Organizations of all types and sizes are facing common challenges of how to deal with the uncertainty in our current professional and personal lives. How can you plan when you are uncertain of what's next? On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? How do you survive to fight the fight another day? In this session, we will discuss important tips for you as a Product Manager dealing with uncertainty. At the same time, we will discuss another important aspect of dealing with uncertainty, and that is building trust, especially while many of us are working remotely or in new or different settings.

1. Leading Under Uncertainty
Greg Coticchia Rebecca Komathy
With: Moderated by:
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The New Normal: Product Management
During Challenging Times

2. 2The New Normal: Product Management
During Challenging Times
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Revenera helps software companies build better products, monetize what
matters and accelerate their time to market. We also help technology
companies to use open source solutions more effectively, by finding and
mitigating security and license compliance issues. We help them understand
how their products are being used so they can make better decisions. We
are the enabler for modern business models, and the effective enforcement
of these models.
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The New Normal: Product Management
During Challenging Times
Click on the Questions panel to
interact with the presenters
https://www.productmanagementtoday.com/webinar-series/10912/the-new-normal-
colon--product-management-during-challenging-times

4. 4The New Normal: Product Management
During Challenging Times
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About Greg Coticchia
Greg Coticchia, MBA, PC, is an award-winning technology executive with over thirty years’ experience in high tech products and
services. He currently serves Carnegie Mellon University as its founding Executive Director for its Master’s Program in Product
Management (MSPM). He previously served the University of Pittsburgh as both its founding Director of the University of
Pittsburgh’s Student Startup Accelerator, ‘The Blast Furnace’, and as its first Executive in Residence (EIR) for software and
information technology. A graduate of the University of Pittsburgh in Industrial Engineering, where he also received his MBA, he
currently teaches several courses including B2B marketing at the University of Pittsburgh Katz School Of Business. He holds
certificates in Entrepreneurial Management from Carnegie Mellon University and Professional Coaching from Duquesne
University. His book, ‘Start Your Startup Right’ is available on Amazon.
About Rebecca Komathy
Rebecca attended California State University, Long Beach, where she earned her M.F.A. in Creative Writing with a concentration in
Fiction. After working in the publishing and English education fields, she became more interested in the information science and
business aspects. She now works at Aggregage as a Webinar Coordinator. When she’s not working, she is probably snuggling with
her French bulldog.
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During Challenging Times
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• In this session, we’ll explore:
• How to build trust internally as rapid change takes place
• Where to focus your product and product roadmap in uncertain times
• What are the keys to being effective no matter where your physical
location is or looks like

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During Challenging Times
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10. • The Iran/Energy Crisis Recession: (July
1981 – November 1982)
• The Gulf War Recession: (July 1990 –
March 1991)
• The 9/11 Recession: (March 2001 –
November 2001)
• The Great Recession (December 2007-
June 2009)
• The Great Lockdown (March 2020-?)

11. 38 Years’…..

12. Trust and the Product Manager

13. The Product Manager
Asks:
What can I do or say to help
the people on my team cope
with what has happened and
what is to come?”

16. The Trust Bank Account

18. Four key
concepts
Inform
Connect
Guide
Unite.

19. And one more thing

21. WHERE TO FOCUS

22. Let me simplify
think cash
think customer
scenario plan
be opportunistic

23. Where Product
Managers should
focus in a
downturn
Customers
Tools
M&A
Virtual
Squirrel Patrol

24. Customers are your roadmap

25. Tools

26. M&A

27. Virtual

28. Squirrel Patrol

29. Bottom Line

30. BEING
REMOTE

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The New Normal: Product Management
During Challenging Times
Q&A
Rebecca Komathy
With: Moderated by:
CEO & Founder, ENTRA
Executive Director, MS in Product Management at
Carnegie Mellon University
Linkedin page: /in/GregCoticchia/
Twitter ID: @GregCott
Company Website: entrainc.com
Blog: ms-product-management-blog.cmu.edu
Greg Coticchia
Webinar Coordinator, Product Management Today
Linkedin page: /in/rebeccakomathy/
Twitter ID: @prodmgmttoday
Website: productmanagementtoday.com
https://www.productmanagementtoday.com/webinar-series/10912/the-new-normal-
colon--product-management-during-challenging-times