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Mythology builds  belief in your business  by installing and managing an advanced, measurable  marketing “system” . We’d like your feedback  on this approach.
Marketing is Much Harder  Work These Days… Your customers are fragmented and distracted… They each receive  up to 3,000 commercial messages a day . They’re also more cynical.  They don’t trust  what your “advertising” is saying.
A Coordinated Conversation is Required. …But Two-Way Conversations are  More Difficult  Than One-Way Megaphones!
You need a “system” to hold  effective two-way conversations  that lead to word-of-mouth and long-term, profitable  revenue growth .
Mythology Marketing System™ Brand Revenue Relationships 1 Your goals are simple,  but ambitious:  Grow brand, revenue and relationships .
Mythology Marketing System™ Brand Revenue Relationships Unfortunately, the world of fragmented media and cynical customers has  become far more complex . 2
Mythology Marketing System™ Brand Revenue Relationships You need a  simple, measurable marketing system  to achieve your goals.  3 Plan. Manage. Measure. Optimize. Build. Know.
Mythology builds  belief in your business  by installing and managing an advanced, measurable  marketing “system” .
What Does a “System” Consist Of? The Plans, Tools and Processes for Effective Marketing www.mythologymarketing.com Brand Content Web Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Training and Alignment Business Process Tools and Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does it Work? You bet it does.  You can measure it! “ [Mythology’s] comprehensive approach to marketing and in-depth analysis of our customers’ needs  allowed us to target our marketing budget to produce maximum sales .  The 20% sales growth we achieved in 2008 showed the effectiveness of this type of strategy.”  Jeffrey Lusk, Executive Director Hatfield McCoy Trail System
Marketing = belief management. Mythology =  building belief . Who believes in  you ? www.mythologymarketing.com Let’s build some believers. mythologymarketing.com twitter.com/buildingbelief [email_address]

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Mythology Marketing System

  • 1. Mythology builds belief in your business by installing and managing an advanced, measurable marketing “system” . We’d like your feedback on this approach.
  • 2. Marketing is Much Harder Work These Days… Your customers are fragmented and distracted… They each receive up to 3,000 commercial messages a day . They’re also more cynical. They don’t trust what your “advertising” is saying.
  • 3. A Coordinated Conversation is Required. …But Two-Way Conversations are More Difficult Than One-Way Megaphones!
  • 4. You need a “system” to hold effective two-way conversations that lead to word-of-mouth and long-term, profitable revenue growth .
  • 5. Mythology Marketing System™ Brand Revenue Relationships 1 Your goals are simple, but ambitious: Grow brand, revenue and relationships .
  • 6. Mythology Marketing System™ Brand Revenue Relationships Unfortunately, the world of fragmented media and cynical customers has become far more complex . 2
  • 7. Mythology Marketing System™ Brand Revenue Relationships You need a simple, measurable marketing system to achieve your goals. 3 Plan. Manage. Measure. Optimize. Build. Know.
  • 8. Mythology builds belief in your business by installing and managing an advanced, measurable marketing “system” .
  • 9.
  • 10. Does it Work? You bet it does. You can measure it! “ [Mythology’s] comprehensive approach to marketing and in-depth analysis of our customers’ needs allowed us to target our marketing budget to produce maximum sales . The 20% sales growth we achieved in 2008 showed the effectiveness of this type of strategy.” Jeffrey Lusk, Executive Director Hatfield McCoy Trail System
  • 11. Marketing = belief management. Mythology = building belief . Who believes in you ? www.mythologymarketing.com Let’s build some believers. mythologymarketing.com twitter.com/buildingbelief [email_address]