The 20 most innovative fin tech solution providers 2018

May 2018
www.insightssuccess.com
Andrew Rudd
Founder, Chairman & CEO
Empowering Advisors and Wealth
Management Companies
2018
The
Innovative
Solution Providers
Most
Digi Payments
The Age of Disruptive
Banking through Digital
Payment Solutions
Secured Vision
Traits to Possess
the Best
Enterprise Security

Fintech:
What’s Next?
ver the past few years, global fintech industry has witnessed a massive surge in the
Oinvestment sector. The investors are deployed as much as $16.6 billion across more than
1000 deals to VC backed fintech companies. With an unprecedented amount of funding,
2018 could be the year of fintech. So, here are some of the trends that could eventually shape the
financial landscape.
Cryptocurrencies are in rage this days, and it’s not a secret that newly emerging currencies have been
a massive business during the last twelve months, especially after the exponential rise of Bitcoin.
Many people are also launching their cryptocurrencies through ICOs, which eventually means that
consumers have much more choice than before when it comes to which cryptocurrency to use.
However, few merchants nowadays are launching spurious cryptocurrencies in order to make some
quick cash. So, the cryptocurrency market has a lot of maturing to do, but it’s also the one to watch
out for.
Historically, the fintech market has been cornered by various small startups that have been able to
outmaneuver the global conglomerates to innovate at pace and to capture public’s imagination.
However, times have changed, and those startups are now facing stiff competition from larger and
more established firms that are adapting to new technologies. So, the good news is for the industry is
Editor’s Note

that this competition will eventually help to foster innovation, forcing all the organizations to do
their best.
Near Field Communication is already changing lives of people around the world and now it’s
changing how people make payments. In various countries around the planet, NFC is being used
to enable contactless payments where people can hold their debit/credit cards near a reader.
Nowadays, most of the cellphone manufacturers are also adding this feature in their phones, and
the best thing is that the technology can easily be implanted into a person so that they can pay
with a wave of their hands.
Still, the trends that I have talked about are sure to be the source of much of that disruption, at
least in the next couple of years. What I can say, though, that these trends are going to be a lot
of fun to watch, whether you’re a passive observer or whether it’s your company that’s leading
the charge.
So, to highlight companies that are working endlessly with their innovative solutions, Insights
Success has shortlisted “The 20 Most Innovative FinTech Solution Providers 2018.”
Our Cover Story features Advisor Software, Inc., which simplifies the process by bringing tried
and tested functionality to the systems you already use. ASI focuses on advancing the science of
wealth planning so financial advisors can focus on the art of advice delivery.
It provides cloud platforms to empower today’s advisor and wealth management companies.
Customized to suit the needs of each client, the software addresses a range of advisor functional
needs, including Digital Advice, Planning, Proposal Generation, Portfolio Construction,
Rebalancing, and Investment Analytics.
ASI is the first organization to develop an independent, enterprise-level portfolio rebalancing
solution, as well as the first goal-driven, end-to-end technology platform designed to evolve with
the client as their needs, circumstances, and overall capital market conditions change.
Happy Reading!
Kaustav Roy

Auka:
Transforming Retail
Banking with Mobile
Payment Products
24
30
Management Companies Bankable:
An Innovative
Banking as a Service
Provider
CONTENTS
Cover Story
10

40 52 58
60 66 68
BriteCore:
Stable, Extensible,
and Evolving
InsuranceTechnology
InsureApp:
A Revolutionary
Lifestyle-based
Insurance Platform
MyBucks:
Providing Financial
Services through
Technology
SE2:
Born Out Of Insurance,
Powered By Leading-
Edge Technologies
VIPR:
pioneers of
sophisticated software
solutions for the
Insurance Industry
ZorroSign:
The Pioneer of
Electronic Signature
Technology

Leader'sPOV
Redeﬁning the
Institutional Desktop
within Capital Markets
IndustryInsider
Fintech: The Next Big
Thing
IndustryInsight
A Stands for Insights
Insider'sInsight
Using Big Data and AI to
Communicate When
Seconds Count
Leader'sDesk
Being conﬁdent about
your future when your
organization is designed
for control

ChangingIndustry
Fintech and the
Changing Market
Expert'sViewpoint
Entrepreneurs, Brace
yourselves for the
Future!
TechTalk
Are we at the end of
our ‘Search and Find’
habit?
Leader'sInsight
Emerging Technologies
that will be Drive
Financial Sector
Articles
DigiPayments
The Age of Disruptive
Banking through Digital
Payment Solutions
SecuredVision
Traits to Possess the
Best Enterprise Security

sales@insightssuccess.com
Corporate Ofces:
May, 2018
Database Management Stella Andrew
Technology Consultant David Stokes
Circulation Manager Robert, Tanaji
Research Analyst Chidiebere Moses
Steve, Joe, Alan, Anup
Editor-in-Chief Pooja M. Bansal
Anish MillerManaging Editor
Jenny Fernandes
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Associate Designer
Visualiser David King
Senior Sales Manager Passi D.
Business Development Executives
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Executive Editors
Assistant Editors
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Sales Executives
David, Kevin, Mark, Pravin
SME-SMO Executives
Prashant Chevale, Uma Dhenge, Gemson, Irfan
Online Marketing Strategist
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Digital Marketing Manager Marry D’Souza
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Kaustav Roy
Contributing Editors
Sourav Mukherjee
Abhishaj Sajeev
Vijaykumar Dudhbhate

Management Companies

Cover Story
Andrew Rudd
Founder, Chairman & CEO

IIn today’s digital world, simple things like making a
dinner reservation or hailing a cab can be done with
the click of a button. Even complicated and
complex functions like wealth management are slowly
moving towards automation.
The wealth management sector is experiencing
disruptive changes as clients now expect to be served
digitally, be it via a self-directed tool or with the help of
an advisor. Wealth managers who leverage these
technologies future-proof themselves and lay the
groundwork for success in terms of scale, client services,
and business growth.
However, these transitions can be a challenge, even for
the most tech-savvy financial advisor. Advisor Software
(ASI) simplifies the process by bringing automated
functionality to the systems you already use. ASI focuses
on advancing the science of wealth planning so financial
advisors can focus on the art of advice delivery.
It provides cloud platforms to empower today’s advisor
and wealth management companies. Customized to suit
the needs of each client, ASI’S products address a range
of advisor functional needs, including Digital Advice,
Planning, Proposal Generation, Portfolio Construction,
Rebalancing, and Investment Analytics.
ASI is the first organization to develop an independent,
enterprise-level portfolio rebalancing solution, as well as
the first goal-driven, end-to-end financial technology
platform designed to evolve with the client as their
needs, circumstances, and overall capital market
conditions change.
The company is powered by a research team that
provides in-depth analytics for its products with
sophisticated Monte Carlo solutions, risk modeling,
stress testing, and holistic financial planning. Complex
problems are solved and presented in a simple and easy-
to-understand user interface.
A Veteran Leader
Advisor Software’s Founder, and currently the
Chairman and CEO, Andrew Rudd is an expert in
asset allocation, modern portfolio theory, risk
management, and performance measurement. When
founding ASI in 2001, Andrew wanted to create a
company that would deliver world class analytics to the
retail financial services market.
He is also a co-founder and former chairman of Barra,
Inc., where he served as CEO from 1984 to 1999. Dr.
Rudd was also Professor of Finance and Operations
Research at Cornell University in Ithaca, New York.
Andrew has co-authored two industry-leading books on
institutional investing, Modern Portfolio Theory: The
Principles of Investment Management and Option
Pricing. Additionally, he has written various journal
articles and research papers on a wide range of domestic
and international investment practices and theories.
“We develop functionalityand user
interfacestoyour specs,then host and
maintainyour solutions.”
Advisor Software

Dr. Rudd received his Bachelor of Science degree with
Honors in Mathematics and Physics from Sussex
University in England, and earned a M.Sc. in Operations
Research, an M.B.A in Finance and International
Business, and a Ph.D. in Finance and Operations
Research from the University of California, Berkeley.
“While technology can improve the way advisors
manage the financial lives of their clients, the advisor-
client relationship is the most important part of the
equation. All of our applications have been developed
with this in mind, advancing the science of wealth
planning so advisors can focus on the art of advice
delivery,” asserts Andrew.
Addressing Clients’ Needs
Advisor Software’s products address advisors’ functional
needs. They are aimed at a wide range of financial
institutions and professionals, enabling asset
management firms, broker-dealers, banks, insurance
companies, online brokerages, custodians, and providers
of investment services and products to deliver more
insightful, actionable investment advice and build
stronger, more profitable client relationships.
The company has already built a loyal client base of
RIAs, banks, asset managers, warehouses, and
independent broker-dealers. Its clients enjoy some of the
lowest time-to-market rates in the industry.
Advisor Software’s integrations with popular tools and
custodians let advisors move seamlessly between
applications and automate routine workflows, saving
them time and unlocking new operational efficiencies.
The organization help advisors and leading financial
enterprises create operational alpha through technology.
Technological elements like behavioral questionnaire,
Behavioral IQ®, are sometimes regarded as an
additional expense or a way to cut down on human
wealth managers. However, these products actually save
financial advisors time by guiding clients toward
investments that make sense for them and also keep them
comfortable while generating revenue for the firm.
Clients today want personalized experiences and ASI
believes that it is every financial advisor’s duty to
provide it. Technology is merely a way to scale your
business functions.
A Different Organization Making the Industry a
Better Place
Advisor Software’s unique attributes are the unrivalled
depth of its API technology and the independent research
it employs. With over 175 unique APIs and patented
technology, it is able to build customized solutions for
enterprises of any size. ASI can deploy its robo advisor
platform in a matter of days, not weeks or months.
All of its software applications and APIs are sold strictly
as a SaaS model. The organization does not charge based
on basis points or Assets Under Management (AUM).
“Ourtechnologyaddresses a range ofan
advisor’s functional needs including
DigitalAdvice, Planning, Proposal
Generation, Portfolio Construction,
Rebalancing, and InvestmentAnalytics.”
Cover Story

