lacked understanding of all aspects. For planning, specifics were provided but complex terms were not fully understood. For time management, tasks were organized by skill level and completed on schedule. For technical qualities, basic tools were used to focus on composition. Aesthetics aimed for a dreamlike, varied style across mediums. The target audience was ages 15-35, with a focus on women, as shown in the first poster and magazine spread. Peer feedback praised the aesthetics but suggested improvements to
This document proposes a 3-month marketing campaign to promote emerging artist Stanzin and his folk-pop music. The campaign will create viral short videos showcasing Stanzin's talents and persona to build an audience on social media. It will include weekly videos, a website, 2 music videos and social media posts. The goal is to reach 50,000 engagements and 5,000 followers to support Stanzin's debut release. The target market is Gen Z females ages 20 interested in social causes. The campaign aims to tell Stanzin's story through creative content emulating popular influencers to generate buzz and fans.
Josh Bailey is considering creating a magazine focused on TV, films, or video games. He created a mood board to influence the design of his magazine, which showed similarities across magazine covers in terms of bright colors, bold text, and layout. Josh then created a schedule for the project, which included researching existing magazines, experimenting with design software, taking photographs, writing articles, and doing an evaluation.
Josh Bailey is considering creating a magazine focused on TV, films, or video games. He created a mood board to influence the design of his magazine, which showed similarities across magazine covers in terms of bright colors, bold text, and layout. Josh then created a schedule for the project, which included researching existing magazines, experimenting with design software, taking photographs, writing articles, and doing an evaluation.
The following is adapted from the work of Paul Martin Lester.In .docxssuser454af01
The following is adapted from the work of Paul Martin Lester.
In order to find meaning from a visual message, you need to learn a systematic way for studying images.
1.
Make an inventory list of every element in the image,
2.
Note the lighting used in the image,
3.
Note any eye contact by subjects in the image,
4.
Note the visual cues of color, form, depth, and movement,
5.
Note how the gestalt laws apply toward the composition of picture,
6.
Note any semiotic signs that are a part of the image's content, and
When you've gone through the six steps noted above, it's time to apply the six perspectives for visual analysis to the piece. Each perspective is noted below.
Personal Perspective - Gut Reaction
Rick Williams' Omniphasism (all in balance) or Personal Impact Analysis
1.
What is the picture's story?
2.
List primary words.
3.
List associative words.
4.
Select most significant associative words.
5.
Pair up primary & most significant associative words.
6.
Relate word pairs with your own feelings.
7.
Relate any inner symbolism.
8.
Write a brief story concerning personal insights.
Historical Perspective - The image's place in history
When do you think the image was made?
Is there a specific style that the image imitates?
Technical Perspective - Consider the process decisions
How was the image produced?
What techniques were employed?
Is the image of good quality?
Ethical Perspective - Moral Responsibility
Was the image maker socially responsible?
Has any person's rights been violated?
Are the needs of viewers met?
Is the picture aesthetically appealing?
Do the picture choices reflect moderation?
Is the image maker empathetic with the subject?
Can all the image choices be justified?
Does the visual message cause unjustified harm?
Cultural Perspective - Societal Impact
What is the story and the symbolism involved with the elements in the visual message?
What do they say about current cultural values?
Critical Perspective - Reasoned Opinion
What do I think of this image now that I've spent so much time looking and studying it?
Project Overview:
This week, you were introduced to six analytical perspectives for analyzing media. These perspectives form the foundation for your Media Analysis Project (MAP). Over the next three weeks, you will analyze a visual work from any media (print, film, television, Internet), of your own choosing.
Due Date:
June 5
Time Line:
·
Topic Assignment (Listed under Paper Topic)
·
June 5 Thesis and Outline (Listed in appropriate headings below)
·
June 5 Final Paper
NOTE: Thesis and Outline, and Final Paper are two separate documents.
Requirements:
Your analysis must encompass all six perspectives. This will be a detailed analysis consisting of 6-8 written pages. You must also use four credible academic sources in addition to the media itself. All sources must be cited in-text as well as on a reference page using standard APA format. Information on using .
This document provides instructions for students to create an "eyewitness" book describing an imaginary society. It outlines the key elements that must be included: a book cover, table of contents, and chapters about the society's core universals with titles, headings, images and captions. Each student must also write a biographical sketch of a person from the society. Finally, the document details two presentation assignments for the project - one on the society overall and another focused on a specific aspect, creating an interactive experience for the audience.
