Content Management and Marketing Automation: Best Practices for Customer Experience Management
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Enterprises are jumping on the marketing automation bandwagon in hopes of engaging customers better by managing them through the customer journey, and driving them to buy products and services. Marketing automation's promise is that a single software solution can be used to track, engage, nurture and convert your sales leads into customers seamlessly with less effort and lower cost then ever before. However, most companies can only make modest use of these powerful tools because they haven't conquered one simple issue: How do your web and mobile experiences complement your marketing automation? In this webinar we will reveal how you can finally master your marketing automation.
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Content Management and Marketing Automation: Best Practices for Customer Experience Management
- 1. Russ Danner Vice President, Products Crafter Software Content Management and Marketing Automation: Best Practices for Customer Experience Management
- 2. 1 Agenda ● Introduction to Crafter ● How Crafter CMS works ● Why Crafter is different ● DEMO ● Q&A
- 3. 2 Award Winning Open Source Web Content and Experience Management
- 4. 3 ● User Friendly Content Authoring ● In-context Preview and Editing ● Multi-Channel Publishing ● Personalization and Content Targeting ● Web Analytics Integration ● Site Blueprints ● Internationalization ● High Performance Content Delivery ● Ease of Integration – CRM, ERP, etc. ● On Premise and Cloud Support Competitive, Enterprise WCM Features ● Social, User Generated Content ● Identity management, SSO and profiles ● Multi-tenant infrastructure
- 5. 4 Running 100s of sites and portals… … and others
- 6. 5 Built on Transparency ● Open standards ● No vendor lock-in ● GPL v3 license ● All code on GitHub ● Open community ● Open wiki / documentation ● Open issue tracking
- 7. 6 ● Commercial licenses ● Certified builds and patches ● Production support ● Award winning partner ecosystem ● Training Crafter Provides Value AROUND the Software (the software is free)
- 9. Examples
- 10. 9 Hubspot
- 11. 10 Marketo
- 12. 11 Salesforce?
- 13. 12 Others
- 14. Core Marketing Automation Capabilities
- 15. 14 Automation / Workflow / Triggers
- 16. 15 Lead Forms
- 17. 16 Landing Pages
- 18. 17 E-mail & Social Media
- 19. 18 Tracking ● X
- 20. 19 Scoring
- 21. Technologies
- 24. 23 Workflows
- 25. 24 Analytics
- 26. Goals
- 30. 29 Score, convert, create a Sales Qualified Lead
- 31. Problem 1
- 32. 31 Companies Use Too Little
- 33. Problem 2
- 34. 33 Getting More is Difficult
- 35. The Challenge
- 36. 35 The Journey
- 37. 36 Customer Data
- 38. 37 Content
- 41. 40 Tracking
- 42. A Common Theme in Market Automation
- 43. 42 All in One Solutions
- 45. 44 Hubspot adds Web Content Management
- 46. Is it a Good Idea?
- 47. 46 Very small teams and Small Businesses
- 48. Why Not for The Rest of Us?
- 49. 48 All in One Solutions Have Serious Limitations
- 54. 53 Best of Breed
- 55. 54 Real Results
- 56. Questions to Ask Your Marketing Automation Vendor
- 57. 56 How Do You Integrate
- 58. Best Practices
- 59. 58 Centralize your Customer Data
- 60. 59 Use a Hub Concept
- 61. 60 Have a Content Strategy
- 62. 61 Leverage a headless repository
- 63. 62 Use a multi-channel Publishing model
- 64. 63 Integration Super Charges Marketing Automation
Editor's Notes
- Enterprises are jumping on the marketing automation bandwagon in hopes of engaging customers better by managing them through the customer journey, and driving them to buy products and services. Marketing automation's promise is that a single software solution can be used to track, engage, nurture and convert your sales leads into customers seamlessly with less effort and lower cost then ever before. However, most companies can only make modest use of these powerful tools because they haven't conquered one simple issue: How do your web and mobile experiences complement your marketing automation?
- However, most companies can only make modest use of these powerful tools because they haven't conquered one simple issue: How do your web and mobile experiences complement your marketing automation?
- However, most companies can only make modest use of these powerful tools because they haven't conquered one simple issue: How do your web and mobile experiences complement your marketing automation?