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The Next Phase of
Wearables Growth
© 2017 Valencell, Inc
Ryan Kraudel
Valencell, Inc.
© 2017 Valencell, Inc
Wearables market in flux?
© 2017 Valencell, Inc
First Phase Wearables
Focused on general activity tracking, step counting,
calorie counting, and reaching movement goals.
©2016 Valencell. Inc
Heart Rate
Chest Straps
1980
Armband
Calorimetry
2000 2010
Mobile
Tracking Apps
Activity
Trackers
GPS
2006-09
Connected vital
signs monitors
(not wearable)
2012 2013
Wrist/arm
activity trackers
Integrated
solutions/
smart-
devices
2014 -16
Engaging
use cases
2017-18 2019-20
Wearable tech
growth across
industries
Wearables are trending towards familiar form-factors,
and more compelling use cases
The next
phase of
wearables
growth
© 2017 Valencell, Inc
The Next Phase of Wearables Growth
Biometrics driving deeper insights into
personal health, fitness, and wellness.
Value Drivers:
• Broad population insights
• Deeper individual insights
• Predictive analytics
• Shifting healthcare delivery
© 2017 Valencell, Inc
Biometrics Proliferating Across Markets
Consumer Electronics
Military, First Responders,
Industrial Safety
Health & Medical
Wearables
AR, VR, Gaming/eSports
© 2017 Valencell, Inc
Impact of Patient-Generated Health Data
“Patient-generated
health data (PGHD)
are health-related data
created, recorded, or
gathered by or from
patients (or family
members or other
caregivers) to help
address a health
concern.”
- HealthIT.gov
Consumer Electronics Health & Medical Wearables
©2016 Valencell. Inc
Friction exists between consumer & medical
wearables markets
Consumer fitness wearables
• Crowdfunded + relatively light VC
• Consumer-scale marketing
• Accuracy not a top priority
• Loose on validation
• Style & branding are critical
• Looks for ways to avoid FDA
• 2-year product timelines
Medical wearables
• Heavily venture-backed
• Targeted B2B marketing
• Accuracy is critical
• Heavy on validation
• Style and branding are irrelevant
• FDA approval is critical to success
• 7+ year product timelines
© 2017 Valencell, Inc
Challenges in the Next Phase of Wearables Growth
Usability and Motivation Validation & Believability Data Integration
© 2017 Valencell, Inc
What’s taking so long?
The companies involved in the
first phase of wearables didn’t
know what to do with the data.
The hardware has been ahead of the
software and user experiences.
Individualized guidance is hard.
1 2 3
© 2017 Valencell, Inc
So what makes us think it will happen?
It’s happening now. The problems are known.
Technical and market dynamics
are trending positive.
1 2 3
Q&A
Thanks for your time!
Ryan Kraudel
kraudel@valencell.com
Twitter: @kraudel
Skype: rkraudel

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The Next Phase of Wearables Growth

  • 1. The Next Phase of Wearables Growth © 2017 Valencell, Inc Ryan Kraudel Valencell, Inc.
  • 2. © 2017 Valencell, Inc Wearables market in flux?
  • 3. © 2017 Valencell, Inc First Phase Wearables Focused on general activity tracking, step counting, calorie counting, and reaching movement goals.
  • 4. ©2016 Valencell. Inc Heart Rate Chest Straps 1980 Armband Calorimetry 2000 2010 Mobile Tracking Apps Activity Trackers GPS 2006-09 Connected vital signs monitors (not wearable) 2012 2013 Wrist/arm activity trackers Integrated solutions/ smart- devices 2014 -16 Engaging use cases 2017-18 2019-20 Wearable tech growth across industries Wearables are trending towards familiar form-factors, and more compelling use cases The next phase of wearables growth
  • 5. © 2017 Valencell, Inc The Next Phase of Wearables Growth Biometrics driving deeper insights into personal health, fitness, and wellness. Value Drivers: • Broad population insights • Deeper individual insights • Predictive analytics • Shifting healthcare delivery
  • 6. © 2017 Valencell, Inc Biometrics Proliferating Across Markets Consumer Electronics Military, First Responders, Industrial Safety Health & Medical Wearables AR, VR, Gaming/eSports
  • 7. © 2017 Valencell, Inc Impact of Patient-Generated Health Data “Patient-generated health data (PGHD) are health-related data created, recorded, or gathered by or from patients (or family members or other caregivers) to help address a health concern.” - HealthIT.gov Consumer Electronics Health & Medical Wearables
  • 8. ©2016 Valencell. Inc Friction exists between consumer & medical wearables markets Consumer fitness wearables • Crowdfunded + relatively light VC • Consumer-scale marketing • Accuracy not a top priority • Loose on validation • Style & branding are critical • Looks for ways to avoid FDA • 2-year product timelines Medical wearables • Heavily venture-backed • Targeted B2B marketing • Accuracy is critical • Heavy on validation • Style and branding are irrelevant • FDA approval is critical to success • 7+ year product timelines
  • 9. © 2017 Valencell, Inc Challenges in the Next Phase of Wearables Growth Usability and Motivation Validation & Believability Data Integration
  • 10. © 2017 Valencell, Inc What’s taking so long? The companies involved in the first phase of wearables didn’t know what to do with the data. The hardware has been ahead of the software and user experiences. Individualized guidance is hard. 1 2 3
  • 11. © 2017 Valencell, Inc So what makes us think it will happen? It’s happening now. The problems are known. Technical and market dynamics are trending positive. 1 2 3
  • 12. Q&A
  • 13. Thanks for your time! Ryan Kraudel kraudel@valencell.com Twitter: @kraudel Skype: rkraudel