The most impactful unicorn companies to watch 2019

April 2019
www.insightssuccess.com
Revolution Precrafted
Constructing the Dream Infrastructures
The Most Impactful
Unic rn
Companies
to Watch 2019
Franchise Ecosystem
Is Franchise A Proﬁtable
Stroke Of Business?
Editor’s Choice
Impacts of Artiﬁcial
Intelligence has Started
Resonating in CRM Industry
VOL-04
April-2019
ISSUE-05

E
hey might have stumbled at start, but their desires of triumph have never seen the glimpse of dusk. Their passion and
Teffortless contribution in their distinctive field, took their ventures in achieving its current unicorn stature. These
individuals or commune, referred above as ’they’, are the leaders and workforce behind the impeccable architects of
their businesses. Altogether such entities form a systematic enterprise which facilitates best products and services to stand
apart from the competition.
Unicorn status is gained by those privately owned start-up companies who are valued over $1 billion. As most of you might
know, the term was first coined by a venture capitalist named Aileen Lee in order to acknowledge the statistical rarity of
successful ventures. This special edition of Insights Success focuses on such companies who exceptionally have attained
flagship in their respective industries. Through quoting—“Opportunities don’t happen. You create them,” sales advisor of
Tesla, Chris Grosser exemplifies that to reach the uttermost heights of success an organization must create own opportunities
rather waiting for them to occur.
Personally, I believe that an organization or a start-up must craft a full-proof business structure in order to tackle the
capricious phases of markets further gaining more benefits from such fluctuations. These organizations hold the potential to
create an enormous disruption in the future. As being funded with a billion dollars valuation makes them a promising venture
or else they would not have been funded with such. The most common required characteristics to attain such stature are: to be
disruptively inventive, gaining first mover advantage, technology paradigm shift capitalization, to be consumer focused, and
has to be private company.
A Stature, Every
Start-Up Desires For

With ‘The 20 Most Impactful Unicorn Companies to Watch, 2019’ edition, let us admire such unicorn companies and
appreciate their contribution in evolving the customary ways of businesses. Insights Success takes pride to address some of
them companies in this issue.
The cover story comprises the global leader in branded prefab structures, Revolution Precrafted. Launched in 2015, the
organization offers branded prefab homes, pavilions, glamping accommodations, medical and commercial pop-ups,
museums, furniture and soon office spaces. It has become the fastest company to be labeled as a unicorn in Southeast Asia. It
is currently in the middle of an aggressive expansion program and is on the cusp of opening its regional headquarters in
Dubai, and New York among others. Revolution Precrafted is consciously introducing its ground breaking technologies to
regions of the world that need more decent, stable homes, including parts of South and Central America, Africa and Asia. At
the same time, it provides customers from developed countries and regions an alternative choice in terms of their homes. At
the moment, it has footprint in 27 countries with total projected gross market value of over $9 billion.
Let’s unveil such alike, inspiring interviews and stories of many such significant business leaders and educators in this special
edition and spread a word about their contribution in making this world a better place. Also, flip through the CXO standpoints
presented by some of the leading industry experts to taste the glimpse of industrial revolutions.
Happy Reading….
Unicorn is a valuation through which a startup
could revolutionize the business to heights.
“ “
Bhushan Ghate

Revolution Precrafted
Constructing the
Dream Infrastructures
COVER STORY
10
Industry Trends
Key POS Trends Reshaping
the Retail Sector
1224
ARTICLES
Expert’s Outlook
AsiaPay: Expand
your eCommerce
business into Asia Gold Mine
1218
Editor’s Choice
Impacts of Articial
Intelligence has Started
Resonating in CRM Industry
1238
Franchise Ecosystem
Is Franchise A Protable
Stroke Of Business?
1250
Expert’s Opinion
Transforming the
World with
Data based Solutions
32
CONTENTS
Industry Insider
Fintech: The Next
Big Thing
58

Boatsetter
Sailing towards
Global Success
Beam
Changing the Way
of Banking
EntrenaYA
Assisting in Accomplishing
Fitness Goals
Faception
A Trailblazing Security
Solutions Provider
1220
1226
1228
1236

GetLinks
Fostering Asia's digital
transformation through
uniting its technology
workforce
Kabam
A Winning Streak in the
Gaming Industry
Lingokids
English Learning
Made Simple
PlateJoy
Discover the Easy
Way to Eat Better
Tinfoil Security
Security for Developers
and DevOps
1242
1244
1248
1254
1256

sales@insightssuccess.com
March, 2019
Editor-in-Chief
Co-designerSenior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M. Bansal
Managing Editor
Anish Miller
Executive Editor
Hitesh Dhamani
Assistant Editors
Jenny Fernandes
Bhushan Kadam
Visualizer
David King
Art & Design Director
Amol Kamble
Associate Designer
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Passi D. Peter Collins
John Matthew
Sales Executives
David, Kevin, Mark, Avadhut
Business Development Executives
Steve, Joe, Alan, AnupJacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Prashant Chevale Patrick James
Circulation Manager
Robert Brown Stella Andrew David Stokes
Rahul Kavanekar
Co-designer
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REVOLUTION
Constructing the Dream Infrastructures
PRECRAFTED
Cover Story
“A home is one of the most important purchases any person can
make, so we know that there will always be demand.
We hope that more and more people will appreciate the
beneﬁts and convenience of a prefab home”
to Watch 2019

Robbie Antonio
Founder and CEO

Launched in 2015, Revolution Precrafted is the
global leader in branded prefab structures. The
organization offers branded prefab homes,
pavilions, glamping accommodations, medical and
commercial pop-ups, museums, furniture and soon office
spaces. It has become the fastest company to be labeled as a
unicorn in Southeast Asia. It is currently in the middle of an
aggressive expansion program and is on the cusp of
opening its regional headquarters in Dubai, and New York
among others.
Revolution Precrafted is consciously introducing its ground
breaking technologies to regions of the world that need
more decent, stable homes, including parts of South and
Central America, Africa and Asia. At the same time, it
provides customers from developed countries and regions
an alternative choice in terms of their homes. At the
moment, it has footprint in 27 countries with total projected
gross market value of over $9 billion. It has bookings of
over 40,000 units for the next 3-4 years. In order to provide
more value to its customers, the company is also
considering ways to offer additional products as part of its
brand extension initiative including fintech, hydroponics,
affordable housing, and hotels among others. The
organization is also planning to offer products and
accessories related to housing and home lifestyle.
Unique Solutions
Revolution Precrafted offers assistance in securing global
brand partnerships for its real estate projects, and
prospective businesses exclusive access to its retail, fashion
and food & beverage concepts. The company also takes
care of the architectural and interior designs as well.
Revolution Precrafted also acts solely as a supplier of
prefabricated structures to the project site and provides a
chance to develop its projects in the chosen territory.
The organization uses advanced robotics to simplify
fabrication processes, resulting in faster and more efficient
construction of parts. Recently, the company has also
introduced smart technologies in order to ensure the
security of each home.
Dreams Constructor
Robbie Antonio, the Founder and CEO of Revolution
Precrafted, is the visionary behind the company. He
conceptualized the idea of branded prefab, changing the
way the world perceives prefab structures and debunking
misconceptions about the industry. In fact, he contributed to
the acceptance of prefab structures for homes all around the
world. He has also been chosen as one of the “25 Pioneers
Who Are Transforming the Built World” by BuiltWorlds.
The Singapore Straits Times has also named him as one
among “50 Asians Who Are Transforming the Way We
Live”
To date, he has worked with 13 Pritzker Prize
Architects/firms such as Zaha Hadid, Philip Johnson Alan
Ritchie architects, Rem Koolhaas, Jean Nouvel, I.M. Pei,
Paulo Mendes da Rocha, and Christian de Portzamparc, as
well as designers such as Ron Arad, Campana Brothers,
Tom Dixon, Philippe Starck, and Marcel Wanders. He has
worked with over 103 notable brands in various
fields—including fashion, Hollywood, luxury, design, and
art. Robbie has established the largest number of luxury
branded real estate developments across the globe, by
working with Giorgio Armani for Armani Casa, Versace
Home, Missoni Home, Paris Hilton, Lenny Kravitz and
Wallpaper Magazine. He also became the youngest person
to be included in the Forbes Philippines 50 Richest List in
2017 and 2018.
“We are a global supplier of
branded, limited edition
prefab homes, pavilions and
other related structures
around the world. Our
business model is B2B2C and
we operate on an
asset-light, risk free business
model.”

He is one of the youngest and most proliﬁc collectors of
international modern and post-war contemporary art in the
world. Because of his accomplishments as an art collector,
he has received a number of awards from many different
organizations. In 2014, Artnet recognized him as one of “20
of the World’s Most Innovative Art Collectors”, while in
2015, he became the part of Artnet’s “Top 200 Art
Collectors Worldwide”. Artnet also recognized him with
two awards in 2016: as one of twelve young art collectors
to watch out for, as well as one of the top 100 art collectors
for that year. In May 2018, he was named “Real Estate
Personality of the Year” by PropertyGuru.
His passion for art has also led him to collaborate with
artists such as Marina Abramovich, Maurizio Catellan,
Francesco Clemente, Damien Hirst, Zhang Huan, David La
Chapelle, Marilyn Minter, Takashi Murakami, Julian Opie,
and Julian Schnabel.
Sustaining the Dignity
Revolution Precrafted believes that it
was fortunate that its journey towards
becoming a unicorn company was a
relatively smooth sailing one, with
few bumps and rough patches along
the way.
Robbie Antonio states that, “I think it
is largely because of the very strong
business model that we have. It is
truly unique and revolutionary. As
soon as we got our star architects on
board, there was already a lot of
support and interest from customers,
investors and the real estate world.”
The team of Revolution Precrafted is
working round the clock to elevate
the status and image of the company
to ensure that it sustain the reputation
and value that it has built over the
past few years.
Overcoming the Obstructions
Revolution Precrafted sees challenges
“Our goal is to become a
company that plays an
integral role in the built
industry. We want to be
present in 85 to 100 countries
by the year 2020. I think we
are on track of achieving
that.”

