The Most Prominent SEO Companies to Watch - 2023.pdf

VOL 06 | ISSUE 06 | 2023
THE MOST
PROMINENT
COMPANIES TO WATCH
2023
I N D I A
www.ciolookindia.com
Know-How
Importance
of SEO in Enhancing
Organizational Reach
Tech-Talks
Enhancing SEO
Operations with Emerging
Trends of Technology

AbhishekJoshi
DeputyEditor
Abhishek Joshi
n the rapidly evolving digital landscape, search engine
Ioptimization (SEO) has become a crucial aspect of any
successful online business strategy. As technology
continues to advance, the importance of SEO has grown,
leading to the emergence of numerous SEO companies that
specialize in helping businesses improve their online
visibility and organic search rankings. In 2023, several SEO
companies have stood out as industry leaders,
demonstrating exceptional expertise, innovation, and a
proven track record of delivering tangible results for their
clients.
Prominent SEO companies have a team of seasoned
professionals with deep expertise and years of experience in
the field. They stay up-to-date with the latest industry
trends, algorithm updates, and best practices to deliver
effective SEO strategies to their clients. These companies
rely on data and analytics to drive their SEO decisions.
They use advanced tools and technologies to gather insights
about search trends, consumer behaviour, and website
performance, enabling them to make informed and data-
driven optimizations.
Effective communication is a hallmark of successful SEO
companies. They maintain open and transparent
communication with their clients, providing regular
updates, performance reports, and actionable insights to
help businesses understand the progress of their SEO
campaigns.
In the dynamic world of SEO, staying ahead of the
competition is vital, and these prominent SEO companies
have demonstrated their abilities to do just that. Their
innovative approaches, commitment to delivering results,
and dedication to customer satisfaction make them stand
out as the ones to watch in 2023.
Mapping the journey of these companies, CIOLook India
spotlights The Most Prominent SEO Companies to
Watch – 2023. As businesses continue to recognize the
importance of a strong online presence, partnering with one
of these leading SEO companies could prove instrumental
in achieving success in the digital realm.
The Prime Aspects of Growth
June2023

Tech-Talks
Enhancing SEO
Operations with Emerging
Trends of Technology
Know-How
Importance of SEO in
Enhancing Organizational
Reach
12
20
Articles
08 Capsicum Mediaworks
16
EVENDigit
24
Profiles
Empowering Businesses with Effective SEO Solutions
Webiators
Offering Unique SEO Approach to Making Brands
Unmissable Everywhere
Empowering Brands in the Ever-evolving SEO Landscape

www.twitter.com/ciolookindia
www.facebook.com/ciolookindia/
Email -sales@ciolookindia.com
For Subscription-www.ciolookindia.com
Copyright © 2023 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced
or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior
permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India.
FOLLOW US ON CONTACT US ON
WE ARE ALSO AVAILABLE ON
Deputy Editor
Abhishek Joshi
Editor-in-Chief
Pooja M. Bansal
Art & Design Head
Sandeep Tikode
Technical Head
Prachi Mokashi
Technical Consultant
Rajeshwari Avhad
Circulation Manager
Tanaji Fartade
Research Analyst
Nikita Khadalkar
SEO Executive
Ravindra Kadam
Asst. Vice President
Swapnali Vasaikar
Sr. Manager
Tejaswini Whaval
Team Lead
Suraj Gadekar
Sr. BDE
Yegesh Kadam
Credit
Page
JUNE
2023
I N D I A
Co - Designer
Deepanjali Jena
BDE
Tahmeena Parveen

Description
Featuring
Person
Company
Brandloom
Avinash Chandra,
Founder
BrandLoom is a trusted Brand Consulting,
Experiential Design, and Digital Marketing
partner agency in India.
Even Digit Vinita Pariyani,
CEO
EvenDigit is a team of innovative, experienced and
stupendous hard-wired digital marketers.
Webiators
Yogesh Khasturi,
Founder
Webiators is a renowned provider of top-notch SEO
solutions that play a vital role in enhancing
businesses’ online visibility and driving organic trafﬁc
to their websites.
Capsicum
Mediaworks
Nirav Dave,
Co-founder and
Partner
Capsicum Mediaworks is an SEO agency providing SEO
services for clients across the globe, including countries
like India, the UK, and Australia.
Niswey
Abhinav Sahai,
Founder
Niswey is an inbound and account-based marketing
agency serving B2B IT clients in Asia Paciﬁc and
digital marketing agencies around the world.
THE MOST
PROMINENT
COMPANIES TO WATCH
2023