Just because Advisor Software’s tool helps a client add 30% new business
does not mean a larger check for ASI. This model helps with budgeting and is
the basis of the solid, long-term relationships ASI enjoys with many of its
customers.
Advisor Software’s recent growth is fueled partly by its one-of-a-kind Wealth
Management Cloud platform – an end-to-end suite of sophisticated analytics,
APIs and SaaS applications for the wealth management industry.
Used by thousands of financial professionals, ASI’s portfolio of services and
resources encompass: Goal-Based Financial Planning; Risk Tolerance
Assessment; Rebalancing; Digital Advice; Proposal Generation; Investment
Planning; Portfolio Analysis; Portfolio Management; Reporting, and Alerts.
Helping Advisors Deliver Better Advice
ASI’s wealth management cloud is one-of-a-kind platform that helps financial
institutions and wealth managers to deliver better advice to their customer in
a more flexible, efficient and scalable way.
Ÿ Digital Advisor: This smart, scalable digital application automates on-
boarding and advice delivery, so advisors can focus on deepening
relationships with clients. Digital Advisor is a complete, turnkey
automated investing solution from lead generation and model selection,
through portfolio monitoring and rebalancing, so clients can efficiently
serve accounts of any size.
Ÿ Behavioral IQ: ASI has built an innovative, research-based digital
solution that measures a person’s relevant behaviors and knowledge,
uniquely creating a measure of both their ability and propensity for
making appropriate financial decisions.
We provide cloud platforms
to empower today’s advisor
and wealth management
companies. Customized to
suit the needs of each of
our clients, ASI’s products
address a range of advisor
functional needs, including
Digital Advice, Planning,
Proposal Generation,
Portfolio Construction,
Rebalancing, and
Investment Analytics

Ÿ Portfolio Rebalancer: Portfolio
Rebalancer is a portfolio
management application that
scales to firms of any size. It
includes portfolio construction
and model management,
investment proposal generation,
account monitoring, portfolio
rebalancing, diagnostics, and
reporting. It helps ASI’s clients to
grow their topline and increase
operational efficiency with the
wealth management industry’s
most complete portfolio
rebalancing app.
Ÿ Client Acquisition: ASI Client
Acquisition Solution is an
institutional-caliber portfolio
construction and proposal
generation platform that allows
advisors to create more
personalized investment plans,
deliver more consistent advice,
and convert more prospects to
clients.
Ÿ goalgamiPro: ASI believes that
goalgamiPro is the best Financial
Planning software solution for
financial advisors with too little
time on their hands. With
goalgamiPro, one can create goal-
based financial plans consisting of
a household balance sheet and
cash flow plan, then generate
professional goal achievement
reports for your clients in a matter
of minutes.
Ÿ Wealth Management APIs:
Wealth Management APIS helps
to leverage ASI’s robust library of
APIs. The organization has build
and deliver end-to-end, extensible
APIs that can be used within your
existing wealth management
applications.
A Research-Driven Company
Advisor Software was the first in the
industry to develop many of the
wealth management applications and
APIs that are widely used today.
Driven by independent research,
Advisor Software often uncovers
needs in the industry before the
professionals on the front lines
realize they have the need.
For example, ASI built the first self-
direct advice application for
Sharebuilder long before other
organizations saw the benefit of
workflow automation with robo
advisors. Advisor Software
welcomes those challenges and
enjoys educating people about new
and improved ways to run a wealth
management business.
Advisor Software believes that the
coming years will be quite exciting
for the organization. The company
sees behavioral finance becoming
more integrated with holistic
financial planning and retirement
planning. It wants to help advisors
use tools like Behavioral IQ to coach
their clients about investing while
managing not just their tolerance for
risk but also their tolerance for loss.
Entering the Ever Competitive
Vertical
Andrew Rudd’s principal motivation
in founding ASI was the realization
that financial advisors would benefit
from an institutional approach
towards portfolio management, and
that technology could enrich the
advisor-client relationship.
Each new initiative launched by ASI
shares the goal of improving the
quality of services provided to the
end-client. To achieve this, ASI
introduced application over
investment advice, financial
planning, more recently behavioral
finance (Behavioral IQ) and Digital
Advice platform. This goal-based
investment platform allows clients to
either be self-directed or advisor
assisted enabling a streamlined
approach to on boarding and
maintaining the new and existing
clients.
If you have
technologists on hand
and you want to control
the UI/UX experience,
our functional APIs will
plug right into your
existing user interface.
‘
Cover Story

Omnichannel Agent
and Customer
Engagement Solutions
Simplify and personalize the customer experience,
empower agents and achieve business success
with one workspace for all channel interactions,
application integrations, and CX reporting.

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Management BriefCompany Name
Advisor Software Inc.
advisorsoftware.com
Andrew Rudd
Founder
Chairman & CEO
Advisor Software’s mission is to advance the science of wealth
planning so financial advisors can focus on the art of advice
delivery.
Agile Financial
agile-ft.com
Kalpesh Desai
CEO
Agile Financial Technologies is led by captains of the industry
who envisioned the creation of an unparalleled enterprise that
would be an agile technology partner to leading players in the
BFSI (Banking, Financial Services and Insurance) sector.
Auka
auka.io
Daniel Doderlein
Founder
Bankable
bnkbl.com
Eric Mouilleron
Founder & CEO
Bankable offers white-label and API-based payment solutions,
including e-wallets, m-wallets, remittance services, P2P
transfers and prepaid card programs.
Capco
capco.com
Lance Levy
CEO
Capco is actively transforming the future of finance, to create a
resilient market of transparency, trust and capital strength.
Equitable Financial
Solutions
efsol.com.au
Usman Siddiqui
Managing director
Equitable Financial Solutions (or EFSOL) was established in
May 2011 as a proprietary limited company. Its mission is to be
the leading provider in alternative and innovative financial
solutions.
Gavin
meetgavin.com
Matthijs Nelemans
Co-founder & CEO
Gavin is the world’s first risk-sharing service.
Governance.io
Governance.io
Bert Boerman
CEO
Insureapp
insureapp.com
Jochem Davids
CEO
InsureApp is the world’s first lifestyle-based insurance and
offers a revolutionary approach to customer engagement. It
blends user’s lifestyle-patterns and adapt to their real-time needs
by offering individualized and on-demand insurance.
Auka is a technology company that enables retail banks to issue
mobile payment products to its private and merchant customers.
Governance.io turns its client’s data into valuable business
intelligence
BriteCore
britecore.com
Phil Reynolds
CEO
BriteCore is an enterprise-level insurance processing suite. Built
from the ground up using the latest in modern
technology, BriteCore combines core, data, and digital solutions
into a single platform.

Management BriefCompany Name
Intelligent Banking
Solutions
ibshome.com
Cindy Daley
Director of Operations
IBS (Intelligent Banking Solutions, Inc.), is exclusively
dedicated to collection and recovery software for the banking
industry since it’s inception in 1989. IBS’ bank software
solutions have been licensed to almost 900 financial institutions.
Jabil
jabil.com
Gary Cantrell
CIO
Jabil is a product solutions company focused on empowering
brands that have their sights set on empowering the world.
Moven
moven.com
Brett King
Founder & CEO
MyBucks
mybucks.com
Dave Van Niekerk
CEO
MyBucks is a Fintech company that embraces technology as a
means to provide financial products and services to the low and
middle-income customer segment, predominantly in high-
growth emerging markets.
SE2,LLC.
se2.com
Gautam Thakkar
CEO
Se2, an Eldridge Industries portfolio company, is a leading
technology and third party administration company focused on
the North American life and annuity insurance industry.
Souqalmal
Souqalmal.com
Ambareen Musa
CEO & founder
Souqalmal is known for its core value: Trust. As a team, it thrives
to build up transparency in the Financial Services industry and be
a champion for consumers.
TransMerit Merchant
Services
transmerit.com
George Csahiouni
Co-founder
TransMerit Merchant Services’ goal is to fully understand each merchant’s
business so that it can offer a customized program perfectly suited to the
needs of that specific enterprise. By valuing the uniqueness of its clients, it
is better able to help them develop new business.
VIPR Solutions
viprsolutions.com
BOB BROWN
CEO & Co-founder,
Richard Brown
Director & Co-founder
Zorrosign,Inc.
zorrosign.com
Shamsh Hadi
CEO & Co-Founder
ZorroSign’s cutting edge technology authenticates the signatory,
the signature and the document by ensuring it has not been
revised, revoked, replaced or cancelled, be it online or on paper.
Moven is a group of technologists, strategists, designers, data
scientists, and financial services specialists on a mission to bring
banking to the digital and mobile age.
VIPR is an award-winning provider of sophisticated software
solutions for the insurance market. Its unrivalled market insight
has secured its reputation as an industry innovator.
PayTabs
paytabs.com
Abdulaziz Aljouf
Founder & CEO
PayTabs, offers its clients one-stop revolutionary solutions for
all your requirements to manage their business online.