This document outlines a proposal for a project creating promotional posters and screenshots for a fake video game called "The Wanderer." The target audience is women ages late 20s to early 30s from lower to upper middle class backgrounds. Research will include analyzing similar games, surveying the target audience, and comprehending relevant psychological and sociological concepts to portray themes of ideological relationships and misconceptions through color theory. Production will involve experiments, planning, creating multiple posters in Photoshop over 10 weeks, with evaluation based on conveying themes/content and attracting the target audience.
This document outlines a social media marketing plan for Converse to expand its young audience's engagement. The plan aims to increase social media usage by 50% and host 100 weekly activities. It identifies Converse's target audience as young people aged 13-25. Key tactics include creating an engaging official presence on Facebook, Twitter, Google+, and Pinterest to share news, products, and contests to attract new followers. The budget of $1 million will be allocated mainly to social media efforts, celebrities, and rewards for audiences. The overall goal is for Converse to become a daily part of people's lives.
Everyone says you should work with influencers to help increase word of mouth and online conversations, but how do you actually find influencers that make sense for your brand? And how do you go about building mutually beneficial relationships? This presentation answers these questions and more to help brands start wrapping their heads about the homework and effort it takes to build meaningful relationships with influencers.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
This proposal outlines a student project to create multiple pages for a magazine from the 1990s focusing on rave culture in the UK. The student will take photos for the cover, contents page, two double page spreads, and two single page ads. Research will include magazines and products from the 1990s to understand fashion, culture and lifestyle of the decade. The project will be evaluated through weekly reflection journals and a final self-reflection to identify areas for improvement. A bibliography of at least 7 sources is required, including 2 primary sources such as surveys or interviews conducted by the student. Tasks are outlined for each of the 9 weeks including initial ideas, research, pre-production, production, and evaluation.
The document proposes a content strategy plan for the Neighborhood Design Center's website. It recommends focusing on content that highlights the organization's mission, impact, partnerships, and innovative design ideas. The plan involves defining target audiences, developing a clear voice and messaging, creating an editorial calendar, and implementing a six-month content production and distribution process managed by a Director of Communications. Key parts of the process include guiding staff, measuring engagement metrics, and leveraging content across digital channels and through inbound marketing.
This document is a project proposal for a documentary about punk rock. The target audience is 16-24 year olds, aiming for a gender neutral product focused on urban areas. Primary research methods will include surveys and interviews of the target audience. The rationale discusses the applicant's experience with video and design software that will be useful for the project. The concept is to educate viewers about the different aspects of punk subculture such as music, fashion and ideology. Research will involve existing documentaries and primary sources. Progress will be evaluated daily and there will be a final reflection. The bibliography provides 7 sources for research including 2 primary sources of interviews and a survey. Production tasks are outlined for 4 weeks.
The document summarizes Will Stewart's process for evaluating a magazine production project. It describes his research on magazine layout styles, planning process by dividing the project into time blocks focused on the cover or double-page spread, and time management approach to avoid delays. It then reviews the technical and aesthetic qualities of the cover and spread designs. Peer feedback praised the writing and images used but suggested making Beyonce's image larger on the cover and improving the backgrounds to better match her style.
This proposal is for a documentary about punk rock culture by Charlie Watson. The target audience is 16-24 year olds, aiming for a gender-neutral product appealing most to urban dwellers. Research will include existing documentaries and interviews to learn about punk music, fashion, and ideology. Evaluation will involve daily reflections and a final review to improve future work. Required sources include 2 primary sources from audience research and interviews, with a minimum of 7 total sources consisting of a mixture of books, films, websites, and other media. Production tasks are outlined for 4 weeks, accounting for time both in and out of college.
This document outlines a proposal for a video game promotion project. The project will involve creating promotional posters for a fake video game called "The Wanderer". The target audience is women ages late 20s to early 30s from lower to upper middle class backgrounds. The proposal discusses conducting research on investigation-based games, existential and sociological concepts, and respectful cultural portrayals to inform the design of the game and posters. It includes a schedule spanning 10 weeks for tasks like research, production experiments, planning, poster creation, and evaluation. The evaluation will assess how well the posters convey the game's themes and content and the overall presentation.
