The document provides guidance on prospecting for revenue leaders. It discusses starting with the right revenue model, stopping revenue leakage, best lead sources, using lead nurture to double results, and aligning marketing and sales. An example case study shows how implementing new processes like prospecting funnels and intense nurture lowered costs per lead and improved pipeline coverage. The key takeaways are to fix revenue issues, focus on top lead sources, improve nurture, adopt a service level agreement, and avoid technology overkill.
Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...SaaStock
With the recent COVID-19 crisis and its massive-scale impact on shifting market trends and budgets, sales organizations are now faced with two options: sink or swim. Who is your ideal buyer? What does the new remote selling look like? How can (and should) you adapt? You’ll walk away from this session learning how our best-in-class (now remote) sales team recently blew past our 1,000 demo per day target as well as other major takeaways to help you: Identify your ideal buyer; Shift your selling strategy; Ensure sales effectiveness.
- Background & state of marketing automation
- Obstacles and challenges with current systems
- What’s everyone looking for?
- Sales managers
- Sales reps
- Local businesses
- New strategies and tips for true automation
- Case study
- Q&A
Developing and Executing Effective CX Metrics, Measurements and ROIAggregage
This session will cover key metrics used to determine ROI. It will also cover the type of VOC measurements that can be utilized in any business environment, be it B2B, B2C, or B2B2C. This is a practical approach to CX measurements – less about the mechanics and more about what to choose, how to decide on what metrics to use, and how to build a business case for CX.
Trends in B2B Marketing: 7 Marketing and Sales Strategies to Grow Your Revenu...Aggregage
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...SaaStock
With the recent COVID-19 crisis and its massive-scale impact on shifting market trends and budgets, sales organizations are now faced with two options: sink or swim. Who is your ideal buyer? What does the new remote selling look like? How can (and should) you adapt? You’ll walk away from this session learning how our best-in-class (now remote) sales team recently blew past our 1,000 demo per day target as well as other major takeaways to help you: Identify your ideal buyer; Shift your selling strategy; Ensure sales effectiveness.
- Background & state of marketing automation
- Obstacles and challenges with current systems
- What’s everyone looking for?
- Sales managers
- Sales reps
- Local businesses
- New strategies and tips for true automation
- Case study
- Q&A
Developing and Executing Effective CX Metrics, Measurements and ROIAggregage
This session will cover key metrics used to determine ROI. It will also cover the type of VOC measurements that can be utilized in any business environment, be it B2B, B2C, or B2B2C. This is a practical approach to CX measurements – less about the mechanics and more about what to choose, how to decide on what metrics to use, and how to build a business case for CX.
Trends in B2B Marketing: 7 Marketing and Sales Strategies to Grow Your Revenu...Aggregage
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Embracing Digital Disruption to Power Sales GrowthDreamforce
Digital disruption is impacting organizations today and will continue to do so in the future. One area of opportunity organizations must not ignore is the Sales environment, where there is greater pressure than ever to maximize sales results. Join Yusuf Tayob from Accenture as we look at this through three lenses: customers, sellers and competitors.
Watch the session video: http://bit.ly/1MnIqep
From the eCommerce Summit in Atlanta June 3-4, 2009 where Michael Miller from Fit For Commerce shares ways to identify the right partners and solutions to grow your eCommerce business. Find out more about eCommerce Merchants at http://www.ecmta.org
Aaron Ross - The playbook to (re)igniting growthSaaStock
The world’s economies aren’t going to recover anytime soon. There’s more risk – and opportunity – than ever before. How can a business pivot, survive and thrive? Based on the very newest material in the 2nd Edition of From Impossible To Inevitable, Aaron Ross dives into the surprisingly few big levers that ignite – or stifle – growth. Based on lessons learned from some of the world’s fastest growing companies, including:
• Entrepreneurial Depression and the Anxiety Economy
• How to cut through customer and prospect paralysis
• How $3B Investor Sagemount Triples Company Valuations In Three Years
• How Twilio Nailed A Billion Dollar Niche
• 3 Uncommon Practices of Hypergrowth CMOs
Tomasz Tunguz - 10 Learnings from Redpoint 2020 GTM SurveySaaStock
Glean insights into the current state of Go-to-Market Strategy through a data-driven analysis led by Tomasz Tunguz, Managing Director at Redpoint Ventures. This presentation will outline the Top 10 learnings from the Redpoint 2020 GTM Survey and provide a snapshot of the best practices performed by industry leaders across growth stages. What are the most common structures for sales, account executives, and development representatives teams? How much of your ARR should be spent on marketing programs? What gross margin payback period should you be targeting? These questions and more will be answered in a cohort analysis of over 500 companies.
