2019 Insights from top US retailers on new trends in digital CXiAdvize
Gatepoint Research partnered with iAdvize to survey US Marketing, Customer Experience and Strategy leaders to better understand new priorities emerging for digital customer experience.
We are pleased to present the 2018 CMO Virtual Event: The Future of Digital Customer Engagement. In partnership with Argyle Executive Forum, we sponsored this one hour exclusive webinar to explore digital transformation’s impact across marketing, e-commerce, and CX strategies. Terrence Fox, Director of Strategy from iAdvize moderates a highly informative dialog with senior executives from Ethan Allen Global, Crayola and The Hain Celestial Group. Explore the changing dynamics driving brands to reinvent themselves utilizing conversational marketing strategies, leveraging online and offline engagement tactics and utilizing brand ambassadors as the voice of the customer. Get strategic and tactical insight into the customer expectations for interactions with brands and what business leaders must do to remain competitive. View our on-demand webinar at https://bit.ly/2QKwTjL
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
Social really is here when it comes to the enterprise. Many see the role of social in consumer-focused businesses but have not absorbed what it means for the enterprise. Social is having a direct impact in 5 areas:
1. DIY prospecting: Customers conduct research on products and services well ahead of the official start to the sales cycle
2. Peer influence: Customers “pulse” their peers at every step of the journey
3. Trial before purchase: User testing requires grassroot support. It’s no longer a single decision instance rather smaller purchase bundles
4. Buyer & user are the same: The phenomenon changes decision and influence points in enterprise purchasing
5. Click to compare: Pricing transparency is foundational; consumer expectations are shaping enterprise behavior
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Personalisation for Peak as presented at Ecom Rocks event Magento Horizon by Rory Gilmore from Nosto. Personalisation is more than the latest trend in ecommerce, it’s a way to reach an increasingly individualistic audience and deliver exactly what they want. Pick up ecommerce personalisation strategies from Nosto, the fastest growing personalisation solution in the world.
2019 Insights from top US retailers on new trends in digital CXiAdvize
Gatepoint Research partnered with iAdvize to survey US Marketing, Customer Experience and Strategy leaders to better understand new priorities emerging for digital customer experience.
We are pleased to present the 2018 CMO Virtual Event: The Future of Digital Customer Engagement. In partnership with Argyle Executive Forum, we sponsored this one hour exclusive webinar to explore digital transformation’s impact across marketing, e-commerce, and CX strategies. Terrence Fox, Director of Strategy from iAdvize moderates a highly informative dialog with senior executives from Ethan Allen Global, Crayola and The Hain Celestial Group. Explore the changing dynamics driving brands to reinvent themselves utilizing conversational marketing strategies, leveraging online and offline engagement tactics and utilizing brand ambassadors as the voice of the customer. Get strategic and tactical insight into the customer expectations for interactions with brands and what business leaders must do to remain competitive. View our on-demand webinar at https://bit.ly/2QKwTjL
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
Social really is here when it comes to the enterprise. Many see the role of social in consumer-focused businesses but have not absorbed what it means for the enterprise. Social is having a direct impact in 5 areas:
1. DIY prospecting: Customers conduct research on products and services well ahead of the official start to the sales cycle
2. Peer influence: Customers “pulse” their peers at every step of the journey
3. Trial before purchase: User testing requires grassroot support. It’s no longer a single decision instance rather smaller purchase bundles
4. Buyer & user are the same: The phenomenon changes decision and influence points in enterprise purchasing
5. Click to compare: Pricing transparency is foundational; consumer expectations are shaping enterprise behavior
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Personalisation for Peak as presented at Ecom Rocks event Magento Horizon by Rory Gilmore from Nosto. Personalisation is more than the latest trend in ecommerce, it’s a way to reach an increasingly individualistic audience and deliver exactly what they want. Pick up ecommerce personalisation strategies from Nosto, the fastest growing personalisation solution in the world.
Integrating Marketing Session - Charlotte AMA Spring WorkshopJon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Download the Analytics Happiness and Attitudes (Aha!) Report to discover where each country placed themselves on the road to digital transformation.
