Presentation given by Deane Barker, Chief Strategy Officer - Blend Interactive at the eZ event "Horizon: A Discussion on the Evolution of CMS."
This presentation discusses content management implementations, and how we develop a content strategy while facing the challenges of client relationships and projects.
It discusses client baggage – some of the fallacies that clients bring with them – and about mitigation strategies.
Game of Sales session at DrupalCamp Kyiv 2013, session about the world between Sales and Production, estimates in software development and importance of good communication and what we can do better.
- Learn how to "usability test" AI interactions with humans and measure success
- Understand the two distinct ways that humans construct commands to AI systems and how, using physiological measurements, you can measure the human response to the AI system responses
Description
John Whalen explores the concept of cognitive design, describing how humans structure their commands to AI systems (syntax, word usage, prosody) and how to measure human reactions to AI responses using biometrics (facial emotion recognition, heart rate, GSR). Along the way, John shares insights into how to optimally architect the customer experience.
John offers an overview of the results of an evaluation of four major AI systems (Siri, Cortana, Alexa, and Google Assistant), tested by the young and old, those new to AI systems and those that use these tools every day, native and non-native speakers, and techies and non-techies. Each were asked to interact with the systems to request facts, complex information, jokes, commands, and calendar information while the evaluators recorded their commands, the AI response, and the human’s physiological response to the AI response (facial emotion, heart rate, and GSR).
There were several intriguing findings:
- There were two distinct ways humans constructed commands for the AI systems.
- The testers’ favorite AI systems were not always the ones that performed the best in terms of giving correct answers.
- There was a distinct physiological signature associated with a positive experience.
John explains how these findings can help you determine how you should measure the success of your AI system or chatbot and suggests new ways to predict market success that go beyond AI answer accuracy.
Game of Sales session at DrupalCamp Kyiv 2013, session about the world between Sales and Production, estimates in software development and importance of good communication and what we can do better.
- Learn how to "usability test" AI interactions with humans and measure success
- Understand the two distinct ways that humans construct commands to AI systems and how, using physiological measurements, you can measure the human response to the AI system responses
Description
John Whalen explores the concept of cognitive design, describing how humans structure their commands to AI systems (syntax, word usage, prosody) and how to measure human reactions to AI responses using biometrics (facial emotion recognition, heart rate, GSR). Along the way, John shares insights into how to optimally architect the customer experience.
John offers an overview of the results of an evaluation of four major AI systems (Siri, Cortana, Alexa, and Google Assistant), tested by the young and old, those new to AI systems and those that use these tools every day, native and non-native speakers, and techies and non-techies. Each were asked to interact with the systems to request facts, complex information, jokes, commands, and calendar information while the evaluators recorded their commands, the AI response, and the human’s physiological response to the AI response (facial emotion, heart rate, and GSR).
There were several intriguing findings:
- There were two distinct ways humans constructed commands for the AI systems.
- The testers’ favorite AI systems were not always the ones that performed the best in terms of giving correct answers.
- There was a distinct physiological signature associated with a positive experience.
John explains how these findings can help you determine how you should measure the success of your AI system or chatbot and suggests new ways to predict market success that go beyond AI answer accuracy.
A persona is defined by its personal, practical, and company-oriented goals as well as by the relationship with the product to be designed, the emotions of the persona when using the product, and the goals of the persona in using it.
Telling “Your Story” Using Cognos Analytics WebinarQueBIT Consulting
Agenda:
-Introduction to QueBIT
-Overview of data “stories”
-Defining key elements in an effective “story”
-Demonstration of data delivery using these elements
-A technical dive into the Cognos Analytics features used in the demonstration
presented at Spotlight UX/UI
on May 10, 2018
More info at http://fitc.ca/event/uxui2018/
Hypothesis Driven Design: Get Experimental
by Leslie Predy, Autodesk
Overview
What could put your project at risk of failing? Do you (or other stakeholders) have assumptions that are wrong but go unchallenged until the actual project delivery? Validating your assumptions early ensures you’re designing and building the right thing. What’s an easy way to do this? Think back to high school science class–you can create a hypothesis, test it, and learn from it!
Hypothesis driven design has its roots in the scientific method, but is being used more frequently in design practice, playing a key role in methods such as Lean UX. This talk will go over how to get started with design hypotheses, and its benefits.
Objective
Attendees should walk away with an understanding of hypothesis driven design, and how it can benefit their design work.
Target Audience
Designers/developers/product managers interested in finding out if their assumptions are right or wrong.
Five Things Audience Members Will Learn
How to identify the assumptions that your design is based on
How to define a hypothesis
Methods to test your hypothesis
How to apply the findings to make your designs more awesome
Case studies and strategies
This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels.