Nirav Dave
Co-founder & Partner
June 2023 www.ciolookindia.com
8

EO has been an integral part of
Sthe digital marketing industry
for a long time. Over the years,
SEO has adapted and transformed
alongside the ever-changing digital
landscape. It is a dynamic field, with
search engine algorithms constantly
undergoing modifications.
The continuous evolution of search
engine algorithms can have a negative
impact on a brand's visibility in search
engine result pages (SERPs). As new
SEO criteria are introduced and
outdated ranking factors are discarded,
rankings can fluctuate.
Some brands may experience a boost
in their rankings, while others may
witness a decline. In this dynamic
environment, Capsicum Mediaworks
has emerged as one of the leading SEO
agencies in Mumbai, helping brands
navigate the ever-changing world of
search engine algorithms.
Capsicum Mediaworks was founded
by Nirav Dave (Co-founder &
Partner) and Shailendra Dave (Co-
founder & Partner). With a combined
experience of over 30 years, they
established the company with the
vision of delivering exceptional SEO
services to their clients and promoting
their brands.
During an insightful interview with the
CIOLook India team, Mr. Nirav shared
valuable insights about his journey.
The key highlights of the interview are
outlined below.
Please brief our audience about your
company/firm, its USPs, and how
you are currently positioned as one
of the best SEO Solution Providers.
Capsicum Mediaworks is an SEO
agency based in Vile Parle, Mumbai,
that has provided SEO services for
clients across the globe, including
countries like India, the UK and
Australia. Capsicum Mediaworks has
provided tailor-made SEO solutions to
clients spanning various sectors for the
past 10+ years.
Among our clients, we are known for
our high-quality & innovative digital
strategies combined with state-of-the-
art technology. We consider and
prioritise our client’s needs and
preferences in every project, which has
helped us build their trust over time.
Empowering Brands in the
Ever-evolving SEO Landscape
Our vast experience and keen
understanding of the niche help us
devise SEO strategies to get the best
possible outcomes for our client. We
consider each of these factors to
provide out-of-the-box, tailor-made
solutions to our clients that maximise
their brand visibility.
Tell us more about your company’s
offering and what aspects make it
stand out in the cutthroat
competition.
Capsicum Mediaworks is a
comprehensive digital agency that
specialises in providing SEO solutions
for a wide range of sectors. In addition
to SEO, we also provide a wide range
of services, including web design and
development services, explainer video
services, social media services,
branding services and PPC services.
What makes Capsicum Mediaworks
stand out from our competitors is our
unwavering commitment to creativity,
quality, and client satisfaction. We put
our client’s objectives and desires
above all and craft unique and tailored
solutions around them. We also discuss
9

the ideas we have with our clients as
well as our team; this collaboration
helps us to maximise our creativity and
avoid errors.
Please brief us about your journey in
the SEO industry and how you made
the company excel in its niche.
When we founded Capsicum
Mediaworks in 2010, we had only one
goal in our minds: to build brands and
transform business across sectors. Our
digital approach to building brands
helped us gain an upper hand over our
competitors as digital marketing was
fairly new in 2010.
With tailor-made branding and white-
hat SEO strategies, we helped our
clients increase their ROI. We gained a
positive reputation among our clients
for our data-first approach to meeting
clients’ goals. This helped us get global
clientele and find our footing in the
market.
We also built a strong internal team
capable of delivering high-quality
results to our client’s unique needs. In
addition, a well-thought-out process
was also put in place, ensuring our
clients could easily communicate with
us and our team.
What professional qualities and
values do you think your clients
admire in you the most?
At Capsicum Mediaworks, we believe
that a client’s success is our success.
This philosophy reflects in our
methods. We have a client-centric
approach where we listen to our
client’s needs and create customised
solutions for them.
One of our unique approaches to
finalising ideas is a three-way process,
where we discuss the idea with our
clients & team so that we all benefit
maximally from the collaboration. We
have dubbed this as the WIN-WIN-
WIN method. The added creativity and
collaboration enhance the finished
product, which all of our clients seem
to like.
Being an experienced leader, share
your opinion on how the adoption of
modern technologies like AI and ML
impacts the SEO Solution space and
how your company is adapting to the
change.
Change in the SEO sector is inevitable!
The best way to stay relevant in the SEO
industry is to adapt to these changes and
new trends, ensuring your clients
receive the best.
Capsicum Mediaworks recognises the
importance of adapting to modern times
and technologies. We are actively
learning and finding new ways to
incorporate AI and ML in our SEO
strategies to enhance our strategies and
processes. At Capsicum, we use AI to
enhance the content quality, avoid errors
and even plan strategies.
Considering the current industry
scenario, what kind of challenges do
you face, and how do you drive your
company to overcome them?
There are constant news and rumours
that the recession is about to impact the
Indian economy. Many countries where
our clients are based and located have
Capsicum Mediaworks
recognises the importance
of adapting to modern
times and technologies.
“ “
10