This document outlines a proposal for a student project to create promotional posters and screenshots for a fake video game called "The Wanderer". The target audience is women aged late 20s to early 30s from lower to upper middle class backgrounds. Over the course of 10 weeks, the student will conduct research on similar games and production techniques, create experimental pieces, and develop assets for the promotional materials. They will spend several weeks in production and receive feedback before making any needed changes to the final project.
Alfie Jones proposes a project to create multiple pages for a magazine reflecting 1990s UK culture, specifically fashion and the rave scene. He will take photos for items like the cover, spreads, and ads. His rationale is that he enjoyed magazine projects in the past and has the skills from photography experiments and secondary school coursework. The magazine aims to transport readers to the 1990s through photos, articles and ads. Research of 1990s magazines, fashion, and culture will help make authentic products. The project will be evaluated through weekly reflection journals and a final self-assessment.
1) The document outlines tasks for students to learn about the graphic design process of creating posters through history and designing their own eco-friendly poster.
2) Students are asked to create a poster timeline showing the evolution of posters from the 16th century to today.
3) They then analyze design elements and principles like color, typeface and composition in existing posters and redesign a movie poster.
4) The final task has students design and create a poster advertising an eco-friendly product using their knowledge of effective poster design.
Charlie Watson is proposing a documentary about punk rock subculture aimed at 16-24 year olds. The documentary will be created using video editing software and will include interviews, clips, and photos edited together. Research will include existing punk rock documentaries to learn about the music, fashion, and ideologies of the subculture. The project will be evaluated on an ongoing basis and receive a final reflection to improve future work. Sources for the project will include surveys, interviews, documentaries, and websites about punk rock history and culture. Production tasks will be scheduled over 4 weeks, accounting for time in and out of college.
Charlie Watson is proposing a documentary about punk rock subculture aimed at 16-24 year olds. The documentary will be created using video editing software and will include interviews, clips, and photos edited together. Research will include existing punk rock documentaries to learn about the music, fashion, and ideologies of the subculture. The project will be evaluated on an ongoing basis and receive a final reflection to improve future work. Sources for the project will include surveys, interviews, documentaries, and websites about punk rock history and culture. Production tasks will be scheduled over 4 weeks, accounting for time in and out of college.
The document provides summaries of the strengths and weaknesses of the author's research, planning, time management, technical qualities, aesthetic qualities, and audience appeal for an evaluation project. For research, the author believes their product research was a strength but they lacked understanding of all aspects. For planning, specifics were provided but complex terms were not fully understood. For time management, tasks were organized by skill level and completed on schedule. For technical qualities, basic tools were used to focus on composition. Aesthetics aimed for a dreamlike, varied style across mediums. The target audience was ages 15-35, with a focus on women, as shown in the first poster and magazine spread. Peer feedback praised the aesthetics but suggested improvements to
This document proposes a 3-month marketing campaign to promote emerging artist Stanzin and his folk-pop music. The campaign will create viral short videos showcasing Stanzin's talents and persona to build an audience on social media. It will include weekly videos, a website, 2 music videos and social media posts. The goal is to reach 50,000 engagements and 5,000 followers to support Stanzin's debut release. The target market is Gen Z females ages 20 interested in social causes. The campaign aims to tell Stanzin's story through creative content emulating popular influencers to generate buzz and fans.
Josh Bailey is considering creating a magazine focused on TV, films, or video games. He created a mood board to influence the design of his magazine, which showed similarities across magazine covers in terms of bright colors, bold text, and layout. Josh then created a schedule for the project, which included researching existing magazines, experimenting with design software, taking photographs, writing articles, and doing an evaluation.
Josh Bailey is considering creating a magazine focused on TV, films, or video games. He created a mood board to influence the design of his magazine, which showed similarities across magazine covers in terms of bright colors, bold text, and layout. Josh then created a schedule for the project, which included researching existing magazines, experimenting with design software, taking photographs, writing articles, and doing an evaluation.
The following is adapted from the work of Paul Martin Lester.In .docxssuser454af01
The following is adapted from the work of Paul Martin Lester.
In order to find meaning from a visual message, you need to learn a systematic way for studying images.
1.
Make an inventory list of every element in the image,
2.
Note the lighting used in the image,
3.
Note any eye contact by subjects in the image,
4.
Note the visual cues of color, form, depth, and movement,
5.
Note how the gestalt laws apply toward the composition of picture,
6.
Note any semiotic signs that are a part of the image's content, and
When you've gone through the six steps noted above, it's time to apply the six perspectives for visual analysis to the piece. Each perspective is noted below.