Managing the Lifecycle of Large Sales looks at methods to make your revenue funnel run more effectively. We will discuss examples of revenue funnels, examine the importance of aligning marketing and sales, and dive into best practices for reporting and how to action on reported data. We'll also explores Marketing Automation and CRM as platforms to support the revenue funnel as well as tools and marketing tactics that can better enable sales and drive revenue.
- Provide you with skills to aid your team in making business decisions
- Marketing Strategy 101
- Determine the role your CMO should play
- Evaluate the effectiveness of your CMO
Leading in the new world of work – Human Resonance
With so many models and approaches – from large firms to business schools to boutiques – it is hard for companies to architect the tailored yet integrated experiences they need.
In our “Human Resonance” approach we offer what is needed.
Next level practice instead of best practice!
In this new world of work, the barriers between work and life are eliminated. The “new world of work” is one that requires a dramatic change in strategies for leadership, talent, and human resources.
A new playbook for new times
Growth, volatility, change, and disruptive technology drive companies to shift their underlying business model. It is time to address this disruption, transforming the leaders from a transaction-execution function into a dominant partner who pushes innovative solutions to managers at all levels. Unless c-level managers embraces this transformation, they will struggle to solve problems at the pace the business demands.
Today’s challenges require a new playbook – one that makes leaders more agile, forward thinking, bolder and more pushy in their solutions. Our goal in this presentation is to give business leaders fresh ideas and perspectives to shape thinking about priorities for 2015. In a growing, changing economy, business challenges abound. Yet few can be addressed successfully without new approaches to solving the people challenges that accompany them— challenges that have grown in importance and complexity.
A Deep Dive into Account Fit: How to build the perfect account list & targeti...RollWorks
You can view the full webinar here: https://www.rollworks.com/resources/webinar/a-deep-dive-into-account-fit/
In this webinar DataFox joins us to talk about account fit, how to determine your target account list, and get set up for ABM success.
We also cover types of account-based marketing ads such as company name ads, persona based ads, and ads for sales stages. You'll learn:
How to define your ideal customer from your data
How to create the perfect account list
How to use targeted ads to reach those customers at the right time
Building the Billion dollar SaaS Unicorn for 2018Kelly Schwedland
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
On April 25th, 2013, Salesforce Work.com hosted a webinar featuring Nicole DiViito from Salesforce.com's Global Onboarding and Sales Productivity Team. Here is the powerpoint presented. A replay of the session can be found here:
http://work.com/blog/2013/04/webcast-replay-inside-salesforce-coms-winning-sales-culture/
The Customer Journey Funnel: The Key to Sustainable GrowthRocketSource
Creating a modern funnel to accommodate marketing and sales in today's market requires a strong understanding of the dynamics of customer behavior and the way processes should be structured to guide users down the path to purchase.
The terms "sales funnel" and "marketing funnel" don't quite fit the bill like they used to. Let's explore what a customer journey funnel is, and why it's so vital to organizations.
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
Embracing Digital Disruption to Power Sales GrowthDreamforce
Digital disruption is impacting organizations today and will continue to do so in the future. One area of opportunity organizations must not ignore is the Sales environment, where there is greater pressure than ever to maximize sales results. Join Yusuf Tayob from Accenture as we look at this through three lenses: customers, sellers and competitors.