already started to experience a
recession. Of course, a slower
economy can be bad for a company;
however, we have continued to provide
high-quality services keeping our
clients happy.
While shifting algorithms and
changing user behaviour is a constant
challenge, we have grown accustomed
to these variables. We view challenges
as valuable opportunities for learning
and growth. Thorough market research
and knowledge of current trends is our
first step towards tackling such
problems.
What would be your advice to
budding entrepreneurs who aspire to
venture into the SEO Solution
space?
Entrepreneurship is a great path for
those who want to make a difference in
the world. However, it is also very
risky to be an entrepreneur as the road
is never smooth. You’ll constantly
experience ups and downs. Your
journey towards a successful SEO
venture will be filled with events that
might discourage you, but you mustn’t
lose your focus.
To be successful, you need to have a
strong foundation and a thorough
knowledge of SEO fundamentals. You
should be aware of all the techniques
and tactics you will require. SEO is
also a dynamic field that is constantly
changing and evolving. You must be
curious and a lifelong learner to stay
ahead of the competition. You must be
on top of every latest development,
algorithm update, and emerging
technology, wondering how you can
leverage them for your benefit.
How do you envision scaling your
company’s operations and offerings
eventually, adhering to its future
goals?
Capsicum Mediaworks offers a
wide variety of digital
solutions, including
development, marketing and
branding. Currently, we are
focused on onboarding new
clientele from various sectors
who are in need of these
services. With our experience
and assets, we feel that we are
more than capable of providing
best-in-class services to our
existing clients as well as new
clients.
We are keen on expanding our
presence in not just India but
also in the international
markets. The demand for SEO
and other digital marketing
services is very high and this
can be a great opportunity to
expand our business.
With the expansion of our
business, we would still be
prioritising a bespoke
customer-centric approach
towards our strategies. Our
steps towards achieving this
goal would include making
our team stronger,
evaluating current
strategies, setting realistic
targets and developing
branding strategies.
11
June 2023

12
Importance of
SEOin Enhancing
Organizational REACH
ow magically is our world transforming in front of our eyes? The
Htechnological advancements of the digital revolution have completely
revamped all our personal, professional and business realms.
In today's digital age, where online interactions shape consumer behaviour and
influence business success, the strategic implementation of Search Engine
Optimization (SEO) has emerged as a pivotal driver of organizational growth.
The prowess of SEO lies not only in its ability to boost website visibility but also in its
capacity to foster deeper connections with target audiences. As businesses navigate the
intricate web of online competition, the significance of SEO in enhancing
organizational reach has become an undeniable necessity.
Unveiling the Essence: Navigating the Digital Labyrinth
Imagine the internet as a sprawling metropolis with countless streets and alleys. SEO
is the GPS that guides search engines to your business's doorstep, ensuring potential
customers find you amidst the bustling crowd. When individuals search for products or
services related to your industry, effective SEO ensures that your website is among the
top results. This enhanced visibility drives traffic and creates a lasting impression,
positioning your organization as a relevant player in the market.
The Profound Importance of SEO in Elevating Organizational Reach
Consider a scenario where you search for information or a product; the first few search
results are from reputable sources. This immediate credibility influences your
perception of these brands. SEO isn't just about appearing in search results but at the
right place and time. Being featured prominently in search engine results lends
credibility to your brand, implying that search engines consider your website a
trustworthy source of information or solutions.