The market research landscape is in disruption – how
we capture consumer insights is changing
drastically from how it was done years ago. Agile is
the new mantra for most marketers these days – it’s about
being faster, cheaper AND smarter. Is it possible to have all
3?
Further, Agile isn’t the only A-word – there’s Artiﬁcial
Intelligence and Automation as well. These A’s comprise
some of the major factors disrupting our landscape. So,
what does it all mean and how does it impact you?
I spend a good deal of time visiting clients – in fact; I count
the companies I visit year after year, that’s companies, not
individuals. Last year 129, the year before 105 – all global
and across many sectors.
Here’s what I am hearing (and seeing of course):
Ÿ Consumer companies continue to focus on Millennials,
and now Gen Z; these are mobile-centric consumers,
they balk at traditional research, & more importantly,
use visuals & video (SnapChat, Instagram, YouTube) to
communicate & curate behavior. How you talk to them
needs to change - meaning how you collect and capture
what they’re doing.
Ÿ Today’s consumers are informed ‘digital spenders,’
according to Harvard Business Review –they integrate
mobile devices for information seeking and purchase,
both in-store and online. They are informed and
connected, making in-context learning more critical for
consumer closeness and activation. Further, because of
their relationship with mobile devices, there is inherent
intimacy, enabling marketers to gain from richer
understanding, both via active and passive ‘data
capture.’
Ÿ How consumers use information and communicate is
shifting to what Google refers to as micro moments. We
live in a world driven by instant sharing, YouTube
videos, TED Talks, etc. Marketers need to shift their
approaches and focus to how they capture consumer
information – both actively and passively. This adds to
the disruption.
Ÿ Healthcare companies are somewhat still focused on
older generations (Boomers, Xers), but how this
information is delivered is shifting to online sources of
health information, and compliance mechanisms go
beyond the life-saving pill to apps and other ways to
reinforce usage of new treatments and medications. And
it’s the same with doctors – tablets and mobile devices
Carol Fitzgerald
President & CEO
BuzzBack
22 May 2018

AŸ are used for their daily work, therefore research needs to
conform with video interviews, etc.
Ÿ Navigating this learning also has its set of buzzwords
and new requirements. AI and automation are the 2018
buzzwords on top of being Agile. Clients are re-
architecting processes and disciplines. The emergence of
Zappistore, Wizer, Audience, and other self-serve
platforms also, has gained acceptance offering an
automated way for marketers to get fast results using
standard approaches. In fact, it’s resulted in a shift to
marketers becoming more empowered for research
‘buying’ as insights teams continue to shrink.
How do you live in this world?
At BuzzBack, we’ve been pioneering innovation in insights
for more than 17 years. In fact, this month, we turn 18
emerging as a leader in innovation. Sometimes we don’t
explicitly use the word agile, because we’ve always been
agile. That means providing insights at different stages in
your innovation journey – sometimes with stages even
conducted in parallel – faster and more affordably, making
it easy for your team to move forward.
You’ll benefit from a unique experience that combines:
Ÿ Research guidance – research steering, whether you’re
an insights expert or at the early stages of developing a
brand. Our seasoned researchers guide at multiple steps
along the way
Insights
Stands
Ÿ Interactive techniques – our proprietary projectives
yield greater depth and understanding, using interactive
technology to engage – especially younger generations
accustomed to living in a digitally-centric environment
Ÿ Depth of reporting – combining visual, verbal,
emotional and contextual understanding, illustrating
consumer closeness in both consumer generated and
passive data capture. Your learning needs to
conceptually, concisely and quickly deliver a ‘story’
that’s easily digestable and shareable
Ÿ Faster delivery – automation to give you results in just
a few days – even hours – to bring you consumer
closeness
Ÿ Holistic view because your journey has multiple steps,
and key themes need to fit together when you’ve
completed the steps.
Over the years, hundreds of brands have relied on our
techniques to better connect to consumers, break through
marketing challenges, and fast-track their innovation – with
proven results bringing new products to market.
When it comes to determining your next steps in marketing,
how do you plan to get all A’s?
for
23May 2018
Industry Insight

Digitized payment methods
are gaining worldwide
attention for all the right
reasons. They enable users to pay
bills, purchase products and services,
and check their account balances
online, no matter where they are.
A digitized method of payment is
more secure and convenient than the
conventional cash payment gateway.
It is also a very helpful feature for
users in remote areas. Wireless
payment gateway systems are so easy
to use and adaptable that about thirty
percent of smartphone users employ
them.
Auka started as mCASH, Norway’s
first mobile wallet. mCASH was the
first fully-licensed financial services
company to run completely on the
Google cloud platform. In 2015,
Norway’s second largest bank,
SpareBank 1, acquired the exclusive
branding and usage of mCASH in an
attempt to keep up with Norway’s
largest bank, DNB and its mobile
platform, Vipps.
Auka was formed off the back of this
acquisition. In 2016, it was launched
internationally to help banks in other
regions create and launch their own
white-label mobile payment
solutions.
Creating New Revenue Streams
The European PSD2 and GDPR
payments and data regulation
systems are stimulating bank
business. Banks were on the
defensive with third parties taking
over consumer interface while
returns on card payments
diminishing.
Auka offers them a new channel for
recruiting customers and creating
new revenue streams through its
proven mobile payments platform.
All this is streamlined through
Auka’s white-label consumer and
merchant apps, which are owned and
branded by the issuing banks on a
SaaS model.
Auka has the unique experience of
building and launching a mobile
payments platform including P2P and
P2M payment functionality in a
region where a solution like this did
not previously exist.
Banks in Scandinavia utilize the
same underlying formula that powers
Tencent’s WeChat Pay and Alipay.
Scandinavian banks are the only
banks in the world who have
monetized and increased their
customer share using this model of
mobile payments.
Transforming Vision into Reality
Auka’s Founder, Daniel Döderlein,
believed for many years that sending
money to peers should be as easy as
sending a text message. The
introduction of the smartphone made
that idea possible.
True to his vision, Daniel started
working on a revolutionary payment
platform. In 2010, after three years of
studying both the proprietary
Norwegian and the international
payment networks, Daniel completed
his design and launched it as
mCASH. He had created the first
technology of its kind in
Scandinavia.
Daniel is an award-winning serial
entrepreneur. He founded one of
Norway’s first domain and web
hosting companies when he was just
17. Today, he has more than twenty
years of experience in the fields of
IT, media, marketing and mobile.
Daniel is also on the Google Cloud
Customer Advisory Board. He has
Auka:
Transforming Retail
Banking with Mobile
Payment Products
24 May 2018

contributed extensively to several IT and telecom
startups. This experience has enabled him to develop a
vast network in related fields and build market-leading
products.
Additionally, Daniel regularly speaks at various banking
and tech conferences on upcoming banking disruption
and mobile payments. He is highly sought-after for his
remarkable insight and vision, and has given talks at
Google Next in Europe, the Paris Fintech forum, Viva
Tech and London Fintech Week.
First Company to Launch a D2C Mobile Wallet
Auka is one of the first companies to launch a D2C
mobile wallet. With an admirable tech experience and
ability to create a solution the company has first-hand
learning’s of launching a service like this in market.
Auka has a string of firsts to its name. It was the first to
develop mobile payment technology in the Nordic
countries, the first to launch mobile payments in Norway,
and the world’s first regulated financial services
company to run 100% on public cloud.
Auka is one of the partners of Google Cloud’s Advisory
Board. It has given regional banks the ability to create
their own white-label mobile payments options. Its
innovative solution has helped them to retain and acquire
customers, gain a new channel through which to
monetize payments, and also to prevent third-party
disruption.
A World of Opportunity
The regulatory technical standards which guide the
implementation of the second payments services
directive (PSD2) expire in September 2019.
“Banks in the EU are required to have their open
banking systems in place to connect with third-parties by
then. They must publish their compliance plans six
months prior to this.
“Additionally, they must have solutions to ward off the
onslaught of disruption and competition from third-
parties, fintechs and other banks.”
Auka partners with banks in this transition period to help
them strengthen their digital payments channels in this
period of regulatory-driven and global banking change.
“Auka’s platform enables
retail banks to provide
innovative products and
services to consumers
and businesses
without the overheads
from legacy IT.”
Daniel Döderlein
Founder
25May 2018

A serial innovator, published author, Founder and CEO of SPLICE Software,
Tara Kelly is passionate about technology’s potential to change lives for
the better. She has consistently channeled that belief into developing
technologies that enhance operations, enable better service delivery, and
improve the customer experience. This has resulted in creating three
customer experience companies and turning an innovative idea into a
patented, proprietary technology (US Patent Number 9348812) that
harnesses data streams to create personalized, automated messages.
SPLICE solutions were included in Gartner’s “Cool Vendors in Insurance,
2016” report and Forrester’s “IoT and Analytics Startups Can Turn
Insurers into the ‘Good Guys’” brief.
About the Author
TO COMMUNICATE
WHEN SECONDS COUNT
USING
BIG DATA
AIAND
Tara Kelly
Founder & CEO
SPLICE Software
26 May 2018

SPLICE Software creates stronger
connections and improves the
customer experience by delivering
personalized messages to your
customers via their channels of
choice, at the most critical points
along the customer journey. Our
cloud-based Dialog Suite™ uses Big
Data & Articial Intelligence to
deliver Data-Driven Dialogs® that
can be leveraged across phone,
SMS messaging, and AI-assisted
devices like Amazon Alexa and
Google Home. It’s just part of how
SPLICE combines art & science to
help you connect with your clients
in new ways. Our award-winning
Suite enables Retailers, Insurance
companies, and Financial Services
rms to collect and manage
customers’ permissions and
preferences so you can personalize,
communicate, test, and measure
like never before.
About the Company
O
rganizations like property and casualty
insurance companies, utilities and other
businesses that help people recover from
natural disasters are gearing up for the 2018 Atlantic
hurricane season, which begins on June 1. Everyone is
hoping it’s not as active as last year’s hurricane
season, which was among the most destructive on
record, with six major hurricanes and more than $280
billion in damages.
Recovery is still ongoing in many areas, notably
Puerto Rico. But hurricanes aren’t the only danger to
lives and property that insurers must address. Wildfires
can occur at any time of the year, especially under
drought conditions and when winds are high. Floods
occur year-round and can cause catastrophic damage,
as can tornados, hail, blizzards and a range of other
weather-related events.
Organizations that need to urgently communicate with
customers or employees before and after a weather
event often encounter difficulties because they don’t
have the contact information they need. Either the data
they have is out of date, or they’re using a channel
(work email addresses, landlines, etc.) that the people
they’re trying to contact aren’t monitoring during the
emergency.
After a disaster, organizations encounter even more
difficulties in communicating. Customers may have
left the area or are in a location where the
infrastructure suffered significant damage.
Organizations that are trying to move crews into place
to address the damage often have trouble mobilizing
their people because of communication breakdowns
and difficulty visualizing conditions on the ground.
Big Data, Small Data and AI to the Rescue
Fortunately, it’s possible to plan ahead, gather needed
data and deploy technologies, including artificial
intelligence (AI) and data visualization tools, to enable
critical communication when seconds count. For
businesses like property and casualty insurance
companies, using the right technology assets can
27May 2018
Insider's Insight