Watch the session video: http://bit.ly/1MnIqep
From the eCommerce Summit in Atlanta June 3-4, 2009 where Michael Miller from Fit For Commerce shares ways to identify the right partners and solutions to grow your eCommerce business. Find out more about eCommerce Merchants at http://www.ecmta.org
Aaron Ross - The playbook to (re)igniting growthSaaStock
The world’s economies aren’t going to recover anytime soon. There’s more risk – and opportunity – than ever before. How can a business pivot, survive and thrive? Based on the very newest material in the 2nd Edition of From Impossible To Inevitable, Aaron Ross dives into the surprisingly few big levers that ignite – or stifle – growth. Based on lessons learned from some of the world’s fastest growing companies, including:
• Entrepreneurial Depression and the Anxiety Economy
• How to cut through customer and prospect paralysis
• How $3B Investor Sagemount Triples Company Valuations In Three Years
• How Twilio Nailed A Billion Dollar Niche
• 3 Uncommon Practices of Hypergrowth CMOs
Tomasz Tunguz - 10 Learnings from Redpoint 2020 GTM SurveySaaStock
Glean insights into the current state of Go-to-Market Strategy through a data-driven analysis led by Tomasz Tunguz, Managing Director at Redpoint Ventures. This presentation will outline the Top 10 learnings from the Redpoint 2020 GTM Survey and provide a snapshot of the best practices performed by industry leaders across growth stages. What are the most common structures for sales, account executives, and development representatives teams? How much of your ARR should be spent on marketing programs? What gross margin payback period should you be targeting? These questions and more will be answered in a cohort analysis of over 500 companies.
Managing the Lifecycle of Large Sales looks at methods to make your revenue funnel run more effectively. We will discuss examples of revenue funnels, examine the importance of aligning marketing and sales, and dive into best practices for reporting and how to action on reported data. We'll also explores Marketing Automation and CRM as platforms to support the revenue funnel as well as tools and marketing tactics that can better enable sales and drive revenue.
- Provide you with skills to aid your team in making business decisions
- Marketing Strategy 101
- Determine the role your CMO should play
- Evaluate the effectiveness of your CMO
Leading in the new world of work – Human Resonance
With so many models and approaches – from large firms to business schools to boutiques – it is hard for companies to architect the tailored yet integrated experiences they need.
In our “Human Resonance” approach we offer what is needed.
Next level practice instead of best practice!
In this new world of work, the barriers between work and life are eliminated. The “new world of work” is one that requires a dramatic change in strategies for leadership, talent, and human resources.
A new playbook for new times
Growth, volatility, change, and disruptive technology drive companies to shift their underlying business model. It is time to address this disruption, transforming the leaders from a transaction-execution function into a dominant partner who pushes innovative solutions to managers at all levels. Unless c-level managers embraces this transformation, they will struggle to solve problems at the pace the business demands.
Today’s challenges require a new playbook – one that makes leaders more agile, forward thinking, bolder and more pushy in their solutions. Our goal in this presentation is to give business leaders fresh ideas and perspectives to shape thinking about priorities for 2015. In a growing, changing economy, business challenges abound. Yet few can be addressed successfully without new approaches to solving the people challenges that accompany them— challenges that have grown in importance and complexity.
A Deep Dive into Account Fit: How to build the perfect account list & targeti...RollWorks
You can view the full webinar here: https://www.rollworks.com/resources/webinar/a-deep-dive-into-account-fit/
In this webinar DataFox joins us to talk about account fit, how to determine your target account list, and get set up for ABM success.
We also cover types of account-based marketing ads such as company name ads, persona based ads, and ads for sales stages. You'll learn:
How to define your ideal customer from your data
How to create the perfect account list
How to use targeted ads to reach those customers at the right time
Building the Billion dollar SaaS Unicorn for 2018Kelly Schwedland
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
On April 25th, 2013, Salesforce Work.com hosted a webinar featuring Nicole DiViito from Salesforce.com's Global Onboarding and Sales Productivity Team. Here is the powerpoint presented. A replay of the session can be found here:
http://work.com/blog/2013/04/webcast-replay-inside-salesforce-coms-winning-sales-culture/
The Customer Journey Funnel: The Key to Sustainable GrowthRocketSource
Creating a modern funnel to accommodate marketing and sales in today's market requires a strong understanding of the dynamics of customer behavior and the way processes should be structured to guide users down the path to purchase.