Are you a digital marketing freelancer, or are you thinking about taking the plunge to go full-time freelance?
Danielle Antosz, Features Editor at Search Engine Journal and a full-time freelancer, shares tips and tools for building your side hustle into a full-time career.
This presentation describes Amazon's customer-centric and data-centric approach to building products. It provides real life examples of the working backwards approach.
Buffer's Top 10 Learnings Growing to $10 Million ARRBuffer
Buffer's Co-founder, Leo Widrich, shares his top 10 learnings from five and a half years of growth at Buffer on the road to $10 annual recurring revenue (ARR).
Artificial intelligence and conversational search are having their big moment right now, and it’s easy to see why. Its relevant to all of us. Its potential to enhance our daily lives is the foundation of its widespread adoption…but measuring our satisfaction correctly *in the moment* is the key to its ultimate success – or failure. The future of search lies in the ability of conversational UI to make human-to-computer interactions correct, relevant and useful. The satisfaction metric is the key to moving search ahead, making personal AI assistants essential sidekicks in everyday life. The more our personal AIs “get” us, the more we want to talk with them.
In this session, Ozlo’s Principal Engineering Lead Heidi Young, who has lived and breathed search for more than 10 years, will discuss how the success of AI-driven assistants – and their ability to enhance our lives – depends on a specific satisfaction metric. By breaking down human-to-computer interactions and focusing on immediate feedback loops (micro-level metrics) instead of solely on lagging indicators (macro-level metrics), satisfaction is more effectively measured. This type of engagement is a game-changer is measuring satisfaction and indicating happiness. It should be a top priority of AI architects, since users who have positively ending conversations come back. This is the key to the new personal AI assistant revolution.
This presentation was given by Roland Benedetti, eZ's
Chief Product and Marketing Officer.
Topics covered:
What is a decoupled CMS?
What is a headless CMS?
eZ content platform - eZ Enterprise
UX Mind Games: The Secrets of Addictive Digital Experiences by Stephen MacKleyeZ Systems
Stephen MacKley UX Director at Beaconfire RED presented at re\VISION NYC in December 2016. He talked about the most compelling digital experiences leverage psychology and game theory to ensure that users come back again and again. This session will focus on identifying these principles and applying them to your organization’s omni-channel digital experiences. Examples will be drawn from such addictive sites and apps like Facebook, Buzzfeed, Pokemon Go, Tindr, Clash of Clans, and Snapchat.
A persona is defined by its personal, practical, and company-oriented goals as well as by the relationship with the product to be designed, the emotions of the persona when using the product, and the goals of the persona in using it.
Telling “Your Story” Using Cognos Analytics WebinarQueBIT Consulting
Agenda:
-Introduction to QueBIT
-Overview of data “stories”
-Defining key elements in an effective “story”
-Demonstration of data delivery using these elements
-A technical dive into the Cognos Analytics features used in the demonstration
presented at Spotlight UX/UI
on May 10, 2018
More info at http://fitc.ca/event/uxui2018/
Hypothesis Driven Design: Get Experimental
by Leslie Predy, Autodesk
Overview
What could put your project at risk of failing? Do you (or other stakeholders) have assumptions that are wrong but go unchallenged until the actual project delivery? Validating your assumptions early ensures you’re designing and building the right thing. What’s an easy way to do this? Think back to high school science class–you can create a hypothesis, test it, and learn from it!
Hypothesis driven design has its roots in the scientific method, but is being used more frequently in design practice, playing a key role in methods such as Lean UX. This talk will go over how to get started with design hypotheses, and its benefits.
Objective
Attendees should walk away with an understanding of hypothesis driven design, and how it can benefit their design work.
Target Audience
Designers/developers/product managers interested in finding out if their assumptions are right or wrong.
Five Things Audience Members Will Learn
How to identify the assumptions that your design is based on
How to define a hypothesis
Methods to test your hypothesis
How to apply the findings to make your designs more awesome
Case studies and strategies
This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels.
Are you a digital marketing freelancer, or are you thinking about taking the plunge to go full-time freelance?
Danielle Antosz, Features Editor at Search Engine Journal and a full-time freelancer, shares tips and tools for building your side hustle into a full-time career.
This presentation describes Amazon's customer-centric and data-centric approach to building products. It provides real life examples of the working backwards approach.
Buffer's Top 10 Learnings Growing to $10 Million ARRBuffer
Buffer's Co-founder, Leo Widrich, shares his top 10 learnings from five and a half years of growth at Buffer on the road to $10 annual recurring revenue (ARR).
Artificial intelligence and conversational search are having their big moment right now, and it’s easy to see why. Its relevant to all of us. Its potential to enhance our daily lives is the foundation of its widespread adoption…but measuring our satisfaction correctly *in the moment* is the key to its ultimate success – or failure. The future of search lies in the ability of conversational UI to make human-to-computer interactions correct, relevant and useful. The satisfaction metric is the key to moving search ahead, making personal AI assistants essential sidekicks in everyday life. The more our personal AIs “get” us, the more we want to talk with them.