stakeholders. For example, after a hurricane has moved
through an area, power restoration and civil engineering
crews may be on hand, but without an accurate view of
conditions on the ground, it’s impossible to deploy assets
effectively.
A weather event that knocks out power and damages
infrastructure can delay recovery efforts, leaving
customers stranded and crews idled just when the need
for help is most acute. However, a data visualization app
that takes in big data from multiple sources can provide
clarity on conditions on the ground, allowing leaders to
make informed decisions.
Picture utility team leaders with several power
restoration crews in a disaster zone. Data pouring in
from social media, weather services and other sources
can help them pinpoint which crews to send to address
specific sites with infrastructure damage. But data
visualization tools that show conditions in real time, such
as road and bridge closures, can help them take decisive
action immediately.
The Secret Sauce Is Simplicity
Emergency management tools that integrate big and
small data and leverage the power of crowd knowledge
and AI can provide critical information that can be
visualized and understood in seconds. The ability to send
mass communications is also important. Automated
voice messages can deliver catastrophe warnings, post-
catastrophe service updates, office closure notifications
and much more.
Speed and accuracy are important, but simplicity is the
secret sauce. A software platform that integrates all of
these elements and allows the people who are managing
critical events to visualize complex, evolving factors in
real time can be a game-changer. Whether
communicating with customers or employees, when
seconds count, big data and AI are indispensable allies.
enable communication with customers before and after
disaster strikes.
It all starts with data. Companies that need to communicate
with customers (or staff) during an emergency should
prepare by gathering small data, such as complete contact
information, making sure to distinguish between cell phone
and landline numbers. They’ll also need to get permission
to make contact and ask which channels people prefer, e.g.,
text, email, voicemail, social media, etc.
With the small data taken care of through pre-disaster
outreach and data cleanup projects, organizations can put
big data and AI to work before and after a disaster to
communicate with customers and employees. Insurance
companies can reach out to customers who are in an area
threatened by a disaster, providing helpful information
on making a claim.
Sorting customer information by ZIP code to pinpoint
customers in the path of danger, insurers can use big data
and AI to send automated messages via the channel
customers prefer, reminding them to move to a safe
location and including tips on what documentation
they’ll need to file claims and instructions on how to
contact the insurance company once the danger has
passed.
This type of outreach is helpful to both customers and
the companies that send the communication. It can help
insurers avoid losses by warning customers of impending
danger, and instructions help customers receive the
prompt service they need after a disaster strikes.
Personalized outreach also helps strengthen the bond
between brands and the customers they serve.
Once the immediate danger has passed, organizations
like utilities, claims adjusters, emergency response
teams, etc., need to deploy field crews. A software
solution that can harness AI, advanced data visualization
capabilities and mass communications tools can deliver
the information decision-makers need with speed and
accuracy.
Big data is essential, but information alone isn’t enough
— decision-makers need to be able to visualize it to
make the right calls and communicate with affected
28 May 2018

The global market place,
insurance companies,
FinTechs, and national and
international banks need a reliable,
secure and agile transactional platform
that can eliminate payment
inefficiencies. One of the key players
of this field is the London based
FinTech, Bankable.
Bankable provides a range of payment
solutions under a “Banking as a
Service” model. Currently deployed
solutions include digital banking,
virtual account services, card
management and processing services
and payment processing services.
Bankable’s client base ranges from
global corporates, incumbent banks
and insurers, to SME’s and FinTechs
who leverage the Bankable platform to
streamline their payments processes
and generate new net revenue
opportunities. With Bankable’s
products and services, banks are
enabled to focus on their brand and
products, and to quickly launch
products in new territories and easily
target new categories of customers.
Large corporates can leverage their
services to improve payroll, expense
and purchase management with their
card programmes. FinTechs can
quickly launch innovative payment
tools for niche target groups, and large
insurance companies obtain
streamlined processes including admin
& fraud management, with real-time
financial support to beneficiaries.
A Unique Interoperable Platform
Bankable’s overall competitive
advantage is their capacity to serve
global clients on various levels: legally,
commercially and of course
technically. Bankable’s key added
value indeed lies in the strong
technology they provide, with
Bankable’s Virtual Account
Management platform as the core
feature to the broader payment service
Bankable enable. The Bankable
platform enables their customers to
quickly go to market, with a full
turnkey solution depending on their
business needs, via a single multi-
channel platform. Bankable is globally
connected to custodian banks,
processors, card manufacturers and
other suppliers in the payments
ecosystem, and they also provide
programme management services –
enabling Bankable to deliver an end-
to-end solution for corporate and
consumer payment programmes.
Bankable’s unique interoperable
platform as a service can be deployed
in white-label or via API to provide
real-time payment solutions. Bankable
targets both B2B and B2B2C clients
with several products, including
Digital Banking, a Virtual Ledger
Manager (VLM) and Payment Cards
Programs.
Virtual Ledger Manager: Bankable’s
VLM is a solution that provides a
faster, clearer, and more scalable
operating model for cash management
with its high-level capacity to process
standardised and proprietary data in all
machine-readable bank formats. It is
applicable to any bank account and can
be easily integrated to the general
banking prism in which corporates
evolve.
The Bankable virtual account structure
is a data segregation and security
system, which provides large
corporates with the ability to replicate
their operational system. As a result,
this allows any client to create an
unlimited number of virtual accounts
and entities (countries, division,
business units etc.) for money in and
money out. VLM automatically deals
with the reconciliation of inbound and
outbound payments that occur from the
virtual accounts. It also enables
transactions to be initiated from those
accounts.
Digital Banking: Bankable’s Digital
Banking platform are leveraged by
banks, FinTechs, Telco’s and retailers
to launch a digital bank from scratch.
Bankable technology can be deployed
to generate accounts with IBANs, issue
payment cards linked to the accounts,
and access payments schemes,
including Faster Payments, SEPA
transfers and SWIFT payments. The
core of the solutions is the Account
Management System, which handles
all the accounting and reconciliation
and provides connectivity to
Bankable’s ancillary services.
Corporate and consumer card
programmes: Bankable’s platform can
be leveraged by corporates to launch
card programmes to improve their
expense, payroll, and purchase
management processes, and can be
used by distributors to deploy card
programs targeted at consumers.
Ÿ For corporate programmes –
Bankable offers a fully white-
labelled self-service platform for
SME’s and corporates to issue
VISA and Mastercard prepaid cards
to employees for expenses,
purchasing, payroll, incentives etc.
Bankable:
An innovative
Banking as a
service provider
30 May 2018

Ÿ It gives clients cost-effective centralisation of their
payments as it replaces cash and checks, as well
facilitates real-time reporting on employee spending.
Ÿ For consumer programmes – Bankable’s platform can
be used by large corporations, banks, non-bank financial
institutions, FinTechs, etc. to launch their own consumer
programmes. The platform can be leveraged into a light
banking solution, which can be deployed featuring both
physical and virtual cards.
A Visionary
Eric Mouilleron founded Bankable with the vision of
eliminating payment inefficiencies. Prior to Bankable, he
co-founded Valtech, an IT project-based software
consulting company.
In 1999, Valtech had an IPO on Euronext and by 2000, it
had grown into a multinational company with 12 offices in
8 countries, with more than 1,200 employees and a market
cap of USD 1.5 billion. Before co-founding Valtech, Eric
was a marketing strategist for the New York Times and then
at Groupe Hersant.
As a Founder and CEO of Bankable, Eric builds a culture of
diversity and passion in what they do, and he inspires his
employees to give their best and help the company grow.
A Remarkable Journey
After successfully leading Valtech, Eric moved on to new
entrepreneurial endeavors in the FinTech industry. This was
after he attended the first Mastercard prepaid conference in
Prague in May 2007, an event which provided him with
insights into the payment space in Europe.
Bankable was launched in December 2009, in the wake of
the game-changing European Payment Services Directive
(PSD1). This legislation disrupted the European finance
industry as it forced the industry to be more open and
competitive - freed from regulatory yokes, non-banking
players were finally able to thrive. By then Bankable, the
global architect of innovative payment solutions providing
“Banking as a Service”, was set-up by design to legally,
technically and commercially build long lasting partnership
with banks and global corporates.
Since 2012, Bankable stands as “the friendliest FinTech to
incumbents”; this was controversial at the time, because in
those days, most FinTechs aimed to destroy the banking
industry. Despite the general apprehension and
competitiveness, Bankable that year signed their first bank
partnership with Deutsche Bank, Global Transaction
Banking. Today, Bankable is partnering with several
European banks, Moneyou (a subsidiary of ABN AMRO)
being one of them. This relationship evolved into a
successful partnership – resulting in a fully digital
challenger bank for consumers within 6 months of the first
initial meeting.
Bankable is now in the midst of its exponential growth,
planning to extend its range of services to the USA, the
Middle-East, Africa and the Asia-Pacific region by 2020.
“Bankable provides a
range of payment
solutions under
a ‘Banking as a
Service’ model.”
Eric Mouilleron
Founder & CEO
31May 2018

