Delivered at Casual Connect Tel Aviv 2016. People spend more time on social media platforms than ever before and audiences look more to social channels for advice, discovery and entertainment. If you’re asking yourself “What is Social Influencer Marketing?” you’re missing out on a valuable way to reach highly engaged audiences and boost your marketing ROI. Learn about this effective strategy to remain competitive in the digital space, increase brand awareness and drive sales.

1. Why
Social
Influencers
Are The New
Celebrities & How To
Get Along
With Them

2. VP Strategy & Apps
Itamar Benedy

3. Overview
+550
Global brands
& app dev.
1
Active users/
month
400b
Ad impressions/
month
2008
Founded in
Berlin
7
Offices
around the
globe
180
Countries with
active
campaigns
b

4. What Happens In A 2016
Internet Minute?

5. Source: Excelacom
69,444
hrs watched

6. 2016
Digital
Snapshot
Total
population
Internet
users
Active social
media users
Unique
mobile users
Mobile social
users
8b
7b
6b
5b
4b
3b
2b
1b
www
51%
31%
Source: Wearesocial.com

7. 2016
Annual
Growth
Internet
users
Active social
media users
Unique
mobile users
Active mobile
social users
350m+
300m+
250m+
200m+
150m+
100m+
www
+17%
+10%
Source: Wearesocial.com

8. What Goes Wrong?

9. $10B loss in mobile ads world due
to transparency deficit
419M use ad blockers for
smartphones
$7.2B is the estimated
ad fraud cost in 2016

10. What Goes Right?

11. In 2015
influencer
marketing
yielded >$6.5
for every $1
spent in paid
campaigns
_

12. 60% of
marketers
increase
spending on
influencer
marketing

13. 22% said
it's their top tool
for customer
acquisition

14. The top 10 richest
Youtubers made
a combined
$54M in 2015

15. Influencer
marketing makes
people feel
connected
to your product & less
bombarded by ads

16. Why Does Influencer Marketing Work?

17. Highly
valued
opinion
Powerful
brand
advocates
Huge
brand
awareness
High
engagement
Targeted
audiences

18. Influencer
Marketing
Traditional
Campaigns
vs.

19. Bigger volume
and scale
Strong
ROI
High LTV
users
Chart position
and visibility

20. Choosing The Right Channel

21. things to consider
while building an
effective influencer
campaign

22. Engagement
or Audience Size?
1

23. Platform Type
is Crucial
2

24. 3
Influencers are
Product Believers

25. Creative Freedom
is a Must
4

26. Work
Better
5
Long-term
Relationships
Work Better

27. Geographies
Matter
6

28. Freedom Of Choice

29. What is ?
Transparent, hyper-native influencer solution
High value user acquisition at scale
Local market brand awareness & engagement
Community development & UGC creation
Advanced reporting and analytics
Discover
Connect
Engage
Recruit
Measure

30. Key Statistics
33K Influencers worldwide
SEA, LATAM, and BRIC market focus Full or partial management
$15M+ Investments in propriety techMobile focus
Performance approach
3k
6k
2k
7k
6k
8k
2k

31. Goals:
Boost downloads
Drive IAP
Showcase the app
Source: Boostinsider
Results:
29 posts
65K likes & shares
800K impressions
Yotee Campaign

32. Goals:
Increase brand’s reach
Boost sales
Acquire new followers
Source: Adage.com
Results:
15 snaps
9K new followers
6K views
Wet Seal Campaign

33. Goals:
Drive awareness
In-app engagement
Social shares during app launch
Results:
16M gross FB impressions
35M gross impressions
Trended #Whipclip in the US
Source: influential.co
WhipClip Campaign

35. Is influencer campaign
tracking flawless?

36. Are social media platforms
FOR influencer marketing
or AGAINST?

37. Who really rules
trending searches?

38. Are Social Influencers
The New Celebrities?

39. 1
7
2
KSI PewDiePie Nigahiga
4
Smosh
5
Vanoss Gaming
3
6
Markipilier
7
Bruno Mars Taylor Swift
8 9
The Fine Bros. Jenna Marbles
10
Sky Does
Minecraft
11
Morgan Freeman
12
Jim Carrey
13
Will Smith
1514
Ray Johnson
Top
Youtubers
vs.
Hollywood
Stars
Source: mediakix.com

40. Itamar.benedy@glispamedia.com
linkedin.com/in/itamarbenedy
@BenedyItamar
benedy.itamar