In this session, Ozlo’s Principal Engineering Lead Heidi Young, who has lived and breathed search for more than 10 years, will discuss how the success of AI-driven assistants – and their ability to enhance our lives – depends on a specific satisfaction metric. By breaking down human-to-computer interactions and focusing on immediate feedback loops (micro-level metrics) instead of solely on lagging indicators (macro-level metrics), satisfaction is more effectively measured. This type of engagement is a game-changer is measuring satisfaction and indicating happiness. It should be a top priority of AI architects, since users who have positively ending conversations come back. This is the key to the new personal AI assistant revolution.
This presentation was given by Roland Benedetti, eZ's
Chief Product and Marketing Officer.
Topics covered:
What is a decoupled CMS?
What is a headless CMS?
eZ content platform - eZ Enterprise
UX Mind Games: The Secrets of Addictive Digital Experiences by Stephen MacKleyeZ Systems
Stephen MacKley UX Director at Beaconfire RED presented at re\VISION NYC in December 2016. He talked about the most compelling digital experiences leverage psychology and game theory to ensure that users come back again and again. This session will focus on identifying these principles and applying them to your organization’s omni-channel digital experiences. Examples will be drawn from such addictive sites and apps like Facebook, Buzzfeed, Pokemon Go, Tindr, Clash of Clans, and Snapchat.
Fiscal Rules and Debt Restructuring: The European Union Experience - Country ...World Bank Publications
Dr. Christoph Ungerer & Dr. Lili Liu, Macroeconomics & Fiscal Management (MFM) Global Practice, Governance Global Practice, Equitable Growth, World Bank.
Presentation at Ministry of Finance, P.R. China-World Bank Summit on Subnational Debt Management and Restructuring, Nanning, Guangxi Province, P.R. China. October 22, 2015.
Recent research from the AICPA says that the business environment for CPAs and their clients will be characterized by “unprecedented, massive and highly accelerated change” through 2025. To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency–how to accurately anticipate the future. This session will show how to anticipate these trends and move from being a crisis manager to an opportunity manager. At the end of the session participants will set actionable steps to elevate and accelerate their organization’s strategy.
Les notions de fond d’Une mine de renseignements sont des activités autonomes, prêtes à l’emploi, qui traduisent diverses notions essentielles en sciences de la Terre. Puisée dans nos archives de ressources pédagogiques adaptées aux programmes d’études, chaque activité évoque une partie intégrante de multiples notions et théories capitales présentées dans les disciplines variées qui composent les géosciences.
Ces activités ont été colligées de manière à servir de support aux enseignants, à leur éviter la nécessité de participer à des ateliers de formation préalables, et à les rendre utiles à l’ensemble de nos enseignants partenaires. Les contenus de l’ensemble des ressources inscrites dans les Notions de fond sont à l’appui des pratiques actuelles d’enseignement, lesquelles prévoient la participation active des élèves à leur apprentissage. Vous pouvez obtenir d’Une mine de renseignements les échantillons de roches et de minéraux, ainsi que les ressources documentaires nécessaires à une présentation réussie en salle de classe.
Outreach 2.0: the Digital Revolution of Public RelationsDavid King
Facebook Ads are a great way to connect with your community! Ben Bizzle and David Lee King explain how to create a Facebook Ad that easily gets more followers, and then talk through current best practices when posting to a Facebook Page.
Una invitación, desde nuestro viaje personal en el tango a que bailes esta danza junto a nosotros.
Ven a sentir un abrazo de tango y dejarte llevar por esta pasión. Puerto Montt, Chile tiene tango.
One thing is certain, Innovation will be a key driver for growth again in 2014... Changing customer expectations, new technology, tighter budgets limited resources. It all means that we need to be smarter about the ways we do things and make decisions based on insight and fact rather then gut feel..
Brandstorm 2014 - Gr8 Uppsala UniversityErik Abelsson
Team Gr8 from Uppsala University in the Nordic Final of Brandstorm 2014. Our idea to reach men with Kiehl's products through a concept we call "Prepare for Adventure".
“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017Blend Interactive
The content management implementation failure rate is higher than it should be, and projects seem to fail for the same cluster of reasons: unrealistic requirements, expectations, human factors, etc. In this session, Deane will discuss the major reasons for project failure learned through almost two decades of implementation experience, and discuss strategies and policies to put in place at each stage of the project to prevent them.
