Gloto is a self-serve social media platform that allows brands and publishers to safely launch user-generated content campaigns across mobile and web. It uses moderation tools to protect brand integrity while monetizing traffic. Compared to fragmented and expensive integrations without Gloto, its single platform provides control over social media activities, from content moderation to analytics and monetization through advertising. Gloto has many customers including Syfy, Terradax, and Universal Studios and its tools have driven increased engagement for campaigns like photo contests and citizen journalism.

1. Gloto
Brand-Safe Social Media Platform.
Eric Conn
OnMedia CEO Showcase
February 2, 2010

2. The World We Live In
Social media and user-generated content (UGC) are
revolutionizing the way consumers and brands interact
• Interactive dialogues (many-to-many) instead of
broadcast media monologues (one-to-many)
Brands and publishers want to reach and grow an
audience but need to protect the integrity of the brand
and monetize all of the traffic

3. The Problem We Solve
Gloto’s self-serve platform uses advanced technology
and automated tools to permit brands and publishers to
safely and profitably launch user-centric interactive
campaigns on mobile and web
We Specialize in Moderation and Monetization of UGC

4. Without Gloto – Expensive and Chaotic
UGC Sources UGC Destinations
SMS Smart Phone App
(iPhone, Android, …)
MMS
Mobile Web (WAP)
Email
Attachment
PC Web (iframe)
Web Upload
Form
Flash Widget
IM
Mobile Messaging
Twitter (SMS/MMS)
CMS
Facebook (Drupal, Clickability,
Alfresco, thePlatform)
Smart Phone API
App (REST, SOAP, JSON)
Segmented and Expensive Integration
No Control of Brand Integrity or User Experience
Limited Opportunity for Monetization

5. With Gloto – Brand Safe and Profitable
UGC Sources UGC Destinations
SMS Smart Phone App
(iPhone, Android, …)
MMS
Self-Service Mobile Web (WAP)
Email Platform
Attachment • Moderation PC Web (iframe)
Web Upload • Management
Form • Distribution
• Monetization Flash Widget
IM
• Analysis
Mobile Messaging
Twitter (SMS/MMS)
Single Point of Control to
CMS
Manage All Social Media/UGC Activities (Drupal, Clickability,
Facebook
across Mobile and Web Alfresco, thePlatform)
Smart Phone (A specialized CMS for UGC) API
App (REST, SOAP, JSON)

6. Company Overview
• Founded April 2005 by successful entrepreneurs
• Previous software products business sold to Fortune 50
company for ~$200M
• Headquartered in Wash DC
• Cash-flow positive (>500% revenue growth expected in
2010)
• Significant IP portfolio – patents awarded and pending
• Marquee client list and partner ecosystem
• Privately funded

7. Gloto Customers & Partners

8. Platform Layers of Functionality
Personalization &
UGC mashups, smart phone apps,
Monetization mobile web, embedded advertising
and couponing
Analytics, moderation of submitted
Administration & content, language/geo filtering,
Moderation visual spam detection, legal notices,
copyright releases, etc.
Real-time ingestion and distribution
of UGC multimedia data (mobile,
Core Services & web, widgets)
Infrastructure

9. Self-Service Interface - Moderation

10. Geo-Targeting/Geo-Fencing of All Data

11. Self-Service Interface – Gallery Widget

12. Self-Service Interface – Mobile Web Designer

13. Syfy: UGC iPhone App
Highlights
• UGC photo upload with commenting/rating
• Interactive map view with geo-tagging
• Newswire and RSS
• Video support
• Twitter connection
Featured on front page of iTunes/App Store
50,000 downloads & 3.5M mobile page views
in first week

14. Terradax: Citizen Journalism
Highlights
• Geo-tagged real-time photos and video
• Search by “Nearest to Me”
• Interactive map view with drill-down
• Companion web view
• Comments, ratings, and reporting

15. iVillage: UGC Photo Puzzle

16. Oxygen: UGC Caption Contest

17. Universal Studios: UGC Photo Mosaic

18. Universal Studios: UGC Photo Mosaic

19. Universal Studios: UGC Photo Mosaic

20. Universal Studios: UGC Photo Mosaic

21. Conclusion
 UGC increases engagement and drives traffic
 Use Gloto to manage and monetize everything
For a copy of this pitch: www.slideshare.net/gloto
Eric Conn
CEO & Co-founder
eric@gloto.com
www.gloto.com