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Known SEO. No SEO - A more powerful approach to SEO

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I spoke at Wordcamp Mumbai 15-16th March 2014. I spoke about a new practice called 'No SEO'

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Known SEO. No SEO - A more powerful approach to SEO

  1. 1. No SEO, A More powerful way to do SEO with WordPress Annkur P Agarwal
  2. 2. @annkur #SeoMeow #WCMumbai #SeoMeow #WCMumbai Known SEO. No SEO.
  3. 3. I AM • Naam: Annkur P Agarwal • Kaam: Co-founder – PriceBaba.com • Alumni – 500 Startups • Blogging @ annkur.com (now responsive) • Volunteer @ HeadStart Network • Twitter @annkur • Email annkur@pricebaba.com • SuperPower: I design the best ppt you ever saw ;)
  4. 4. I Am Not Not to be mistaken for Harsh Agarwal aka @denharsh aka the SEO guy! The differences are plenty … but most importantly Image via Facebook / Harsh Agarwal
  5. 5. THIS Image via Facebook / ShoutMeLoud
  6. 6. • Local • Content • Value • Memorable • Real love Image via newHDwallpapers@annkur #SeoMeow #WCMumbai
  7. 7. SEO What do we know about it? @annkur #SeoMeow #WCMumbai
  8. 8. Okay, Give Me SEO Tips @annkur #SeoMeow #WCMumbai
  9. 9. Why Are SEOs So Popular? Why are the folks related to SEO so popular? @annkur #SeoMeow #WCMumbai
  10. 10. Search Engine • What Is It? • Why Do Search Engines Exist? @annkur #SeoMeow #WCMumbai
  11. 11. Gulab Jamun @annkur #SeoMeow #WCMumbai
  12. 12. Search Engine • Is the middle man • It is supposed to let the user find something they are searching for • Do you remember that stranger who sent you to nandoo halwai? • Though! On the web the stranger is sticky on a separate note - difference between searching and finding http://bit.ly/wcmum007 @annkur #SeoMeow #WCMumbai
  13. 13. How Did Our Stranger Know Nandoo Halwai? • (S)he tried the Gulab Jamuns himself? • (S)he overheard many people talking about Nandoo? • (S)he saw a rush at that shop? @annkur #SeoMeow #WCMumbai
  14. 14. But What If You Liked Sambhoo Halwai More? Image source http://ayummygreenworld.wordpress.com/2012/12/23/kesariya-gulab-jamun/
  15. 15. So what did the stranger think? What could be the reasons he sent you to Nandoo? @annkur #SeoMeow #WCMumbai
  16. 16. So back to our koschen But What If You Liked Sambhoo Halwai More? • How will the stranger know that? • How will the stranger tell you what to go for Nandoo or Sambhoo? • What if Nandoo’s quality deteriorated over time? How will the stranger advise you better? @annkur #SeoMeow #WCMumbai
  17. 17. You will never know what are the assumptions, experiences & preferences that prompted the stranger to send you to Nandoo. Lesson: There are more factors affecting SEO than you can imagine. @annkur #SeoMeow #WCMumbai
  18. 18. The SEO Lie • I acquired 1.2 million unique visitors / month sometime back • Q: how much money did I make? @annkur #SeoMeow #WCMumbai
  19. 19. The SEO Lie • So 10 people, after a spending of INR 50L, consulting from top business folks In India and Silicon Valley and we make … • INR 1.25L / month. Good enough? Pure SEO + Ads income. • NOT WORTH IT! @annkur #SeoMeow #WCMumbai
  20. 20. Ideally Ideally SEO compliments a good business @annkur #SeoMeow #WCMumbai
  21. 21. Some Technical • Site Speed • Bounce Back • Page Rank / Authority / Backlinks / Citations • Click Through Rate • Returning Visitors & Direct Traffic • User Interaction / Time Spend / PVs @annkur #SeoMeow #WCMumbai
  22. 22. Good SEO Practices • All of the above technicals that can affect your SEO can be directly tied to user experience & traditional marketing for your product / service SEO is the means to reach an end goal, not the original purpose. @annkur #SeoMeow #WCMumbai
  23. 23. Search Result Page
  24. 24. Ideas? (Why NO SEO!) • Why Site Speed & How to improve it? • Why care for bounce back? How to … • Backlinks  Why, How? • CTR – Why? How? • Returning Visitors? How? • User Interaction? Why? How? @annkur #SeoMeow #WCMumbai
  25. 25. Some Common Mistakes • Anchor Text Abuse • Tag cloud / Category – Wordpress • Comment Spam (both ways) • Meri Site aur Meri Site, I scratch my own back @annkur #SeoMeow #WCMumbai
  26. 26. Innocent Mistake All I wanted to do is share your content to my 4500+ twitter followers. @annkur #SeoMeow #WCMumbai
  27. 27. Must Do • Go on the ground and see how actual users use your site. On what devices and how do they navigate. • Mobile is huge. For PriceBaba 51% traffic is now mobile web. Don’t screw that up, usability would be a bigger factor when considering SEO for mobile. @annkur #SeoMeow #WCMumbai
  28. 28. Do consider • Schema.org – structured results – helps search engine read your content in context, show better search results @annkur #SeoMeow #WCMumbai
  29. 29. Request • Give up the obsession with backlinks • It is very important. But you don’t need Backlinks you need….? @annkur #SeoMeow #WCMumbai
  30. 30. • YOU NEED A SCALABLE BACKLINK STRATEGY. And that cannot be gamed. @annkur #SeoMeow #WCMumbai
  31. 31. No SEO / OFFLINE SEO • Consider Doing NO SEO. • Everything you do online and offline is SEO. • Good Product + Good Marketing = Good SEO • Even Advertising Builds Your SEO • Think, Would Annkur (me) want to rank #1 on Google for “Annkur” or Google would want me to rank #1 for my name? @annkur #SeoMeow #WCMumbai
  32. 32. Remember this? 1994 - 1996 Think of your offering as in the real world!
  33. 33. Questions? @annkur aka the PriceBaba! #SeoMeow
  34. 34. NETWORKING

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