Mythology Marketing focuses on creating a measurable marketing system to enhance brand trust and customer engagement amidst a fragmented media landscape. The approach emphasizes the need for two-way conversations to foster long-term relationships and drive revenue growth. Key components of the system include planning, management, measurement, and the use of various tools and metrics to optimize marketing efforts.

1. Mythology builds belief in your business by installing and managing an advanced, measurable marketing “system” . We’d like your feedback on this approach.

2. Marketing is Much Harder Work These Days… Your customers are fragmented and distracted… They each receive up to 3,000 commercial messages a day . They’re also more cynical. They don’t trust what your “advertising” is saying.

3. A Coordinated Conversation is Required. …But Two-Way Conversations are More Difficult Than One-Way Megaphones!

4. You need a “system” to hold effective two-way conversations that lead to word-of-mouth and long-term, profitable revenue growth .

5. Mythology Marketing System™ Brand Revenue Relationships 1 Your goals are simple, but ambitious: Grow brand, revenue and relationships .

6. Mythology Marketing System™ Brand Revenue Relationships Unfortunately, the world of fragmented media and cynical customers has become far more complex . 2

7. Mythology Marketing System™ Brand Revenue Relationships You need a simple, measurable marketing system to achieve your goals. 3 Plan. Manage. Measure. Optimize. Build. Know.

8. Mythology builds belief in your business by installing and managing an advanced, measurable marketing “system” .

9. What Does a “System” Consist Of? The Plans, Tools and Processes for Effective Marketing www.mythologymarketing.com Brand Content Web Presence Value Proposition Brand Identity and Messaging Brand Guidelines Brand Affinity Metrics Subject Matter Experts Content Creation Tools Writing and Editing Skills Editorial Review and Approval Process Web Site and Social Media Touchpoints Data Capture Plan Measurement Response Matrix and Guidelines Training and Alignment Business Process Tools and Technology Roles and Respons-ibilities Incentives Sales, Marketing, and Customer Service Team Alignment Campaign Management Lead Processing Data Management CRM Campaign Management Contact/ List Management Surveys Email Campaigns Mobile/ Text

10. Does it Work? You bet it does. You can measure it! “ [Mythology’s] comprehensive approach to marketing and in-depth analysis of our customers’ needs allowed us to target our marketing budget to produce maximum sales . The 20% sales growth we achieved in 2008 showed the effectiveness of this type of strategy.” Jeffrey Lusk, Executive Director Hatfield McCoy Trail System

11. Marketing = belief management. Mythology = building belief . Who believes in you ? www.mythologymarketing.com Let’s build some believers. mythologymarketing.com twitter.com/buildingbelief [email_address]