This edition features a handful of the Most Innovative SEO Company to watch that are leading us into a better future.

1. Vol 04 Issue 05
Ensuring You Reach Page-1 Ranking with AI SEO Algorithms’ Intelligent Guidance
Dr Tuhin Banik
Founder and CEO
ThatWare LLP
Smart Search
Comprehending the role
of SEO Companies in
Driving the Growth in
Modern Business Sector
www.insightssuccess.in
The Most
Innovative
COMPANY
in 2023
SE

3. Be a Doer,
not just a Dreamer.

4. RECOGNIZING
THE ACCELERATOR
OF MODERN
BUSINESS
Editor’s Note

5. he today’s fast-growing world of intense
Tcompetition, every business enterprise is striving to
achieve better sustainability and growth. For this
the traditional norms of offering good quality and services
need to be complemented with proper awareness and
exposure in promoting the business offerings in the market.
In the relentless quest of increasing the online traffic,
visibility and generating leads, right efforts in SEO
promotions offer a convincing reach and brand mileage
thereby helping the business brand to stay competitive and
helping to build excellent credibility as well.
The SEO companies have contributed to boosting modern
businesses through effective strategies and techniques of
organic traffic towards the client’s website. SEO companies
help businesses optimize their websites for search engines,
resulting in higher visibility and improved organic rankings.
Higher search engine rankings lead to increased organic
traffic, allowing businesses to reach a wider audience and
attract potential customers.
By optimizing the website's user experience, content
relevancy, and overall structure, these SEO experts help
businesses enhance their conversion funnels, resulting in a
higher percentage of website visitors converting into
customers. They employ strategies to improve a business's
online presence, thereby boosting brand recognition and
establishing the business as an authority in its industry. By
conducting smart keyword research and optimizing the
website content to align with the interests and needs of the
target audience, the SEO companies build longer website
visits, higher engagement, and increased likelihood of
conversions.
Through their consistent efforts in optimizing websites,
monitoring performance, and adapting to changes in search
engine algorithms, the SEO organizations help businesses
maintain and improve their online presence over time,
leading to continuous growth and improved ROI.
Recognizing their importance and role, Insights Success is
pleased to present you its latest edition, The Most
Innovative SEO Company in 2023, that showcases the
phenomenal contribution of one of the impactful SEO
solution providers, THATWARE LLP. The issue
highlights several interesting dimensions of how the
company has implemented the strategies and innovative
ideas to boost the growth of several client organizations
across the industrial sectors.
A couple of engaging and informative articles written by
our in-house editorial team are attached herewith.
Have an interesting and inspiring read. Cheers!
Gaurav PR Wankhade
Managing Editor
gaurav.wankhade@insightssuccess.com

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APRIL, 2023
Editor-in-Chief Pooja M. Bansal
Managing Editor Gaurav PR Wankhade
Assisting Editor Kedar Borgaonkar
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Vol 04 Issue 05
Ensuring You Reach Page-1 Ranking with AI SEO Algorithms’ Intelligent Guidance
Dr Tuhin Banik
Founder and CEO
ThatWare LLP
Smart Search
Comprehending the role
of SEO Companies in
Driving the Growth in
Modern Business Sector
www.insightssuccess.in
The Most
Innovative
COMPANY
in 2023
SE

7. Pooja M. Bansal
Editor-in-Chief
Insights Success
Media and Technology Pvt. Ltd.
for its impactful and effective role in the
implementation of SEO strategies thereby empowering
the business organizations with enhanced website
traffic and lead generation for accelerating
the business growth.
is recognized by
Insights Success as
2023
THATWARE LLP
The Most
Innovative
COMPANY
in 2023
SE