Entire organizations are driven on technology that no
longer meets the expectations of end users.
Particularly in the financial space. Financial
institutions have notoriously struggled to keep pace with
technology. Many, if not all, desktops that power Wall
Street are programmed in what are now referred to as
“legacy” languages: Java, .NET, and C++. This becomes
increasingly problematic the longer they sit there. The
degradation of user experience and functionality creates
serious consequences for a product (and the bottom line),
especially when compared to their modern counterparts.
The rise of modern UX and UI has fundamentally changed
the way business leaders and organizations think about
product development. As technology evolved over the
years, so did consumer expectations. Engineers improved
their methods and craft, better products were delivered, and
consumers reaped the benefits of an interactive, intuitive UI
that delivered a great UX. However, that same deliverable
quickly conditioned and influenced users’ expectations,
making it even harder for engineers to keep pace. Users
want and expect a beautifully designed, modern, interactive
experience on any device, anywhere.
In today’s world of hyper expectations, user experience
must be the leading driver in determining product
strategy.
Web technologies—HTML5, CSS, and JavaScript to name
a few—are what deliver the modern UX that users have
come to expect. These technologies came and conquered.
They’re responsible for the “mobile first” and cloud
movements that transformed businesses around the world.
Web technologies have had such a big impact on the bottom
line that they are now a cornerstone of any great company
or product strategy.
But the financial space is always a little tough. Developing
tools for financial professionals isn’t the same as building a
taxi service app, a chat platform, or a food delivery app.
The needs of financial professionals—analysts and traders
in particular—are far more complex and require technical
sophistication and industry-specific intel.
With help from experts in the field, institutions began to
deliver the experience modern users demanded. Web
technologies played a huge role as devices proliferated and
Redefining
the Institutional
Desktop within
Capital Markets
Redefining
the Institutional
Desktop within
Capital Markets
Dan Schleifer
Co-founder
ChartIQ
32 May 2018

cross-platform technology became essential. But through all
of this, there was one device and tool that was overlooked:
the desktop trading terminal. The last mile of web
technologies is bringing their inherent advantages to the
institutional desktop trading station.
The desktop is king in the financial industry thanks to its
sheer power, performance, and efficiency. Right now a
proprietary terminal sits on the desk of 325K of the most
influential decision-makers in finance. Close your eyes and
imagine the trading floor full of paper tickets and runners.
One of the first industry revolutions moved Wall Street
from print to computers. And now, we’re in the midst of
another great revolution as HTML5, CSS, and JavaScript
are being applied to financial technology.
Power users in finance need access to a lot of data—and
quickly. This explains the large investment in the desktop
computer and 12+ monitor setup. But what if you could
take all the data within those monitors and have each
monitor’s contents talk to each other, fit on one screen, or
stretch out across many screens depending on your
preference? What if you could fill multiple areas on your
screen with the data that mattered most to your own
organization? And what would happen to your business if
you could integrate your legacy and native applications into
the same platform as your modern web technologies? AND
they could all interoperate? This is the future of the
desktop: one experience powered by many apps. Its smarter,
better-looking, and more powerful. And it’s finally here.
Financial firms employ thousands of desktop apps for
trading, market research, and collaboration. They can be
modern or legacy apps. They can be licensed from third-
party vendors or built in-house.They can be built with
different technologies such as Java, .Net, Angular, or Flash.
But no matter the situation, financial institutions are faced
with a hodgepodge of disparate, splintered applications
across the entire organization, and definitely on the user’s
desktop. These apps might provide insight and power and
individually be great, but they’re just a single app on a
page, unaware of its surroundings.
Within the last five years, software frameworks called
containers have given us the ability to have multiple types
of applications work together on the desktop, regardless of
language. The latest tech development is building advanced
functionality on top of the container, because the container
isn’t enough. When HTML5 and JavaScript are used on top
of a container, they can leverage APIs, a microservice
architecture, and modern functionality to bring users a new
platform experience—an open terminal experience.
An open terminal experience is exactly what financial
institutions need to solve the headaches associated with
their outdated technology. It allows large organizations,
steeped in legacy architecture, a chance to preserve the
current apps that power their business while simultaneously
building forward in HTML5. The open terminal
accomplishes this by making it possible for organizations to
embed their own native applications into a modern,
interoperating platform that connects and syncs data. The
final product is the functionality that end users want. And
that’s been a long time coming for Wall Street’s darling: the
desktop. Your choice of data and components. All working
seamlessly together.
“The move to bring powerful web functionality and
integrate disparate systems into a unified user experience is
redefining the institutional trading terminal as we know it.”
Individual windows can be easily connected with the touch
of a button so that they communicate with one another and
synchronize data. This allows for a federated approach,
where components are loosely coupled, but integrated into a
unified whole. With these new developments, organizations
can, for the first time ever, reduce their dependence on the
proprietary terminal and choose the data that is relevant to
their organization. When data sources are interconnected,
synchronized, and organized to best meet the end users’
needs... the entire workflow is made efficient.
At ChartIQ, we’ve been working with HTML5 for years to
guide large financial institutions through the inevitable
upgrade process. We built our open terminal platform,
Finsemble, to help these same institutions deliver a
compelling and efficient user experience on the desktop.
Finsemble is a middle road between the powerful-but-rigid
legacy environment and the dynamic-but-constrained
browser environment. APIs allow window communication
and syncing, and client-side integration is fast and easy. You
can learn how to start revolutionizing your desktop trading
terminal at chartiq.com
With Finsemble, customized workspaces and workflows are
quick to assemble for developers. And they are flexible, so
the unique requirements of each and every organization are
individually met. Embedding native applications into an
HTML5 environment allows these large, legacy-driven orgs
to finally deliver the best possible user experience.
About Dan Schleifer
Dan Schleifer is a Co-founder of ChartIQ, a front-end
software company that specializes in HTML5 functionality
and APIs for capital markets clients. ChartIQ provides tools
that make migrating and updating to modern interfaces easy
for large financial institutions. Learn more at chartiq.com
33May 2018
Leader's POV

he way people make payments are changing faster due to the improved integration of digital technology. This has
Tbeneﬁted the industry with increased competition and consumer demands.
The changes can be witnessed in Travel, E-commerce, Household Bill payments etc. The recent integration of technology in
payment solutions makes transactions fast and seamless and can be done at the comfort of your homes.
Although we are witnessing a considerable change in the payment solution industry, there is still a consistent use of the cash
and cards, which solely depends on the geographical setting. In some places, people prefer cash and cards, while in other
places, they encourage the more use of digital solutions; for example: The United States and Canada. Analysis has shown that
36 May 2018

in these areas, they are likely to switch completely to
technology enabled payment solutions.
The payment solution processes will become more
innovative because of the following disruptive trends;
· Digital Banking and Remote Payment Approval
As the younger aged masses are turning up to technology
more than the traditional mediums, there is a notion that
most payment solutions will be done through digital-
enabled mediums rather than cash or cheque. This will
result in more engagement of mobile phones and digital
software applications.
Various business outlets are accepting more of mobile
payment which is helping them to improve customer
experience. The addition of instant alerts, appreciation
notifications and instant payment delivery is making this
innovation more interesting.
· Customer-Focused Strategy as a Priority
Customer experience post business encounter is what
makes a difference in the industry. Digital banking solutions
are improving the way customers feel after making their
payments. In the past years, one need to stand in a queue in
the bank before they can make even the smallest
transaction, but the integration of technology innovation has
reduced the stress to the lowest level. We can witness
improved services and instant expense management which
is helping everyone that is using this medium to stay above
the crowd
· Improved Customer Satisfaction through Rewards
A customer tends to check back on the sales-person who
gave them a tip or discount after purchase. This is also
applicable in payment solution. After people makes a
purchase online or even via cards and the seller offers them
a certain percentage of discount, they will always want to
come back. The good news is that most business enterprises
are supporting this idea in collaboration with the finance
institutions.
· FinTech Collaboration and Expansion of Networks
The innovation in payment solution is incorporating
feasibility of resource management between the financial
and non-financial organizations. Through this development,
the result will lead to easy merging of both the traditional
medium of resource management concepts with the recent
and digitalized concepts. Various financial organizations
that may not be able to handle the process of migrating
from the traditional format to the digitalized platform finds
ease in doing so by partnering with technology companies.
Organizational growth is measured both in market value,
infrastructure and the extent of their networks. The
integration of digital technology advances in payment
provisions helps especially the finance-oriented
establishments to easily expand their reach, even to the
most hidden places in the world. This helps to touch the
lives of people no matter the class and status and it repays
with tremendous customer growth.
· Improved Security and Payment by Codes
Security is huge concern when money is involved. People
are so conscious and very inquisitive about how their
money will travel from the sender to the receiver. In so
many cases, they will even think that such platforms as
digitalized mediums are not trustworthy as a single wrong
number can direct their money to unknown destination.
The transaction as of the old was true cheques. But today,
there will be a limited need for those methods, rather,
payment will simply be done by inputting a certain
username and password and your dashboard will be opened.
Through this page, you can easily make every payment. The
age of digitalization is turning the whole process into code-
based and this raises the question of how to stay safe. It is
also believed that for security purposes, the instant
notification of transaction, linking of secured email and
encryption to individual data and disaster-recovery
provisions will lead the innovation to better direction. This
concern has a big deal with blockchain, augmented reality,
IoT and biometrics.
You may be asking how the future will look like with tech-
enabled payment solutions. As the world is growing and
globalization is gaining a good ground, people blends in to
what they see that is working well. So, as digital payment
solution is making even the life of the lay man on street
easy, more people in the near future will completely adopt
this innovation. It will not harm the financial institutions,
but it will be great if they can migrate or better integrate
some form of technology strategies in their financial
solutions. This change may be slow, but it will be consistent
as the technology changes are not giving room for
procrastination.
37May 2018
Digi Payments

The Next Big Thing
FintechThe Next Big Thing
Fintech
e are at a time in which technology advances at an incredible pace, unlike other generations, today’s society is
Waccompanying technology, allowing it to develop without fear of looking back. Unfortunately, regulation and
laws cannot advance at the same speed, and that is creating dangerous gaps that can destabilize the economy as
we know it today.
The crisis we have experienced during the last decade has shown the shame of the economic system, and its fragility in some
aspects, such as its banking dependence. The latter has allowed alternative investment to hatch, and with it many ﬁntech
tools, blockchain systems, tools based on peer to peer, etc ...
Francisco Mariscal
Co-founder & CEO
38 May 2018

