1. AGENDA
• Introductions
• How to get featured by Amazon
• Is VOICE the next Frontier?
• Comparing WordPress to Alexa
Skill Dev
• Free Resources to learn about
Alexa
• Live coding session
2. CAROLINE DUNN
• Georgia Tech – Electrical
Engineering
• MBA in Marketing
• First 1,000 Amazon Alexa
Developers
• YouTube Creator – 15K+ Subs
• Featured on the front page of Alexa
Skills Nov 30 – Dec 6, 2018
• 2018 New York City Marathon
7. WHAT IS AN ALEXA SKILL?
• Similar to an app on your
smartphone
• User must “open” or “launch”
selected skill
• Free and Freemium models
• News, games, entertainment,
information
• Adds function and content to
your Alexa
11. • Contest with $150K in prizes
• $20K for the winner
• 10 Finalists - $5,000 each
• Additional $3,000 prizes
• Echo Dot 3rd Gen and Fire TV
Stick 4K for all participants
• Why? Get developers to Beta
test APL syntax = Sell more
screens
12. VOICE SEARCH?
• Who has cracked the Google Search
Algorithm?
• Amazon and Google are experts with
their search algorithms
• Same SEO principals apply
13. HOW ALEXA IS LIKE WORDPRESS
• Constant Version Updates
• Recommendation: Alexa
Skill Name should be the
same as your Domain Name
• Hot Tip: Prove Ownership of
Domain Name & Authorize
Alexa Skill
• Start with a template
15. HOW TO LEARN FOR FREE
Please take a picture of this slide
• Where to Start: alexa.design/start
• How to Design for Alexa: alexa.design/guide
• Technical Documentation: alexa.design/docs
• Webinars: www.twitch.tv/amazonalexa
• GitHub: github.com/alexa
• My Blog: alexadevgroup.com/blog
• Today’s Slides: https://www.linkedin.com/in/carolinedunn/
17. LIVE CODING SESSION
• How to make the
Woodstock WordPress
Alexa Skill
• Start with Hello World
Skill example -
https://github.com/alex
a/skill-sample-nodejs-
hello-world
3. 13% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022.
4. There will be an estimated 21.4 million smart speakers in the US by 2020, per Activate.
5. The voice recognition market will be a $601 million industry by 2019, per Technavio.
6. One-in-six Americans (16%) own a voice activated smart-speaker, per Edison Research and NPR.