8. Smart Search
6 | April, 2023 | www.insightssuccess.in

9. In today's competitive digital landscape, the role of SEO
companies in driving growth for businesses cannot be
overstated. These companies help enhance online visibility,
attract targeted traffic, and build brand credibility. With
their expertise in adapting to algorithm changes and
optimizing websites for local and mobile audiences, SEO
companies offer businesses a competitive edge. By
employing SEO strategies, businesses can achieve
sustainable growth, increase conversions, and establish a
strong online presence in the modern business sector. Let’s
look at some of the interesting aspects of the SEO
companies in accelerating the growth of business sector.
Enhancing Online Visibility
Increasing the visibility is an important aspect in the online
promotions. The SEO companies specialize in optimizing
websites to rank higher in Search Engine Results Pages
(SERPs). By conducting keyword research, optimizing
website content, and implementing technical SEO
strategies, these companies improve a business's online
visibility. Increased visibility translates into higher organic
traffic, which can generate more leads, conversions, and
revenue.
Targeted Traffic with Productive Leads
Focusing on attracting targeted traffic to a business's
website, the SEO companies align the website with the
interests and needs of the target audience through keyword
optimization and content creation. By attracting relevant
visitors who are actively searching for the products or
services offered, SEO companies drive high-quality leads to
the business. This targeted traffic increases the chances of
conversion and boosts the return on investment (ROI).
Building Brand Credibility
Securing a prominent position in search engine rankings
establishes credibility and trust in the eyes of potential
customers. Professional SEO companies optimize various
elements of a website, including on-page content, metadata,
and user experience, to enhance the overall credibility and
authority of the brand. Higher rankings and positive user
experiences contribute to building trust with the target
audience, which ultimately leads to increased brand loyalty
and customer retention.
Cost-Effective Marketing Strategies
Compared to traditional marketing methods, SEO is a cost-
7 | April, 2023 | www.insightssuccess.in
Comprehending the
Role of SEO
Companies
in Driving the Growth
in Modern
Business Sector

10. effective strategy for long-term growth. These SEO
companies help businesses leverage organic search traffic
without relying solely on paid advertising. While the initial
investment in SEO services may vary, the long-term
benefits outweigh the costs. Once a website starts ranking
higher organically, the traffic generated is sustainable,
reducing the dependency on paid advertising and lowering
customer acquisition costs.
Local SEO and Mobile Optimization
With the rise of mobile usage and local searches, SEO
companies focus on optimizing websites for local and
mobile audiences. They help businesses appear in local
search results, ensuring that potential customers can find
them when searching for products or services in their
vicinity. By leveraging local SEO and mobile optimization
techniques, SEO companies drive foot traffic and boost
online-to-offline conversions for brick-and-mortar
businesses.
In-depth Analytics with Result Tracking
SEO companies provide businesses with in-depth analytics
and performance reports. They track key metrics such as
website traffic, keyword rankings, bounce rates, and
conversions. These insights help businesses understand the
effectiveness of their SEO strategies and make data-driven
decisions. SEO companies also identify areas for
improvement, refine strategies, and maximize the ROI on
SEO investments.
Smart Competitor Analysis
A SWOT analysis is a litmus test or a reality check on the
current promotional strategies and understanding the
competitors and their promotional strategies. SEO
companies conduct thorough competitor analysis to identify
strengths, weaknesses, and opportunities for improvement.
By analysing competitor strategies, keywords, and backlink
profiles, they help businesses develop a competitive
advantage and outrank their competitors in search engine
results.
Local Business Listings and Reviews
It is always essential to be a part of most of the business
research and activity groups. Being included in the listings
gives the brand an identity and advantage of being known.
SEO companies assist businesses in optimizing their local
business listings on platforms like Google My Business,
Yelp, and other directories. They encourage customers to
leave positive reviews, improving the business's online
reputation and attracting more local customers.
Content Strategy Planning and Creation
Content plays the role as a trump card being the key
influencer as it is quickly connected with the target
audience. SEO companies help businesses develop a
comprehensive content strategy that aligns with user intent
and search engine algorithms. They identify relevant
keywords, create informative and engaging content, and
optimize it for search engines. Valuable content attracts
organic traffic, establishes thought leadership, and
encourages social sharing.
Enhanced User Experience
By optimizing website speed, mobile responsiveness, and
site structure, smart SEO companies focus on enhancing
user experience. A seamless user experience leads to lower
bounce rates, longer page visits, and increased engagement,
all of which positively impact search engine rankings.
Consistent Monitoring and Optimization
With a complete that SEO is a continuous process, the SEO
companies consistently monitor website performance,
keyword rankings, and industry trends. They make data-
driven decisions to optimize strategies, identify new
opportunities, and stay ahead of the competition.
Conversion Rate Optimization
Over and above to driving traffic, the SEO companies focus
on optimizing website conversion rates. They analyse user
behaviour, conduct A/B testing, and make website
enhancements to improve the conversion funnel, resulting
in more leads, sales, and revenue.
By harnessing the expertise of SEO companies, businesses
can leverage the power of search engines to drive growth,
expand their reach, and establish a strong online presence.
SEO is a dynamic and ever-evolving field, and partnering
with a reputable SEO company can provide businesses with
the knowledge and resources needed to succeed in the
modern business sector.
- Kedar Borgaonkar
8 | April, 2023 | www.insightssuccess.in