Why Content Projects Fail - Deane Barker - Presentation at eZ Conference 2017eZ Systems
Deane Barker, Chief Strategy Officer at Blend Interactive spoke at eZ Conference 2017 on Why Content Projects Fail. Deane discussed 5 reasons for why content projects fail, and what we can do to prevent it. From the case study syndrome to development myopia and more, Deane highlights the areas of failure for content projects. And then goes over practical ways to overcome these failure to achieve success.
Top 10 Things To Do If You Want To Get Fired Over A WordPress ProjectWilliam Bergmann
A rundown of 10 of the most common ways to wreck a WordPress project, along with tips to avoid them for Project Managers on both the Client and Agency side.
Marketers vs Creatives: Communication BreakdownVisually
This presentation takes a deep dive into our original research into how marketers and creatives come up short when it comes to working together.
In this webinar you'll learn:
- How content marketers use content
- Detailed stats on the creative-marketer relationship
- How to execute effective creative briefs and kick-offs
The incumbent’s playbook for launching a vertical SaaS product (Directions EM...Martin Karlowitsch
Presentation held at Directions EMEA 2017 in Madrid.
Been on the market for decades? Living from upfront license revenues and services that you sell alongside? Think of developing a SaaS product, but not sure where to start? Think of building a vertical Microsoft Dynamics 365 SaaS app/product? Come and join me, and I will share my experiences with you from building www.just-plan-it.com on Azure and integrate it with Dynamics 365. I will provide real life experiences, share tips and tricks, books to read and tools to use on that journey. My purpose is encouraging you to go the SaaS development route as you as an incumbent have a huge advantage over funding series driven start-ups: you know your market and have you a sustained cash flow to finance growth. In essence, I will cover the following questions:
1) How to identify and validate market demand?
2) What the heck is an MVP (minimum viable product) and how can it help?
3) How can I easily start the inbound lead generation journey?
4) How to organize development to stay at the “pulse of the market”?
5) How to measure and manage initial success?
6) Why is user onboarding so crucial and difficult?
7) How to prepare for scale?
Every large enterprise needs to manage portfolios of business initiatives. Portfolio Management encompasses
• The formulation of initiatives, and the assessment of their value, effort, and Return on Investment
• The approval and scheduling of initiatives
• The evaluation of the status of ongoing initiatives
• The decision to continue or terminate an ongoing initiative
This webinar will provide guidance on effective ways to conduct Portfolio Management, using our concepts of Agile Governance to simplify and expedite the key decisions. These techniques can applied for Agile, hybrid, and classic plan-driven processes.
MVP: Minimum Viable Product vs. Maximum Value ProductLiquid Reality
Start-ups and product reboots are all thinking the same thing - how quickly can we get to market? The app market is break-kneck, and being first-to-market, or soon-to-market can be important, but, not at the expense of quality. In this talk we'll explore the motivations for being first, and argue the values of being "better"
From experience, we'll focus on how to convince clients and stakeholders to buy-in to quality over "fast" - as a philosophy, as a differentiator, and as a process to making it happen.
Anyone can make an app - just look at any of the app stores, but only the ones that focus on the customer, on quality, and on the entire experience as a whole will succeed.
This talk will give you a roadmap to create better products, get and keep clients on-board with your direction, and deliver outstanding products to the market.
Rev Up Your Lead Engine With Predictive ScoringMarketo
Check out this LaunchPoint presentation featuring data from Lattice, MuleSoft, and FireEye, to discover how to rev up your marketing engine with the power of predictive lead scoring!
Imagine a new environment, based on collaborative and flexible working, on technology that, used correctly, liberates rather than constrains.
Understand how Office365 will reduce cost and enable your organisation to work smarter - work faster and - work from anywhere.
We spend so much time focusing on conventional programming. Everyone focuses on standards, code clarity, testing, and what gems to use. Let's chat about what's done before your fingers hit the keys. Let's talk about brainstorming, requirements, stakeholders, mock-ups, and writing solid user stories and acceptance tests with Cucumber. Every project has a story - how will your next one end?
Similar to The Natural Irrationality of Implementing CMS (20)
"How Crédit Agricole and IT-CE managed their digital transformation thanks to...eZ Systems
"How Crédit Agricole and IT-CE (Caisse d'Épargne) managed their digital transformation thanks to an unified platform." by Monika Kasiarz, Sales Engineer at eZ Systems France. eZ Roadshow 2019, Warsaw.
The rise of Digital Experience PlatformseZ Systems
Looking into the growing need for unified platform to build personalized Digital Experiences from Content to Commerce, from engagement to purchase and beyond. Keynote by Roland Benedetti CPO eZ Systems, eZ Roadshow 2019 in Warsaw.
