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Big Ideas from Big (or Small) Data

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Big Ideas from Big (or Small) Data

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Presented at Book Summit Canada, June 2014. How to identify, understand, and efficiently grow your audience by gathering and utilizing consumer data. Tools, techniques, and actionable insights in this presentation, which takes its focus a hypothetical challenge of growing the audience for Nate Silver's book The Signal and the Noise in Canada.

Presented at Book Summit Canada, June 2014. How to identify, understand, and efficiently grow your audience by gathering and utilizing consumer data. Tools, techniques, and actionable insights in this presentation, which takes its focus a hypothetical challenge of growing the audience for Nate Silver's book The Signal and the Noise in Canada.

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