“We want to offer something different and unique to the
market. We want to democratize design and make it accessible
to everyone. Because of our business model, it is now possible
to own a branded, limited edition home at a fraction of
the cost.”
as opportunities which are waiting to happen. As the market
can be flimsy and the demand for homes go in cycles, then
also, the firm respond by continuously offering new
products, and improving its product portfolio so both of its
corporate and B2C customers can have a lot of options.
The team of Revolution Precrafted believes, homes are the
most important thing any human can buy, so there will
always be a demand. It’s just up to an organisation how it
will market itself along with its products.
While there had been challenges in the beginning,
Revolution Precrafted was able to overcome them. Since its
launch, the organization has struggled to grab numerous
projects including its flagship $1.1 billion Batulao
Artscapes project in the Philippines. The project received a
lot of attention during its launch and it completely captured
the essence of what the company is all about: the marriage
of architecture and branded design and art. Envisioned to be
the world's first livable art park, there are homes and
museums designed by some of the world’s leading
architects and designers. The list includes Pritzker winners
Jean Nouvel, Philip Johnson Alan Ritchie Architects, Tange
Associates and Christian de Portzamparc.
Another landmark project for the company is worth $750
million, which is Flavorscapes project where the company
has committed to supply 14,000 homes. The main amenities
of this project include a museum of ice cream, museum of
candy, chocolate gallery and microbrewery with beer
gardens.
Future Framework
Revolution Precrafted is currently offering eight product
lines but there is so much potential when it comes to
branded prefab structures. The company is looking into
branded medical facilities, schools and offices along with
the new technologies that would enable it to build vertical
structures above the usual 4-5 storeys. Revolution
Precrafted is looking at opening offices in United Arab
Emirates, France, USA, and Brazil among others.
Revolution Precrafted’s goal is to become big enough that it
will have an integral role in the lives of many. The
organization wants to be able to serve as a vehicle for
people around the globe to finally own the home they dream
of, and they deserve. The firm already has its footprints in
27 countries, and also wants to be present in all regions,
across all demographics.
In order to sustain its tremendous growth, Revolution
Precrafted is looking at some financial exercises that will
help the company to finance its future projects. It is also
looking into bitcoins and a possible public offering by the
year 2022.
The organization is also looking forward at ways to create
additional revenue streams and one of them is to market by
products related to housing and home lifestyle.
Revolution Precrafted hope to launch a global CSR
campaign that will allows us to give back to the global
community. We have some ideas but we are finalizing them
still.

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CORPORATE OFFICE

Expand your eCommerce business
into AsiaConsumer Gold Mine
About the Author
Joseph Chan is the founder and CEO at
AsiaPay, where he is expanding the standard of
e-payment of several businesses and applying
technology in the financial industry globally.
Joseph founded AsiaPay in August 2000 and
leads the company and its product development
together with his qualified management team, to
become one of the most successful electronic
payment service and technology company in
Asia. At present, AsiaPay operations are
covering 16 countries worldwide with its unified
payment solutions. With his successive
positions in banking and finance industry,
Joseph has consolidated his expertise and
experience in strategic planning, management
and implementation of financial, electronic
banking, Internet and mobile product services
and systems in Asia.
"The passion to apply technology in the financial
world drove me to boldly start an e-payment
business," asserts Joseph at the China Daily
Asia Leadership Meet.
Before AsiaPay, Joseph worked at various
management positions at Barings, Citibank N.A.,
Bank of America, and Dah Sing Bank. He carries
Bachelor of Science degree and Master of
Economics degree from Monash University in
Australia. He is also actively participates and
contributes to the development of e-Commerce
and e-Payment in the community and is an
active member of various renowned
associations in Asia.
AsiaPay:
Joseph Chan
CEO
AsiaPay
1 8
APRIL 2019|
Expert’s Outlook

Companies in the North America are beginning to
see the Asian market for what it is: A consumer
gold mine. Any global company that does not at
least try to penetrate into this market is at a major
disadvantage. Yet, there are still a vast number of them that
are not willing to ‘launch out into the deep’. This is mainly
due to concerns about bringing their product to a largely
unknown foreign market.
One of the most worrying factors is Cyber security. For
example, a US online retailer needs to know that their
product can be safely shipped and delivered to its Asian
customers. This means maneuvering through the logistics
and custom duties of both countries. Once this issue being
sorted out, then the challenge of having a secure payment
method is the most important component. The transactions
would have to be completed online and you will need a
trust worthy payment provider.
Making the Jump
It is true that launching your product to another country or
region is a huge project. The culture is so diverse that there
is a fear of a policy problems, culture differences,
competition etc. There are few companies that can make
this process much easier. The key is to partner with industry
experts who already know the cultural challenges of
penetrating the markets. Take for example, AsiaPay which
is one of the top electronic payment solution and
technology providers in the Asia pacific region.
AsiaPay is an ISO certified payment service provider in
Asia. We provide a one-stop comprehensive payment
processing in the Asia-pacific region (multi-acquirers and
local settlement) and across various prevailing alternate
payment methods and channels. This is especially the case
for Asia where payment is very different from the West.
While Americans and Europeans are still attached to cash
and credit cards, China has ditched them both. The major
payment method is directly through one’s phone through
applications like WeChat and AliPay in China. AsiaPay has
the widest payment processing and settlement network of
‘Credit Card Acquirers’ and ‘Alternative Methods of
Payments’ across 14 countries. This enables the
organization to provide merchants, banks, and other
payment providers the best combination of payment
methods per country based on local infrastructure and
consumer preferences.
Besides, AsiaPay has specifically designed its payment
gateway platform to deliver unparalleled security,
customizability, scalability, and reliability. It is also one of
the few providers in Asia to be certified as Level 1 PCI
DSS. Importantly, AsiaPay’s bank-grade security is
recognized by acquiring banks and card associations
worldwide.
Presently Asiapay is processing a total of 144 currencies
in global transactions in real time. This creates simplicity
for the merchant who is able to use one base currency for
multiple currency processing. It also creates transparency
for the customer who can see a clear currency conversion
to his or her domestic currency. This is very crucial in the
checkout process. If the customer can see a near accurate
price, they are more comfortable purchasing the product.
Partnering with companies like AsiaPay makes the
transition process significantly easier and provides a
streamlined system for analyzing payment data.
In summary, North America’s online retailers should
consider having a strategic entry plan into the Asian
market. Without doubt, Asia is the new super power in
terms of population growth, economics and purchasing
power.
A Focused and Clear Vision
AsiaPay has achieved tremendous success in a short span
of time. A large part of the credit goes to its founder, Mr.
Joseph Chan, who is also the CEO of the company. He
established AsiaPay in August 2000 and led both
management and product development during the
challenging early days.
He today contributes to the company by focusing on
strategic planning and management in the areas of
finance, electronic banking, and internet and mobile
product services.
Joseph has also contributed to the growth of the industry
by filling the role of an inspirational and insightful
leader. His contributions to the industry has been
recognized with various awards and commendations,
including “China Outstanding Innovative Entrepreneur
Award”, “Asia Pacific Entrepreneurship Awards 2013”,
“the Most Promising Entrepreneurship Award” , “EY
Entrepreneur of the Year 2014” award, “Cards &
Electronic Payments International (CEPI) Asia Disruptor
2016” Award，”2017 (Industry) Influential Leader” ，
World Business Leader 2017– Award”，and 2018 ‘The
50 Most Influential Payment Professionals awards’.
Joseph work tirelessly to take AsiaPay forward with a
focused and clear vision of growth to guide the company
to becoming a leading global electronic payment
company.
1 9
APRIL 2019|

Beam:
Changing the Way
of Banking
founded and built an internet e-commerce business in Asia
which attracted over $50 million in venture investments.
The company eventually grew to an operation involving
4,500 full-time employees across 102 cities and generated
over $180 million in annual revenue.
Prior to his career in technology, Du worked at a variety of
premier financial firms, including private equity at
Kohlberg Kravis Roberts, where he was involved in a
number of investments in the retail banking and technology
sectors, and investment banking at JPMorgan Chase & Co.,
first in its Financial Institutions & Governments group and
later in its Mergers & Acquisitions group. Du’s other
financial service experience include stints at Merrill Lynch
and W.R. Hambrecht & Co.
Du received his M. Eng. and S.B. degrees in Electrical
Engineering & Computer Science, as well as an S.B. degree
in Economics, from MIT, where he graduated with honors
with his education fully sponsored by the Teh Ching Li
Foundation Scholarship. Du received his MBA degree from
Harvard Business School, and studied at Cambridge
University in its Faculty of Economics and Politics.
A Beam of Vision and Innovation
Beam envisions a future in which it becomes a trusted
household name for millions of U.S. consumers. The
organization is devoted to this vision and has demonstrated
anking today is a competitive world, where it’s
Bdifficult to truly differentiate between the loan or
asset side. According to American Bankers, the
deposit side of the balance sheet, however, is going through
a radical generational shift, with millennials constituting
over 40% of the U.S. workforce by 2022. How banks
choose to leverage mobile banking technology—more than
being an industry “hot topic”—is a key competitive
differentiator, one that can substantively fortify a bank’s
core deposit franchise and its M&A valuation. Beam is here
to provide a proven solution.
Driven by a mission to inspire justice and simplicity in
banking and beyond, Beam provides a bolt-on, software-as-
a-service, referral-based mobile banking solution to banks
looking to build and differentiate on their consumer core
deposit franchise. Beam leverages state-of-the-art
technology that can help a bank implement an in-house
direct banking business with no substantive upfront capital
investment, marketing, IT or staffing costs. It’s the “Marcus
by Goldman Sachs” equivalent for ambitious community
banks who wants to be a part of the millennial future.
Leading from the Front
Aaron Du is the Founder and CEO of Beam. Du has more
than 16 years of experience working in the financial
services and digital technology industries as well as
extensive experience as a web/mobile product designer and
a technology entrepreneur. Prior to Beam Financial Inc., Du
Aaron Du
Founder & CEO
Beam
2 0
APRIL 2019|