13
Know-How
June 2023

14
**Boosting Online Visibility and Brand Recognition:
The battle for attention is fierce in a digital landscape
inundated with information. SEO is a guiding light that
directs organic traffic toward a business's digital doorstep.
Imagine a startup specializing in eco-friendly skincare
products. With strategic SEO practices, the company can
ensure that its website ranks prominently for key terms like
"natural skincare," increasing the likelihood of potential
customers discovering their offerings. Through effective
keyword optimization, meta descriptions, and quality
content, SEO turns obscure corners of the internet into
prime real estate for brand exposure.
**Elevating User Experience and Engagement:
Modern consumers value seamless experiences, and search
engines recognize this. Google and other search engines
prioritize websites that deliver exceptional user
experiences. A well-optimized website isn't just about
incorporating keywords; it provides valuable, easy-to-
navigate content that addresses users' needs. For instance,
an online furniture retailer can enhance engagement by
optimizing their website for mobile devices, ensuring swift
loading times, and organizing products into user-friendly
categories. As a result, visitors are more likely to explore,
interact, and convert into customers.
**Fuelling Targeted Traffic and Conversion Rates:
SEO transcends mere website traffic; it directs the right
traffic. Consider a travel agency specializing in luxury
cruises. By optimizing their content around keywords like
"luxury cruises to the Caribbean," they attract users actively
seeking their services. As a result, the agency experiences
higher conversion rates, as these users are more likely to
engage with the content and take desired actions, such as
booking a cruise. SEO's ability to attract pre-qualified leads
significantly impacts a business's bottom line.
**Navigating the Customer Journey:
SEO serves as a guiding compass in the intricate dance of
the customer journey. Prospective customers typically move
through stages of awareness, consideration, and decision-
making. By tailoring content to align with these stages,
businesses can cater to users' specific needs at different
points in their journey. For instance, an educational
institution offering online courses can create blog posts
addressing common questions about the benefits of
e-learning (awareness stage), followed by detailed
comparisons of various course options (consideration
stage), and finally, guides on enrolment and payment
processes (decision-making stage). This targeted approach
nurtures prospects into satisfied customers.
**Gaining a Competitive Edge:
In an ever-evolving business landscape, staying ahead of
the competition is paramount. Effective SEO strategies
provide a competitive edge by enabling businesses to adapt
to changing consumer behaviours and search trends.
Imagine a tech startup offering innovative home automation
solutions. By continuously monitoring keywords related to
smart homes and integrating them into their content, the
company can position itself as a thought leader in this
burgeoning industry. This proactive approach enhances
visibility and positions the business as an authority,
attracting both customers and media attention.
An Integral Pillar of Digital Success
The importance of SEO in enhancing organizational reach
cannot be overstated. Beyond the technical aspects, SEO
encapsulates the essence of understanding and catering to
the needs of modern consumers.
SEO is the orchestrator of a harmonious online symphony,
from boosting online visibility and fostering engagement to
guiding users along their journey and gaining a competitive
edge.
As businesses weave the threads of strategy and innovation,
embracing the power of SEO paves the way for meaningful
connections, remarkable growth, and enduring success in
the dynamic landscape of the digital age.

The Search Engine Optimization (SEO) industry has
undergone significant transformation in recent
years with advancements in technology, changing
search algorithms, and evolving consumer behavior. As a
result, SEO strategies have become more complex and
specialized, and businesses must stay up to date with the
latest trends and best practices to remain competitive in
online search rankings.
EvenDigit, an award-winning Digital Marketing Agency,
understands that digital marketing is crucial for putting a
brand on top of search results. However, its approach is
different as the company aims to make the brand
unmissable every time and everywhere, rather than simply
pushing it. They strive to create a desire for the brand's
products and services in consumers.
When EvenDigit was initially established by Vinita
Pariyani, it was only a small service within Systematix
Infotech. However, with meticulous planning and
execution, the firm has grown into a comprehensive digital
marketing agency with a team of over 70 members. Its
team's hard work and dedication have allowed us to
establish itself as an expert in the field, which is evident in
EvenDigit’s recognition as a Google Premier Partner, Meta
Partner, and Microsoft Bing Partner. Moreover, EvenDigit
is pleased to have received top-rated status on Clutch and
Upwork, which reflects their high-quality work.
Despite facing challenges such as the COVID-19 pandemic,
EvenDigit has continued to expand and flourish. Vinita
takes immense pride in the team's accomplishments at
EvenDigit, as it has worked tirelessly to establish itself as a
prominent digital marketing agency. Vinita is excited to
continue growing and delivering outstanding results for
EvenDigit’s clients.
Standing out with Exclusive Offerings
One aspect that makes EvenDigit stand out in the cutthroat
competition is its focus on delivering measurable results to
its clients. The agency uses data-driven strategies to ensure
that its clients' marketing campaigns are effective and
efficient. This approach allows EvenDigit to optimize its
clients' marketing budgets and deliver the best possible
return on investment (ROI).
EvenDigit's comprehensive range of offerings, combined
with its focus on delivering measurable results, makes it an
ideal partner for businesses looking to build a strong digital
presence and drive growth in the online marketplace.
EvenDigit distinguishes itself from its competitors by
offering an array of integrated services, such as search
engine optimization (SEO), paid advertising (PPC), social
media marketing (SMM), email marketing, video
animation, content writing, and web development. By
providing all these services under one roof, EvenDigit
ensures that its clients' digital marketing campaigns are
coherent, seamlessly integrated, and impactful.
Another factor that sets EvenDigit apart is its emphasis on
producing quantifiable outcomes. The agency uses
advanced analytics tools to track and evaluate the
performance of its clients' marketing campaigns. This
enables EvenDigit to make informed decisions based on
data insights, thereby optimizing campaign performance,
and boosting ROI. Such an approach is particularly crucial
in today's fiercely competitive digital landscape, where
businesses must make every marketing dollar count.
Proven Work Method
EvenDigit's SEO approach is comprehensive and covers all
aspects of online marketing, from website optimization,
link building and content creation to social media
management.
Offering Unique SEO Approach to Making Brands Unmissable Everywhere
16