The terms "sales funnel" and "marketing funnel" don't quite fit the bill like they used to. Let's explore what a customer journey funnel is, and why it's so vital to organizations.
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
The buying process of old times has changed. Marketers need to find new ways to reach the right customers.
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with customers.
Lead generation is an effective way to talk to relevant customers at the right time... however, lead generation in the MENA region has over 65% wastage; with tighter budgets, this calls for a more transparent and accountable process while most lead generation/Affiliate marketing work on a spray and pray method with no confirmation of authentic leads.
Thus we are proud to introduce Verify: A complete lead generation process that verifies the lead and understands at what stage of the purchase journey the lead. This means only verified leads will be delivered to the client in order to avoid wastage of time and resources.
*This product is offered to clients directly and to media agencies
Optimizing Your Sales Tech Stack for High PerformanceVeelo
Technology is changing the way B2B organizations sell, and those that embrace it are more likely to pull ahead. However, with the explosion of technology in recent years, it can be confusing and difficult to know where to start. In this webinar, we'll help form a basic architecture for your sales tech stack and talk about the various tools and which business problems they call solve. You’ll walk away with a basic blueprint that you can use to start architecting your own sales technology stack.
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
Having spent the last 4 years setting and executing a successful digital marketing strategy at a high growth software company, I was asked to present my thoughts on Digital Marketing to a local Venture Capital group. The attached slides are what I presented, they outline the steps needed to implement a successful digital marketing strategy.
The book The Effortless Experience provides valuable insights into drivers of customer loyalty and disloyalty. The information is counter to what has traditionally been well-accepted practices in business. It's critical for Customer Success practitioners to understand the correlation between customer effort and loyalty in support of customer acquisition and retention goals.
Trends in B2B Marketing: Maximize Your ABMHannah Flynn
If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers.
This session will help you start off on the right foot. Whether you've never implemented ABM, or tried before but felt unsuccessful, you can get started in the right direction. You will even be able to take advantage of the data you have coming in to utilize ABM across your entire cycle.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Six Essentials for Innovating in Channel Sales & MarketingAllbound, Inc.
Analysts say 2015 is the year of sales automation and machine intelligence. But with innovation now commonplace, why has so little been applied to channel sales and marketing?
If you sell through channel partners and resellers and are frustrated by the same systemic issues day in and out, THERE IS HOPE.
Scott Salkin, Founder and CEO of Allbound, and Michelle Andreas, Director of Business Development & Marketing Solutions at Avnet Technology Solutions, highlight six advancements that can help open your channel and streamline effectiveness...upstream and down.
MY SALES PEOPLE WON'T USE MY CRM! WHAT YOU CAN DO ABOUT IT.SalesScripter
Join Sales Growth Hub co-founder, Craig Klein, for a presentation on why sales people resist using CRMs, why CRM success is crucial to your business’ future and how to build a CRM your sales people love and your business can thrive with.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Unlocking Employee Potential with the Power of Continuous FeedbackAggregage
https://www.humanresourcestoday.com/frs/26832980/unlocking-employee-potential-with-the-power-of-continuous-feedback
Recent studies show that only 21% of employees feel their performance and growth are within their control. What if the answer to employee development and high performance lies elsewhere?
Enter continuous feedback. Imagine a work environment where feedback isn't a dreaded annual event, but a constant source of growth. Join us to discover how ongoing, actionable feedback empowers your team to take ownership of their performance, boosting engagement and development. After all, when surveyed, almost all employees say they want and crave timely feedback!
Objectives:
• Navigate employee challenges with feedback and equip yourself with effective delivery methods.
• Learn how to cultivate a thriving workforce through frequent feedback conversations.
• Gain practical strategies to turn you into a feedback pro, improving communication, empowering your team, and unlocking employee potential.
The Key to Sustainable Energy Optimization: A Data-Driven Approach for Manufa...Aggregage
Join us for a practical webinar, hosted by Kevin Kai Wong of Emergent Energy, where we'll explore how leveraging data-rich energy management solutions can drive operational excellence in the evolving landscape of energy intelligence and sustainability in manufacturing!