“Millennials today are increasingly
value-driven and joy-driven. Bank accounts
today don’t maximize either; Beam is here
to lead this change.”
a knack for balancing software engineering and financial
engineering to solve problems for consumer depositors and
financial institutions.
HOW BEAM WORKS—Jack’s Beam Journey
1.Start. A prospective depositor, Jack, is referred by a
friend who uses Beam to https://meetbeam.com
and signs up the free, no-obligation “Beta” email
waitlist.
2. After a few weeks Jack receives an email to open a
“Beta” account at Beam, which is FDIC-insured
by Beam’s bank partner. Jack downloads the Beam
app on his phone, and within 30 seconds,
completes the KYC process which includes a live
Driver’s License verification. Beam then swiftly
walks Jack through an animated tutorial, guiding
him through how to fund Beam with a single
swipe, and start earning.
3. But journey doesn’t end here. All Beam users
receive a guaranteed 2% “Base Rate” and there are
several ways to use the Beam app to boosts the
reward rate through an innovative, playable “Billie
system”:
Ÿ Every day from 6—9PM, Jack receives a free
“Billie” which is a reward token that boosts his
daily rate above 2%, sometimes over 4% daily
rate. Jack can also accumulate Billies for later
use.
Ÿ For each friend he refers to Beam’s free, no-
obligation email waitlist, Jack earns 3 more
Billies.
Ÿ Interest rewards are paid daily, and Beam
makes it easy for Jack to check his daily
earnings and whom he had referred.
4. With only a few taps, Jack can share a Beam invite
link right from his Beam app to his friends.
Friends of Jack can download Beam from App
Store of Play Store right away, which sets them up
for a Beam “Trial” account and also adds them to
the “Beta” waitlist. While waiting for “Beta”, they
can also refer friends to join the waitlist. For each
referral, they not only move up their waitlist spots,
but also earn the same 3-Billie reward. The
journey repeats.
WHAT BEAM VALUES
In the modern era, where simplicity and customer word-of-
mouth are everything, offering an innovative approach to
essential but time-consuming banking necessities is
commendable. Banking industry veterans around the world
have recognized the same and have expressed admiration
for Beam’s innovative services and millennial-friendly
solutions. Beam’s core values and the beliefs of the
company have played a vital part in its remarkable success.
According to Beam some of its vital attributes are:
The most important aspects of Beam that govern everything
from Beam’s grand vision to its day to day operations are
its laser-sharp focus on prioritizing its resources to promote
efficiency, soundness in making good decisions with
independent, rational thinking, bringing a rigorous A-Game
approach to maintain excellence and success, and finally
exemplary service which is the heart of what Beam does.
Overcoming Adversities and Assuring Future
Beam believes banking innovation takes time and changing
banking is a marathon, not a sprint. Ensuring customers of
innovation and it significance during the practice phase has
been the major challenge for the company since its
inception.
However, the combination of expertise overlaying banking
repertoire and software repertoire is what differentiates
Beam from its competitors. By creating these solutions, the
company envisions becoming a trusted household name in
banking by 2022.
2 1
APRIL 2019|

Key POS TrendsPOS Trends
Retail SectorRetail Sectorthe
Reshaping
In recent times, the retail industry hasn’t seen a more
exciting invention since the invention of cash register.
With new and innovative technologies helping shape
both online and offline experiences for consumers, the
landscape is continuously changing in a way which was
unimaginable even few years back. The best part is that
there seems to be no end of the innovation, which only
influencing the purchase decision of the consumers.
Nowadays the main focus of retailers is to create a safe,
engaging, and unique shopping experience for its
consumers, it’s very important for the retailers to
understand the importance of Big Data and in-store
analytics and adapting to the cloud. With the retail industry
at the verge of massive transformation, we are listing out
few key trends that everyone needs to know to be
successful in the ecosystem that is transforming quickly.
Multi-system Integration
Multi-system integration with various applications gets the
utmost priority from top retailers. Most of the retailers list
out POS integration with other applications as a key priority
alongside the implementation of dynamic marketing content
through mobile devices. This is mostly due to the retailer’s
interest to store all the customer information and purchase
history in a database, which is completely centralized that
could be easily integrated with multiple applications.
However, in order to do that, a retailer needs to use an ERP
database that can handle all these.
Speed
People always look for quick solutions for everything. A
clock starts ticking the moment a customer enters, no matter
how good the product is, if the process is slow and the
attention to details are missing, then customers will leave
disappointed. As a retailer, one cannot please everyone, but
with a modern and efficient POS, the service can be
improved. A modern POS simplifies the communication
between various departments and can save a lot of time for
both the retailer and the customer respectively.
Managing Stocks
Keeping and managing inventory is a nightmare for most of
the retailers, and it’s quite natural. Managing inventory is a
never-ending task and takes a lot of effort, time, and
manpower. However, it is quite important to manage
inventories when it comes to long-time survival. An
efficient POS system always makes the process of
managing the inventory much easier. The best part of a POS
is, one can monitor the status of stocked items, shipped
products, and new orders anytime. This is a huge time saver
for a cumbersome and a tedious process, and eventually
helps retailers to focus on other important aspects of
running the business.
Customized Experience
With POS systems, retailers just need to provide
personalization that scoops out every shopper. Every
passing year, retailers are adapting to personalized
technology solutions that allow an interactive user
experience. Thanks to the emergence of all new mobile
POS technology, now retailers can offer its customers more
choices to accommodate their shopping habits by letting
them to complete transactions anywhere in the store. Now
with the invention of improved POS marketers and
customer service teams can contact the buyer at each point
of their purchase decision. With so much data retailers and
consumers can have better customer service, quicker
payment processes and access to better offers and real-time
personalization.
2 4
APRIL 2019|
Industry Trends

Promotions and Marketing at its Best
Nowadays with the advent of digital technology, marketing
involves maintaining a digital presence as well. A POS can
integrate all the advertised offers with transactions, making
it easier to keep track of all the campaigns. Additionally, it
can integrate with CRM and track customer behavior. When
an offer gets popular among the masses, then the retailer
will see it in his transaction data.
Usage of Big Data analytics
In order to compete with e-commerce, retailers are now
taking the help of Big-Data and in store analytics just to
have a better idea about what’s happening inside the store.
Big-Data analytics helps retailers to track how frequently a
specific item moves from shelf to shopping cart allows
retailers to know the trends that are dominant in the market.
Analytics helps the retail industry in a big way to better
understand consumer purchase pattern and behaviors.
Keeping Track of Employees
To run a business smoothly a retailer, need few people. A
POS system enables to manage them with great accuracy.
With a Point of Sale system in place, employees can sign on
or off easily and the system will automatically log their
work hours and break hours.
Security
Above all, a POS system offers great security protections
that help keeping customer data safe. Retail stores and
businesses are always prime targets for Cyber Criminals,
and a data breach is not good for a business. So, by using
standard encryption and firewall, businesses can be secured
from cyber-attacks and customers can swipe their cards
with a peace of mind.
So, here we have listed out few of the POS trends that will
shape the future of the retail industry. As we look ahead,
these trends will be on focus for both retailers and
customers. The main advantage of an advanced POS system
is greater efficiency and optimization, it links all the
departments together which eventually allows to have better
control over the inventory, better profitability, and to
manage processes in an efficient way.
2 5
APRIL 2019|

Boatsetter:
Sailing towards
Global Success
Founder and CEO, Jaclyn Baumgarten extensively
worked with the world’s leading insurance platforms. She
came to the conclusion that the traditional recreational boat
insurance policies preclude owners from renting their boats,
and traditional commercial policies are cost-prohibitive for
occasional peer-to-peer renters.
On the contrary, she set Boatsetter to offer “Airbnb of
Boating Experiences”, allowing private boat owners, for the
first time, to easily, safely, and legally rent their boats
directly to other people. It allows renters to easily rent high-
quality, personally-owned boats all over the world straight
from their computer or smartphone. Boatsetter also makes it
possible for renters to easily find and hire a captain to take
them out on the boats, making boating available to
everyone, regardless of their boating experience.
Jaclyn not only built her company but the entire P2P boat
rental sector. With Boatsetter, she is making the boating
experience accessible to anyone, anywhere in the world.
Boatsetter has succeeded in introducing entirely new
demographics to boating. Today, in the US, the average age
of boaters is 59 and aging, and 87% of boaters are male. On
the Boatsetter platform, 39% of users are women, 79% of
users are under 45, and 55% of users are under 35.
Jaclyn has created an entirely new industry - peer-to-peer
eople’s love for water activities is inexplicable, and
Phaving a pleasure of such activities is one of the
memorable experiences.
A Fort Lauderdale, FL headquartered platform, Boatsetter
exists to connect the boating world in a way it has never
been connected before. It connects boat owners and
licensed captains with renters; enabling anyone to enjoy
almost any type of on the water experience they desire -
cruising, active water sports, fishing, blue water sailing, and
more - regardless of their boating experience. It is the
world's leading boat rental platform with boats throughout
the United States, Mexico, the Bahamas, the Caribbean,
South America, and the Mediterranean. Founded by
seasoned industry veterans in 2013, Boatsetter offers the
most convenient and safest possible boat rental opportunity
for both owners and renters, with 24/7 customer support on
and off the water, America’s most comprehensive insurance
for peer-to-peer boat rentals, covering owners, renters, and
captains; and best-in-class insurance coverage
internationally.
Creating a Horizon of Opportunities
Boatsetter is first of its kind peer to peer boat rentals
platform with world first peer-to-peer marine insurance
policy. To ensure the Boatsetter a realistic possibility, its
Jaclyn Baumgarten
Co-founder & CEO
Boatsetter
2 6
APRIL 2019|