12. ThatWare LLP
Ensuring You Reach Page-1 Ranking with AI SEO
Algorithms’ Intelligent Guidance
Thatware is on a mission to take
digital marketing to a whole new level
with the help of artificial intelligence,
data science techniques, deep learning
modules, and machine learning.

13. Dr Tuhin Banik
Founder and CEO
ThatWare LLP
CoverStory

14. Believe it or not, as human intelligence shaped the
past, artificial intelligence is already reshaping the
future. Before, you were only aware. Now as an
enterprising entity, you have AI, ML, hardware, and
software to make machines aware of themselves. The
awareness of eternity pulsating in the hearts of your heart is
taking you on a joyride of evolution through ages past the
yesterday, today, and tomorrow.
Technology is that boat surfing on the ripples of change
coursing through the waves of current, consciously
concurrent in the sense of how you as a business were, are,
and will be in the future. This futuristic journey is digital,
and though virtual is your future, you as a company can
only cross this vast divide between the physical, the
phygital, the digital, and the virtual realms on the bridge of
ThatWare, the world's first company to blend SEO with
artificial intelligence and data science.
Dr Tuhin Banik, CEO of ThatWare, says, “Believe me.
I’ve seen the future. It is beating in my heart as a constant
stream of conscious inspiration. If you want to view it in the
cold statistics of numbers rather than the poetic verses I
wrote earlier, then here it is.”
The Secret Language of Numbers
Exactly 80.51% of industries are investing in AI today. And
it has been estimated that with the help of AI, the ROI
funnel of the industries will hike by 87.47%.
Furthermore, in the past 30 years, 68% of businesses
improved their sales funnel from digital marketing services
alone. It has been estimated that over the next five years,
96.74% of businesses had to be dependent upon online
marketing activities to enjoy the highest ROI.
Now, if online marketing activities are blended with
artificial intelligence, it will lead to a quick turn-around
while maintaining 5X ROI. “We at Thatware are on a
mission to take digital marketing to a whole new level with
the help of artificial intelligence, data science techniques,
deep learning modules, and machine learning,” promises
Dr Banik. He further proclaims that they have the AI SEO
code to unlock the secret woven by the Google Algorithm
into a beautiful maze called Search Engine Optimization.
There is no other secret as closely held as the Google
algorithm. He informs that six years ago, they (ThatWare)
decided to change the rules and forge their path through the
Google maze.
To do this, team ThatWare, under the technocratic
leadership of Dr Banik, began making their own AI
algorithms to help them monitor and navigate changes in
the Google algorithm. To date, they've launched 83 unique
AI SEO algorithms that help them make their work more
effective and efficient.
Cracking the Code
Since Google launched, SEO teams around the world have
done the same three things to boost rankings:
Ÿ On-site SEO optimization.
Ÿ Backlink building.
Ÿ Content creation and optimization.
That's all. Nothing special. Whether it's a low-cost SEO
agency or a high-priced boutique SEO firm, they are all
doing the same three things.
Dr Banik claims, “At Thatware AI SEO, we changed
everything.”
Here's a standard scenario. Imagine your company is trying
to rank on page one for a strategic keyword. The first thing
Dr Tuhin Banik is the author
of one of the best-selling books
“AI-powered SEO Secrets” and
loves teaching people about
various digital marketing
trends and tech areas!