Vinita's journey in the field of SEO has been
remarkable. It all started with a marketing
partnership, which eventually led her to build
and extend the department to a standalone
company of more than 70 members at
EvenDigit, a full-service digital marketing
agency. Throughout her career, Vinita has
developed exceptional problem-solving
skills, effective communication, and a team-
oriented mindset that has contributed
significantly to the company's success. With
a master's degree in Business Administration
and a certification in Project Management
from the Project Management Institute, she
has gained valuable knowledge and skills
that have helped EvenDigit excel in the
digital marketing industry.
As a leader, Vinita believes in cultivating a
positive work environment that fosters
teamwork, innovation and creativity. This
approach has enabled EvenDigit to become
one of the most highly regarded digital
marketing agencies in the industry, known
for delivering exceptional results for the
clients. Vinita takes pride in her journey in
the SEO industry and is committed to
continuing to drive innovation and lead
EvenDigit to the new heights of success.
Vinita Pariyani
CEO
EvenDigit
About the Visionary
June 2023
17

The ultimate goal is to deliver results that drive more traffic
to clients' websites and improve their online visibility.
Proud of its proven track record of success, the team at
EvenDigit boasts many satisfied clients across various
industries, a testament to their expertise and commitment to
excellence. The company is dedicated to providing the best
possible outcomes for its clients.
What Makes EvenDigit Exceptional
At EvenDigit, it is believed by the team that their clients
admire the commitment to professionalism and delivering
high-quality work. The team acknowledges that the needs
and concerns of their clients are of the utmost importance,
and therefore makes themselves available 24/7 to address
any issues that may arise.
EvenDigit's approach is customer-centric, with a focus on
delivering an exceptional customer experience, and
prioritizes using feedback to continuously improve their
services. With this approach, EvenDigit has a client
retention of 70%, which is exceptional for the industry
standard. Vinita takes pride in this achievement.
Advance Techs’ Impact on Business
According to Vinita, the integration of modern technologies
like Artificial Intelligence (AI) and Machine Learning (ML)
has had a significant impact on the SEO industry. With
search engines becoming more intelligent and user-oriented,
SEO solutions need to be both effective and innovative.
The team at EvenDigit recognizes the importance of
keeping up with the latest industry trends and technologies.
They have swiftly adapted to the evolving landscape by
incorporating AI and ML into their SEO solutions. This has
enabled them to deliver more precise and tailored solutions
to their clients.
For instance, EvenDigit uses AI-powered tools such as
PowerBI to collect and analyze data and automate routine
tasks such as keyword research and content optimization.
This approach allows the team to focus on more strategic
initiatives while providing clients with more efficient and
effective solutions.
By leveraging these modern technologies, EvenDigit
delivers personalized and results-driven solutions to its
clients.
Modern Business Barriers
EvenDigit faces the challenge of keeping up with the
constantly evolving technology and staying abreast of the
latest trends and solutions, which requires significant
investments in time, resources, and training. To address
these challenges, the team at EvenDigit has taken a
proactive approach.
The company continuously invests in research and
development to innovative and effective solutions to its
clients. Additionally, EvenDigit prioritizes employee
training and development to ensure that the team has the
latest skills and knowledge to deliver quality work.
Despite the various challenges in the current industry
landscape, Vinita believes that innovation and creativity are
essential to overcome any obstacles. She encourages the
team to think outside the box and explore new solutions and
approaches to problems.
Focus on Result-driven Approach
Vinita advises budding entrepreneurs who wish to enter the
SEO industry to focus on delivering value to their clients.
She highlights that the SEO industry is results-driven, and
clients expect to see measurable outcomes such as increased
website traffic, higher search engine rankings, and
improved conversion rates. Therefore, it's essential to have
a deep understanding of SEO best practices and stay
updated with the latest trends and changes in search
algorithms.
Moreover, having a clear understanding of the target
audience and their needs is critical to tailor the services and
messaging to effectively reach and engage with clients. By
focusing on providing value to clients and staying up to
date with the latest trends, entrepreneurs can build
successful SEO businesses that deliver real results.
Scaling Business to New Heights
EvenDigit is committed to its core values and brand vision
of Progressive Growth with Boost as it expands its
operations and offerings to align with its future goals. This
vision is represented by the forward-pointing arrow and
sparks in the company’s logo and guides everything the
agency does.
To support the expansion plans, EvenDigit will focus on
several key strategies, including expanding its offerings
globally and covering new geographical markets beyond
India, USA, and Canada.
18
18

With a strong client base in the USA, the company will also
open a new office and increase its team size to better serve
clients in this region.
Ongoing training and development will remain a priority
for the team to ensure that services continue to meet the
company's high standards. EvenDigit will regularly assess
and optimize internal processes to work as efficiently as
possible, delivering quality services to the clients.
Automation is another crucial strategy for scaling
operations, replacing the need to manually create, manage,
and report on thousands of digital ad campaigns with a
unified portal powered by OpenAI. This approach will
reduce the workload on the team and enable them to focus
on high-value work, increase capacity and deliver better
results for the clients.
EvenDigit's comprehensive
range of offerings,
combined with its focus on
delivering measurable
results, makes it an ideal
partner for businesses
looking to build a strong
digital presence and drive
growth in the online
marketplace.
The Most Prominent SEO Companies to Watch 2023
19
June 2023
19