The problem we are experiencing is
that, with the mentality of breaking the
rules so as to write them again
(something that in principle should be
positive for society), we are forgetting
the basic rules on which our society is
based; data protection, right to privacy,
capital controls, or protection of
retailers, are basic rules that should not
be forgotten, because if we do so, we
are going back in time despite being in
the most advanced technological cycle
in history. And this can lead to a spiral
as much or more dangerous than the
crises we have experienced in recent
decades.
Do not mistake the passion necessary
to advance in a disruptive business,
with moving forward at any price, the
next decade will be marked by major
changes in many sectors: Fintech,
Insurtech, Foodtech, Legaltech, etc. As
we can see in their names, they all rely
on technology, in which in most of the
cases there is no regulation or
jurisprudence, so we must be cautious
with the rules on which we write,
because if we do it in the wrong way
we will be wasting the opportunity that
is being given to us.
A clear example of the above is that the
majority of cryptocurrencies, which as
we all know are written under
Blockchain technology. The
blockchain technology is very reliable,
but it is not infallible, and
unfortunately the states are not
prepared for its supervision and
control, so even though its survival and
development is clear, here the market
is not ready to hatch, and unfortunately
we are seeing how it advances at a
speed of madness, and possibly we will
see scary situations, because the vested
interests are very high, and possibly
some are not entirely licit.
Another example, are the famous
ICOs, in 2017 we have seen how the
volume under management with this
type of product has multiplied by 5 in
direct investment on the same type of
asset, I do not say that that is bad in
itself. But when we see that companies
that have not been able to finance
themselves by normal alternative
investments, manage not only to do it
by this method, but also obtain three
times the capital they needed, it looks
like we are facing a bubble, and that if
it is not controlled can only bring
problems to the system, and possibly
the ones that will pay for this will be
the usual ones, the retail investors. All
this will bring fear into the tools that
are being born now, and could end up
becoming a mere frustrated attempt,
instead of a complement of the future.
Both examples described above are
allowing us to generate inflation in
value and price, something which we
all know what it will bring us ... It is
clear that crises, like wars, generate
poverty, although in the long term
these allow the pillars upon which the
economies are built to be more solid,
and with that comes certain economic
evolution and improvement, at least to
date. Therefore, my insistence on
control, at least in what affects citizens,
the companies can take risks, but
without transferring them to people.
In general, the fintech sector has a huge
market for its development potential,
disintermediation and the creation of
value for the user will mark the next
decade. The new generations want
products that provide value and that do
not generate captivity of anything or
anyone. And this is my reflection, to
generate value to the user, it is
something more than just to provide a
friendly and easy to use tool, we must
protect the users and explain the risks
to be assumed. We are seeing how
many investment platforms sell high-
risk products to their users through
marketing tools. It is clear that we
could not live on a banking product
eternally. But what can not be allowed
is that the rules of protection for retail
investors are violated, because in doing
so we will be destroying a complement
of value to the traditional banking
product.
As a conclusion of all the above,
almost all the Fintech tools have a long
life ahead, the regulation is tracking
behind, but if we want it to last over
time, we must not forget the basic rules
of user protection in all its aspects.
Although there are no rules in most
cases we must use common sense,
which in many cases we are
demonstrating that it is the least
common of all the senses. Users are
our loudspeaker to change things, and
if we mistreat them, all they will say is
that we are another failed attempt at
evolution.
Francisco Mariscal is a
Founding Partner of
Fellow Funders.
Telecommunications and
industrial organization
engineer from Universidad
Europa, he has a master’s
degree in Quantitative
Finance from AFI and an
Executive MBA from EAE
Business School.
About the Author
39May 2018
Industry Insider

BriteCore is a fully managed,
cloud-based insurance
software system that combines
core, data, and digital solutions into a
single, comprehensive suite. Founded
by two cousins, Phil Reynolds (CEO)
and Chris Reynolds (COO),
BriteCore was backed in its early
initiatives by a consortium of mutual
insurance providers.
Since its launch, BriteCore has rapidly
evolved to support different types of
insurance. Today, it manages billions
of dollars in premium for
approximately 50 companies across the
US and Canada. BriteCore is fueling
innovation for insurance carriers,
MGAs, and InsurTech startups through
its open source, API-driven platform
that is stable, flexible, and adaptable.
Key Products and Services
BriteCore offers multi-line, multi-state,
and multi-location policies for
personal, commercial, auto, and
specialty lines of business. Core
modules include Policies, Claims,
Billing, Reporting, Analytics, CRM,
Rules and Rating, Document
Management, Agent Quoting and
Inquiry, Policyholder Access, and
Mobile Applications. The company’s
extensible platform can be customized
to any brand, product, or workflow,
employing a wide-variety of features
and functionality.
The best-of-breed mentality of the
2000s gave rise to heavily fragmented
IT systems that do not operate
seamlessly together. Today, many
carriers spend the majority of their IT
budget and time managing system
integrations instead of driving
innovation. BriteCore helps these
struggling insurers overcome inertia by
offering a licensing model that
supports ongoing innovation, scales
relative to premium volumes, replaces
periodic and costly upgrades with a
simple monthly subscription, and
manages daily upgrade paths for
clients.
BriteCore’s origin with domestic
mutual insurance carriers helped the
company build a strong service arm
experienced in all areas of insurance
operations. Its industry-leading
technology make BriteCore the best
possible choice for providers seeking
to innovate, automate, or disrupt.
Empowering Factors
BriteCore provides a community to
align common interests and tooling to
empower customer differentiation. The
company’s customer-centric focus
mixed with its tech-first mentality
enables insurers to:
Ÿ Test new products and quickly
bring them to market
Ÿ Adopt new technologies to improve
operation and efficiency
Ÿ Embrace the speed, storage, and
security of cloud computing
Ÿ Automate business workflows and
processes
Ÿ Deploy products within a
reasonable timeframe and budget
BriteCore’s solutions provide many
benefits, including the following:
Comprehensive Insurance
Processing Suite: All modules (listed
above) work together seamlessly and
reliably.
Automated SaaS with Dedicated
Support: The futuristic solution does
not require IT or support resources to
deploy and maintain solutions.
BriteCore’s approach benefits clients
by smoothing the scaling cost with
limited management overhead and by
performing incremental releases,
managed daily upgrades, and
perpetually modern software.
Dedicated Resources and
Community Source: BriteCore offers
personalized implementation plans
with dedicated migration and education
resources. Aligning core objectives
with dedicated tech solutions has
produced a 100% implementation
success rate for the past five years.
Product and Platform: BriteCore can
be used both as a product with a user
interface and as an API-driven
platform. Insurers can extend
BriteCore:
Stable, Extensible,
and Evolving
Insurance
Technology
40 May 2018

BriteCore through code contribution or configure the
system using user-friendly management tools and
interfaces.
Comprehensive Testing and Review: Insurers who
participate in BriteCore’s Community Source Code
Contribution program follow the same workflow as
BriteCore engineers when extending core system
functionality. Mature development processes backed by
thousands of regression tests ensure the platform remains
stable and secure. As more members participate,
compounding results are achieved.
Differentiating Factors
Realizing the insurance software field is competitive,
BriteCore employs key strategies to stand out among its
rivals. Below are a few differentiating factors that give
BriteCore a competitive edge:
Technology Leader: BriteCore claims its tech stack is
decades ahead of its competitors’. Built with modern
technologies such as Docker, AWS, and Python, the
software is nimble and responsive. The platform is also
fully accessible via API, opening an endless number of
possibilities.
Ongoing Innovation: BriteCore is committed to ongoing
innovation, making it the last system clients will ever need
to purchase. As part of its upgrade path, offered at no
additional cost to customers, the company is replacing its
current product with a new suite of microservices,
expanding the possibilities for current and future carriers.
Dedicated Resources: BriteCore understands every facet
of its clients’ operations and invests heavily in the
education, resources, and tooling required for producing
consistent successful outcomes.
True Monthly SaaS Subscription Model: BriteCore is a
web service, funded by a monthly subscription fee, hosting
fee, and optional services retainer. The SaaS model replaces
large capital expenditures with a smooth monthly operating
expense that reduces the barrier to entry and replaces costly
upgrades with continuous software releases..
An Instrumental CEO
BriteCore CEO Phil Reynolds started life after college as
a professional musician. In 2004, he joined his cousin Chris
Reynolds to found Intuitive Web Solutions (IWS) and
create BriteCore. Phil holds a certificate in “Leading
Change in Complex Organizations” from the Massachusetts
Institute of Technology, and speaks frequently on
organizational design and technological innovation for
property casualty carriers. Phil received the “Governor’s
Missouri Entrepreneur of the Year” award from the
Governor Jay Nixon and led IWS to the #288 spot on the
Inc. 500 list. Under his instrumental leadership, BriteCore
has generated about $35m in revenue since its initial
launch. BriteCore aims to expand its reach by improving its
capabilities. Its new suite of microservices under
development is designed to meet the needs of Tier 1 carriers
both domestically and globally.
“We seek to fuel innovation
for insurance carriers,
MGAs, and InsurTech startups
through an open source,
API-driven platform that is flexible,
is adaptable,
and increases speed to market”
Phil Reynolds
CEO
41May 2018

Being
whenyourorganization isdesignedforcontrol
confidentabout
yourfuture
Tames Rietdijk
CEO
Business Forensics
42 May 2018