15. The Most Innovative SEO Companies in 2022
Our AI SEO algorithms tell us
EXACTLY WHAT TO DO to make
your site the most authoritative
for a given keyword so that you
rank on page one faster.

16. you do (and probably do every day) looks and see which of
your competitors are ranking on page one already. And if
you're like most people, you ask the simple question: "How
do I surpass my competitors?”
If you go to any other SEO company, they'll start
implementing those three core SEO elements mentioned
above, but they lack an essential element –
Intelligent Guidance
“Our AI SEO algorithms generate ‘intelligent guidance’
that no other SEO agency on the planet has access to.” The
results are game-changing.
Here's an overview of how it works:
ThatWare’s AI algorithms (a) analyze your competitors'
sites, and they (b) analyze your website, then they (c) also
If online marketing
activities are
blended with artificial intelligence,
then it will lead to a quick
turn-around while maintaining
5X ROI, the way we do
at ThatWare.

17. analyze the Google algorithm itself (“That's right...we use
our AI to monitor Google's AI”), and finally, (d) ThatWare’s
AI algorithms give Dr Banik and his team precise, surgical
instructions on how to implement those three core aspects
of SEO work (on-site, backlinks, and content).
“In short, our AI SEO algorithms tell us EXACTLY WHAT
TO DO to make your site the most authoritative for a given
keyword so that you rank on page one faster. Our 95%
retention rate with nearly 400 clients proves it works,” says
Dr Banik.
Back in the past, he travelled to a lot of places and has
worked in a lot of digital industries. Now one of the things
that stressed his mind is that none of the agencies were
using proactive strategies. Everything was a simple bread-
and-butter strategy.
He realized there is a huge gap in the digital space as no
new technologies are being utilized, and some cutting-edge
strategies are missing. Since the digital revolution was
rising, just like software and hardware, ‘That Awareness’
was necessary to prevail in the digital industry.
“This is when I started ThatWare.” Just like software and
hardware, ThatWare should be required by people to Excel
on their digital journey by utilizing advanced strategy
blended with artificial intelligence and Symantec
engineering.
The Cutting-Edge AI SEO THATWARE
The core values and mission is to ensure that no one gets
the weak and poor foundation and the strategy for organic
growth. “We strive to make sure that the proper framework
is justified before the beginning of any online marketing.
That being said, we enhance the SEO with the help of
artificial intelligence and cutting-edge technologies,” insists
Dr Banik, a young Tech Entrepreneur by passion and the
Founder of ThatWare LLP by compassionate profession. He
has a wide range of expertise in robotics, NLP, machine
learning, data science, and semantic engineering. He also
holds a Doctorate in Technology and an Engineering degree
in electronics and communications.
He holds numerous recognition across the globe for his
vision to revolutionize the digital transformation industry
with the help of cutting-edge technologies. Dr Banik also
has the record of winning a Bronze for India at the Stevie
Award USA, India Business Awards, India Technology
Award, Top 100 Influential Tech Leaders from Analytics
Insights, Clutch Global Front Runner in Digital
Marketing, Founder of the Fastest Growing Company in
Asia by the CEO magazine, TEDx speaker, and much
more.
Dr Banik has eight master's degrees in Digital Marketing,
expertise in data science, published white papers on AI-
based SEO, a patent on NLP-SEO, and a Bachelor's Degree
in Engineering. He adds, “I am also certified in Analytics,
SEM, and mobile SEO and Facebook certified in A/B
testing.”
For almost a decade, he has worked with various Tech
agencies, MNCs, and Fortune companies as a senior SEO
consultant, data scientist, and search engineer. He has
successfully contributed to over 1200+ projects making
them highly successful in every aspect ranging from sales
funnel hike, CRO, ORM, rankings, advanced technical
SEO, and advanced on-page SEO.
The Techno-Leadership of Global Echelons
ThatWare aims to take SEO to a whole new level by
helping people succeed with their businesses digitally. The
Firm has a team in the US, India, and London, working on
various areas to integrate SEO with deep learning and data
science. ThatWare’s overall team size is 233+. Also, Dr
Banik is the most in-demand SEO Director across
We enhance the SEO
with the help of artificial
intelligence and some of the
cutting-edge technologies.

