The document discusses MXit, a free instant messaging application developed in South Africa. It provides statistics on MXit's user base, which is estimated to be over 10 million users. MXit sees high levels of activity, with over 1 billion messages sent and received per month on the platform within South Africa alone. The document also outlines how businesses can advertise on MXit through splash screen advertisements, branded portals, and direct messages. Potential social media marketing initiatives on MXit that are discussed include contests, crowd-sourcing, and providing customer support. Finally, the new MXit Evo Web Chat feature is highlighted, which allows integrating MXit chat functionality into websites.

1. THE
PRESENTATION
Study, Stats & Social Media

2. In the year…
Clockspeed Mobile The game was
(a research and development division Clockspeed
reassessed and in the
of Swist Group Technologies)) Mobile became
latter half of 2003 the MXit Lifestyle
develops a first version of MXit
Massive Multiplayer (Pty) Ltd.
was released.
Mobile game named Alaya.
Clockspeed Naspers acquires a
The game was SMS based Mobile 30% stake in the
and was not successful became company.
due to the high cost of independent.
SMS since GPRS was still
not widely implemented.
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

3. What is MXit? (pronounced
"mix it")
Is a free instant
messaging software
application
developed in South Africa that runs
on GPRS/3G mobile phones and on
PCs.
Requiring...
For Mobile: For PC:
(Internet
Access)
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

4. What does MXit look like?
Basically… PROFILE PICTURE
CHANGEBLE PRESENCE
PERSONAL STATUS CHANGEBLE MOODS
MESSAGE
*MXit (Mobile) Version 5.9
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

5. …and some Key Features MXit…
MY PROFILE ADD CONTACT
View, Edit and Invite other MXit
Update your users
personal MXit
profile.
CREATE GROUP
MULTIMX
Organise MXit
Create a private
contacts by
chat room by
putting them in
inviting up to 7 of
groups.
your MXit contacts
*MXit (Mobile) Version 5.9
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

6. What about the PC Applications?
Two Options…
PIDGIN with MXIT PLUGIN OFFCIAL MXit PC APP
Officially Part Of The Pidgin Family Still In Beta (Released Feb 2010)
More “Technical” Interface Clean And Simple Interface
Generic Experience Specific MXit Experience
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

7. What about the PC Applications?
PROFILE PICTURE
CHANGEBLE PRESENCE
PERSONAL STATUS
CHANGEBLE MOODS
ADD CONTACT
CREATE GROUP
MULTIMX
MY PROFILE
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

8. What is free and not free on MXit?
FREE
To download To chat with To send/receive files, To create private
the application. your personal including photos and chat rooms with
MXit contacts. recordings your contacts.
PAY FOR
Chatting in the Application Additional
public chat customizations Services.
rooms. – Skins etc.
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

9. How Big is MXit?
It is estimated that there are…
Of that figure…
*Data is Estimated
**Data Unverified
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

10. How much activity does MXit see?
*Data is for January 2010
**Data is specific to South Africa
***Data source: MXit Lifestyle
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

11. How much messages is Sent & Received?
Messages sent to Messages received
Mobile Phones from Mobile Phones
BILLION BILLION
*Data is for January 2010
BILLION MESSAGES **Data is specific to South Africa
***Data source: MXit Lifestyle
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

12. How do businesses Advertise on MXit?
There are 3 primary options…
SPLASH SCREEN BRANDED DIRECT MESSAGES
ADVERTISMENT CONTACT/PORTAL / NOTIFICATIONS
AND/OR GOODIES
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

13. How do these options compare?
SPLASH SCREEN BRANDED PORTAL DIRECT MESSAGE
How It When the MXit user Used in conjunction with the When the MXit user
Works opens the MXit “Direct Message”, the MXit successfully signs into
application, the Splash user is notified that brand x MXit, that user is
screen displays for has a contact and the MXit alerted of a new
about 3 to 6 seconds. user may add it by following message from the
steps x,y,z. contact “Tradepost”.
PRO Can be Targeted Available to entire Can be Targeted
MXit population.
CON ATTENTION RELEVENCE ATTENTION
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

14. Introducing…
SOCIAL
MEDIA
MARKETING
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

15. Is MXit a Social Network?
VANITY SHARING OF
USERNAMES MULTIMEDIA
MXIT IS A
STATUS
UPDATES
MOBILE ONE TO
SOCIAL MANY
NETWORK CAPABILITY
PROFILE
PICTURE
CONTACTS =
FRIENDS
GROUPS
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

16. What SM Initiatives could be Explored?
Using either MXit PC app as the “admin” app…
CONTESTS
With MXit’s capability, it’s all up to creativity as to the kind of contests
one could run. Great way of “kicking off” too.
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

17. What SM Initiatives could be Explored?
Using either MXit PC app as the “admin” app…
CROWD SOURCING
With MXit’s extensive reach and now the ability to give that reach a
voice, the ideas and power of what could be achieved are but only
imaginable.
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

18. What SM Initiatives could be Explored?
Using either MXit PC app as the “admin” app…
INFO & SUPPORT
Providing simplified support services, be it in the form of questions, tips
or feedback could translate to one more happy customer.
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

19. How to integrate MXit with the Web?
Brand new to MXit (Released Feb 2010)…
MXit Evo Web Chat
Takes the form of an embeddable
HTML widget, perfect for company
blogs.
Easily customizable with your unique
colors and/or brand logo.
You do not have to be a MXit user to
chat and take part in the
conversations.
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

20. What to consider when considering MXit?
Targeting
Whilst targeting a specified location e.g. Cape Town
is possible, its extremely difficult and could render
MXit's natural “one-to-many” powers obsolete.
Time/Budget
Endeavouring into MXit for Social Media marketing
will require a real person with real time to manage
the extensive mobile community.
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

21. From
Eshaam Rabaney
http://twitter.com/eshaam
http://eshaamrabaney.com
The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010

22. Slideography
•http://www.flickr.com/photos/anewessels/ •http://en.wikipedia.org/wiki/MXit/
•http://www.mxitlifestyle.com/ •http://www.huddlemind.net/
Special Thanks to:
Herman Heunis Dave Duarte
CEO MXit Lifestyle MD Huddlemind Labs
http://twitter.com/HermanHeunis http://twitter.com/DaveDuarte