Keynote eZ Roadshow & Diginight 2019 - osloeZ Systems
The rise of Digital Experience Platforms "Looking into the growing need for unified platforms to build personalized Digital Experiences from Content to Commerce, from engagement to purchase and beyond" by Roland Benedetti, Chief Marketing Officer at eZ Systems
What you'll learn:
- Live demo of eZ Platform v2.4 and its new features
- New features such as rich text block, form builder block, configuring workflows, and more
Andreas Hucks
SensioLabs Deutschland
CTO
Symfony has a wide user base today. Most who work with Symfony on a daily basis have configured their own services, are fluent in configuring routing and validators. But what is actually going on under the hood? What happens when the configuration is parsed? What is a cache warmup? What happens to a request before hitting your controller? How does the HttpKernel work? Andreas will help us gain insight into the inner workings of the Symfony framework. If you have used
Symfony, but have never built a compiler pass, a cache warmer, or are wondering how exactly the container is built, this talk is for you.
We will hear eZ's CEO Morten Ingebrigtsen, along with eZ's Chief Product Officer Roland Benedetti, and eZ's Chief Commercial Officer Bertrand Maugain, share updates on where eZ stands today and where it's headed tomorrow. We will also hear about the eZ's strategy and vision, as well as the product roadmap for the rest of 2018 and beyond.
Presented by: Roland Benedetti, Chief Product Officer @ eZ Systems
Personalization does not always have to be complex. Learn about the small steps marketers and editors can take to implement personalization features that deliver a lot of value. You will learn about relevance and interest, tags and taxonomy to categorize and segment, and explicit personalization.
Choose the eZ Universe for Your Web GalaxyeZ Systems
Presented by: Anne Thiebold
Project Manager at Novactive
Discover why Novactive's clients have decided to move to eZ Platform and to propulse all their websites on eZ Platform Cloud.
Presented by eZ's Bertrand Dunogier and Andrew Longosz.
The time for monolithic applications is far gone. Now developers are building solutions by assembling applications and services of all kinds and in all ways. In this session we’ll focus on how eZ Platform embraces the modern way of building applications—from interacting its content repository service via the remote API, to integrating third-party services simply within eZ.
Extending eZ Platform v2 with Symfony and ReacteZ Systems
Presented by eZ’s Piotr Nalepa and Maciej Kobus
eZ Platform v2 is out and the UI has been fully redeveloped using Symfony as well as libraries such as React. You'll learn to quickly and simply extend eZ Platform's UI to fit your needs and add your own features to the platform. This session will go through the major extension points in the application and how to integrate your code—be it Twig-based classic web pages or with more modern and more interactive React.js code.
We’ll also explain what had changed in the technology stack of eZ Platform 2.x and why.
A Roadmap to Becoming Your Customer’s Information HubeZ Systems
Dominik Grau
Chief Innovation Officer @ Ebner Verlag
Learn how companies—even the most traditional ones—can transform themselves into digitally driven organizations that focus on customer experience.
eZ Platform Cloud and eZ Launchpad: Don’t Host, Don’t Deploy, Don’t Install—J...eZ Systems
by: Sébastien Morel
Novactive
CTO/Head of U.S.
Learn what’s involved in the process of launching a new web project—from starting with nothing to having a local development environment shared with your team using eZ Platform, Docker plus Platform.sh and more in just a few hours.
Nadia Kosak Astrid
Siteimprove
Partner Manager
The deadline for GDPR compliance is May 25, 2018. Are you an eZ Platform editor? Are you ready for GDPR? Learn how to use the Siteimprove plugin for eZ Platform to support your GDPR compliance process.
When content transforms your customer experienceeZ Systems
Yann Gourvennec
Visionary Marketing
CEO and Founder
Customer experience, not to mention customer centricity, is buzzword de rigueur. But what does it mean? Why is it important? Does your business depend on it? And how can content marketing support and improve it? In this interactive presentation, we will find out how content can spruce up your customer experience thanks to the lessons learned from a small retailer with a bump on the head who lived in the mid-19th century.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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17. Clients know what they’re doing.
They have a very limited and slanted
view of what other people are doing.
18. Case Study Syndrome
• “I read this in a case study, so clearly everyone is doing
it.”
• People don’t write case studies about things that didn’t
happen.
• Form of Survivor Bias.
• No one writes case studies about the 99% of companies
that aren’t doing anything interesting
19. CMS can be like sex in high school
Everyone talks about it…
No one knows how to do it…
Still, everyone is convinced everyone else is doing it…
So everyone wants to do it themselves…
But in the end, no one is actually doing it.
20. Clients can have a completely
inaccurate picture of their current
state or what their end goal should
be.
21. The Phantom Menace is all the things
your client is convinced they should
be doing.
24. Your client knows what a successful
project is…but they can’t tell you
what this is.