From Awareness to Action: An HR Guide to Making Accessibility AccessibleAggregage
https://www.humanresourcestoday.com/frs/26293486/from-awareness-to-action--an-hr-guide-to-making-accessibility-accessible
Making accessibility accessible for organizations of all sizes may seem complex, but it doesn’t have to be.
Prepare to broaden your understanding of Disability, Cultural Competency, and Inclusion with this insightful webinar. We’ll explore disability as a vibrant culture, understand the nuances of reasonable accommodations under the ADA, and navigate the complexities of undue hardship while challenging the status quo of accessibility practices. This session will offer practical strategies for creating a company culture of accessibility, ranging from cost-effective initiatives to moderate investments, ensuring an environment where every individual feels valued, respected, and included.
We'll cover:
• Introduction to Disability, Cultural Competency, and Inclusion
• Defining reasonable accommodation and undue hardship
• The power of intention in inclusion and how to empower employees with disabilities
• Types of accessibility
• How to create a company culture of accessibility at any size
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication
In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development!
Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change.
Takeaways:
• Uncover and navigate through common pitfalls that are plaguing product teams today.
• Explore proven solutions, laying the groundwork for triumphant product launches.
• Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies.
• Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
Join Neal Boornazian and Nancy Harhut to discover proven, actionable strategies to leverage behavioral science in your direct mail today, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates!
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their approach. In this webinar, Carlos Hidalgo, CEO of Digital Exhaust and B2B expert, will show you how to solve your company's alignment troubles to meet organizational growth objectives!
How Automation is Driving Efficiency Through the Last Mile of ReportingAggregage
https://www.corporatefinancebrief.com/frs/26690636/how-automation-is-driving-efficiency-through-the-last-mile-of-reporting
As organizations strive for agility and efficiency, it's imperative for finance leaders to embrace innovative technologies and redefine traditional processes. Join us as we explore the pivotal role of digitalization and automation in reshaping what is commonly referred to as the “last mile of reporting”.
We’ll deep-dive into why digitalization is no longer a choice, but a necessity for finance departments to stay competitive in a fast-paced environment touching on:
• 2024 trends for the Office of the CFO: A review of today’s automation revolution within the finance department as it faces evolving internal and external challenges.
• Leveraging automation for efficiency and accuracy: Learn how automation tools and technologies can streamline repetitive tasks, reduce manual errors, and free up valuable resources for more strategic initiatives.
• Enhancing transparency and stakeholder confidence: See how robust disclosure management practices contribute to increased transparency, fostering trust among stakeholders, including investors, regulators, and internal decision-makers.
• Overcoming challenges and embracing change: Gain practical strategies and best practices for overcoming common barriers to digital transformation within finance departments and learn how to effectively manage change to maximize the benefits of automation.
Planning your Restaurant's Path to ProfitabilityAggregage
Join James Kahler, COO of Full Course, in this new session all about where to spend and where to save when operating and expanding your restaurant for maximum profitability!
The Engagement Engine: Strategies for Building a High-Performance CultureAggregage
https://www.humanresourcestoday.com/frs/26766735/the-engagement-engine--strategies-for-building-a-high-performance-culture
Many companies strive for a positive culture with happy employees. But what if you could achieve more? High-performing cultures are the McLarens of the business world, leaving Camrys in the dust. They unlock exceptional results by fostering innovation, engagement, and continuous growth.
In this webinar, we'll demystify the concept and provide practical steps to kickstart the journey toward a high-performing culture in your organization. Drawing on research and real-world examples, we'll discuss the fundamental elements that contribute to such a culture, including trust, feedback loops, and fostering curiosity and growth mindsets. You'll learn how to transform your company from a reliable work environment into an engine for peak performance.
Join us to discover:
• The High-Performance Difference: We'll explore the key characteristics that set high-performing cultures apart. These cultures attract and retain top talent who crave a dynamic and stimulating work environment. Leaders set the tone by embodying company values and inspiring employees with a clear vision.
• Building the Foundation: We'll break down the essential building blocks for a high-performing culture. This includes fostering psychological safety and trust, where employees feel comfortable taking risks and learning from mistakes. Clear goals and focused roadmaps keep everyone aligned, while roadblocks are identified and removed to empower teams to thrive.