Personal Perspective - Gut Reaction
Rick Williams' Omniphasism (all in balance) or Personal Impact Analysis
1.
What is the picture's story?
2.
List primary words.
3.
List associative words.
4.
Select most significant associative words.
5.
Pair up primary & most significant associative words.
6.
Relate word pairs with your own feelings.
7.
Relate any inner symbolism.
8.
Write a brief story concerning personal insights.
Historical Perspective - The image's place in history
When do you think the image was made?
Is there a specific style that the image imitates?
Technical Perspective - Consider the process decisions
How was the image produced?
What techniques were employed?
Is the image of good quality?
Ethical Perspective - Moral Responsibility
Was the image maker socially responsible?
Has any person's rights been violated?
Are the needs of viewers met?
Is the picture aesthetically appealing?
Do the picture choices reflect moderation?
Is the image maker empathetic with the subject?
Can all the image choices be justified?
Does the visual message cause unjustified harm?
Cultural Perspective - Societal Impact
What is the story and the symbolism involved with the elements in the visual message?
What do they say about current cultural values?
Critical Perspective - Reasoned Opinion
What do I think of this image now that I've spent so much time looking and studying it?
Project Overview:
This week, you were introduced to six analytical perspectives for analyzing media. These perspectives form the foundation for your Media Analysis Project (MAP). Over the next three weeks, you will analyze a visual work from any media (print, film, television, Internet), of your own choosing.
Due Date:
June 5
Time Line:
·
Topic Assignment (Listed under Paper Topic)
·
June 5 Thesis and Outline (Listed in appropriate headings below)
·
June 5 Final Paper
NOTE: Thesis and Outline, and Final Paper are two separate documents.
Requirements:
Your analysis must encompass all six perspectives. This will be a detailed analysis consisting of 6-8 written pages. You must also use four credible academic sources in addition to the media itself. All sources must be cited in-text as well as on a reference page using standard APA format. Information on using .
This document provides instructions for students to create an "eyewitness" book describing an imaginary society. It outlines the key elements that must be included: a book cover, table of contents, and chapters about the society's core universals with titles, headings, images and captions. Each student must also write a biographical sketch of a person from the society. Finally, the document details two presentation assignments for the project - one on the society overall and another focused on a specific aspect, creating an interactive experience for the audience.
This document outlines a proposal for a project creating promotional posters and screenshots for a fake video game called "The Wanderer." The target audience is women ages late 20s to early 30s from lower to upper middle class backgrounds. Research will include analyzing similar games, surveying the target audience, and comprehending relevant psychological and sociological concepts to portray themes of ideological relationships and misconceptions through color theory. Production will involve experiments, planning, creating multiple posters in Photoshop over 10 weeks, with evaluation based on conveying themes/content and attracting the target audience.
This document outlines a social media marketing plan for Converse to expand its young audience's engagement. The plan aims to increase social media usage by 50% and host 100 weekly activities. It identifies Converse's target audience as young people aged 13-25. Key tactics include creating an engaging official presence on Facebook, Twitter, Google+, and Pinterest to share news, products, and contests to attract new followers. The budget of $1 million will be allocated mainly to social media efforts, celebrities, and rewards for audiences. The overall goal is for Converse to become a daily part of people's lives.
Everyone says you should work with influencers to help increase word of mouth and online conversations, but how do you actually find influencers that make sense for your brand? And how do you go about building mutually beneficial relationships? This presentation answers these questions and more to help brands start wrapping their heads about the homework and effort it takes to build meaningful relationships with influencers.
Similar to Nest content & social media strategy 02.18.16 (20)
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
2. STRATEGY
1. DELIVERABLES & OPPORTUNITIES
2. TARGET AUDIENCE
3. THE STRATEGIC PLATFORM DEVELOPMENT
4. THE SOCIAL MEDIA STRATEGY
5. THE CONTENT PLATFORMS
6. MEASUREMENT
CONTENT (Q1)
OVERVIEW
6. PRODUCE “COMPELLING CONTENT”
embodies Nest’s community
attracts fans to the brand
sparks active engagement
JOB TO BE DONE
1
2
3
Primary platforms Secondary platforms
Not in Scope
7. OPPORTUNITIES
Elevate Nest’s current look & feel
• Bring to life Nest’s design excellence on social
Expand beyond current target audience on social
• Identify and develop new target audience and
understand their passion points to leverage on social
9. THE CURRENT NEST TARGET AUDIENCE IS
PREDOMINANTLY MALE, EARLY ADOPTERS OF TECH
Current Target Audience Profile
10. THERE IS OPPORTUNITY TO EXPAND BEYOND EARLY
ADOPTERS AND REACH A WIDER AUDIENCE
“Nest’s sleek thermostat is popular among
tech geek, but few Internet-connected home
devices have registered mass appeal.”