25. How Projects Fail
• Abortive
Fails to launch
• Quantitative
Fails to make project numbers
• Qualitative / ROI
Doesn’t bring about desired change
• Expectations
“It just doesn’t feel like I thought it would.”
(This is the thing that never gets said out loud…)
26. “I shall not today attempt further to
define the kinds of material I understand
to be embraced within that shorthand
description, and perhaps I could never
succeed in intelligibly doing so. But I
know it when I see it, and the motion
picture involved in this case is not that.”
- Potter Stewart, Jacobellis v. Ohio (1964)
40. The Truth
• There’s a good chance their problems originated external
to the CMS
• They tend not to look to people, training, or process,
because those things existed prior to the CMS
• If they could have been fixed without the implementation,
why weren’t they?
• A CMS implementation goes from nothing to something.
It’s easy to say, “things will be better because we’ll have
something we didn’t have before.”
48. Before you get too impressed
with yourselves…
• “The Smartest People in the Room”
• “All I Have Is This Hammer”
• “Just Another Project”
• “Castles in the Sky”
• “The Appearance Package”
50. Wouldn’t it be lovely if we could get a
set of quantifiable metrics?
51. “Six months after this site launches,
what needs to happen for you to
think that it was all worth it?”
52. Questions to Ask
• Who is the ultimate stakeholder?
• How far up the org chart can we consult about goals?
• What other projects are you using as a metric for this
one?
• Competitor projects
• Internal projects
• What perception made these other projects successful?
54. Non-Construction Tasks
• Deciding to move
• Developing floor plans
• Buying a lot
• Budgeting for construction
• Preparing to move
• Actually moving
• Redecorating
• Buying new stuff
• Learning how to use new
stuff
• Planning new services
• Planning new commute
• Changing schools
• Changing vehicles
• Sending address changes
59. Factors to Determine ROM
• Velocity of the change
• How often does it occur?
• Lead time of the change
• How far will we be able to see it coming?
• Proximity to the development team
• Can we reasonably code-source something to save budget?
67. Things we should be prepared to
do…
• Source content from outside the CMS
• Why does content creation have to be within the CMS?
• Editorial aggregation systems are starting to tip
• Deliver content to alternate channels
• Implement client-side marketing tools
• Use external search tools
70. The Truth
• A percentage of what you implement won’t work
• It won’t fit the client’s content/marketing model
• They won’t be able to staff it
• Existing staff will turnover
• Their plans will change over time
• Prepare them for the idea that this is a process, not a
moment
71. Tactics
• Define expectations for relationship post launch
• Will it continue?
• Is the client taking over development?
• Try to identify a 3-year budget
• Structure the budget to allow for annual improvement
allowances
• Do the build on 60%-70% of that, and stagger the rest
over years two and three?
• Actively plan a staged launch
The book is “Smarter, Better, Faster,” but Charles Duhigg. He also write “The Power of Habit” a few years ago.
The second chapter of the book is basically about hunches. How come we sometimes just know that something is off? Where does intuition come from? And can it be taught?
In this chapter, Duhigg talks about the idea of mental models. We constantly constructing scripts or descriptions or models of situations in our heads. For anything that happens in our lives, without knowing it, we have some archetype in our heads of that thing. The situation could be anything – it could be a conversation, cleaning the house, driving through an intersection. In our heads, we have some kind of representation of that thing.
The important point is that we construct models in our heads of how things are supposed to be. For different situations, we have an idealized concept of it in our head.
We’re constantly comparing what we perceive to this model. We constantly ask ourselves, “How does my present reality compare to this model?” Does it overlay perfectly? If not, what are the deviations of my reality to the model?
We learn to small bad situations. If something is off, we often don’t know why, we just know that something is wrong.
Back to content management implementations, how do we develop this intuition in regards to client relationships and projects? We’ve all had projects where we thought things we a little off, but we pressed forward. Then, a year later, we look back and think, “Why didn’t I see those signs?”
This is actually known as “The Historian’s Fallacy,” which is best summed up as “Hindsight is 20/20.” Everything makes sense in hindsight, because we have the perspective of the events which have happened since then. What happened in the past has been embeliished with everything that happened in-between. At the time, those events hadn’t happened yet, so our perspective in that moment simply can’t be compared to our perspective now.
We’re going to talk about client baggage – some of the fallacies that clients bring with them – and we’re going to talk about mitigation strategies for this baggage. When we talk about mitigation, we’re going to talk about it in a tactical sense – what are specific things we can do – and a strategic sense – what are the larger themes this is speaking to?
It would be nice to think that no one brought baggage to a project. It’s nice to live in a world where everyone is perfectly clear-headed and rational, but that’s often not the case. Everyone – client’s and integrators alike – bring baggage.
[[ Discuss history of the sculpture ]]
First off: The Phantom Menace
Clients tend to have tunnel vision
Clients have tunnel vision. Their vision is directed down a tunnel toward a goal, and that’s all they can see.