• A Culture of Growth: High-performing cultures go beyond simply measuring numbers. They embrace a growth mindset, constantly seeking to learn and improve. This includes a commitment to open and honest feedback, delivered in a way that motivates and develops employees.
Driving Business Impact for PMs with Jon HarmerAggregage
https://www.productmanagementtoday.com/frs/26551585/driving-business-impact-for-pms
Move from feature factory to customer outcomes and drive impact in your business!
This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap. Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact.
Learning objectives:
• Learn how to prioritize the most impactful opportunities: Identify the most impactful opportunities using Impact Mapping and other framing techniques, shift from output orientation to outcome/impact orientation.
• Grow your user empathy skills: Better understand users and the problem space they are working in through Journey Maps that are customized for Product Managers.
• Understand the risks and hypotheses built into your roadmap: By making explicit the different hypotheses in your plan and identifying the riskiest ones, you will be able to quickly validate the riskiest assumptions and improve your outcomes.
• Create actual artifacts for your products: With the practical experience provided in this session, apply these tools to real-world product management scenarios to build journey and impact maps for actual users & products.
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
Empower yourself as a project manager with insights that directly influence the financial landscape and strategic direction of your organization!
Join us for a deep dive into the world of financial strategy, as we dissect key metrics that drive CFOs and business leaders’ investment decisions. This session will equip you with the necessary tools to craft compelling business cases as well as a comprehensive understanding of the crucial distinction between capital expenditure and operational expenditure, and its profound impact on financial statements.
During this webinar, we’ll cover the following:
• Three Critical Metrics: Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period
• Why tracking capital spend is important
• How project spend classification shapes the portrayal on an income statement
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Industry experts Andrew Olsen and Kat Landa will explore:
• A data-driven analysis of the current retention crisis in the nonprofit sector 📊
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• Practical Strategies for Alleviation: Gain insights into data-backed methods for managing burnout.
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Bridging the Gap: The Intersection of DEI Initiatives and Employee Benefits
Revenue Leader's Guide to Prospecting
1. The Revenue Leader's Guide to
Prospecting
Christopher Ryan Shelley Trout
With: Moderated by:
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https://www.b2bmarketingzone.com/frs/13347547/the-revenue-leader-s-guide-to-prospecting
https://www.salesprocentral.com/frs/13347547/the-revenue-leader-s-guide-to-prospecting
4. About Christopher Ryan
Christopher Ryan, founder and CEO of Fusion Marketing Partners, is a business value and revenue growth
specialist. He has 25 years of marketing, technology, and senior management experience, and is a widely known
expert in business-to-business marketing, lead-to-revenue modeling, sales strategy, and business startups. He is a
frequent speaker and author of six books on B2B marketing and business growth, including the recently published,
"Expert’s B2B Revenue Growth Playbook."
About Shelley Trout
Shelley leads webinar production at Aggregage, the publisher of more than 40 B2B publications. She has successfully
produced hundreds of webinars featuring thought leaders, across a range of industries, and delivering diverse and rich
content and tens of thousands of targeted leads to webinar sponsors. Shelley is a published author and writer, who
previously worked as a director and producer on the West End while studying Theater in London. After moving to the
U.S., she majored in Anthropology & Archaeology at UC Berkeley, worked at the Center of Digital Archaeology, and
wrote her thesis on digital representations of people and their stories.
5. Our Agenda
• Start with the right revenue model
• How to quickly stop “revenue leakage”
• Best sources of leads in today’s environment
• Using a lead nurture system to double your results
• Aligning marketing and sales for greater performance
• Your prospecting infrastructure
• Case study
• Q&A
6. Revenue Assessment
Sigmoid Curve
• Where are you on the curve: in startup phase, growth,
maturity, or possibly in decline?
• Where is the rest of your industry?
• Are you growing while they are in decline, or vice versa?
Chances are that you are on a similar trajectory but you need
to know this to progress.
Address the implications when you are in the growth stage,
headed toward maturity.
