This document provides information about an upcoming presentation titled "50+ Marketplace Rules That Work for Marketers Today" which will take place on October 16th from 2:00-3:00pm. The presentation will be given by Kurt Medina, President of Medina Associates, and will provide proven strategies and insights for marketing to consumers aged 50 and older, known as boomers to seniors. Attendees will learn about how the current economy is affecting mature markets, the role of social media and direct mail, differences between younger and older seniors, and examples of good and bad promotional work across various media including direct mail, print, television, and the web. Full handouts and a free copy of Medina's book will