- Wall Street Journal, 2015
11. MEN MIGHT BE THE PURCHASERS,
BUT WOMEN ARE THE GATEKEEPERS.
‘Women in the US control 80% of household spending
and take responsibility for 91% of household task.’
The Insight:
Even though we know the Nest Consumer (purchaser
of the product) is 90% male, women play a crucial
role in the decision making process within the
household.
- Boston Consulting Group, 2015
12. CURRENT TARGET:
THE FORWARD-THINKERS
TARGET OPPORTUNITY:
THE HOMEMAKERS
Male, Age 30-50, Married.
Homeowners, with a HHI of $112K.
Female, Age 30-50, Married.
Homeowners, with a HHI of >$75K
WE EXPAND THE CURRENT TARGET
AUDIENCE BY GROWING ‘THE NEST’
Source: Simmons Spring 2015 NCS Two Year Adult Study
13. New Target Audience Profile
The Homemaker
Female, Age 30 - 50
Married.
Homeowners. HHI >$75K.
2-3 Children (Ages 0-17)
Bachelors or Post-Graduate
Degree [190]
Home
“I enjoy entertaining people in my home” [121]
“Make effort to make home reflect who I am” [119]
“Looking for new ideas to improve home” [112]
“Home decor is particular interest to me” [134]
Family
“She is family centered” [115]
“I like spending most time home with family” [118]
“Family life is the most important thing” [121]
Buying Influence
“Most influential in HH purchasing decisions” [110]
Social
“Visited or Used a Social-networking Site Last 30 Days” [130]
“I post ratings/reviews for others to read” [111]
“I buy products recommended by friends on social sites” [129]
Media (Print and Digital)
Their home is the center of their lives, it is where what matters most resides. They want home to be
a comfortable place, where they can unwind and enjoy precious time with friends and family. They
want their home to be a reflection of who they are. They seek daily inspiration.
Her
Personality
[141][241]
[172] [107]
Friendly
Passionate Reliable
Sociable Warmhearted
ResponsibleSincere
Loving
Kind
AmicableBenevolent LikableTrustworthy Affable
Source: Simmons Spring 2015 NCS Two Year Adult Study
Social Channels
[361] [309] [266] [235]
15. ACHIEVABLE INSPIRATION
Consumers engage with authentic and real
stories, as they can relate to this and it
resonates with them on a more emotional level.
Real people. Real homes. Real stories.
7 of top 10 most engaging product posts in 2015 involved real products in
real places.
WHEN A HOME IS A NEST
Consumers regard home as a place of safety,
their sacred retreat, it’s what’s closest and
dearest to you.
Source: Sysomos
KEY OBSERVATIONS
16. The ‘Connected Home’ is not just about
technology, it’s about that special place
where you connect with who and what is
dearest to you.
THE INSIGHT
17. FROM A CONNECTED HOME TO A MEANINGFUL NEST
INNOVATION EMOTIONS DESIGN
THE STRATEGIC PLATFORM
19. THE SOCIAL STRATEGY FOR NEST
Showcasing the Nest lifestyle (emotions), product
aesthetics (design) and comfort of home enabled through
Nest products (innovation/the conscious home).
WHAT:
HOW:
Help fans picture Nest in their daily lives and personal environments.
BY: Leveraging our audiences’ social behaviors and current
social trends, developing tailored content to each platform,
and appealing to both global and local markets
20. THE ROLE OF EACH SOCIAL PLATFORM
Primary platforms
Secondary platforms
Role: Fan Engagement and Targeted Distribution (Paid Media)
Content: Customized visual content aimed at specific targets and interests, promoted with paid support.
Organic content must embrace current community and drive conversation. Localized Content.
Role: Engagement & Communicating Brand Narrative
Content: Visually appealing content showcasing the brand lifestyle narrative and displaying the aesthetic
appeal of the Nest products. Global Content (one account).