People don’t write case studies about things that didn’t happen.
This is a manifestation of both Survivor Bias and Action Bias. Survivor Bias says that we are influenced by the status of the survivors. If I surveyed the survivors of a shipwreck, I might conclude that the average passenger on the ship was a good swimmer and therefore be confused why so many people died. That would be inaccurate, because perhaps all the bad swimmers died in the shipwreck. I’m influenced by the state of the survivors, because those are only people I have access to.
The same is true of case studies. In situations where a project failed, there might not be anything to write a case study about. Port-mortems are sadly rare. History is written by the victors.
To write a case study or a blog post or a white paper, you have to have something interesting to say. No one reads about people who are struggling just to maintain fresh content on their websites with an average CMS.
[Read]
There’s a joke that every CMS is “the worst CMS ever.” New clients often apologize for the state of their CMS. “I’m sorry for what you’re about to see. We clearly have the worst CMS ever.”
Then we see it, and, often, it’s not that bad. And they seem almost shocked when you tell them this. No matter how bad your CMS is, we’ve probably see worse.
And clients have this nirvana in their heads of where they should be, when they don’t realize that they have to undertake a journey to get there. They look ahead to the goal and want to jump right there, but there’s usually a whole sequence of steps they need to take before they get there, if they ever do.
Personalization is huge right now – this industry is pushing personalization so hard. But 90% of clients have trouble just managing content for a single channel. If you’re having trouble managing content for the default, anonymous audience, you have zero chance of personalizing content for other audiences.
[Read]
This is obvious, we all know. Metrics are sadly lacking in this business. Many organizations can’t even tell you what constitutes a conversion or desirable outcome.
[Read]
We talked earlier about mental models, and this is true on the client side as well. Clients have mental models in their heads of what a successful project outcome looks like, but they can’t really articulate this. Often, this plays into The Phantom Menace – they have some idea in their heads of what everyone else is doing, and they want to try and get to that point themselves. But they don’t know what everyone else is doing, so they want you to get them to a place which they’re not even sure exists. They just know they want to be there.
This is a quote from a Supreme Court ruling in the 60s. It was an obscenity trial about hardcore pornography, and Justice Potter Stewart wrote this. The famous sentence is there in bold. He was saying that he couldn’t define what hardcore porn was, but he would know it when he saw it.
This is a perfect example of the mental model idea we’ve been talking about. We have a mental model of what a good project looks like, and we compare reality to it.
Our clients have a mental model of what they think they should be doing, and they will compare the project outcome to that.
In the end, for many projects, this is what evaluation boils down to. [Read]
The client will look at the end result, and they’ll subconsciously evaluate how it makes them feel.
Does it make me feel like I’m a professional?
Does it make me feel like my organization is of a higher caliber than when we started?
Does working with the CMS make me feel sophisticated?
Does it make me feel like I have advanced tools to deal with advanced problems?
Will my peers think more of me or my organization because of what we’ve done here?
How does the result make me appear to those who evaluate me?
Do I feel more professionally secure because of what has happened here?
These are the questions and evaluation criteria that no one talks about.
This should probably be how clients frame it. [Read]
When I can look at the outcome, overlay that against my model of where I thought we should be, and feel good about that – that’s how I’ll evaluate this project.
We’ve established that a lot of clients start out with (1) an inaccurate picture of where they need to be, and (2) no metrics or concrete idea of the final state they need to get to.
Because of this, they haven’t constructed a series of steps to get there. Part of this is clearly our job to advice our clients down this road, but clients will often solve their own problems and fixate on inconsequential things.
[Read]
Clients will fixate on things they either think (1) are valid markers for a successful project – obvious features of their mental model – or, (2) things they think can be solved effectively and conclusively – things which can be done and checked off to give some sense of accomplishment.
Workflow: this might be the most over-purchased thing in all of CMS. Very few situations require comprehensive, airtight workflow. I maintain that the best workflow model in the world is somebody saying, “Hey, come take a look at this and tell me if I sounds right…”
Exhaustive management: we spend a lot of time managing assets that provide no reasonable return on management. If you can’t manage the copyright notice at the bottom of the site, the world isn’t going to end. If that requires a template change, no one is going to die. We tend to think that absolute, comprehensive management of every byte of output is a badge of honor, might it might actually just be a sign of wasted effort.
Dashboards: we love dashboards. We love the illusion of control that they give us. We love the idea of surveyed vast expanses of data, because we tell ourselves that we could just make such better decisions if we only had access to better data. Dashboards are like crack in this respect.