Imperative: Get ahead of the curve and
find the next area of growth/innovation
before the decline starts.
7. Right Revenue Model
A revenue model is a framework for generating revenue. It
identifies which revenue source to pursue, what value to offer,
how to price the value, and who pays for the value. It is a key
component of a company's business model.
Design your revenue model to:
• Sell your stuff to more customers.
• Sell more stuff to each customer.
• Sell the same stuff for more money.
• Sell stuff more often to each customer.
9. Can You Add New Revenue Streams?
• Expand to new verticals.
• Add new geographies.
• Productize your service.
• “Servicize” your product.
• Add an e-commerce component.
• Get serious about channels (VAR, reseller, affiliate).
• Evolve to become a full “Solution Provider”.
10. Choice of Prospecting System: Wide vs. Narrow Funnel
Wide Funnel Objective
Separate the wheat from
the chaff after the opt-in.
Narrow Funnel
Separate the wheat from
the chaff before the opt-in.
Note: Each approach
requires different content,
processes, offers, etc.
11. Avoid Five Revenue Time Bombs
1. Channel partners that are underperforming or
leaving you for the competition.
2. Technology that can’t support your growth.
3. Prohibitive % of S&M costs.
4. Weak product strategy.
5. Team performance issues.
12. Plug Your Revenue Leakage?
Revenue leakage = Loss of sales revenue due to “preventable”
reasons:
• Failure to capture/count inquiries.
• Rep-generated inquiries handled outside the system.
• Failure to follow-up (FTFU) quickly.
• Ineffective nurture program.
• Lousy landing pages.
• Poor conversion rates.
• Complex selling/buying process.
13. Best Sources of B2B Leads (1-10)
1. Referrals
2. Website optimization + SEO
3. Email (to your opt-in list)
4. Partner and affiliate marketing
5. LinkedIn
6. Online events (e.g. webinars)
7. Content marketing (e.g. free lead-magnet)
8. Warm calling (lead nurturing)
9. YouTube advertising
10. Facebook advertising
Ranked in Priority Order (best to worst)
Ranking criteria:
• Cost efficiency (ROI)
• Quality of leads
• Effort required
14. Best Sources of B2B Leads (11-20)
11. Retargeting
12. Social media promotion
13. Pay per click (Google, Bing)
14. Associations and trade groups
15. Website data scraping
16. Onsite events
17. Data brokers (e.g. DBHoovers, UpLead)
18. Email (buying external lists)
19. Print ads
20. Cold calling
21. Public relations
Ranked in Priority Order (best to worst)
Ranking criteria:
• Cost efficiency (ROI)
• Quality of leads
• Effort required
15. 2019 Study of Overrated Tactics
Source: blog.gripped.io
16. The Role of Nurturing in Sales Prospecting
Source: https://www.marketo.com/marketing-and-sales-alignment/
Nurture Process
17. Create an Effective Nurture Program
• Create separate programs for:
– Inquiries who didn’t pass BANT qualification.
– Abandoned cart emails.
– Existing customers for re-sell and upsell.
– Industry influencers, analysts, press, etc.
• Include some non-sales content (e.g. articles, papers, video)
• Be relentless: conversion may take 1 try or 100 tries!
20. However, if you don’t
have it, you know it,
and it is definitely
costing you revenue
and productivity.
94% of World-class Companies Indicate Sales and
Marketing are Aligned.
Source: 2019 B2B Marketing Survey
21. Warning Sign: Sales Enablement Perception Vs. Reality
Marketers like to think
they’re making a big
contribution to revenue.
…BUT…
may be doing all kinds of
interesting stuff but being
perceived as inefficient
when it comes to truly
enabling sales.
22. Alignment Imperative: Congruent Messaging
Marketing should help the sales team
message correctly:
• Focus on internal training.
• Create customer-facing messaging
templates (email/ presentations).
• Monitor for consistency – no
optional behavior.
• Align your brand message with your
customers’ experience - from initial
contact through delivery and usage.
23. Develop a Service Level Agreement
A service level agreement (SLA) is a covenant between the
sales and marketing organizations and endorsed by the CEO
and executive team. SLAs usually include:
• Number of leads required.