We surveyed 3,028 business and data analysts, data scientists, and leaders across six of the most digitally-advanced countries in Europe, the Middle East, Africa, and the Asia Pacific.
They shared their overall mood towards data science and analytics, including their wins and losses—even their hopes and dreams in 2020.
Procurement is a task that marketers rarely find fun, yet all realize that it needs to be done. Given the strain that many marketing budgets are under, skillful procurement processes--supply management, demand management, and process management--can actually net an extra 5%+ of current marketing budgets. There are important opportunities for closer collaboration between marketing and procurement groups.
Foundry's Partner Marketing research was previously released under the IDG Communications brand. The study provides insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in place.
A new Economist Intelligence unit study found marketers see their influence rising within their companies. But with great power comes great responsibility. Check out a slide show with the results of the study, "The rise of the marketer."
Case Study: How Brilliant Noise Are Backing Creative Ideas with Trusted InsightGlobalWebIndex
Brilliant Noise is a marketing and communications partner that transforms businesses through data-led strategy, planning and creative.
Working with some of the world’s leading brands including adidas, Universal Pictures and Jaguar Land Rover, the agency’s partnership with GlobalWebIndex supports their customer-first approach to planning and strategy, providing clients with relevant, responsive and real-time marketing.
Read about the disruptions to influence and identity that impact our industry. Meabh Quoirin from Foresight Factory, lecturer on the MSc Digital Marketing & Analytics, discussed the digital marketing trends that will impact 2019 at an open lecture in Dublin Institute of Technology.
Marketing is increasingly an advanced technology discipline. When well used, it can improve marketing effectiveness 15% - 25%. But using marketing technology effectively is about more than just tech; it's about creating an engine that runs smoothly and evolves continuously. For more, read "How digital marketing operations can transform business" (http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_operations_can_transform_business)
How to Use One-to-One Digital Technologies to Execute Relevant Marketing Camp...Lisa Landry
How do personalized variable data technologies increase response rates over static direct marketing efforts? Often, the process is as much about art as it is science. We’ll discuss the relevant variables that influence the success of a one-to-one marketing campaign. These variables include the relevance of message, the offer, the timing, the size of the campaign, the list (house vs. outside) and the quality of the creative. Response rates vary greatly by campaign objective. This slide share discusses the five major objectives: Direct Order, Lead Generation, Lead Nurture/Follow Up, New Customer Experience, and Loyalty. We’ll review how utilizing PURLs and QR codes can support your efforts, helping to qualify and quantify results, especially when coordinated with a cross-channel, multi-media effort that includes email marketing and other mass media assets. Real life case studies have been provided to support you in implementing your own successful campaign.
Lisa Landry, Founder and Creative Director, Savvy Workshop
Medicare Marketing in Our Digital World- The definitive digital marketing han...Scott Levine
Read the entire 43 page ebook now or download it here.
http://ow.ly/Y2st30csWl9
Medicare Marketers Are Struggling to Develop Digital Marketing Strategy
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
In early 2020, Geisinger Health launched a multi-year digital transformation program to transform patient and caregiver experiences. The program sought to harness best-in-class technology solutions and innovation from the digital health ecosystem, and also envisioned the transformation of IT infrastructure to support digital health experiences. When the pandemic struck in early 2020, Geisinger’s leadership reaffirmed their commitment to the digital transformation road map and the strategic technology investments required to accelerate the transformation. To implement the road map, Geisinger established a Digital Transformation Office (DTO) to oversee the implementation of the road map, provide centralized governance, and enable technology partner selection for key aspects of the proposed road map. With broad cross-functional involvement and collaboration, the DTO was able to accelerate the transformation journey, improve digital engagement, and deliver millions of dollars in benefits.
