MJ Drouin gave a presentation on emerging technologies and their impact on the broadcast industry. Some key points included: - Crowd sourcing, big data, cloud computing and the consumerization of technology will drive changes. - Gartner's hype cycles show emerging technologies like cloud that are poised to have major industry effects. - Broadcasters, manufacturers, telecom providers and local access providers all face new opportunities and competitive threats. - Companies should focus on becoming information leaders by leveraging audience data and crowdsourcing opportunities.

1. What’s the Next Big Thing?
A training for Broadcast
Professionals
MJ Drouin, VidTrans 2013
Los Angeles, 13/02/26

2. Biography: MJ Drouin
• For the past 3 years, I am Director of IT and Marketing teams as well as Customer Solutions
and Network Evolution at Aldea Solutions.
• With 20 years of Media experience, I lead technical teams of up to 30 people and 3
managers to deliver most aspects of the business - Operations, Customer Services,
Costing & Pricing, Information Technologies, Vendor & Project Management, Engineering,
and Procurement. I developed expertise in managing cable, wireless, satellite,
transmission, engineering and software development. I worked at Bell, Teleglobe, Intelsat,
CBC and as an expert consultant.
• Professional Engineer, Masters in Technological Management, ITIL foundation, PMP
• Extensive experience in speaking since the 90's (ouf!), subjects were always a mix of
technologies, commerce and management (http://www.slideshare.net/mjdrouin)
– Past engagements were: Extreme event management (2012), Introduction to File-based workflow (2011), Cloud Computing training for
Content provider (2011), My video is a file, now what? (2010), Service Oriented Architecture (SOA) (2010), Pitfalls of software
development: What every executive should know (2009), 8 weeks on Twitter: I love it! (2009), The Future of Broadcast Archive
Systems (2008), DVB-H: Video over IP goes Wireless (2006/2010), HDTV distribution (2005), Video over IP (2004) and, Several
broadcast technical training (1994-1998): Video 101, Digital Video and Compression 201, Video testing techniques 301.
• http://www.linkedin.com/in/mjdrouin
• http://twitter.com/mjdrouin MJ Drouin, VidTrans 2013 2/22

3. Introduction
• 10 years ago Predicted SW
everywhere
• Today SW in car, in dishwasher,
power cord, etc
So, what’s the next big thing for us?
3/22 MJ Drouin, VidTrans 2013

4. Summary
• Introduction Crowd sourcing
• Gartner Technology Hype Big Data & Cloud
Cycle Information
• How will it affect us, really? Consumerization
• What are the Opportunities?
• Conclusions
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5. The Gartner Hype Cycles
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6. 1995 Technology Hype Cycle
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7. 2012 Technology Hype Cycle
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8. How will it affect Broadcasters?
Ads
Info on viewers Local Access
Advertisers
Providers
$ $
$ $
$ $
Broadcaster Viewers
Web Subscriptions
9/22 MJ Drouin, VidTrans 2013

9. 500B TV Market, New Battlefield for
Internet Companies
10/22 MJ Drouin, VidTrans 2013

10. 500 Billion?
* Forbes, Sept 2011
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11. How will it affect
Broadcast Manufacturers?
Broadcast
Non-traditional
Manufacturers Other Web &
Equipment
(Telecom, IT, $$$ Content
Integrators) Producers
$
$
$
IP
Broadcast
Consumer Engineering
Broadcaster $$$ Product Jan 2013
Manufacturers
12/22 MJ Drouin, VidTrans 2013

12. Convergence example: IT
* zdnet Hinchcliffe Blog
13/22 MJ Drouin, VidTrans 2013

13. How will it affect
Video Telecom Providers?
Viewers
Video Telecom
$ Providers Web, Mobile, Other Web &
$ Non-real time $$$ Content
$ Services Producers
Local Access HD-SDI $
Providers $
$
IP
Telecom
Broadcaster $$$ Providers
14/22 MJ Drouin, VidTrans 2013

14. Local Access Providers
• Saturated
ecosystem
• Newcomers
• New
technology
• New access
points for
content
MJ Drouin, VidTrans 2013 * Forbes, Sept 2011 15/22

15. Information Opportunity
• Become an
Information
Leader
– Information
TECHNOLOGY?
– or
– INFORMATION
technology?
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16. • Take
advantage of
what you
already have
to make
something
different!
17/22 MJ Drouin, VidTrans 2013

17. Big Data Opportunities
* IDC Predictions, Nov 2011
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18. Audience Data Management
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19. Crowdsourcing Opportunities
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20. 21/22 MJ Drouin, VidTrans 2013

21. Conclusion
• Times of change!
• People-driven opportunities and new
paradigms
• Question the Status Quo
FOCUS, CONNECT & LEAD THE CHANGE
22/22 MJ Drouin, VidTrans 2013