• Definition of sales ready lead.
• How leads are distributed and tracked.
• How marketing’s contribution is measured (closed-loop system).
• KPIs for entire lead-to-revenue system.
24. Key Marketing and Sales Metrics
1. Cost per new inquiry.
2. Conversion of inquiries to qualified leads.
3. Cost to acquire a new customer.
4. Cost per new dollar of revenue.
5. Sales and marketing cost as percentage of revenue.
6. Conversion of qualified leads to opportunities.
7. Opportunity close rate.
8. Average deal size.
9. Sales cycle length.
10. Marketing’s contribution to revenue.
25. Metrics in Action
Notes:
1. Important to start with marketing’s
contribution to revenue.
2. Many of these target metrics will
come from the SLA.
3. Improving just one conversion ratio
improves overall revenue.
4. This type of analysis creates the
“marketing as investment” model.
26. Optimize Your Revenue Technology Stack
• Website – your home base for awareness, education, engagement
and selling.
• Landing pages – to turn visitors into inquirers/customers.
• Calendar app/chat – to make it easy for prospects to engage.
• CRM and/or MA tools – to capture data and manage every stage of
the lead-to-revenue process.
• Social media - to effectively spread the word.
• Clean data – to map the account and communicate with accurate
personalization.
27. X
Output
Input – New Tech
Point of Diminishing Returns
Caveat: Beware of Technology/Process Overkill
Sometimes, too much really is “too much”.
The law of diminishing returns states that as
investment in a particular area increases, rate of
profit from that investment, after a certain point,
won’t increase if other variables remain constant.
Past that point, the return diminishes progressively.
With marketing and sales technology
investments - the returns can turn into negative
territory.
28. First Create Efficient Processes…then Automate
The systems we foist upon the
sales and marketing
departments are so complex
and burdensome that they
damage productivity and
frustrate reps that would
otherwise make their
numbers.
29. Example – Enterprise Software
Starting Scenario
▪ Cost-per-lead of $150
▪ Less than 50% timely lead-follow-up
▪ Qualified lead leakage of 30+ %
▪ Pipeline coverage less than 80%
Action Steps
▪ Adopted marketing/sales SLA
▪ Implemented new prospecting funnel
▪ Developed intense nurture process
Results (over 2 year period)
▪ Cost-per-lead dropped to $65
▪ 90+% timely lead follow-up
▪ Qualified lead leakage less than 10%
▪ Pipeline coverage greater than 110%
30. Key Takeaways
1. You probably have revenue time bombs or leakage. Fix these
issues quickly.
2. Pick 3-4 lead sources and work these diligently.
3. Implement or improve your lead nurture program.
4. Adopt a service level agreement.
5. Stay out of the technology/process overkill trap.
31. Revenue Growth Resources
e-books, white papers, presentations
http://FusionMarketingPartners.com
http://Greatb2BMarketing.com (blog)
Two Chris Ryan books available at Amazon:
– The Expert’s B2B Revenue Growth Playbook
– Winning B2B Marketing
32. About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
❖Brand building/messaging
❖Revenue modeling
❖Content creation
❖Lead generation
You Get This:
❖Much greater levels of awareness
❖Higher quantities of qualified leads
❖Ability to generate faster revenue
Lots more information at:
http://FusionMarketingPartners.com/
cryan@fusionmarketingpartners.com
719-357-6280
33. Q&A
Shelley Trout
With: Moderated by:
Founder and CEO of Fusion Marketing Partners
Linkedin page: /in/chrisryanrevenuegrowth/
Twitter ID: @cryanfusionmkt
Website: https://fusionmarketingpartners.com/
Email: cryan@fusionmarketingpartners.com
Christopher Ryan
Managing Editor, Aggregage
Linkedin page: /in/shelleytrout/
Twitter ID: @salesprocentral
Email: shelley@aggregage.com
Website: salesprocentral.com
https://www.b2bmarketingzone.com/frs/13347547/the-revenue-leader-s-guide-to-prospecting
https://www.salesprocentral.com/frs/13347547/the-revenue-leader-s-guide-to-prospecting