Learning objectives
1) Identify best practices and learnings from how a large integrated health system is driving a multi-year digital transformation roadmap
2) Discover how technology is enabling digital transformation at the front and back end of healthcare operations and best practices in technology strategy and technology partner selection
3) Recognize how centralized governance can accelerate transformation and maximize value from technology investments
At Indegene, with our digital-first approach, we bring agility and innovation to your launch strategy. We enable optimization of channels, content mix and foster continuous learning by adopting an agile operating model that supports cross-functional collaboration and enables launch teams to rapidly create campaigns to address shifting customer needs. With our AI-driven launch model, from strategy to execution, we help you achieve true ‘Launch Excellence’.
Integrating Marketing Session - Charlotte AMA Spring WorkshopJon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Download the Analytics Happiness and Attitudes (Aha!) Report to discover where each country placed themselves on the road to digital transformation.
We surveyed 3,028 business and data analysts, data scientists, and leaders across six of the most digitally-advanced countries in Europe, the Middle East, Africa, and the Asia Pacific.
They shared their overall mood towards data science and analytics, including their wins and losses—even their hopes and dreams in 2020.
Procurement is a task that marketers rarely find fun, yet all realize that it needs to be done. Given the strain that many marketing budgets are under, skillful procurement processes--supply management, demand management, and process management--can actually net an extra 5%+ of current marketing budgets. There are important opportunities for closer collaboration between marketing and procurement groups.
Foundry's Partner Marketing research was previously released under the IDG Communications brand. The study provides insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in place.
A new Economist Intelligence unit study found marketers see their influence rising within their companies. But with great power comes great responsibility. Check out a slide show with the results of the study, "The rise of the marketer."
Case Study: How Brilliant Noise Are Backing Creative Ideas with Trusted InsightGlobalWebIndex
Brilliant Noise is a marketing and communications partner that transforms businesses through data-led strategy, planning and creative.
Working with some of the world’s leading brands including adidas, Universal Pictures and Jaguar Land Rover, the agency’s partnership with GlobalWebIndex supports their customer-first approach to planning and strategy, providing clients with relevant, responsive and real-time marketing.
Read about the disruptions to influence and identity that impact our industry. Meabh Quoirin from Foresight Factory, lecturer on the MSc Digital Marketing & Analytics, discussed the digital marketing trends that will impact 2019 at an open lecture in Dublin Institute of Technology.
Marketing is increasingly an advanced technology discipline. When well used, it can improve marketing effectiveness 15% - 25%. But using marketing technology effectively is about more than just tech; it's about creating an engine that runs smoothly and evolves continuously. For more, read "How digital marketing operations can transform business" (http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_operations_can_transform_business)
How to Use One-to-One Digital Technologies to Execute Relevant Marketing Camp...Lisa Landry
How do personalized variable data technologies increase response rates over static direct marketing efforts? Often, the process is as much about art as it is science. We’ll discuss the relevant variables that influence the success of a one-to-one marketing campaign. These variables include the relevance of message, the offer, the timing, the size of the campaign, the list (house vs. outside) and the quality of the creative. Response rates vary greatly by campaign objective. This slide share discusses the five major objectives: Direct Order, Lead Generation, Lead Nurture/Follow Up, New Customer Experience, and Loyalty. We’ll review how utilizing PURLs and QR codes can support your efforts, helping to qualify and quantify results, especially when coordinated with a cross-channel, multi-media effort that includes email marketing and other mass media assets. Real life case studies have been provided to support you in implementing your own successful campaign.
Lisa Landry, Founder and Creative Director, Savvy Workshop
Medicare Marketing in Our Digital World- The definitive digital marketing han...Scott Levine
Read the entire 43 page ebook now or download it here.
http://ow.ly/Y2st30csWl9
Medicare Marketers Are Struggling to Develop Digital Marketing Strategy
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
In early 2020, Geisinger Health launched a multi-year digital transformation program to transform patient and caregiver experiences. The program sought to harness best-in-class technology solutions and innovation from the digital health ecosystem, and also envisioned the transformation of IT infrastructure to support digital health experiences. When the pandemic struck in early 2020, Geisinger’s leadership reaffirmed their commitment to the digital transformation road map and the strategic technology investments required to accelerate the transformation. To implement the road map, Geisinger established a Digital Transformation Office (DTO) to oversee the implementation of the road map, provide centralized governance, and enable technology partner selection for key aspects of the proposed road map. With broad cross-functional involvement and collaboration, the DTO was able to accelerate the transformation journey, improve digital engagement, and deliver millions of dollars in benefits.
