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The State of App Downloads and Monetization Infographic : Asia Pacific 2015


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This infographic captures the trends and patterns in the mobile app world of Asia Pacific as witnessed on our network for the year of 2015.

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The State of App Downloads and Monetization Infographic : Asia Pacific 2015

  1. 1. THE STATE OF APP DOWNLOADS & MONETIZATION ASIA PACIFIC - 2015 Insights CHINA WAS THE LEADING MOBILE APP DESTINATION IN 2015 Top app destinations in Asia m-COMMERCE AND TRAVEL APPS GAINED POPULARITY IN 2015 2015 SAW APPLE'S CONTINUED GROWTH IN CHINA AND INDIA CPI premium - iOS over Android % share of installs by country Games 52% m-Commerce 26% 11%Travel Food & Drink 2% Social & Communication 5% Games Travel ios premium = ios CPI - android CPI x= cost of an android app install m-COMMERCE APPS DROVE GROWTH IN ASIA PACIFIC Share of m-Commerce app installs across top 10 app destinations South Korea IndiaVietnam ChinaIndonesia 3.3x 2.5x 2.3x 0.6x 0.4x iOSPremium 57% South Korea China Indonesia India 41% 25% 17% +96% China 42% 7% India Philippines 13% South Korea 4% Indonesia 22% Malaysia 6% +34% +81% m-Commerce +83% Food & Drink m-Commerce share of installs Share of app categories Growth in app categories Share of app installs % change over 2014 Insights are based on InMobi's network data for 2015 | Follow us on @InMobi |