18. prestigious SEO agencies worldwide. He mentions, “We
serve across 57 different countries.”
ThatWare has a good online reputation and high success
rates in completing projects while maintaining a high
quality of work. Dr Banik is also the founder of
WEBTOOL.co, which is the world’s first AI-based SEO
SAAS! He has also founded MyDesigns.co, which will help
anyone complete any design-related work in 24 hours. He
has also established TheBestFirms.com, a market research
firm for the global IT Hub.
Dr Banik has also founded Googleupdates.co, where one
can find all the latest Google updates with a real-time
solution to the fix for free. He also founded Studyseo.io,
where one can learn the very best of SEO from beginner to
Pro. He has also founded SEOpodcast.co, which shares all
the valuable SEO podcasts from the nook and the corner of
the world.
Last but not least, Dr Tuhin Banik is the author of one of
the best-selling books, “AI-powered SEO Secrets,” and
loves teaching people about various digital marketing
trends and tech areas! Spending time with his Daughter and
Wife is what he loves to do apart from ranking his clients’
websites.
Sharing the USPs that make ThatWare stand out as a
leading SEO agency, Dr Banik says,
Ÿ They use AI.
Ÿ They provide the best in class management support.
Ÿ “We have our own algorithm to help survive the
changing algorithm.”
Ÿ Transparency.
Ÿ Tech Stack.
Ÿ Large portfolio.
Engineering Digital Success
Further highlighting the kind of immersive services and
benefits they provide to their clients, he says semantic
engineering is one of the modern services they offer. In
other words, they use information, retrieval, and data-driven
technique to help optimize the user behaviour, customer
journey, and much more heat and factors that can make the
complex SEO process much simpler and easy to use.
According to Dr Banik, any leading SEO company must
possess the following traits, ThatWare abides by very
strictly!
*Expertise: A leading SEO company should have a team of
experts who deeply understand the industry's latest trends
and best practices.
*Proven Track Record: A good SEO company should
have a proven track record of delivering results for its
clients. Look for case studies or testimonials from previous
clients to see how the company has helped businesses
improve their search engine rankings.
*Customized Strategy: Every business is unique, so its
SEO strategy should be customized to specific needs. A
good SEO company will work closely with its clients to
understand their goals and develop a personalized strategy
that works for them.
*Transparency: A leading SEO company should be
transparent about its methods and provide regular updates
on its progress. They should also be open to answering any
questions or concerns their clients may have.
*Continuous Learning: SEO is an ever-evolving field, and
a good SEO company should stay up-to-date with the latest
trends and best practices. They should be committed to
continuous learning and adapting their strategies as needed.
Dr Tuhin Banik has
eight master's degrees in
Digital Marketing, expertise
in data science, published
white papers on AI-based SEO,
and a patent on NLP-SEO.

