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The Secrets of Design-Driven Enterprises


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How ADP and Damco use design thinking to deliver innovative, impactful apps.

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The Secrets of Design-Driven Enterprises

  1. 1. The secrets of design-driven enterprises How ADP & Damco use design thinking to deliver innovative, impactful apps
  2. 2. Jerome Gouvernel Division Vice President ADP Bob de Graaf User Experience Strategist Damco Insights from: Gordon van Huizen VP, Platform Strategy Mendix
  3. 3. What is design thinking? “A human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” -IDEO
  4. 4. 5 phases of design thinking
  5. 5. Design thinking is additive to other approaches
  6. 6. Enabling an iterative, user-centric approach to app design & development
  7. 7. ADP Compass
  8. 8. Damco sourcing app
  9. 9. Advice for getting started • Bob: • Get out of the building and spend time with users • Don’t be afraid to show something that isn’t finished • Work iteratively with real users • Validate constantly • Jerome: • Help humans first • Strong opinions, weakly held • Guess and test • Zero friction
  10. 10. Download the on-demand webinar to learn more about applying design thinking Download webinar