“Boatsetter is the Airbnb of
boating experiences.”
boat rentals - that is turning around a three-decade aging
trend in the boating sector, and bringing three new
generations - Gen Xers, Millennials, and Gen Z, as well as
women of all ages into boating.
Addressing the Root Cause
According to Jaclyn, for optimizing the best performance of
your company, it is essential to address root cause instead
of wasting important resources on temporary solutions. She
recalls a pivotal experience that helped Boatsetter to mark
its global success.
During its initial period Boatsetter launched a push to
increase the number of successful rentals on Boatsetter. The
company had various options to pursuit this goal -
increasing marketing, improving UI/UX, growing the sales
team. However, within few weeks the company realized it
was harder than expected to get renters placed with a boat
given the large number and great fit of the boats that were
listed on Boatsetter. After researching, the team of experts
found that a significant number of owners were rarely
accepting renters’ requests to rent their boats. Taking it
further, Jaclyn and her team spoke directly with those boat
owners and discovered that many of them didn’t have the
time or didn’t live close enough to manage their boats
themselves. Hence, they decided to build a boat
management program to allow third party professionals to
manage boat owners’ boats and rentals for them. Jaclyn
mentions, “If we wouldn’t have analyzed or discovered the
root issue and just focused on solving the more superficial
symptoms of the core issue, we would have never succeed in
optimizing at the most efficient point, at the base of the
issue.”
Success Mantra
Boatsetter believes it must continue to invest in
development of its product and build it to scale well, which
will further fortify the exponential growth coming at the
company. Because with marketplaces like Boatsetter,
Airbnb, etc., growth tends to increase exponentially, while
it’s hard to grow highly skilled human resources faster than
logarithmically, companies like Boatsetter evidently have to
build great technology that will ensure its success.
Jaclyn at the helm of the company affairs asserts that as an
entrepreneur and the CEO my area of expertise is in
identifying a market need, and then pulling together and
leading the team, funders, partners and etc. which are
necessary to conceptualize and build the solution to cater
the growing market needs. She visions to continue the same
and desires leading the company growth with her expertise.
Testimonials of Excellence
“Used Boatsetter for my 30th birthday and it was amazing!
My group of 6 sailed around San Francisco Bay and I could
not be happier with the service they provided.” - Scott W.
Thornburg
“I had an unbelievable experience using Boatsetter! I was
completely new to renting boats and had only been on the
water a few times, and the true simplicity of reserving a
boat online with someone showing me the ropes at the
marina right before launching out was awesome! I can just
imagine how difficult this whole process would be without
Boatsetter! Just like the iPhone, once you use Boatsetter
once, you can never imagine renting a boat in the old way
again! Thanks Boatsetter for an awesome day, I'll definitely
be seeing you again soon!” - Jonathan Timianko
“Easiest way we’ve found to go out on the water! Great
site, the boats are beautiful. The captains were super
professional and friendly. I recommend looking here first if
you're looking to rent a boat in the US, the Med, or the
Caribbean”. - Angela Armenakis
2 7
APRIL 2019|

EntrenaYA:
Assisting in Accomplishing
Fitness Goals
Reforming Health Habits
EntrenaYA was founded with a mission to improve
health habits of busy workforce around the world. It has
developed a platform that helps users find a suitable
health activity in their near location, which plays a
crucial part in improving their health. The company
believes alike every industry there is a specific buying
and selling pattern in the fitness industry. The potential
customers are initially driven by the powerful motivation
to begin the training. However, most of them quit the
training before three months because of the extensive
and sweating training methods. Gym owners find it
difficult to retain such volatile customer base. EntrenaYA
envisions addressing this issue by offering the training at
customer’s convenience. Its alliances with gyms and
other fitness institutions enable it to offer unequivocal
discounts including first three months of personal
training programs.
The company has been delivering a great service and
results for both users and associated gyms and fitness
centers, for last four years. Its evident success in
Argentina has developed array better opportunities for
hysical exercise is essential part of our lives. We
Pall love to have a toned physic and a healthy
lifestyle. Every one of us choose various
activities to keep ourselves fit; be it diets, cross fit, yoga,
pilates, dance, cardio or any other gym exercise we try
everything. Although essential, at some point of time,
due to laziness or any of the reasons most of us stop the
exercise. When asked we blame lack of guidance,
temporary health issues occurred during practice or other
difficulties affecting consistency. It is also an unwavering
fact that sometimes pertaining to lack of guidance we
choose an unsuitable type of exercise or diet which
results in quitting the endeavor.
Founded in 2014 and headquartered in Buenos Aires,
Argentina, EntrenaYA is unique alternative acquisition
channel for fitness centers that enable its customer to
choose suitable physical exercises and suggests the best
options nearby. Making it more interesting, the platform
offers exciting packages and discounts across Argentina
and other counties worldwide, ensuring the utmost
customer satisfaction.
Javier Wasserman
Co-founder & CEO
EntrenaYA
2 8
APRIL 2019|

“We help fitness enthusiasts to find
the fitness activity they most like,
and enable them to keep on
doing it until they accomplish
their fitness goals”
the platform. In next six months the company is aiming
towards a growth in Spain and Chile, and investing
diligently to begin its operations in respective countries.
Additionally, the company is willing to offer additional
digital services for mid and large gym owners as a digital
agency as it has witnessed an exponential growth as an
e-commerce platform for fitness industry since its
inception.
The Path Breaker
Javier Wasserman is the Co-founder and CEO of
EntrenaYA. He believes one must have vision and
intuition to create something innovative. EntrenaYA is
pioneer in fitness broker platforms and is considerably
different from other fitness platforms online. It’s UI and
even offerings are inimitably exclusive and efficient than
competition. Javier asserts his unique academic
credentials have been the major factor behind the
platform’s distinctiveness. He has worked as software
developer in several industries for the last fifteen years
and has extensive tech background. However, he
mentions he is skilled in several digital disciplines and
perhaps specialist in none of them. Hence, he likes to
mention himself as an innovator instead of tech geek.
EntrenaYA was one of the first and foremost online
fitness broker platforms. Today, more than thirty
platforms has marked their presence and EntrenaYA has
been the inspiration for them.
Work is Life!
EntrenaYA’s both the founders, Javier Wasserman and
Nicolás Cohen walked a long mile to make the company
what it is today. Javier recalls during the exponential
period in 2015, Javier and Nicolás had an opportunity to
accelerate EntrenaYA’s growth with 500 start-ups in
Mexico DF. For more than six months away from home
and everything owned, they worked extensively to prove
their mettle. The experience of dedicatedly working for
the cause itself flowered with lifetime learning and
earning. Working for the company is a sole purpose for
Javier. He states he can’t imagine another way to create
and live in a company which is all about them. He
believes weather its coding, calling clients, strategizing
for further expansions or learning something new,
everything is work and this work is life.
Shaping the Future
Bringing a new business model in Argentinian market is
comparatively difficult due to the excessive tax pressure
and complexity. In addition, there is a very small venture
capital scenario compared to other countries in this
region. These two key issues make the most of the noise
in the growth of disruptive startups like EntrenaYA.
Thus, entrepreneurs are required to be more creative and
adaptive while introducing an innovative platform or
solution in Argentina. Ensuring these issues are
addressed with precision, EntrenaYA has been able to
attract significant number of customers in this region.
The company is positively working towards its
expansion plans in Chile and other South American
countries. With its exclusivity and sculpted vision it will
surely shape the future of new age fitness platforms.
2 9
APRIL 2019|

Ondrej Tomas
CEO
3 2
APRIL 2019|
Expert’s Opinion

Transforming
Data based
Solutions
Ondrej Tomas is the CEO of CleverAnalytics.com
CleverAnalytics is Location Intelligence and
Analysis platform driven by the business cases of
CEOs, COOs, Network, Sales and Marketing
executives. It excels in processing really large data
sets and combining internal and external data into
one data model.
3 3
APRIL 2019|