20
Enhancing
SEO Operations
with Emerging Trends
of Technology
n digital marketing, where algorithms reign supreme and online visibility is
Iparamount, the synergy between Search Engine Optimization (SEO) and emerging
technology trends has become a dynamic force to be reckoned with.
As the digital landscape evolves at an unprecedented pace, businesses that grasp the
potential of integrating these technologies into their SEO operations are poised to stay
ahead of the curve and thrive in the competitive digital arena.
Elevating SEO Operations: Harnessing the Power of Emerging Technology Trends
In the digital age, where search engines dictate business success and online visibility is
paramount, staying ahead of the curve requires harnessing the power of emerging
technology trends. The intricate dance between Search Engine Optimization (SEO) and
these trends are reshaping the landscape of digital marketing.
Artificial Intelligence (AI) and Machine Learning: Revolutionizing Keyword
Strategies
Artificial Intelligence and Machine Learning have transcended the realm of sci-fi to
become driving forces in modern digital marketing. These technologies are
revolutionizing SEO operations by refining the precision of keyword targeting, content
optimization, and user experience enhancement. AI-powered algorithms can analyze
massive datasets to identify trends and predict shifts in user behaviour, enabling
businesses to tailor their SEO strategies accordingly. For instance, AI-driven tools can
expect the keywords users will likely search for and guide content creation, resulting in
more relevant and engaging material.
For instance, consider a travel agency. With AI’s insights, they identify rising travel trends
and adjust their content strategy to include keywords like “eco-friendly destinations” or
“sustainable travel,” tapping into evolving user preferences.

June 2023
21
Tech-Talks

22
Voice Search Optimization: Crafting Conversational
Content
The surge in voice-activated virtual assistants like Siri,
Alexa, and Google Assistant has made voice search a
significant search method. SEO operations are adapting by
optimizing content for conversational and long-tail
keywords that users are more likely to use in voice
searches. With voice search becoming more prevalent,
businesses that integrate this trend into their SEO strategy
ensure that their content remains relevant and easily
discoverable by voice search users.
An example here is a restaurant optimizing for voice search.
They tailor their content to accommodate queries like
“Where can I find the best sushi near me?” rather than
traditional keyword phrases, ensuring they remain
discoverable in voice search results.
Featured Snippets and Position Zero: Securing Prime
Real Estate
Featured snippets or position zero, are concise, direct
answers at the top of search engine results pages. These
snippets provide users with quick, relevant information
without needing to click through to a website. Emerging
technology trends enable businesses to optimize their
content to appear in featured snippets, offering a prime
opportunity to capture users’ attention and increase click-
through rates.
Imagine an electronics retailer. Creating concise product
descriptions and guides increases the chances of their
content being featured as a quick answer for user queries
like “How to connect a smart TV to Wi-Fi?”
Video and Visual Search: Crafting Visual Narratives
The rise of visual content and the integrating of images and
videos into search results have introduced a new dimension
to SEO. Visual search technology allows users to search for
information using images, which opens up avenues for
businesses to optimize images and videos for search
engines. Brands that leverage this trend can enhance their
visibility and connect with users who prefer visual content
consumption.
Consider a fashion brand. By optimizing images of their
latest collection with descriptive alt text and relevant
keywords, they tap into visual search results, ensuring their
products catch the eye of fashion enthusiasts searching for
trends.
Mobile Optimization and Accelerated Mobile Pages
(AMP): Capturing Mobile Audiences
Mobile devices have become the primary platform for
internet access, and search engines are taking notice.
Google’s Accelerated Mobile Pages (AMP) project aims to
provide faster-loading web pages for mobile users. By
embracing AMP and optimizing for mobile, businesses
enhance their SEO operations by ensuring seamless user
experiences, faster load times, and improved search engine
rankings.
An exemplary instance is an online news portal. By
adopting AMP, they ensure their articles load instantly on
mobile devices, enticing readers with seamless, lightning-
fast experiences.
Data Analytics and Predictive Analytics: Personalizing
User Experiences
Data is the foundation of effective SEO operations, and
emerging technology trends are revolutionizing data
analytics. Predictive analytics, fuelled by AI and Machine
Learning, enables businesses to anticipate user behaviour,
trends, and shifts in the market. By harnessing these
insights, organizations can fine-tune their SEO strategies,
optimize content, and deliver personalized experiences that
resonate with their target audience.
A retail brand, using data trends to forecast the demand for
specific products, pre-empts user searches by optimizing its
content for those products, delivering tailored results and a
personalized shopping experience.
Pioneering the Future of SEO
In the age of digital transformation, staying stagnant is not
an option. Embracing emerging technology trends to
enhance SEO operations is the key to unlocking a new
realm of possibilities. Whether through AI-driven insights,
voice search optimization, or visual content integration,
businesses that harness the power of these trends propel
their SEO strategies toward unprecedented success. As
digital landscapes continue to evolve, those who embrace
these technological innovations not only navigate the ever-
changing terrain but also pioneer the future of SEO,
securing their position as leaders in the dynamic world of
digital marketing.