19. *Effective Communication: Communication is key in any
business relationship, and a leading SEO company should
have excellent communication skills. They should be
responsive to their clients' needs and keep them informed of
any updates or changes to their strategy.
A leading SEO company should be knowledgeable,
experienced, transparent, and dedicated to achieving its
clients' goals through a customized and effective strategy.
Debugging the Challenges
Dr Banik adds that when venturing into the SEO sector,
some of the initial challenges that one might face are:
Lack of Knowledge: SEO is a dynamic field requiring
much knowledge and expertise. One of the initial
challenges for beginners is to get a comprehensive
understanding of the subject matter.
Changing Algorithms: Search engine algorithms keep
changing, and staying updated with the latest algorithms is
essential to remain relevant in the industry.
Competition: With many businesses vying for the top spot
in search results, competition can be fierce. Getting noticed
in search results can be a significant challenge.
Limited Resources: SEO requires a lot of resources,
including time, money, and workforce. Limited resources
can be a challenge for businesses, especially startups. As for
the current challenges in the SEO sector, here are some of
the issues that one may encounter:
Increasing Complexity: As search engines become more
sophisticated, their algorithms become more complex.
Keeping up with these changes can be challenging.
Mobile Optimization: With the rise of mobile devices,
mobile search optimization is becoming more critical than
ever. Ensuring that your website is mobile-friendly can be a
significant challenge.
Voice Search: The increasing use of voice search is
changing how people search for information. Optimizing
for voice search requires a different approach than
traditional search optimization.
Local SEO: With more people using search engines to find
local businesses, optimizing for local search is becoming
increasingly important.
To overcome these challenges, businesses can take the
following steps:
Continuous Learning: Keeping up with the latest SEO
trends and techniques is crucial for success. Staying
updated with the latest information through online courses,
seminars, and blogs can help.
Focus on User Experience: Search engines prioritize user
experience, and websites that provide the best user
experience tend to rank higher. Focusing on providing a
good user experience can help improve search engine
rankings.
Keyword Research: Keyword research is essential to
identify the terms people use to search for information
related to your business. Optimizing for these keywords can
help improve search engine rankings.
Quality Content: Creating quality content that provides
value to users is critical to SEO success. Investing in high-
We are committed to
leveraging cutting-edge
technologies like AI
and machine learning
to provide the best SEO
services to our clients.

20. quality content can help improve search engine rankings
and attract more visitors to your website.
Patience and Persistence: SEO is a long-term strategy that
requires patience and persistence. It takes time to see
results, but the consistent effort can pay off in the long run.
Overall, overcoming the challenges in the SEO sector
requires a combination of knowledge, strategy, and
persistence. By staying updated with the latest trends and
techniques and investing in quality content and user
experience, businesses can improve search engine rankings
and succeed in the highly competitive SEO sector.
Artificially Learning Systems
Being an experienced leader, sharing his opinions on how
technology is further impacting the SEO industry, Dr Banik
says that technology has significantly transformed the SEO
industry in recent years, and several advancements can be
expected in the future.
Using machine learning algorithms, natural language
processing, and artificial intelligence has made it easier for
search engines to understand user intent and provide more
relevant search results.
As a result, SEO strategies need to evolve to stay ahead of
these changes and adapt to new technologies. One of the
Our 95% retention rate
with nearly 400 clients
shows proof of how
ThatWare works.