or quite a few years now Data is a new business
Fmantra. Data is strategic asset, data is a key to
unlock real business potential. Everything seems to
dance around the data fire. So why would there be any need
for more data, more data analytics, more tools?
Obviously the challenging part is turning the data into
information and turning the information into valuable
insights. I personally went through many iterations of this
value chain. I was on the vendor side providing data
warehouse technology and business intelligence tools as
well as being on the customer side, trying to find the right
tools, getting the IT environment together with the business
one, fighting for the data to give answers. It is not easy!
Especially when you have a very precise idea what you
want and what the outcome should look like. All that leads
to some frustration and complexity issues.
However, the world of technology changes fast and a lot of
frustrating tasks from the past are nowadays so easy to
resolve. Why is that?
I am observing a few key trends and elements for this
development. First and foremost, it is cloud computing
adoption, secondly, it is machine learning and artificial
intelligence principles and thirdly it is new large data
sources that bring the “material” that can be and should be
analyzed.
Cloud computing is the biggest democratization principle
found in last decades. Cloud computing scaled down and
brought up super advanced analytics to anyone, anywhere,
anytime. Just a few years back only the biggest and
wealthiest companies could afford to run large data centers
with huge racks and server farms running all that expensive
software tools from prime vendors. Today you can rent that
technology for just a few moments to run your job at a
fraction of a price and with the possibility to pay with your
credit card. Not only can you rent infrastructure you can
also rent software and you can choose from tens and
hundreds of tools. When you don’t like the tool, you just
stop the subscription and move to some more convenient
tool. This is a true revolution. You own all the possibilities
of this modern world with a single credit card in your
pocket! What a massive impact this has. For example, any
company in the world can decide NOT to have any IT! I
mean servers, hardware, IT people... You can just run on
cloud services. Without any back-office and in fact, you do
not even need a physical office or company cars!
Machine learning is closely connected with cloud
computing. Without cloud there would not be machine
learning in the form we know it today. Machine learning
works only when you have enough data for the machine to
feed. And that exactly is the role of cloud. That applies also
to ML software capabilities. Few years ago there was just
nothing except for some super expensive and proprietary
tools. Nowadays you do a few clicks on AWS (amazon web
services) and you run your first ML query! Needless to say
what amazing possibilities this brings to data turning into
information.
For our own technology (location intelligence platform) this
meant an interesting breakthrough. All of a sudden we
could provide our normal users with a simple analysis after
initial data load that showed basic behavioral patterns. Just
on one click. Amazing! Using computing power and know
how of people that we would not be able to buy in a
lifetime…
But machine learning brings more. It learns every minute,
every day some more, it learns more with more data.
Thanks to this we all got used to using Siri on our phones or
Alexa in our “smart” homes. All that being more capable
every day due to machine learning. What a life changing
technology!
My third topic was new large data sets as a raw material to
be analyzed. And there are so many! We have a rising star -
internet of things (IoT) together with Blockchain, internet
browsers related data, smartphones generated data, etc..
And sometimes you do not even need a new source of data.
Sometimes you just find a new use for the data already
existing. Such as for us utilizing the location based data.
There is a location element in more than 80% of all
business related data today. Almost everything can be
localized. Your phone calls, your card payments, your car
parking, your web browsing… All this represents large data
sets that wait for exploring. The fun part is that this is only
a start of a new trend. There will simply be more and more
data - i.e. more possibilities for turning them into a valuable
insights. Yet only 0,5% of all data is now being analyzed.
95,5% of all data are not being touched! It is like our
knowledge of oceans. Yes, we know a lot and we are
learning fast, yet we only know so little :-)
So, exciting times are ahead thanks to all this amazing
technology. And where politicians fail in their attempts to
pursue democracy, it is technology that brings democracy
into our lives as the most natural thing.
3 4
APRIL 2019|

Faception:
A Trailblazing Security
Solutions Provider
and in the future, in the FinTech, AI, and human-robots.
Today, we intend to collaborate directly with security
companies and agencies and collaborate with technology
providers with complimentary solutions, cameras install
base and access to clients. While these solutions focus on
identifying known individuals with a history of offense, our
solution provides alerts on anonymous potential offenders,
enabling security agencies to focus their attention, detect
and prevent potential threats.
Growing fast our distributions channels yielded in >$25M
pipe-line projects processes for the upcoming 12 months.
Our team includes world-class experts in the areas of
Intelligence, Computer Vision, Face Analysis, Machine
Learning, Deep Learning, Psychology, Technology and
marketing.
What are the cutting-edge products/solutions offered by
Faception?
In HLS, Security, Public Safety and Safe Cities Clients we
solve main physical security problem – we detect
anonymous offenders, which facial recognition cannot do.
Our solutions used in border control/restricted areas/mega
events, in Intelligence; do prioritization in investigation, in
combating terror or criminality. It can be used to make a
real Predictive Screening and allow for Preventive Actions
(imagine alert on hooligans in sport event).
In future, AI and Smart Machines/robots: use for pure
personalization and man/machine human interaction,
without monetizing on people privacy, and in an objective
path.
n an interview with Insights Success, Shai Gilboa, Co-
Ifounder and CEO of Faception, shares his experience
and gives resourceful insights on security solutions and
its future. In addition to this he has also noted about
Faception, its products and motto of the organization along
with the future goals in revolutionizing the industry.
Below are the highlights of the interview conducted
between Shai and Insights Success:
Give a brief overview of the company, its uniqueness
and its vision.
Faception developed Facial Personality Analytics
technology. Our breakthrough patented computer-vision
and AI technologies analyses facial images in real-time.
Backed by Social and Life Science research and proven
results, our solution enables security companies and
agencies to be more effective in detecting anonymous
persons of interest.
Today the main use of Facial Recognition is for
Identiﬁcation and Authentication. Using state-of-the-art AI
technologies, we classify traits and behaviors correlated to
facial characteristics from video streams, databases, or
online sources, allows Preventive Actions and Automation
in physical security. Lately we have successfully completed
POC’s and Field trials with both tier-1 technology vendor,
federal agency, SI and other clients.
Faception creates new AI domain of Facial Personality
Analytics. Strategically, we seek market collaboration with
tier-1 System Integrators, Service Providers and technology
vendors in the HLS, Public Safety and Smart-City domains,
Shai Gilboa
Co-founder & CEO
Faception
3 6
APRIL 2019|

“Our Vision is to teach computers
to understand humans through a
single piece of personal
information: an image of a face.”
Retail, HR, Gaming – anonymous personalization
FinTech: predictive under-wiring (clients without credit
history)
Generally, we do personalization anonymously, do not
monetize on people, but on service. Our solution is a
software, which can be easily integrated to any
infrastructure, include mobile and SaaS.
Give a detailed description of the featured personnel’s
influence over the company and his/her respective
industry.
It’s about vision, focus, persistency and team up the
company, along with early-adopting distributors who
consistently assist in shaping the Product Fit. Shai Gilboa’s
leadership is the essence, mutually with CTO Itzik Wilf
which is one of the best engineers in computer vision and
AI. We successfully develop a “too good to be true”
solution to the security market – detect anonymous
offenders, while all computer vision industry is fighting on
accuracy features (matching people in the databases to
images), we overcome the people who ARE NOT in the
database.
Also, the personalization is the “Holy Grail” for many
markets. Faception solution has unique proposition
(accurate, anonymous, objective) to many manufacturers,
people and also make AI disrupt.
Describe the experiences, achievements or lessons learnt
that have shaped the journey of your organization in
becoming a Unicorn company.
When we reached technology proof, it was in the online
industry monetization. We needed to re-think of the
Technology impact use. Becoming “from the future” we
needed to find “present simple” market case. So, we
replaced our marketing and product teams, customers and
complete mindset. Al lot of assistance we got from SF
500Startups team.
What are the challenges faced while providing solutions
and services in a volatile and competitive market and
how is Faception serving to tackle them?
We are Single Source which is mostly helpful. But, as our
solution is so revolutionary and somehow most use-cases
are confidential, we need early adopters. Unfortunately,
most of government agencies are late adopters and sales
processes are long-term. Also, the market is dominated by
giants/incumbents with NIH (Not Invented Here) approach.
Kindly provide a few examples of Faception’s services.
For Public Safety:
Murder Case: someone was murdered in a place/event.
The Police have the images of all attendees during the
crime event. Now Police will search for suspects that
Faception shows high level of potential to be murderers.
Pedophile Case:
Ÿ After the fact: a child was sexually attacked in public
place/school/area. Police has the images of all attendees
during the crime event. Now Police will search for
suspects that Faception shows high level of potential to
be pedophiles. Police will get a list of high scored
people images.
Ÿ Predictive Screening: means preventive actions; when
somebody with high potential to be pedophile is present
in public garden/playground/place with children, there
are many preventive actions that can be executed. Like
projecting, questioning, guarding Robot who patrol,
lighting camera/projector, etc.
Thief Case: A thief stole a wallet with money from a
TOURIST, in hotel lobby/restaurant/event. Police has the
images of all attendees during the crime event. Now Police
will search for suspects that Faception shows high level of
potential to be a Thief. Police will get a list of images of
suspects with high score.
Drug Dealer Case: There are specific alerts based on prior
intelligence, so Police has the images of all border
passengers/access control/prison visitors/etc. These people
will be in dataset of the border control/prison visitors/etc.
Now Police will search for suspects in the above dataset
that Faception shows high level of potential to be a drug
dealer. Police will get a list of images of suspects with high
score.
What according to you could be the potential future of
your field of expertise/operations and how do you
envision sustaining competency?
We believe on closely partner with tier-1 Technology
vendors, while we are focused on classifiers as our Core
competence, supply API and SDK. We also partner with
System Integrators and Service Providers on same mode.
3 7
APRIL 2019|

CRMCRM
Impacts of ArtiﬁcialIntelligence
has StartedResonating in
Industry
3 8
APRIL 2019|
Editor’s Choice