Yogesh Khasturi
Founder
24

In today's digital age, a strong
online presence is essential for
business success. One of the most
important components of digital
marketing is Search Engine
Optimization (SEO), which helps
businesses increase their online
visibility, reach their target audience
and drive revenue. If you are looking
to penetrate international markets,
investing in a well-crafted SEO
strategy is essential.
Yogesh Khasturi, Founder of
Webiators is helping businesses boost
their authority and credibility online,
reduce bounce rates, increase user
engagement and boost conversions by
leveraging the latest SEO techniques.
The clientele can gain a competitive
advantage in the market by having
more topical content via keyword
research and implementation. By
implementing SEO techniques such as
optimizing for multiple languages and
leveraging social media marketing,
businesses can increase their global
presence and reach a wider audience.
We at CIOLook India interviewed
Yogesh on conquering enterprise SEO
and driving business online.
Let’s delve into the intercepts of the
interview!
Please brief our audience about your
company/firm, its USPs, and how
you are currently positioned as one
of the best SEO Solution Providers.
Empowering Businesses with Effective SEO Solutions
Webiators is a renowned provider of
top-notch SEO solutions that play a
vital role in enhancing businesses'
online visibility and driving organic
traffic to their websites.
Our USP and expertise lie in our
profound understanding of SEO
principles and practices, combined
with our team of skilled professionals
who stay updated on the latest industry
trends and algorithm changes. This
enables us to develop personalized
strategies tailored to each client's
specific requirements, ensuring
effective results in terms of improved
search engine rankings and increased
organic traffic.
We prioritize our client’s unique
business goals and target audiences,
crafting customized strategies that
align perfectly with their needs.
Transparency, communication, and
regular progress updates are central to
our approach, as we believe in keeping
our clients informed and providing
detailed reports on key performance
metrics. Our track record as one of the
leading SEO solution providers is a
testament to our unwavering
commitment to delivering exceptional
outcomes for our clients.
Tell us more about your company’s
offering and what aspects make it
stand out in the cutthroat
competition.
Our comprehensive digital marketing
services are designed to help
businesses establish a robust online
presence and achieve their growth
objectives. We offer a wide range of
solutions, including SEO, PPC, Social
Media Marketing, Conversion Rate
Optimization (CRO) and Content
Marketing.
Our expertise encompasses providing
exceptional SEO services, managing
targeted PPC campaigns across
platforms like Google, Bing Ads, and
social media, and building a strong
social media presence through
engaging content, account
management, and effective advertising
strategies.
Webiators proactively
address challenges
through agility,
continuous learning,
client-centricity
and a focus on staying
ahead of industry
developments.
June 2023
25