Role: Experimental (not a focus in Q1)
Role: Engagement & Thought Leadership
Content: Content should be orientated towards ‘The Forward Thinkers’ target with a focus on tech, innovation
and products. Content must be real time, trending topics, newsworthy and culturally relevant. Localized Content.
Role: Aspiration & Inspiration
Content: Focus on creating visual themes around the Nest brand and lifestyle. Global Content (one account)
+ TBD
22. Primary KPI: Earned Media
• Active engagement
• Social conversations
Secondary KPIs:
• Engagements
• Audience growth
• Traffic to nest.com
**Benchmarks will be established at the end of Q1, based on historic performance and
industry standards
WHAT DOES
SUCCESS
LOOK LIKE?
23. A WELL DESIGNED NEST
CONTENT APPROACH
CELEBRATE NEST AS THE WELL DESIGNED PRODUCT THAT
COMPLEMENTS YOUR STYLE AND LIFE
ESTABLISH PREMIUM LOOK AND FEEL FOR NEST ON SOCIAL
FAST TRACK CONTENT
A WELL CONNECTED NEST
FROM THE EVERYDAY TO THE MAGICAL MOMENTS, WE’ll SHOW HOW
NEST TAKES CARE OF THE HOME, SETTING THE STAGE
FOR MEANINGFUL CONNECTIONS
INTRODUCE THE ‘CONNECTED’ HOME AS BEING ABOUT THE PEOPLE
AND BONDS THAT ARE CREATED AND SHARED WITHIN A HOME
ONGOING BUZZ
26. A WELL DESIGNED NEST
ELEVATING THE PRODUCT POSTS
A series of premium images and animations that illustrate Nest products
seamlessly integrated into well designed spaces and decorated walls.
27. Interior design and style magazines, both online
and print, are typically structured around seasonal
topics, lifestyles, and specific individuals,
providing readers with a unique POV on a well
designed life.
Taking on this editorial model, each month we’ll
create content around Seasons and different
personality types/lifestyle. The content will reflect
the core seasonal moments that are most
important to the brand and its audience.
Each piece of content comprising the “monthly
seasonal theme” will be produced in two distinct
styles: lifestyle imagery and stylized product
imagery. While different in style, each treatment will
complement the other, creating a visually and
editorially cohesive story for the month.
EDITORIAL APPROACH
28. CREATIVE APPROACH
Monthly content is created around the following criteria:
SEASONAL COLORS*
Every three months, we will create a distinct seasonal color
palette. Then, for each month, we will select two colors to
produce content around, creating a visually compelling and
cohesive story.
ARCHETYPES
We’ll create archetypes, which we will identify and develop internally. We’ll illustrate the
who they are, the ways they use their space, and their day-to-day activities. Each month,
we’ll create content around one of these archetypes, making sure to target the interests of
Nest’s audience throughout the year.
* colors featured are for reference
29. MONTHLY THEMES
MARCH
Season: Winter
Seasonal Moment: Winter Wine Down
Archetype: A blogger’s clean and minimalist workspace
APRIL
Season: Spring
Seasonal Moment: Spring Fever
Archetype: A florist’s living room inspired by the the first bloom of
the season
MAY
Season: Spring
Seasonal Moment: Spring Film Festivals
Archetype: A film director’s artistic getaway
To create monthly themes we will identify what Nest’s
target audience is likely to be interested in and
conversations they’re likely to be part of on social.
30. ACROSS SOCIAL
ON FACEBOOK we’ll create an album for the monthly
content. Each month’s content will visually stand apart on
the basis of the seasonal color palette.
ON INSTAGRAM we’ll share the content consecutively,
creating a visually cohesive grid view for each month.
ON TWITTER we’ll use product imagery to highlight Nest
features and capabilities.
Each month we’ll produce 6 pieces of original content and
one recap video of the monthly seasonal theme.
31. MONTHLY CONTENT OVERVIEW
INTRO POST
(1X)
WELL DESIGNED NEST POSTS
PRODUCT
(1X)
STYLIZED
(2X)
PRODUCTS
-NEST THERMOSTAT
-NEST PROTECT
RECAP VIDEO
(1X)
SEASON ARCHETYPE
LIFESTYLE
(2X)
32. INTRODUCTORY POST
I
We will use playful imagery which
incorporates the featured Nest product
to stylistically illustrate the theme for
the month.