Cloud computing has changed
the face of customer
management by providing
every SMB’s an opportunity to unify
data and communication platform
without investing heavily on ‘on-
premise’ IT infrastructure and staff.
Now it’s the turn of Artificial
Intelligence (AI). Those (companies)
who adapt AI will remain in the race
and those who won’t simply lag behind
and eventually might lose in the longer
run.
Facets those are Attracting
Enterprises towards it
AI along with PA (Predictive Analysis)
have potential to make all aspects of
CRM better, from sentiment and intent
analysis to product recommendation,
upselling and lead scoring. Moreover,
the ability of AI powered tools to scale
the efforts of sales team by gleaning
useful patterns of data, finding
successful courses of action and taking
care of the bulk of the work for
addressing customers’ needs and
grievances plays a crucial role in
managing CRM operations in an
efficient way.
The efficient usage of AI and PA teach
organizations to do much better job in
terms of targeting potential customers
and decision makers by calculating
which personal and professional
attributes holds the maximum value.
The potential of creating a system of
continuous improvement for sales and
marketing teams is somewhat
attracting organization towards these
technology, since ‘sales is the fuel
which keeps the wheels of an
organization running.’
Landmark Solutions that are
showing Future Direction
Salesforce, Oracle, SAP, Microsoft and
Adobe are some of the Industry giants
those are investing heavily on AI and
even successfully developed many
landmark products and service based
on AI that have the potential to change
desired answer based on data gathered
from previous interactions and the
knowledgebase. Generally, this bot is
able to solve 55% of incidents and
when it does not have the answers or
senses a frustration or hostility, it
passes the baton to a human operator.
Economic Impact of AI in CRM
Leading market intelligence firm, IDC
(International Data Corporation) has
forecasted that AI enabled CRM
activities could increase global
business revenues by $1.1 trillion and
create eight lakh new jobs apart from
two million additional indirect and
induced jobs. The global market for AI
powered CRM is estimated to grow
from existing $7.9 billion to $46.3
billion by 2021. This huge revenue
boost will lead to increase productivity
and lower expenses due to automation.
According to report, the year 2018 will
prove to be a landmark year for AI
adoption as more than 40% companies
are ready to adopt AI in upcoming
future (may be within next two year).
IDC further estimated that 75% of
enterprises will include AI or machine
learning functionalities in at least one
of their business application. 46% of
the AI adopters report that more than
50% of their CRM operations get
executed through cloud. Therefore,
cloud vendors are expected to lead the
race of delivering AI solution to
customers.
With all these great advancements,
better functionalities and positive
economic projections, it would be fair
to conclude that AI and PA hold great
importance in deciding the future
course of action for CRM industry. But
only time will tell how deeply these
technologies will continue to disrupt
not just the CRM sector but other
businesses as whole. It will be
interesting to watch how this seismic
shift toward an intelligent and
proactive approach will eventually
plays out.
the landscape of CRM industry forever.
By looking deeper into those products
and services one can predict: what kind
of road CRM industry is going to
traverse in coming times?
Salesforce, the leader of CRM industry
has last year developed a ground-
breaking product Einstein, an AI
assistant which has the ability of
continuously process colossal amount
of data which Salesforce collect from
sales, e-commerce activity, emails,
social media streams and others. This
powerful assistant help sales
representative to focus on the most
promising leads based on engagement
data analysis and gives advice on when
to trigger email campaigns according
to customer response history.
SAP, another prominent player of tech
space has joins the AI race and added
new AI features to its S/4HANA cloud
ERP. Its tacked-on features provide
automated insights into the business
data which the system collects. This
includes monitoring accounts,
preparing chart of top vendors for an
organization based on their past
performance, pricing and ability to
deliver.
Oracle also shown a great interest in AI
and announced a distinguished project
known as Adaptive Intelligence. This
project will test feasibility of adding
series of applications to its cloud suite.
These apps have the potential to
combine third-party data with real-time
analytics to provide optimize decisions
and recommendations. For example, AI
enable app’s to merges data from the
company cloud and the Oracle Data
Cloud to extract meaningful insights
related to individual customer
behaviors and provide personalized
offers.
Amelia is a bot that assist customers in
resolving their queries using natural
language processing. It understands
customer’s queries and provides them
3 9
APRIL 2019|

GetLinks:
Fostering Asia’s digital
transformation through
uniting its technology
workforce
GetLinks’s other products includes Online Tech City,
“the map of the Silicon Valley in Asia”, similar of
Glassdoor but with much more data & localization for
Asia market including companies data from Greater
China; Adaptive Talent Dashboard, a dashboard for
talents in tech to know their market values & receive
personalized recommendations on what skills they
should learn to increase it, exactly where & how to ﬁnd a
job that can afford their salary expectations; and Tech
Hiring Marketplace, a hiring platform and service for
tech companies to send interview offers to talents in the
network. This is how it monetizes its pool of talents
passively open for jobs.
For Talents, GetLinks is a candidate-centric platform. Its
user experience is designed to give sense control and
freedom to its candidate users. It is free-of-charge for all
candidates and every talent gets a dedicated talent coach
for free advice. For companies, it is a SaaS (Software as
a service) based platform, providing 2 pricing models,
which includes yearly subscriptions for unlimited hiring
and a pay-per-hire model. These models are cheaper than
any headhunter service at 10% of the hired candidate’s
Gross Annual Salary. All its tech talents are been curated
by its AI powered semantic algorithm along with its
S
top dreaming about working in Silicon Valley;
let’s build the next Silicon Valley in Asia!”
Carrying this mission ahead, GetLinks stepped
into the market to support people to build their skills,
their connections, their teams, and their careers.
GetLinks is a platform and ecosystem connecting tech
talents to opportunities across Asia. Its platform
empowers organizations to connect with the largest
engaged technology talents database in Asia effortlessly.
Tech Talent Community
GetLinks has built a community of talents from across
the tech world, ranging from developers, designers and
digital marketers to data driven operations managers and
Saas sales leaders. It calls its Asian wide talents
community of 500,000 technology individuals ‘Humans
of Tech’. Generally, it is a social network in the form of
mobile app, similar to Tinder for networking, where
people can meet new people based on ﬁlters. The
company is continuously expanding this network by
organizing events, producing content, supporting talent
mobility and digital transformation. Over 3,000
organizations have used GetLinks including Alibaba,
Accenture, Garena (SEA), Grab, and Line.
Djoann Fal
CEO & Co-founder
GetLinks
4 2
APRIL 2019|
“

“Create and catalyze
“serendipity” around you.”
qualitative approach. Hence, the company has
confidence and takes pride in the candidates with
companies for the long run on both hard side (talent
skills) and soft side (talent values).
An Astute Leadership
One of the visionaries leader of GetLinks is Djoann Fal,
the CEO and Co-founder. Djoann is passionate about
driving social impact and meaningful change in the
world using technology. As CEO of GetLinks, he
oversees operations across ‘4 countries, leading a team
of 17 nationalities over 120 employees. Djoann has
previously worked as Regional Digital Marketing
Executive at Rocket Internet GmBH for Lazada,
acquired by Alibaba in 2016. Prior to that, he served as
intern Marketing Consultant in EY Shanghai.
While studying Masters in Management at ESCP Europe
in Paris, Djoann co-founded La Paillasse, one of
Europe’s first and largest maker space. Today Djoann
keep close relationships with the technology, hacker and
maker space community across US, Europe & Asia. He
is the Regional Organiser for a technology networking
event operating in 12 cities across Asia and supporter of
Angelhack, the largest hackathon and developer
community in the US.
Bridging the Gap of Tech Talents
Djoann firmly believes that with one developer, designer,
and digital marketer (3D), a business can change the
world. Hence, the core focus of GetLinks is on
connecting together tech talents. One of the competitive
advantage of GetLinks is that it also operates with a
hyper localized focus, with localized talents data
providing deep understanding of the diverse Asian
landscape. This is what sets GetLinks apart from other
established players.
In a recent interview, Djoann said : “Today the world
evolves at the speed of tech, and building the next
Silicon Valley in Asia will be only possible by bridging
the gap of tech talents supply, redefining a new tech
skills supply chain”. Thus GetLinks aims to connect
candidates with the most innovative companies not only
in SEA, but across major tech hubs across Developing
Markets by providing a local platform for tech talents to
upskill themselves and a pipeline for companies to
access to these “technology market adapted talents” at
scale. Djoann see this as a new economy that he calls
“the Adaptive Economy” and he is currently writing a
book to define what he see part of this new economy.
Redefining the Future of Work
The company’s goal is to “Bring Humanity to
Technology”, redefining the future of work, by creating
an “Adaptive work community”. It aims to create an
online and adaptive talent platform that will
simultaneously up-skill employees, whilst providing
them an open opportunity work with tech companies
across Asia. Its priority at the moment is scaling up its
community database in existing markets of South East
Asia and China as well as opening new jobs verticals for
tech freelancers and tech remote workers.
4 3
APRIL 2019|

Kabam:
A Winning Streak in the
Gaming Industry
technology and revolutionary gameplay to the console in
every player’s pocket.
Leveling Up the Global Scoreboard
Within ten years of its inception, Kabam has partnered
with leading entertainment brands like Disney, Hasbro
and Universal to create mobile games based on some of
the world’s most iconic franchises.
Kabam’s ﬂagship games, Marvel Contest of Champions
and Transformers: Forged to Fight are available on the
App Store and Google Play Store. Kabam’s games have
generated hundreds of millions of downloads globally,
and have received multiple awards such as Apple’s
Editor’s Choice and Google Play’s Best Game of the
Year.
Champion: Ready!
Tim Fields is the CEO and the main player of Kabam.
Tim Fields oversees all aspects of game development
and operations at Kabam, from concept, to build, to live
operations. Tim has led development and operations
efforts on Kabam’s Marvel Contest of Champions, Fast
and Furious: Legacy, and Transformers: Forged to Fight
games. In this role he oversees all elements of
production, publishing, ﬁnancing, and operations of the
studios and games.
Would you like to be an Avenger or a
Transformer or a member of the Fast and
Furious Family? We know whenever you
watch these blockbusters the thought of stepping in the
shoes of these amazing characters tickles your mind.
Although it’s not possible for us to help you to be part of
these humongous franchises but interestingly we can
enable you to build a team of Avengers or Transformers
in your own gaming world. The enticing games like
‘Marvel Contest of Champions’, ‘Transformers: Forged
to Fight’ have given us the opportunity we ask for. Many
of the passionate gamers around the globe have already
played these games and experienced its surrealism. Some
of them have even said “Best phone game I’ve ever
played. Plenty of stuff to do and keeps your mind
occupied for months on end.”, “Can’t put my phone
down” and the things like “Oh my god the most thrilling
game I have ever played in my life”. Their words of
appreciation are enough to picture the perfection of these
irresistible games.
Meet the creator of these games, Founded inKabam.
2006, and headquartered in Vancouver, BC, Canada,
Kabam is a world leader in developing entertaining,
immersive, and highly social multiplayer games for
mobile devices. It has merged consumer behavior with
the art of game design to create experiences that are
enjoyed by millions of players across the globe. Each of
its games has raised the benchmark in mobile gaming,
bringing high-quality graphics, next-generation
Tim Fields
CEO
Kabam
4 4
APRIL 2019|