Learning objectives
1) Identify best practices and learnings from how a large integrated health system is driving a multi-year digital transformation roadmap
2) Discover how technology is enabling digital transformation at the front and back end of healthcare operations and best practices in technology strategy and technology partner selection
3) Recognize how centralized governance can accelerate transformation and maximize value from technology investments
At Indegene, with our digital-first approach, we bring agility and innovation to your launch strategy. We enable optimization of channels, content mix and foster continuous learning by adopting an agile operating model that supports cross-functional collaboration and enables launch teams to rapidly create campaigns to address shifting customer needs. With our AI-driven launch model, from strategy to execution, we help you achieve true ‘Launch Excellence’.
Solving the Data Management Challenge for HealthcareDelphix
Need a proven blueprint to fast-track application development in your healthcare organization? With triple-digit growth, 3,000+ databases and over a petabyte of data, Molina Healthcare needed a way to accelerate application development and drive digital transformation.
Success meant slashing time to provision new dev and test environments in half, putting self-service data access in the hands of application teams―and doing it all without taking an eye off data security and HIPAA compliance.
At Indegene, with our digital-first approach, we bring agility and innovation to your launch strategy. We enable optimization of channels, content mix and foster continuous learning by adopting an agile operating model that supports cross-functional collaboration and enables launch teams to rapidly create campaigns to address shifting customer needs. With our AI-driven launch model, from strategy to execution, we help you achieve true ‘Launch Excellence’.
Maximize ROI of Insurance Digital Transformation Initiatives with Proven Data...Precisely
Many insurance carriers are transforming the way they do business by deploying new software technologies, migrating data and services to the cloud, and leveraging artificial intelligence (AI) to speed decision-making. Data is at the heart of all these initiatives, and it has a direct impact on success or failure. When that data is integrated into upstream or downstream processes, it can also have a broader impact on the operational, analytical, and compliance needs of the organization. The traditional, and often ad-hoc, tools and processes that organizations employ to support data quality, data integrity, transaction reconciliation, and exception management are often inadequate. They do not provide the speed, technical agility, and intelligence demanded by digital transformation initiatives.
Join us to explore proven methods of how insurance carriers are maximizing ROI and minimizing the time-to-value of digital transformation initiatives by:
• Aligning data governance with organizational and project objectives to reduce implementation effort and duration
• Leveraging automated controls for data quality, including balance and reconciliation of data in motion to avoid operational disruptions and maintain regulatory compliance
• Increasing efficiency and capability through centralized data integrity solution
Peter Rasmussen, MD, Medical Director for Distance Health at Cleveland Clinic and Paddy Padmanabhan, CEO Damo Consulting Inc. shared 'Digitally Transforming Patient and Caregiver Experiences' at HIMSS 2019 on Feb 15th at Session 309. The session described the key elements of an enterprise digital transformation strategy, Illustrated success in digital transformation with the Distance Health program (Cleveland Clinic’s Telehealth Program), and discussed the key learnings from the ongoing digital transformation at the Cleveland Clinic
Data governance and data quality are often described as two sides of the same coin. Data governance provides a data framework relevant to business needs, and data quality provides visibility into the health of the data. If you only have a data governance tool, you’re missing half the picture.
Trillium Discovery seamlessly integrates with Collibra for a complete, closed-loop data governance solution. Build your data quality rules in Collibra, and they are automatically passed to Trillium for data quality processing. The data quality results and metrics are then passed back to Collibra – allowing data stewards and business users to see the health of the data right within their Collibra dashboard.
View this webinar on-demand to see how you can leverage this integration in your organization to readily build, apply, and execute business rules based on data governance policies within Collibra.
Will I see you in Philadelphia next week? In case you don’t already know, I’ve been invited to speak at CBI’s Risk-Based Trial Management and Monitoring Conference.
I’m going to be sharing real world, pragmatic guidance that you can implement immediately to effectively influence your clinical trial performance.