33. LIFESTYLE POSTS
II
We’ll photograph premium images featuring a Nest product
seamlessly integrated into a well designed space.
Each space will be styled and will include items illustrating
the selected archetype’s lifestyle, capturing their personality,
interests, and the way they user their space for day-to-day
activities.
34. STYLIZED POSTS
III
CHANGE IMAGE
We will draw inspiration from lived in
rooms and design spaces. For
example, a desk space or kitchen area.
We will construct high concept sets
that are made out of different materials
such as different types of paper,
cardboard etc and have the only real
object in the scene be the nest product
to be featured.
35. PRODUCT POSTS
IIII
For Twitter, we will create a product post using the selected
colors for the month as the background. Tapping into the
existing tech-savy audience on the platform, we will use
Twitter to highlight product features and educate users on
product capabilities.
36. MARCH CONCEPT THEME : COLOR GRAY
Intro Post Lifestyle Post
Product Post
(tbd)
Stylized Post
For March, we will capture the last moments of winter, and the anticipation of spring, through a gray color palette within a
clean, well organized space. We will be styling content around a blogger archetype who has organized their space to
start spring with a clean slate.
SEASON WINTER MOMENT WINTER WIND DOWN ARCHETYPE BLOGGER
37. A WELL DESIGNED
NEST AMPLIFICATION
We’ll tap into Nest’s existing fans to amplify the new social
content and to build conversation around Nest products.
After several months of sharing Nest’s new content and
establishing the brand’s new look and feel on social, we’ll
ask fans to capture their Nest within their own home.
Users can share their images via a hashtag for a chance to
have their well designed nest featured on the brand’s social
pages. User-generated images selected to be featured will
highlight Nest products that complement the fan’s personal
style.
38. NEXT STEPS
NEST to provide feedback and approval on look and feel and treatments | FEB 22
CAKE to start producing MARCH content | FEB 23
NEST to provide feedback on MARCH content | MARCH 2
CAKE to deliver final content for approval | MARCH 3
41. A WELL DESIGNED NEST
INFLUENCER AMPLIFICATION*
Nest gives users access to the homes of colorful and stylish
influential personalities.
The video feature is a first-person guided narrative of select
influential personalities’ homes. The videos will capture their
favorite belongings and the personal stories behind what makes
their space unique. We’ll highlight how Nest complements their
style and life.
* incremental budget
42. A WELL DESIGNED NEST
PARTNERSHIP AMPLIFICATION*
In partnership with Home Polish, we will create a series of
premium images showcasing the Nest thermostat as the
constant in every well designed room.
Home Polish will provide tags for each photo which will inform
people of the other elements that create premium living spaces
—from the art on the walls to the brand of curtains.
* incremental budget
43. A WELL CONNECTED NEST
PERSONAL CONNECTIONS AND MOMENTS THAT MAKE A HOUSE A HOME
44. #ADULTING
In a series of animations revolving around the popular idea of
#adulting, we’ll show the transition from youth to adulthood through
iconic items and experiences in the home. #Adulting might be
hard, but Nest makes it look easy and sophisticated. Now that
you’re #adulting, you don’t leave stuff on the floor, you pick up after
others, and you cook for others to enjoy.
The animations will show the transition from youth to adulthood in a
lighthearted, familiar way.
A WELL CONNECTED NEST
45. PETS NESTING
Pets have an enduring power on social. We’ll harness their appeal
in a series by capturing beautiful images of pets relaxing in the
comfort of their owners’ homes powered by Nest. The images of
the pets will reflect their and their owners’ unique personalities.
A WELL CONNECTED NEST
46. Nest partners with influential pets to develop a series of monologues
from the pets’ point of view.
The monologues will focus on the specific features of the pet owner’s
household and unforgettable moments within the home, highlighting
what makes their house a home.
@buddyboowaggytails @iamlilbud @barkleysircharles
A WELL CONNECTED NEST
INFLUENCER AMPLIFICATION*
* incremental budget
47. A LIFE WELL LIVED, POWERED BY NEST
A WELL CONNECTED NEST
We’ll celebrate how Nest takes care of the home and allows time
for meaningful moments and experiences.
Through a series of premium images, we’ll capture the scene after
key domestic moments. For example: A tabletop view of the
remains of a Friday night dinner with friends, or a wide angle view
of the children’s playroom after their birthday party. The images are
a sign of a life well lived, powered by Nest.