“We want to entertain
the world.”
A 24-year veteran of the video game industry, Tim has
held various positions ranging from executive producer,
to lead designer and director of business development at
major publishers, including Capcom, Microsoft and
Electronic Arts. His game credentials include hit
franchises like Need for Speed, Halo, Call of Duty, Brute
Force, SSX, and others. In addition, Tim is active in the
game development and financial community as a
consultant, writer and speaker. He has authored a number
of books on game design, production, monetization, and
analytics. Tim is a native of Austin, TX and a University
of Texas alumnus. He lives in Vancouver, Canada now
and loves making games and working with teams to let
millions of players around the world play with their
friends.
Challenges Ahead
Today, games made by Kabam are played across 180+
countries, and these are very discrete populations. The
company mentions the modern games market is very
complex as so many of the humans in the world are
gamers now! It demands continuous up gradation to deal
with some complicated solutions.
For example, Kabam now supports more than 16,000
device variants on its games. The difference between an
entry-level Xaomi phone and a high-end iPhone now is
distinctive. It is essential for Kabam to make sure that
people get a great experience on both! The same
complexity exists when it comes to bandwidth both in
terms of latency and data quantities; these differ hugely
across different regions.
In addition, there are huge differences in the way people
interact with games. How much time will someone play
the game each day? How much money is a comfortable
amount to spend? The answers to these fundamental
questions differ massively from person to person. How
do you make a game that gives ALL of them a wonderful
experience based at whatever level of commitment
excites them?
Kabam spends a lot of time each week thinking about all
of these complexities. These discussions and
evolvements allowed it to comprehend about the current
market and its needs. Over the years the company has
learnt about how to treat its players and employees right.
And more specifically learned a lot about working
effectively with great partners, and about how to build
and operate great games. This constant learning
environment has enabled Kabam to stay ahead of it
competition.
New Updates Available
The games, technology and entertainment industries are
evolving so rapidly. Kabam always strive to envision
where things will go, but also delights by innovations
that other industry players come up with. From Fortnite’s
true cross-platform play, the wonderful interactive
narrative of Bandersnatch to the beautifying retro game
design of Dead Cells. It believes there’s so much to
enjoy and learn from the competition and envisions
learning more every day. In coming time the company is
launching more exciting games and enabling gamers to
play more.
Reviews
For Marvel Contest of Champions:
“Very nice game, beautiful graphics and nice gameplay”
“Awesome game, really addictive”
For Transformers: Forged to Fight
“The bestgameever. Amazing graphics, local yet,
multiplayer gameplay, the satisfaction of metal on metal
really “calms” me as well as pump me up even more!”
“This game is one of the best games that I have ever
played! It’s really fun to fight deceptions and autobots.”
4 5
APRIL 2019|

Lingokids:
English Learning
Made Simple
structured English language course, with hundreds of
activities designed to make learning fun and easy for the
little ones. We make the learning process fun for the kids,
easy for parents providing them an interface to track their
child’s progress, while simultaneously bringing down
economic and physical barriers to high quality educational
content. All you need is a smartphone or tablet to download
the app.

Our mission is to break down educational barriers and
provide equal opportunities for children around the world.
We do this by increasing worldwide access to high quality
and innovative educational content.
Lingokids’ unique selling point is the specialization in early
childhood language learning. We have found the perfect
balance between education and entertainment for these
ages.
Lingokids?
We provide a solution to the problem of access to quality
educational contents for young learners. We do this by
providing an E-learning platform that reduces burden on
parents and educators while also bringing down price
barriers. What makes our platform unique is that our
learning activities (videos, games, songs and traceables) are
immersive and personalized to the level of the child. While
the games are mainly focused on teaching English they also
help with basic motor and cognitive skills while also
Convincing a proactive 5 year old child to sit still and
study in front of a textbook can be a daunting task
for parents. New generations are blessed with a
capacity to gain and adapt knowledge quickly and from
various sectors. In the digital age where artificial
intelligence is advancing rapidly and with a world of
information available at our fingertips, new generations are
demanding simpler, more efficient and enhanced
approaches to learning. Recognizing this need Cristobal
Viedma founded Lingokids, a Spain based organization
that envisions making language learning simple for families
across the globe. Today, it is renowned for its English
language learning platform designed for children 2 to 8
years old, with over 8 million registered families in more
than 190 countries. The platform offers a customized
approach towards learning which is makes lives easier for
parents and even educators who wish to teach their children
or students effectively in today’s world. In an interview
with Insights Success Cristobal Viedma shared valuable
information about the product and his vision for the
company.
Below are the highlights of the interview between
Cristobal and Insights Success
and its vision.
Lingokids is the leading English language learning platform
for children between 2 - 8 years old, the best time to learn a
new language.Our platform provides a complete and
Cristobal Viedma
Founder
Lingokids
4 8
APRIL 2019|

APRIL 2019|
“Our goal is to be the vehicle to
offering a brighter and better future
for children everywhere.”
increasing the child’s motivation for learning in general.
Describe the experiences, achievements or lessons learnt
that have shaped the journey of your organization in
becoming a Unicorn company.
We’re about to turn 3 years old as a company, so we still
have a way to go before we become a Unicorn. That being
said, we are on the right path, growing revenues and our
user base at an impressive rate.
One of my main takeaways is to not settle when it comes to
hiring talent. We look for the best of the best and that’s how
we managed to create such an amazing product that people
love.
Another takeaway is to have a purpose. Employees at
Lingokids have a real passion for the product and we make
sure that everyone is aware of the benefits we feel we are
providing to society through consistent communication of
this aspect.
Some highlights have been winning Mom’s Choice Awards
in 2016, Best Startup in Social Impact in Education at this
years South Summit Awards and reaching 8 million families
just one month ago. Another one of our most notable
achievements has been the opportunity to present our
project to Apple’s CEO Tim Cook during his most recent
visit to Spain.
What are the challenges faced while providing solutions
and services in a volatile and competitive market and
how is Lingokids serving to tackle them?
The challenges are endless. Education for early childhood
learning is a challenge in itself and a lot of players entering
the market underestimate this thinking methods of learning
are similar for all ages. In this way we are incredibly
consumer centric. Our team conducts user tests and focus
groups weekly and tests absolutely everything there is to
test to make sure we are offering the best possible solution.
Another challenge is that your target audience (i.e. the ones
that make the decision to download our app), parents, are
not the final consumers of your product, in this case
children. We tackle this by involving the parent in the
learning process allowing them to see the full value that
Lingokids offers and giving them full transparency of what
the child is doing on the app with progress report as well as
a full list of completed activities.
What according to you could be the potential future of
your field of expertise/operations and how do you
envision sustaining competency?
Classrooms will never disappear. We feel blended learning
is the future of education. There are benefits in both
electronic and traditional face-to-face teaching, the point is
to find the right balance. Lingokids specializes in
E-learning, but we also develop offline materials.
Eventually we hope to incorporate more languages and
eventually subjects such as programming.
Testimonials
“Aadi went from not speaking too much English to framing
his own sentences. I thank you all who are involved in
creating such an amazing platform and bringing education
to people like us who are far away from places where
English is a native language”
“They are learning and enjoying at the same time.”
“My 2 year old LOVES the Lingokids app. I have a few
apps for him on my tablet, but he always chooses Lingokids
first”
“I want my children to learn English because I want to give
them the opportunity to live outside of Russia, to study
somewhere else in Europe, and to be able to travel a lot and
see the world. I will highly recommend Lingokids to our
friends!”
About the Leader
Cristobal is the Founder and CEO of Lingokids. He helps
to oversee all company operations - Financial, Product,
Marketing, and Business. His main task at the moment is
representing the firm and liaising with investors.
Cristobal is a reference both in the Spain’s startup space and
globally when it comes to Ed-tech. He’s recently spoken in
events such as GET2018 (Global Education Technology
Summit) in China.
4 9

IS
A PROFITABLE
STROKEOF BUSINESS?
Technology, technique—name it,
the world has bestowed some
remarkably adaptive
implications and stimulated them into
becoming a global brand. Yet, many
organizations are striving to attain the
full benefits of being a globally
recognized brand. To stretch out
confinements, various organizations
often offer franchise licenses to
franchise owners in potentially
profitable regions for acquiring a better
customer approach. Instead of starting
from a scratch, an individual can
purchase a franchise and start with a
proven business model that has a more
probability of achieving success.
With adequate management and
guidance, one can easily flourish in the
business world. Franchise business
strikes down certain hardships and
struggles that might be faced in the
start-ups. Choosing franchise
FRANCHISE
5 0
APRIL 2019|
Franchise Ecosystem

businesses over a start-up could prove
as a better idea, as it has more fruitful
beneﬁts that of any initial-staged
businesses.
An Established Open System
Unlike any start-ups, a franchise
business allows an individual to carry
out the operation directly from the
established foundation. From brand
cultivation and marketing to future
plans and customer base, a new
franchise owner is blessed with almost
everything. An outlet of a franchise
ensures the idea of following the
similar business modules and
operational methods can be more
effective. And, implementing some
new tweaks in such absolute aspects
makes the task easier for a distributor.
In addition, it also allows professionals
to overview the business reports and
key performance indicators which aid
compassion over choosing a franchise
which is more suitable with a
purchaser’s business ethics. This
reduces the risk of being dominated by
franchisors and other investor entities
and helps in drafting own rules to
follow on.
Though a franchise comes with a well-
established platform, it does require
consistent efforts on bringing the
organization upwards. According to
various reports and facts, it has been
also stated that the success rate of
franchise business is quite higher than
an independent entrepreneurial
venture. As franchisees operate under a
systematic business model, they get an
indirect training in marketing as well
as staff handling. With a large-scale
marketing, the franchisees can
promptly attain more customer
attraction resulting into a higher
growth rate.
one to adapt and make appropriate
business decisions. Besides, a strong
support system is often a necessity
rather than a want. It supports an
individual in maintaining balance
between both independent ideologies
and the brand’s business modules. The
support mostly includes the vast
knowledge about the franchise and an
expertise outlook on products. With
such system, many new business
personalities can perpetually sustain in
the massive markets.
Less risk factor and Higher Success
Rate
One of the primary concern factor and
the misconception in franchise
business lies within the limitation of
autonomy. Unlike individual
enterprises, a franchise business might
be facing some problems regarding
receiving a full scale autonomy which
can be overruled thereafter. It requires
APRIL 2019|
5 1