My presentation, Practical Usage of KRIs and QTLs in Clinical Trials, will take place next Thursday, November 14th at 9:45am. I’m going to share with you:
• How to identify and close the gaps between risks and KRIs
• What the difference is between KRIs and QTLs, and how to use them effectively
• Useful examples of Centralized Monitoring findings from open data
• How to detect, combat and prevent fraud and sloppiness at an early stage
• How AI and ML advance risk-based approaches
So I can’t wait to see you at this informative and fun-filled industry expert forum,
– Artem Andrianov, CEO Cyntegrity
A look at benefits realisation during every phase of transformation activities to operationalise portable digital health records
Day Two, Pop-up University 2, 09.00
Federated data organizations in public sector face more challenges today than ever before. As discovered via research performed by North Highland Consulting, these are the top issues you are most likely experiencing:
• Knowing what data is available to support programs and other business functions
• Data is more difficult to access
• Without insight into the lineage of data, it is risky to use as the basis for critical decisions
• Analyzing data and extracting insights to influence outcomes is difficult at best
The solution to solving these challenges lies in creating a holistic enterprise data governance program and enforcing the program with a full-featured enterprise data management platform. Kreig Fields, Principle, Public Sector Data and Analytics, from North Highland Consulting and Rob Karel, Vice President, Product Strategy and Product Marketing, MDM from Informatica will walk through a pragmatic, “How To” approach, full of useful information on how you can improve your agency’s data governance initiatives.
Learn how to kick start your data governance intiatives and how an enterprise data management platform can help you:
• Innovate and expose hidden opportunities
• Break down data access barriers and ensure data is trusted
• Provide actionable information at the speed of business
Communicate scientific information effectively, improve regulatory compliance and manage safety operations efficiently. Medical operations need to be future ready by adopting technology to accelerate and scale medical outcomes.
We are a digital-first, life sciences commercialization company. We help biopharmaceutical, emerging biotech and medical device companies develop products, get them to the market, and grow their impact through the life cycle in a more effective, efficient, and modern way. We bring together healthcare domain expertise, fit-for-purpose technology, and an agile operating model to provide a diverse range of solutions. These aim to deliver, amongst other outcomes, a personalized, scalable and omnichannel experience for patients and physicians. It’s what drives our team and our purpose to enable healthcare organizations to be future ready.
Data Governance and Compliance in Clinical ResearchClinosolIndia
Data governance and compliance are paramount in clinical research to ensure the integrity, quality, and ethical conduct of studies. Proper data governance practices establish a framework for managing data throughout the research lifecycle, while compliance ensures adherence to regulations, guidelines, and ethical standards. Here's an overview of data governance and compliance in clinical research
To watch the full webinar, register here: https://go.veeva.com/modernquality_webinar2020
Watch this short video to learn more about our upcoming webinar “Modernizing Quality Management”: http://bit.ly/2U8cIAp
Addressing drug shortages and the development of new complex therapies — two top challenges facing manufacturing organizations — require the transformation of quality management using modern systems.
In this webinar, Veeva’s Mike Jovanis, VP of Vault Quality, and Ashley Wentworth, director of quality strategy, will discuss how modern quality systems automate business processes, connect global partners and suppliers, and enable manufacturing agility.
Register for this webinar to learn how:
• Industry trends are driving quality management transformation
• Digitizing manufacturing operations can drive quality improvements
• Companies are benefitting from modern quality systems based on real-world examples
Learning Level:
Intermediate: Content is designed based upon the assumption that individuals have basic knowledge of the topic(s) and/or demonstrated competence related to the topic(s). Higher-level concepts are introduced during lectures; exercises requiring synthesis and/or application of concepts are incorporated into the activity.
Who Should Attend:
• Employees of pharma manufacturing, generics, and CMO organizations
• Quality professionals involved with quality systems, quality operations, or GxP Compliance
Speakers:
Michael Jovanis, VP Vault Quality, Veeva Systems
Ashley Wentworth, Director Vault Quality, Veeva Systems
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas