If you're not paying attention, LinkedIn will choose your headline for you. Wound't it be better to write your own? This colourful deck presents the different styles of headlines you could to create your own standout headline.

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Crafting a stand out LinkedIn headline!

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Your headline is your flag.
It flies next to your name.
It says WHO you are.
It promotes the services or
products you offer.
It flies everywhere your
name goes.
What’s a headline?

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It keeps on networking
even when you’re not.
It’s a waste not to use that
opportunity to
communicate who you
are or what you do – or
both.
A headline never sleeps!

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This is what you’ll learn in this
module:
The different headline
styles
The art of writing a
headline
How to select a headline
style that fits your LinkedIn
strategy.

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Firstly - You can’t craft a
headline if you don’t know
your keywords.
Take a few minutes to
brainstorm them.
Which words describe
you and your skills?

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Why is it SO important to spend time crafting
a headline?
Because LinkedIn is a big
search engine and people
look for you, yours skills,
services or products by
typing in the search box.
Do a search on yourself to
see where you rank.

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There are four styles of LinkedIn headlines:
Only keywords
Position and
company name
Keywords plus
a tagline
Only tagline
1
2
3
4

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Which of the four styles is right for you?
No one style is right – it
depends on what you want
your LinkedIn profile to do
for you.
That’s why it’s important to
know your LinkedIn
strategy before you start!

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Your keywords should appear in your headline - if possible.
If I‘d put "Founder at English Trackers" not only would nobody
have a clue what I do, but they wouldn’t be able to find me.
Let’s look at the four styles of headlines…

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1.A person’s position and name of company
When you fill in your current job, LinkedIn wants to
automatically make that position your headline.
You don’t have to let it!
To avoid this, you need to untick the option “Update my
headline to:”

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However … if you are an
employee, this may be the most
appropriate headline for you.
For some people the name of the
company may be a keyword in
itself.
Product Development at Apple
Adjunct Professor at Virginia Tech
Think back to your LinkedIn
strategy to find if this is so.
11
1.A person’s position and name of company

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2 - Just keywords
For some people, having a tagline is too sales-y!
Rather than use a hyphen, use what they call the
‘pipe’ | to separate your keywords. It looks neater
than hyphens or slashes.

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2 - Just keywords
Just having keywords can be useful
for people who have different skill
sets and who want to be found for
ALL their skills.
Water Treatment Expert |
Consultant | Coach
Here, our guy has one gumboot
firmly in the water treatment field
and the other in the consulting field.

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3 - Keywords plus a tagline
Favourite style for people in the
entrepreneur/ business owner group.
You can place your keywords in your
headline AND take the opportunity to
start pitching yourself, your services/
products etc.

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Remember: a tagline is aimed at your target audience.
So write it with them in mind.
4 - Only tagline

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4 - Only tagline
When creating your
tagline, good questions
to ask yourself are:
• Who am I?
• Who do I help?
• How do I help them?

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The best place to find inspiration is right in
LinkedIn!

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List your keywords by most
important first or an order
that suits you.
Crafting your headline
Play around with a few
headline ideas – only
keywords/only tagline/
a combination of the
two.

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Capitals and number of characters!
Write headlines as if they are titles.
Capitalise every word except for small words such as
a, and etc.
You have room for 120 characters (including spaces).

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Got one that’s near perfect?
Publish that new headline!
It’s motivating to see your new
headline up there. It shapes
who you are, and gets you out
there for everyone to see.
Publishing your new headline

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Check your ranking on LinkedIn again now –
have you moved up at all?
Check your ranking on LinkedIn

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In this module we’ve learned:
• There are different styles of
headlines,
• How to select a style that ties
in with your LinkedIn strategy
and,
• How to craft a headline.

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Free screencast tutorial
In the tutorial, I’ll show you
how to:
• Publish your headline
• Identify how different
people use their headlines
To access the free tutorial - click here

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Slide deck creation
Content created by LinkedIn trainer Bridget Rooth
Slide template design and sketches by Martin Barnes