About the Author
Tames Rietdijk (1966) started his career in 1987 at KPMG as
accountant (division financial institutions) and has been working
mostly for software companies since 1994 in different positions from
Product Manager to CTO. Since 2005 Tames has been certified as Anti Money
Laundering Specialist by the Association of Certified Anti-Money Laundering
Specialists (ACAMS) and he is a tutor at the Radboud Management Academy.
Tames is Chief Executive Officer at BusinessForensics and his area of expertise lies
with Product management, Forensic investigations and Data analytics. He is
responsible for the design and development of the various BusinessForensics
propositions applicable for the banking, investment and insurance industries.
In his vision on Risk management Tames calls for Risk based supervision instead of
traditional Rule based supervision. Risk based supervision requires trend analyses
with a total view instead of a snapshot of a specific event. For Risk
management to be effective, more is needed than just detection of risks
and that is the reason why the BusinessForensics platform offers a
total solution in data mining, big data processing up until case
management and sanctioning.
Due to several incidents within the financial sector
related to their integrity, people and society in
general have lost their trust in banks and insurance
firms. Most of the banks and insurance firms know this
better than anybody else. Regulators and supervisors are
almost furiously trying to restore this trust by imposing
strict rules upon them that focus on preventing the previous
incidents from happening again. Even though this might
win them some battles, I will definitely not win them the
war, as the issues they are struggling with are far more
complex:
Ÿ Trying to manage their data: volume, privacy,
complexity, security, availability etc. Especially in a
context of finance and risk, additional requirements apply
to the confidentiality, origination and audit trail of data;
Ÿ Reducing their IT expenses: keeping old aged systems
up-and-running is difficult and expensive, resources
understanding these systems are growing scarce, and such
a situation is definitely stalling IT innovations, where
they seem to be required to adopt new technology;
Ÿ Responding to findings from regulators and
supervisors, which need to be resolved imminently at the
risk of large fines, negative career implications or even
license consequences;
Ÿ Replacing
current
solutions being
‘end-of-life cycle’
for which safeguarding
the history as built up in
their current system may be a
specific issue, in addition to a
potential operational risk when
solutions cease to function;
Ÿ Processing too many operational risk issues,
imposing a reputational risk for both the bank and its
leaders, is troubled by a large number of false positive
alerts, taking up valuable time and resources. These is
only an example of reasons for a growing back log.
BusinessForensics also aims for banks and insurance
companies to rebuild trust. Yet we realize that to win the
war, it takes a different approach. We believe that banks and
insurance companies need to reorganize themselves in order
to improve their operating models and to safeguard the
integrity of their employees and clients. Yes, this involves
new rules & regulations. But that is not enough.
43May 2018
Leader's Desk

Sustainability requires banks and insurances firms to
embrace their future with confidence. This also involves
new technologies and new data, which in turn will bring
them new risks. It even involves new competition.
We believe that truly good-natured banks and insurance
firms can be compliant with new rules and regulations.
Embrace new technologies and new data. Timely identify
new risks. Face their new competition with confidence. To
create an organization that is in control. By design. Only
then will they be able to avoid crime, coincidence and
prejudice. And that is where BusinessForensics comes in.
We achieve that level of control for our customers by
continuously monitoring their compliance- and integrity
risks, from multiple angles. The result: a transparent and
truthful view on ‘what is happening, here and now’ in their
organization. Our focus on risk allows them to respond
effectively to emerging challenges, in order to keep the bad
guys out (in terms of clients and employees). By learning
from our customer’s experience, our system continuously
improves their responsiveness and resilience. Improves
their level of control. Control brings confidence, and only
with confidence can you build a bright future.
BusinessForensics aims to be the trusted partner of choice
for banks and insurance companies aiming to rebuild trust.
To us, partnership means cooperating to reduce all relevant
compliance- and integrity risks to levels that are acceptable
for banks and insurance firms, for their clients and for
society as a whole. Our approach follows 7 standard steps:
Ÿ An experienced team that understands and is
passionate about (big) data analysis, machine learning
and (cyber) security, bringing sustainable fintech
innovation to your company,
Ÿ We structure your data in such a way that you are
prepared for every possible outcome, as it is impossible
to predict what you will come across during your
analyses.
Ÿ We deliver a fine grained, adaptable configuration
because every organization is unique and the system
must resemble your specific situation as much as
possible.
Ÿ The results or our joint analysis must result in an
increased awareness and understanding of what is
happening here and now within your organization, with
a focus on (integrity) risk.
Ÿ This improved insight in the identified risks will allow
you to decide how to best respond to them, in order to
reduce potential damages as much and as soon as
possible.
Ÿ Our collaborative learning approach allows your
organization to continuously improve its resilience and
pro-actively reduce its risk profile through automated
feedback loops,
Ÿ As a result, your organization feels as if it is ‘Designed
for Control’, having protected both the privacy of
individuals and value of your assets.
In this complex financial world, BusinessForensics provides
a coherent package of future-proof solutions to the major
challenges facing all financial institutions in the coming
decades:
Ÿ Implementing new laws and regulations,
Ÿ Becoming more responsive to new emerging risks,
Ÿ The increasing volume, complexity and velocity of
(new) data,
Ÿ Embracing new technologies, being able to drive
business innovation,
Ÿ Preparing for the new competition: technology
platforms, crypto currencies, fintech etc.
BusinessForensics provides a structured approach to
reducing a bank or insurer’s risk profiles while reducing
their cost of compliance, and at the same time improving
their damage recovery rates.
Trust accelerates performance. Between banks and their
clients, man and machine, old and young.
About the Company
The team at BusinessForensics consists of
consultants, architects and developers with offices in
The Hague and Singapore, and has been offering
software and know-how for monitoring and managing
compliance and integrity risks since 1998, amongst which
are financial and economic crime risks. Preferred customers
are those banks and insurcance firms that take pride in
maintaining or (when necessary) rebuilding the trust of their
clients, who do not view compliance as a burden but feel the
inherent need to 'do the right thing'. So as partners, we can
keep crime, abuse and coincidence away from their clients.
The forensic platform (the HQ products) provides real-time
(big) data analysis of network, transactions and signal of
evolving risks and threat. These are presented users in an
accessible and understandable way, providing context and
situational awareness. As a result, companies and
institutions can discover these risks early and immediately
take measures aimed at limiting possible damage as much
as possible and optimizing chances for recovery.
Compliance is also demonstrated by measuring good
behavior. Confidence in our system increases by minimizing
the number of false positive alerts. In addition, unnecessary
(reputational) damage is reduced and corporate agility
is greatly improved. Trust improves performance;
between man and machine, young and old,
customer and supplier.
44 May 2018

Traits to Posses the Best
Enterprise Security
he founders occasionally forget about implementing important fundamentals of security and start running after
Tshining technology. The security budgets are limited, so they need to be sure about covering highest breach areas
before moving onto other things.
IBM reported that more than a billion personal data was stolen and leaked in 2014 alone, which made it the highest
recorded number in the last 18 years. Criminals are always a step ahead of the existing security systems. So companies
should have best strategies and practices for enterprise security.
So how do we ensure to have the best security systems? It all has to do with having a solid foundation, which starts with
these basic practices.
Strong Firewalls
Firewalls are the first line of defense for any enterprise. It basically controls the flow of the data and decides the direction
of flow of data. The firewall keeps harmful files from breaching the network and compromising the assets. The traditional
process for implementing firewalls is at the external perimeter of the network, but to include internal firewalls is the
popular strategy. This is one of the best practices of companies by making it the second line of defense to keep unwanted
and suspicious traffic away.
Securing Router
Routers are mainly used to control the flow of the network traffic. But routers do have security features too. Modern
routers are full of security features like IDS/IPS functionality, quality service and traffic management tools and strong
VPN data encryption features. But very few people use IPS features and firewall functions in their routers. To have
improved security posture companies need to use all the security features of routers.
Secured Email
It is highly common to receive emails from the suspicious sources. The email is the main target for the criminals. An 86
percent of the emails in the world are spam. Even if the latest filters are able to remove most of the spam emails,
companies should keep updating the current protocols. If the no, of spam emails are large, then it only means the company
is at greater risk of getting malware.
Updating Programs
To make sure your computer patched and updated is a necessary step if you are going towards fully protected enterprise. If
you can’t maintain it right, then updating already installed applications is an important step in enterprise security. No one
46 May 2018

can create 100 percent perfect applications, but one can make changes accordingly trying to keep it with the pace. Thus,
making sure your application is update will let you know the holes programmer has fixed.
Securing Laptops and Mobiles
You may wonder that why securing laptops and mobiles is in the list. But it is true that securing laptops and mobile phones
that contain sensitive data of enterprises. Unlike desktop computers that are fixed, laptops and mobiles are portable and
thus are at higher risk of being stolen. Making sure you have taken some extra steps to secure laptops and mobiles is as
important as implementing strong firewalls. Encrypting laptops and mobiles with the help of softwares is a great tactic to
be followed for secured enterprises.
Wireless WPA2
This is the most obvious feature of all. If companies aren’t using WPA2 wireless security, then they need to start using it.
Many methods of wireless security are insecure and can be compromised in minutes. If companies have wireless WPA2
installed, then it will be difficult to breach for criminals.
Web Security
Verizon Data Breach Investigations Report stated that the attacks against web applications in the recent years have
increased at an alarming rate, with over 51 percent of the victims. Simple URL filtering is no longer sufficient, as attacks
are becoming more frequent and complex. The features that need to be considered for web security systems are AV
Scanning, IP reputation, Malware Scanning, and data leakage prevention function. A web security should have the ability
to correctly scan the web traffic.
Educating Employees
Making sure that employees are educated about safe and online habits is as crucial as securing enterprise with top class
anti virus and firewalls. Educating employees about what they are doing and how to be pre-defensive is more effective than
expecting IT security staff to take steps later. Because protecting end users against themselves is the most difficult thing to
do. So, employees must understand how important it is to keep company’s data safe and the measures they can take to
protect it.
While the world is approaching with more and more cyber theft and crimes, these simple and standard tools based
foundation of enterprise security can protect the companies from such attacks.
47May 2018
Secured Vision

