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Cloud ComputingTraining for Content           Providers             MJ Drouin,          VidTrans 2011
Who Am I?•   Director with 15 years of Media experience, I lead technical teams of up to 30 people and 3    managers to de...
Last year’s Cloud                          Computing2010 Emerging Technologies                                   Last year...
Agenda• SOA & Virtualization           • Not so great… …but wonderful• Definitions & Comparisons:     • Enablers for Cloud...
Service Oriented Architecture                                XML, Web Services, MXF                                       ...
Virtualization                 6/23
7/23
SOA + Virtualization• Software: Service Oriented Architecture• Hardware: Virtualization Independent SOFTWARE layers + WWW...
Cloud Computing is…A Software & Hardware            Revolution
Definitions: Deployment models                    Community               CharacteristicsPrivate                          ...
Definitions: Service Models• SaaS: Software as a    Not to be confused with:                         •   CaaS: Computing a...
Cloud Computing Architecture                               12/23
Deployment Model             Private   Commu   PublicComparison                             -nityInitial Installation Spee...
SaaS US Market Forecast                          14/23
Main Players               15/23
Broadcast Vendors                    Image processing                                             Video conference        ...
Not so great… …but wonderful!•   Competitive advantage of a specific tool, custom         •   Maturity & Standards    text...
Standards for Media Workflow = Enabler for Cloud Computing               Video Encoding,    Video Storage,       Security,...
What’s in it for Content Providers?• Upload/download – non real-time or real time (sports, breaking news)• Low res proxy i...
When VaaS? Video as as Service?                                  20/23
Summary• Video over IP: Certainly!• Identity Management:  Discipline…• Standards, standards,  standards: Real time,  files...
Gartner:Top 10 Strategic Technologies for 2011#4. Video“Video is not a new media form, but its use as a standard media typ...
Conclusion: Traffic over the internet                                        23/23
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Cloud Computing Training for Content Providers

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Cloud Computing Training for Content Providers

  1. 1. Cloud ComputingTraining for Content Providers MJ Drouin, VidTrans 2011
  2. 2. Who Am I?• Director with 15 years of Media experience, I lead technical teams of up to 30 people and 3 managers to deliver most aspects of the business - Operations, Customer Services, Information Technologies, Project Management, Engineering, and Procurement. I developed expertise in managing cable, wireless, satellite, transmission, engineering and software development. I worked at Bell, Teleglobe, Intelsat, CBC and as a expert consultant.• Professional Engineer, Masters in Technological Management, ITIL foundation, PMP• I have extensive experience in speaking since the 90s (ouf!), subjects were always a mix of technologies, commerce and management. – Past engagements included: My video is a file, now what? (2010), DVB-H: Video over IP goes wireless (2010), Service Oriented Architecture (SOA): Tutorial for the Broadcast Community (2010), Pitfalls of SW development: What every executive should know (2009), 8 weeks on Twitter: I love it! (2009), The Future of Broadcast Archive Systems (2008), DVB-H: Video over IP goes Wireless (2006), HDTV distribution (2005), Video over IP (2004) and, Several broadcast technical training (1994-1998): Video 101, Digital Video and Compression 201, Video testing techniques 301.• http://www.linkedin.com/in/mjdrouin• http://twitter.com/mjdrouin 2/23
  3. 3. Last year’s Cloud Computing2010 Emerging Technologies Last year’s SOA 3/23
  4. 4. Agenda• SOA & Virtualization • Not so great… …but wonderful• Definitions & Comparisons: • Enablers for Cloud Computing: Deployment & Service Models Standards• Cloud Computing Architecture • What’s in it for Content• US Market Forecasts Providers?• Main players • VAAS• Broadcast vendors on their • Summary way to cloud computing • Conclusion 4/23
  5. 5. Service Oriented Architecture XML, Web Services, MXF 5/23
  6. 6. Virtualization 6/23
  7. 7. 7/23
  8. 8. SOA + Virtualization• Software: Service Oriented Architecture• Hardware: Virtualization Independent SOFTWARE layers + WWW =CLOUD COMPUTING 8/23
  9. 9. Cloud Computing is…A Software & Hardware Revolution
  10. 10. Definitions: Deployment models Community CharacteristicsPrivate Public • On-demand, self- service • Broad Network Hybrid (2 linked) Access Public Private • Resource Pooling • Rapid Elasticity • Measured Service 10/23
  11. 11. Definitions: Service Models• SaaS: Software as a Not to be confused with: • CaaS: Computing as a Service (IaaS) Service • BaaS: Business Process as a Service• PaaS: Platform as a (SaaS) • SDP: Service Development Platform Service (Telecom) (PaaS)• IaaS: Infrastructure • Caas: Communication as a Service as a Service • EaaS: Everything as a Service 11/23
  12. 12. Cloud Computing Architecture 12/23
  13. 13. Deployment Model Private Commu PublicComparison -nityInitial Installation SpeedOn-demand rental modelCost savingsScalingMaximization ResourcesSimplificationUnlimited ResourcesControl over performanceCommitment 13/23
  14. 14. SaaS US Market Forecast 14/23
  15. 15. Main Players 15/23
  16. 16. Broadcast Vendors Image processing Video conference 16/23 Video encoding
  17. 17. Not so great… …but wonderful!• Competitive advantage of a specific tool, custom • Maturity & Standards textures, shades, etc • Short-cut to web• Is LAN/WAN & Computers ready for Broadcast • Business Metrics Highly specialized and demanding apps? • Cost tracking per• Complex tools requiring external objects: When project flattening video to send to play out servers • Mobility• Shared information from producers of latest movie, liability for content you don’t own, or journalist • Pay as you go scoops – visibility in a centralized location and with • Quick implementation 3rd parties? • Collaboration• Reliability: SPoF, last minute reviews • Geographically and• Costs control: Quality vs Arts vs Costs platform diverse teams• Performance Control 17/23
  18. 18. Standards for Media Workflow = Enabler for Cloud Computing Video Encoding, Video Storage, Security, Access, Image processing Metrix, Elasticity multi-screen conversions 18/23
  19. 19. What’s in it for Content Providers?• Upload/download – non real-time or real time (sports, breaking news)• Low res proxy in real time• Decentralized Access to centralized resources• Virtual Desktop• Mail• CRM• Office tools 19/23
  20. 20. When VaaS? Video as as Service? 20/23
  21. 21. Summary• Video over IP: Certainly!• Identity Management: Discipline…• Standards, standards, standards: Real time, files, workflows  Don’t forget the cloud!• M&M: Mobility Mindshift• Ours to loose 21/23
  22. 22. Gartner:Top 10 Strategic Technologies for 2011#4. Video“Video is not a new media form, but its use as a standard media typeused in non-media companies is expanding rapidly. Technology trends indigital photography, consumer electronics, the web, social software,unified communications, digital and Internet-based television and mobilecomputing are all reaching critical tipping points that bring video into themainstream. Over the next three years Gartner believes that video willbecome a commonplace content type and interaction model for mostusers, and by 2013, more than 25 percent of the content that workerssee in a day will be dominated by pictures, video or audio.” 22/23
  23. 23. Conclusion: Traffic over the internet 23/23

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