Multi-site management. I am not saying that multi-site management is universally bad, but it can be complicated when the sites different greatly, because code and design and assets can’t be very site-specific. And sometimes we put huge amounts of effort into running another site out of the same CMS instance when it would have been so much easier to just standup another instance. But we don’t want to do that, because that makes us feel bad, so we doggedly pursue the idea that everything can be run from one place and we pour money after this goal to no actual benefit.
This is the question we don’t ask a lot. [Read]
If I’m running the New York Times, then perhaps workflow is exactly what I need. If I put up a different affinity microsite every day, then perhaps multi-site management would be hugely beneficial to us.
But can we describe this? Can we answer this question and defend our answer? Do we have any metrics on this answer or decision?
I wrote this blog post for O’Reilly a couple months ago. In it, I echo a lot of the thing I’m talking about here.
I have a phrase in this article: ROM; “Return on Management.” What return does integrated something with our CMS provide? If we considered “management” as a generic term do describe integrating anything with our CMS – be it workflow, site management, dashboards – what return do we get out of that effort. Anything?
In Greek tragedy, the characters would usually get themselves into an awful mess by the end of the play. Sometimes, the playwright struggle to find a way for everyone to get out of it.
In some cases, the playwright would make a God appear – either by lowering them from a crane, or raising them up through the stage trapdoor. The God would show up and – BOOM! – everything would be resolved.
This became known as “deus ex machina,” which literally translates to “God from the machine.” God sprang forth from some contraption, and everything got better.
[Read]
This is what our clients want, and – to be fair to them – this is what the industry has promised them. At no time does a vendor say, “Our software is okay. It will make things slightly better for you.” That is not a tag line that will sell software.
Here’s the truth:
#1: [Read] Rarely do I see situations where the technical CMS platform is the main problem. It certainly contributes, but often the problem came from outside the CMS. The CMS might have exacerbated it, but it didn’t start it. So, by definition, it cannot solve it.
#2: [Read] People don’t like to look to things that already exist as sources of a problem. Before implementing a new CMS, our client likely already has people and processes. Those things are usually held as sacrosanct.
#3: And here’s why: [Read] We already have people and process, and most clients can make changes there without significant expense. So those are problems that can usually be fixed without a CMS implementation. So…why weren’t they? If those were the problems all along, why didn’t we just fix them without doing a huge implementation?
#4: With new software, you go from nothing to something. You go from 0 to 1. You can effectively say, “we have something now that we didn’t have before, and that makes all the difference.” You can say that your problems couldn’t have been fixed in the past because you didn’t have the means to fix them, but after the implementation you fill have those means, so let’s do this.
What we have are clients who believe that software will save them, and – again – this is our own fault. We have oversold clients for years on how instantly perfect everything our software and implementations are going to make everything.
If there is one thing I could change about this industry and practice, this is it. [Read]
This is so destructive. It causes clients to have unrealistic expectations, and it CMS vendors to do dumb things.
This is the manifestation of deus ex machina – God from the machine – if God was listening and stressed out about resolving everything. We have such high expectations for software, that we expect it to do everything. When it doesn’t, we think that it has failed us in some way.
Vendors listen to this, and they get locked in an arms race to (1) include everything possible in their platforms, and (2) increase the expectations of clients that their platforms do everything.
[Read]
The biggest example of where CMS vendors have over-reached is into marketing functionality. I’ve seen several CMS vendors lose their way by concentrating so hard on marketing functionality that they let management functionality wither.
I believe – hope, really – that this industry is going to retract a bit. What I would like to see is management vendors handling management and marketing vendors handling marketing, and them concentrating on working togethjer.
Analytics is a great example. In the last 10 years, vendors have tried so hard to build analytics packages into their systems. I have never seen one of these sitations that couldn’t not have been done better in Google Analytics. Not one.
It would be lovely if we could always count on the client to provide a set of metrics that we could use for project evaluation. Unless they come to you with this, it’s not likely to happen because they often don’t even know what their success metrics are. You can try to work with them to define metrics, but they’ll likely be in the “I’ll know it when I see it” frame of mind, so even if you get metrics from them and hit those metrics, there’s no guarantee that they’ll think the project is a success.
What we need to try and do if find their success model, not their success metrics. Try to help them define what a successful project looks like for them. When it’s over, how have things changed?
This is a phrase I like to use. [Read] I’ve found, from experience, that the answer to this question can sometimes spin a project in a completely different direction.
What do we think of when building a house? What’s the mental image that we get?
I did a sidebar in my book about all the non-construction things we have to do if we’re going to build a house and move into it. It was the biggest sidebar in the book – it stretched across three pages. Here’s a quick except. These are all things we have to do and manage to move from one house to another, and none of this includes the part about building the new house.
[Read]
And, how far backwards and forwards does your plan stretch from development? How far in advance of development do we start doing non-development tasks, and how part site launch do we go?