The fintech landscape is quickly becoming larger
and more competitive. Fintech is here to stay. In
my view, fintech companies are generally more
flexible, have low costs and are more open to new
technologies. Fintech companies seem to better
understand human behaviour and have a superior
value proposition with which they are more able to
create real value for customers, for example with a
frictionless customer journey. On the other hand:
financial institutions ‘have’ the customers and data,
but move slowly, miss new digital skills and have a
high cost/income ratio. It seems evident that strong
partnerships between fintech and financials will
bring the most now.
Credit risk has doubled since the 2007 credit crunch.
Banks, credit card providers, e-tailers, telco operators
and utility providers have a strong backward focus when
it comes to managing their financial risk. Often, they
predict capital reservations to be the same as over the past
years. Also, they apply super traditional undifferentiated
and expensive treatments when customers default or churn.
And they face difficulties onboarding customer segments.
Fast changing consumer behaviour
Globally there is a lack of reliable credit information.
According to 2017 World Bank data, only 30.8% of the
global population is listed in a private credit registry with
information on repayment history, unpaid debts or credit
outstanding. This makes it hard for lenders to assess the risk
and creditworthiness of a new thin file customer using
traditional credit score models. Often this results in
rejecting the application for credit whereas many of
these people may be creditworthy.
Consumers’ and SME’s behaviour and needs are
changing fast. Self-directed millennials force new
THE CHANGING MARKET
FINTECHAND
Diederick van Thiel
CEO & Co-founder
50 May 2018

earth, equipping men and women to become better
borrowers by preventing financial risks. To seriously
increase global financial wellbeing, we believe that
everyone should have access to capital.
AdviceRobo has a client base comprising (next gen) banks,
credit card providers, mortgage IFA’s and crowd funding
platforms. Headquartered in Amsterdam & London, the
company has operations all over Europe and in Latin
America. The company was listed in 2017 KPMG & H2
Ventures global Fintech100 and The 2017 European
FinTech50, the 50 hottest fintech firms in Europe.
About Leadership
Being a successful entrepreneur for years now, taught me to
ride the waves. Making use of change, e.g. the upcoming
changes in regulation or consumer behaviour. Being
disruptive at the right moment and dare to pivot the
company are crucial for success. Also, I learned the
achievements of a company depend on the people around,
the balance, the combination and the interaction of different
personalities. Motivating people to be an entrepreneur
themselves, being inspirational and challenging the team to
think and act out of the box makes me go beyond my happy
graph. The effect of making a compliment instead of firing
someone at a big mistake in a start up phase is of great
value. To organise and stimulate feedback from the team as
well as customers, intrinsically listen to that and act on that
is the key to success.
values including a new digital customer experience.
Because of the immense data explosion with structured and
unstructured data, only big data driven models, Machine
Learning algorithms and Artificial Intelligence (AI) can
tackle this to serve the right solutions to the right customer.
Traditional technology is simply not able to deal with these
challenges.
The good news: the solutions exist. Behavioural driven risk
predictions and treatments on an individual level will
increase acceptance rates, reduces defaults, lower costs and
improve customer satisfaction.
Responsible lending
Together with UK Finextra Research, AdviceRobo
conducted a survey of leaders from financial institutions.
For better and responsible lending, 75% value big data
applications as beneficial for better risk assessments. 83%
of the lenders see machine learning based scoring as a
major help in proper risk assessments. This shows that the
industry itself sees the opportunity of using new
technologies for credit scoring. So, why wait?
Psychology meets technology
AdviceRobo uses new digital technologies to extend access
to financial services. We are convinced that technology
makes the difference to achieve financial inclusion. That is
why AdviceRobo brings a new credit score and risk
approach.
Based on motivational insights, AdviceRobo developed a
psychometric credit test to add non financial data of thin file
consumer segments. By applying these big behavioural data
and machine learning we are able to reveal additional
information so a lender can assess people’s risk better.
AdviceRobo offers this solution as a white label plug in to
be integrated in the on boarding. Applicants fill out an
online interview and within seconds the lender gets the
applicants credit score and a profile via an API. Based on
this, he instantly can approve or reject the applicant.
Validation and calibration is done with a feedback loop
where a lender regularly provides anonymized data. This
secure technology has proven to increase acceptance (on
average +15%) at same or better risk levels (up to 38%
lower than average default rate). That is how we ride the
waves, feel free to join.
About The Company
Founded in 2013, AdviceRobo is an international credit
scoring company applying psychometrics to support
lending. Our aim is to financially include every citizen on
About The Author
Diederick van Thiel is CEO and Co-founder of
AdviceRobo. 20 years of leadership in boards of
Vodafone, KPN Mobile, ING and currently Ikano.
Since 2009 FinTech entrepreneur founding and
growing robo advice companies like eyeOpen (sold to
Aegon TransAmerica), AdviceGames and
AdviceRobo. Super passionate about the crossing
between technology and psychology, digital strategy,
leadership of successful innovations, value creation
from innovation and new business modelling and
surfing.
51May 2018
Changing Industry

The insurance industry is a
major component of the
economy by virtue of the
amount of premiums it collects, the
scale of its investment and, more
fundamentally, the essential social and
economic role it plays by covering
personal and business risks. However,
the current insurance market is more
focused on sustaining it’s revenue
generation than qualitative insurance
offering. Traditional players are
looking to sell the insurance policy
based on mandatory obligations or to a
buyer’s fears which influences him to
buy a policy. It is merely tough to find
an insurance company that is mainly
focused on customer needs rather than
the profit gaining. Very few insurance
companies offer personalized
insurances today, and deliver it just-in-
time and through the right channel.
InsureApp is the company that has
built the world’s first lifestyle-based
insurance platform. The company
generates a lifestyle profile of the user
and automatically engages with
personalised insurance products based
on real-time needs.
An Incredible Insurance Platform
InsureApp is a technology supplier for
sectors like Automotive, On-demand
insurance and Health & Wellbeing. It’s
for first time that actual lifestyle
patterns and profiles are applied to
engage with a customer for an
insurance product. The InsureApp
platform is incredibly versatile and
offers three very distinctive value
propositions.
The first preposition is Lifestyle-based
Telematics, where besides driving-style
of a user also the purpose and context
of a trip is taken into account. This
enables a better, cost effective risk
modeling. Additionally the platform
engages with users to coach for safer
driving.
The second value proposition aims at
embedded insurance, where the
InsureApp platform is embedded
within an existing app in either
Financial Services, Telecom Operators,
Utilities or Retail. It offers cross- and
upselling of insurances to the user,
based on a user’s profile and lifestyle
patterns. This generates an additional
revenue stream for the distributor of
the app and a new distribution channel
for the insurer.
The third proposition aims to improve
Health and Wellbeing. InsureApp
utilizes it’s user insights to generate a
holistic view on a person’s health.
Besides looking at the physical activity
of a user, the InsureApp platform also
accounts the social activities and
Work-Life balance. This proposition
can be applied by Health and Life
(re)insurers or by HR departments of
large corporates.
Revolutionary Approach to
Customer Engagement
InsureApp offers a revolutionary
approach to customer engagement.
Through it’s mobile SaaS platform
InsureApp blends with it’s user’s
lifestyle-patterns and adapts
interactions and insurance products to
their real-time needs.
By applying the world’s most
sophisticated AI technologies
InsureApp interprets data gathered
from smartphone sensors, IoT devices
and or services to contextualize human
behavior.
Based on this InsureApp can
automatically engage and interct with
the user. This includes commercial-
triggers, aimed at cross- and up-selling
of insurances and coaching-triggers
aimed to change behaviour (eg. coach
for safer driving). These are
personalized, multichannel
notifications (mobile, web, email
and/or devices) based on real-time
events and user patterns.
InsureApp: A Revolutionary
Lifestyle-based
Insurance Platform
52 May 2018

Finally, InsureApp customizes and personalizes the
insurance products. The platform can integrate with an
existing insurance backend or with it’s partnered cloud-
based Insurance-as-a-Service platform including actuarial
models (automotive), dynamic pricing or pricing based on
machine learning, direct quotation, comparison and instant
policy issuance.
A Visionary Leader on a Mission
“Insurance today is rather dull. It is far from personal, based
on very limited data and sold because of mandatory
obligations or to a buyer’s fears. This makes insurance a
below low-interest product, that doesn’t meet the demands
of the new generation of consumers. They expect
personalized products, delivered just-in-time and paid per
use. With InsureApp we make insurance extremely-smart
and hyper-personalized”, explains , ofJochem Davids CEO
InsureApp.
Davids has a resourceful background in both IT, M&A and
Insurance. Prior to InsureApp he successfully launched a
in-house developed SaaS platform for automated claims
management, within a large European organization focused
on outsourcing of insurer’s back-oﬃce activities. Before
that, Davids has contributed in numerous international
M&A activities within Europe for this same organization.
This experience has been the key behind Davids’
professional trails, and his insightful leadership has been a
major empowering aspect for InsureApp.
Remarkable Emergence
InsureApp is a relatively new company. As in the case of
other impending start-ups InsureApp has also witnessed a
struggle in raising awareness and traction initially. Although
it was tough to make a mark in the traditional Insurance
sector the company has emerged as the market leader within
a year of its inception. It’s emphasize on a clear and concise
proposition, a targeted sales process and picking the right
stages for conferences has quickly paid oﬀ and the
company has now partnered with renowned international
players of various sector. The company now envisions
closing its Series A fundraising in the second half of this
year by contracting a few of these international players.
Today InsureApp is dominating the personalized insurance
space and many of the industry leaders have admired the
platform. After gaining a constructive response in it’s
regional market, the company has decided to roll-out the
product in international insurance markets. Beginning with
the European market InsureApp is also aiming to catalyze
in U.S. and Asian market soon.
“We blend with our
user’s lifestyle-
patterns and adapt
interactions and
insurance products
to customer’s real-
time needs.”
Jochem Davids
CEO
53May 2018

Zeid Husban
Founder & CEO
POSRocket
54 May 2018

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