This document discusses the importance of personal branding and creating a brand called "I". It suggests developing a clear understanding of one's strengths, goals and skills in order to effectively brand oneself. Some key steps outlined are identifying 1-2 specialties, visualizing a 5 year plan, getting relevant training, updating one's resume and online profiles to reflect this personal brand, blogging to share knowledge and experiences, engaging on social media like LinkedIn and Twitter, developing business cards and signature emails, and looking for opportunities to give trainings, speak at conferences or write eBooks to further promote the personal brand. The overall message is on the need to continuously brand and market oneself in order to survive in one's career beyond just relying on