Instant Customer Access
Customer engagement is one of the
most crucial and difficult processes in a
business to bear. To gain more number
of customers, an organization has to
invest their time and efforts on
processing various marketing aspects.
In case of franchise business, the odds
are quite similar but with fewer efforts.
As most of franchise brands have a
national or a global recognition,
franchisees are required to contribute
into a “marketing budget” through
which the parent companies could
process out an extensive promotion
campaigns. Meanwhile, franchisee can
also start an independent campaign in
order to gain instant customer
engagement.
Below are some methods through
which franchisees can uplift the
business, independently.
Focusing on target audiences—instead
of exaggerating over customer
approaches, one can narrow down the
target audiences to highly qualified
prospects. It allows business owners to
concentrate and come up with best
prospects to deliver.
Return-policy—being the most
traditional and effective way to attract
customers, utilizing return-policies in
franchise business will aid the
franchisees to get better customer
approach. Providing something in
return and offering various schemes
helps in creating an adverse marketing
network.
How Franchise Business works?
Quite a few requirements are needed to
be fulfilled by a prospective franchisee
owner in order to get qualified for
licensing the brand’s name. The
qualification requirements significantly
vary from one franchisor to other. It
often includes maintaining a higher net
worth and a good credit score for a
larger initial investment. In addition, a
franchisee must be having another
source of income also an
industry/management experience for
guiding business effectively.
Subsequently considering all the
factors, the franchisor determines
whether the prospective owner is
worthy enough to be qualified for the
business or not.
A Franchise agreement includes certain
sets of terms which are required to be
followed by the franchisees. After
being qualified, an individual signs an
agreement where he/she has to pay a
franchise-fee in order to acquire the
license to use the brands name and its
business processes. Simultaneously,
the franchisor assists franchisees with
allocation, supplier connections, store-
management and staff training.
However, it also bestows various facets
like specific tested operating system,
with creative marketing strategies.
Initially, the opportunities of
implanting reinvention in franchise
business are narrowed down as the
focus of a franchiser is on delivering a
consistent experience across all the
locations. A multiple franchised
locations, a franchisee can easily attain
increased purchasing power. Also,
Franchise business allows business
persons to be flexible to try new
products or services in order to test in
the real-time market scenario. Thus by
considering above aspects, it can be
concluded that the franchise business is
most secure and best option to
invest in.
5 2
APRIL 2019|

PlateJoy:
Discover the Easy
Way to Eat Better
uses over 50 data points about your health goals and
preferences to determine what you should be eating each
week, and sends a personalized, weekly shopping lists
and recipes, making it easier to follow through.
Now, the company is going one step further, using these
meal plans in programs that target conditions like obesity
and diabetes.
Inspiration Lies Within
Christina Bognet is the Co-founder and CEO of
PlateJoy. A MIT neuroscience graduate, she
experienced her own struggles with healthy eating. After
losing 50 pounds by modifying her diet, Bognet created
PlateJoy in 2012 with the vision of making healthy
eating easier and more sustainable through
personalization and technology. She raised a $1.7M seed
round to launch the company’s personalized meal
planner.
In 2017, Bognet was featured in the list of the ‘Forbes
30 Under 30’ in consumer technology, and PlateJoy
continued to evolve. Now, PlateJoy employs its
personalized nutrition technology in larger digital
76% of Americans want to eat healthier, according
to a recent Food and Health survey. But despite
this goal, Americans are unhealthier than ever.
70% of the US population is overweight or obese,
putting them at higher risk for chronic conditions like
heart disease and Type 2 Diabetes.
Diet change is the #1 recommendation for these
conditions, but between busy schedules, the prevalence
of unhealthy options, and a lack of personal guidance,
behavior change is challenging; 80% of diets fail. That’s
why innovators have started to realize, in order to help
people eat healthy and live healthy, technology is the
key.
Founded in 2012 and headquartered in San Francisco,
CA, PlateJoy is a personalized nutrition service which
assists in preventing or managing chronic disease by
creating customized meal plans designed to help you eat
healthier, and avoid the common roadblocks people have
to changing their diet.
PlateJoy started by personalizing nutrition plans for any
health goal, schedule, allergy, or household, with a
consumer meal planning subscription for $99/year. It
Christina Bognet
Co-founder & CEO
PlateJoy
5 4
APRIL 2019|

“Feel great, eat better”
behavioral health programs that target chronic
conditions. PlateJoy’s diabetes prevention program
launched in the fall of 2017, and is now covered by
insurance for over 60M people nationwide.
Problem and Cure
Diet and behavior change, specifically weight loss, is
widely accepted as the best most effective treatment for
conditions like diabetes. In a 2002 National Institute of
Health study, lifestyle management programs were
shown to be nearly twice as effective as the leading
medication at reducing progression to Type 2 diabetes in
those with prediabetes.
But although doctors agree on the efficacy of behavior
change, they typically don’t have time with patients to
counsel them on the details of eating better.
PlateJoy has tailored solutions to those problems.
PlateJoy’s personalized quiz allows it to understand
about your dietary preferences, time constraints and
personal tastes. Then it creates a customized meal plan
and grocery list that not only meets users’ dietary needs,
but also reduces food waste and saves time.
PlateJoy’s diabetes prevention program pairs this meal
planner tool with weekly video lessons, virtual coaching,
fitness and weight tracking, and a free digital scale and
Fitbit, so that participants can monitor their progress
toward their goals.
Promising Future
PlateJoy’s vision is to improve existing models of eating
better: make it easier, cheaper, and more sustainable. It
has integrated with grocery delivery services to cover all
the pain points to healthy eating: from the planning and
the nutrition management to the convenience of same-
day ingredient delivery. It will continue to add more
features and more value to its services in coming years,
as well as expand it’s disease treatment offerings.
Motivating Client Admirations
“A few products have changed my life so much that I
have a hard time remembering how I managed before
they came along: Uber is one of them, but PlateJoy is the
one I can’t live without.”
“My husband is a diabetic and has struggled with weight
issues for many years. This is the FIRST healthy eating
plan I’ve tried where he compliments the dishes. His
snacking between meals has cut down, and he is losing
weight, slowly, but consistently. Most importantly, his
glucose levels are coming down, and his doctor is talking
about lowering his insulin dosage. I, also, am losing
weight, and have reached one personal goal, and my
doctor is considering taking me off one and maybe two
medications. Great Job!”
“I signed up for PlateJoy after losing 20lbs. I didn’t
want to continue dieting but didn’t know how to get
myself back into cooking healthy meals. PlateJoy has
been extremely successful in helping me maintain my
goals. Not to mention I don’t have to meal plan or be
creative at meal time. All I do is push a button and it’s all
laid out for me. We’ve also ended up saving grocery
money because there are no more late last minute trips to
the grocery store.”
5 5
APRIL 2019|

Tinfoil Security:
Security for Developers
and DevOps
attackers around the world. Tinfoil’s vision is to empower
Developers and DevOps teams with full and continuous
cybersecurity integration.
Tinfoil?
API SCANNER: The Tinfoil Security API Scanner is able
to detect vulnerabilities in any API, including web-
connected devices such as mobile backend servers, IoT
devices, as well as any RESTful APIs. Tinfoil’s API scanner
has been built, from the ground up, to focus on APIs
specifically, rather than jury-rigging a web application
scanner to be able to handle APIs half-well.
WEB SCANNER: The Tinfoil Security web scanner checks
for over 70 classifications of vulnerabilities, with hundreds
to thousands of specific checks for each type, including all
of the OWASP Top 10 Web Application Security Risks.
Additionally, they are always adding more as new zero-day
vulnerabilities are discovered. The company scans each
time a new version of its clients’ site is deployed, and can
also log into any website, including SAML / Single Sign-
On authenticated sites. Its patent-pending Login Recorder
allows companies to teach the Tinfoil Security scanner how
to authenticate into their applications by recording their
login sequence. Tinfoil constantly updates in real-time, so
customers can be confident that their applications are being
protected against the latest threats. The platform regularly
n an interview with Insights Success, the CEO of
ITinfoil Security, Ainsley Braun shares the vital
contributions of Tinfoil Security to the security
industry. Tinfoil Security was founded in 2011 by Ainsley
Braun and Michael Borohovski, two MIT and intelligence
community alumni who were tired of seeing their own
information insecure on the internet. Tinfoil Security
streamlines the security process and focuses on developers,
providing the first line of security tools that easily integrate
into the DevOps and development processes. Today, many
companies are using Tinfoil Security to secure their
websites.
Below are highlights from the interview conducted between
Ainsley Braun and Insights Success:
and its vision.
Tinfoil Security builds cybersecurity solutions that
empower DevOps teams. With the most comprehensive and
usable security products on the market, Tinfoil streamlines
your security needs with tools that easily integrate into any
DevOps process or SDLC. Your DevOps teams become the
critical first line of defense, increasing bandwidth for
security teams to prioritize and focus on more strategic
security initiatives. Tinfoil Security works to continuously
improve the state of the industry’s tools in combating
Ainsley Braun
CEO
Tinfoil Security
5 6
APRIL 2019|

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