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We are increasingly living and working in a world that values contextual connection to data; show me what I want, when I need it, relevant to where I am and what I’m doing. Mobile devices operate completely in this context, becoming a lens through which users interact with data, systems and business processes. This has a profound impact on how businesses should approach mobilising Salesforce.com and the workflows that users engage with throughout their day. In this session, Cloud Sherpas Senior Mobility Consultant, Dale Rankine, tackles the concept of the “mobile lens” and discusses the strategic opportunities for organisations who are mobilising Salesforce.com and their teams.