21. Our AI SEO algorithms generate
‘intelligent guidance’ that
no other SEO agency on
the planet has access to.
most significant advancements in SEO technology is the
rise of voice search. With the growing popularity of smart
speakers and virtual assistants, more and more users are
conducting voice searches.
SEO professionals need to optimize their websites for voice
search queries and focus on natural language processing to
keep up.
Another important development is the increasing
importance of local SEO. Search engines are now
emphasizing providing relevant local search results to users.
As a result, businesses need to optimize their local SEO
strategies, including optimizing their Google My Business
listings and focusing on local keywords. As technology
evolves, the SEO industry must adapt to stay relevant. “We
can expect to see more emphasis on AI, voice search, and
local SEO in the coming years, as well as other emerging
technologies.” SEO professionals must remain informed
and flexible, continually refining their strategies to stay
ahead of the curve.
An Intelligently Evolving Future
In his advice to the aspirants willing to venture into the field
of SEO, Dr Banik says that he has just a single piece of
advice: Always make sure one stays leap years ahead of the
industry and try various AB testing. To make sure they are
up-to-date with the changing norms and rely on proactive
strategies rather than being reactive.
On envisioning his firm's future in the new times, he reveals
that as the leader of ThatWare, he sees a bright future for
the firm as they continue to stay at the forefront of the
rapidly evolving digital landscape. “We are committed to
leveraging cutting-edge technologies like AI and machine
learning to provide the best SEO services to our clients.”
In the coming years, he sees ThatWare expanding its
services and offerings to include even more advanced
digital marketing solutions. He will continue to invest in his
team's professional development to ensure they have the
expertise and skills to deliver exceptional results for their
clients. At ThatWare, they believe that their success lies in
their ability to stay agile and adaptable to changing market
trends and customer needs. “With this mindset, we are
confident that we will continue to grow and thrive in the
new times, delivering unparalleled value to our clients and
driving their business success,” concludes Dr Banik.

22. Praises for ThatWare:
Dij Phukan, Founder & CEO, Salesgasm, 5* Reviews: “Timelines are set
properly on this platform, and everything is done on time.”
Brent Herrig, Owner, Brent Herrig Photography, 5* Reviews: “Their level of
knowledge and use of AI-based technology I found to be positive.”
Bhushan K., CEO & Marketing Head, QSET, 5* Reviews: “They put in a lot of
due diligence before getting started, and it's ensured we've had a smooth project.”
Salaam Dukaan, Founder, Salaamdukaan, 5* Reviews: “Their work strategy is
different than other agencies, which is very unique and effective.”
Himanshu Patel, Founder & CEO, Aclivia Inc., 5* Reviews: “I really appreciate
them for following through and their willingness to deliver.”
Charles Smith, Founder & Owner, Saha Self-Care, 5* Reviews: “Their team is
extremely thorough and communicative.”
ThatWare Hall of Fame:
ThatWare holds multiple recognition, some of them are:
Ÿ Clutch Global Frontrunner in SEO
Ÿ Clutch award in Top SEO company for three consecutive years 2021, 2022, 2023
Ÿ Manifest award for Top SEO company
Ÿ Fastest growing SEO company by the CEO magazine
Ÿ TedX award for speaker in digital transformation, here’s the official link to the
Tedx Video = https://youtu.be/09JNSZfIFwc
Ÿ Secured a Bronze for India at Stevie Awards
Ÿ IILA
Ÿ IBA
Ÿ 100 influential tech leaders by “analytics insights.”

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24. Optimizing Visibility

25. he digital transformation introduced some of the
Tinnovative and specific marketing techniques that have
optimized the communication and provided effective
results. Search Engine Optimization (SEO) is one such technique
that connects the promotional content to the customer or prospects
search questions, thereby increasing the exposure of the
communication to the desired users.
To stay competitive and drive organic traffic, businesses need to
leverage modern technologies and applications that enhance their
SEO efforts. However, managing the SEO activities is quite
critical. It requires using the right technologies and tools to use it
effectively. The modern SEO landscape relies on an array of
technologies and applications to drive organic traffic, improve
search rankings, and achieve digital success. By harnessing the
power of keyword research tools, analytics platforms, on-page
SEO tools, and other advanced applications, businesses can
optimize their websites effectively. The continuous evolution of
technology will undoubtedly introduce new tools and techniques,
making it imperative for businesses to stay abreast of these
advancements to stay competitive in the ever-changing world of
SEO.
Let’s identify the key technologies and applications used in SEO
functions, empowering businesses to identify and harness these
tools for their digital success.
Content Management Systems (CMS)
Content plays a pivotal role in SEO, and utilizing a CMS with
built-in SEO features can streamline optimization efforts. CMS
platforms like WordPress, Joomla, and Drupal offer SEO plugins
and modules that simplify tasks such as meta tag optimization,
XML sitemap generation, and URL structure management. These
CMS tools empower businesses to optimize their content
effectively and efficiently.
Identifying the
Modern Technologies
and Applications used in
SEO
Functions
23 | April, 2023 | www.insightssuccess.in