Additionally, we optimize websites and
landing pages through thorough
analysis, A/B testing, and user
behavior tracking to maximize
conversion rates and enhance the
overall user experience.
There are several key aspects that
set apart Webiators in the cutthroat
competition:
• Results-driven Approachis
highly focused on delivering
measurable results and achieving
our client's specific business goals.
• Our team consists of experienced
professionals who possess deep
knowledge and expertise in
various aspects of digital
marketing.
• We understand that every business
is unique, so we prioritize
understanding our client's
objectives, target audience, and
industry dynamics. This enables us
to develop customized strategies
that align with their specific
requirements and yield maximum
results.
• We believe in building strong
partnerships with our clients based
on transparency and open
communication.
• We offer a comprehensive suite of
digital marketing services,
ensuring that our clients have
access to integrated solutions that
cover various aspects of their
online presence. This enables us to
create cohesive strategiesand
holistic approachesthat generate
synergy and drive long-term
success.
Please brief us about the Featured
Person(s) journey in the SEO
industry and how they have made
the company excel in its niche.
Yogesh, the visionary founder of
Webiators, has been an extraordinary
source of inspiration for our SEO team.
With over a decade of experience in
the business realm, he possesses a
profound understanding of the
intricacies and requirements of various
industries.
Yogesh's commitment to continuous
learning and staying abreast of industry
changes have allowed us to implement
effective strategies that yield
exceptional outcomes for our clients.
His expertise and leadership have
played a vital role in shaping our
company's success.
Under his guidance, our SEO team
thrives in delivering customized
services tailored to each client's niche,
thanks to his strategic mindset and
analytical approach. Moreover, Yogesh
has fostered a collaborative work
environment, promoting teamwork,
innovation and professional growth
among our talented SEO professionals.
What professional qualities and
values do you think your clients
admire in you the most?
Clients admire Yogesh for his expertise
and knowledge in digital marketing,
particularly in SEO.
• They appreciate his transparent
communication, keeping them
informed and addressing their
concerns.
• His commitment to customization
and personalization resonates with
them, as we tailor strategies to
their specific needs.
• His results-driven approach and
focus on their success make us a
trusted partner.
• Clients value his professionalism,
expertise and dedication to
delivering measurable results
while putting their needs first.
Being an experienced leader, share
your opinion on how the adoption of
modern technologies like AI and ML
impacts the SEO Solution space and
how your company is adapting to the
change.
As an experienced leader in the SEO
space, I have seen firsthand how the
adoption of modern technologies like
AI and ML has impacted the industry.
These technologies have the potential
to revolutionize SEO by making it
more efficient and effective.
For example, AI can be used to
automate tasks like keyword research
and content optimization. This can free
up SEO professionals to focus on more
strategic tasks. ML can also be used to
analyze large amounts of data to
identify trends and patterns that can be
used to improve SEO performance.
My company is actively adapting to
these changes by investing in AI and
ML technologies. We believe that these
technologies will allow us to provide
our clients with the best possible SEO
services.
Considering the current industry
scenario, what kind of challenges do
you face, and how do you drive your
company to overcome them?
The SEO industry is constantly
changing, and as a result, SEO
professionals face a number of
challenges. Some of the most common
challenges include:
• The ever-changing landscape of
search enginesincludes updating
their algorithms, which can make
it difficult for SEO professionals to
keep up.
• The SEO industry is becoming
increasingly competitive, as more
and more businesses are looking to
improve their online visibility.
• SEO is a complex and ever-
changing field, which means that
SEO professionals need to have
specialized knowledge about the
latest trends and best practices.
The Most Prominent SEO Companies to Watch 2023
26

Despite these challenges, there are a
number of things that SEO
professionals can do to overcome
them. Some of the most important
things include:
• SEO professionals need to stay
up-to-date on the latest trends in
the industry, including changes to
search engine algorithms.
• SEO professionals can learn a lot
from each other by building
relationships with other
professionals in the industry.
• SEO professionals can stay ahead
of the curve by investing in
education and training.
Webiators proactively address
challenges through agility, continuous
learning, client-centricity and a focus
on staying ahead of industry
developments. By leveraging our
expertise, embracing technology
advancements, and maintaining
transparent communication with
clients, we overcome challenges and
ensure our company's resilience and
success in the ever-changing SEO
industry.
What would be your advice to
budding entrepreneurs who aspire to
venture into the SEO Solution
space?
For budding entrepreneurs looking to
venture into the SEO solution space,
here is valuable advice that they must
consider-
• Focus on building a strong
foundation of SEO knowledge by
understanding the fundamental
principles and staying updated
with industry trends.
• Gain practical experience by
working on real SEO projects and
analyzing the results. Networking
is crucial, so connect with
professionals, attend conferences,
and join communities to foster
collaborations and partnerships.
• Delivering measurable results and
prioritizing client success should
be at the core of your approach.
• Embrace a data-driven mindset,
provide excellent customer
service, and maintain ethical
practices.
• Stay adaptable and open to
learning, as the SEO landscape is
ever-changing.
• Persistence, patience and
consistent dedication are key to
long-term success in this dynamic
industry.
How do you envision scaling your
company’s operations and oﬀerings
eventually, adhering to its future
goals?
The future is unpredictable, but we
believe that Artiﬁcial Intelligence and
Machine Learning will play a major
role in shaping it. To remain
competitive in the ever-changing
digital landscape, we are committed to
a culture of continuous innovation and
adaptation. We believe that by
constantly evolving our products and
services, we can not only achieve our
own success but also help our clients
succeed.
We do not aspire to be in every niche,
but rather we want to be the best in our
niche. And by "best," we mean using
the latest technology to deliver results-
oriented work. We believe that this is
the best way to serve our clients and
create a sustainable business for the
future.
June 2023
27

www.ciolookindia.com I N D I A

The Most Prominent SEO Companies to Watch - 2023.pdf

Recommended

Recommended

More Related Content

Similar to The Most Prominent SEO Companies to Watch - 2023.pdf

Similar to The Most Prominent SEO Companies to Watch - 2023.pdf (20)

More from CIOLOOKIndia

More from CIOLOOKIndia (20)

Recently uploaded

Recently uploaded (20)

The Most Prominent SEO Companies to Watch - 2023.pdf