26. Keyword Research Tools
Keyword research is the foundation of effective SEO.
Modern keyword research tools such as Google Keyword
Planner, SEMrush, Moz Keyword Explorer, and Ahrefs
Keyword Explorer offer valuable insights into search
volume, competition, and related keywords. These tools
help businesses identify relevant keywords to optimize their
website content and attract targeted organic traffic.
AI-Powered SEO Tools
Artificial Intelligence (AI) is revolutionizing the SEO
landscape. AI-powered tools like MarketMuse and Frase
analyze content quality, relevancy, and semantic
relationships to provide recommendations for content
optimization. These tools assist businesses in creating
comprehensive, high-quality content that aligns with user
intent and search engine algorithms.
Local SEO Tools
For businesses targeting local audiences, local SEO tools
are invaluable. Google My Business, Bing Places for
Business, and Moz Local help optimize business listings,
manage reviews, and monitor local search performance.
These tools assist in enhancing local visibility, attracting
customers in specific geographic areas, and driving foot
traffic to physical locations.
SEO Analytics Platforms
Analytics platforms provide essential data to measure the
performance of SEO strategies. Tools like Google
Analytics, Adobe Analytics, and SEMrush offer
comprehensive metrics on website traffic, user behavior,
conversion rates, and more. These insights allow businesses
to track the success of their SEO campaigns, identify areas
for improvement, and make data-driven decisions.
On-Page SEO Tools
On-page SEO tools aid in optimizing website content for
search engines. They analyze factors such as keyword
density, meta tags, header tags, and internal linking
structure. Popular tools like Yoast SEO (for WordPress) and
Moz On-Page Grader provide real-time suggestions and
recommendations to improve on-page SEO elements,
ensuring that web pages are search engine friendly.
Mobile SEO Tools
With the increasing use of mobile devices, optimizing
websites for mobile search is crucial. Tools like Google
Mobile-Friendly Test, Google PageSpeed Insights, and
MobileMoxie aid in evaluating mobile-friendliness, page
loading speed, and mobile user experience. These tools help
businesses optimize their websites for mobile devices,
ensuring a seamless browsing experience and better search
engine rankings.
Backlink Analysis Tools
Backlinks play a crucial role in SEO, and analyzing the
backlink profile is essential. Tools like Ahrefs, Majestic,
and SEMrush Backlink Analytics provide insights into a
website's backlink profile, including the number of
backlinks, referring domains, anchor text distribution, and
the authority of linking sites. This information helps
businesses assess the quality of their backlinks, identify
opportunities for link building, and stay ahead of their
competitors.
Voice Search Optimization
Voice search is gaining popularity, and businesses need to
adapt to this emerging trend. SEO tools like
AnswerThePublic and SEMrush Voice Search Analytics
help identify long-tail keywords and question-based queries
that align with voice search. Optimizing website content for
voice search increases the chances of appearing in voice
search results and capturing voice-driven organic traffic.
Data Visualization Tools
These tools help businesses transform complex SEO data
into visually appealing and easy-to-understand reports.
Tools like Google Data Studio, Tableau, and Databox
enable businesses to create customized dashboards and
visual representations of SEO metrics, facilitating data-
driven decision-making and communication of SEO
performance.
By leveraging these technologies and applications,
businesses can optimize their SEO efforts, drive organic
traffic, and stay competitive in the modern digital
landscape. It's important to choose the tools that align with
specific business goals, resources, and requirements.
Additionally, staying updated with emerging technologies
and industry trends is crucial to adapting and evolving in
the ever-changing SEO ecosystem.
- Kedar Borgaonkar
24 | April, 2023 | www.insightssuccess.in

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