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Why
Social
Influencers
Are The New
Celebrities & How To
Get Along
With Them
VP Strategy & Apps
Itamar Benedy
Overview
+550
Global brands
& app dev.
1
Active users/
month
400b
Ad impressions/
month
2008
Founded in
Berlin
7
Offices
a...
What Happens In A 2016
Internet Minute?
Source: Excelacom
69,444
hrs watched
2016
Digital
Snapshot
Total
population
Internet
users
Active social
media users
Unique
mobile users
Mobile social
users
8b...
2016
Annual
Growth
Internet
users
Active social
media users
Unique
mobile users
Active mobile
social users
350m+
300m+
250...
What Goes Wrong?
$10B loss in mobile ads world due
to transparency deficit
419M use ad blockers for
smartphones
$7.2B is the estimated
ad f...
What Goes Right?
In 2015
influencer
marketing
yielded >$6.5
for every $1
spent in paid
campaigns
_
60% of
marketers
increase
spending on
influencer
marketing
22% said
it's their top tool
for customer
acquisition
The top 10 richest
Youtubers made
a combined
$54M in 2015
Influencer
marketing makes
people feel
connected
to your product & less
bombarded by ads
Why Does Influencer Marketing Work?
Highly
valued
opinion
Powerful
brand
advocates
Huge
brand
awareness
High
engagement
Targeted
audiences
Influencer
Marketing
Traditional
Campaigns
vs.
Bigger volume
and scale
Strong
ROI
High LTV
users
Chart position
and visibility
Choosing The Right Channel
things to consider
while building an
effective influencer
campaign
Engagement
or Audience Size?
1
Platform Type
is Crucial
2
3
Influencers are
Product Believers
Creative Freedom
is a Must
4
Work
Better
5
Long-term
Relationships
Work Better
Geographies
Matter
6
Freedom Of Choice
What is ?
Transparent, hyper-native influencer solution
High value user acquisition at scale
Local market brand awareness ...
Key Statistics
33K Influencers worldwide
SEA, LATAM, and BRIC market focus Full or partial management
$15M+ Investments in...
Goals:
Boost downloads
Drive IAP
Showcase the app
Source: Boostinsider
Results:
29 posts
65K likes & shares
800K impressio...
Goals:
Increase brand’s reach
Boost sales
Acquire new followers
Source: Adage.com
Results:
15 snaps
9K new followers
6K vi...
Goals:
Drive awareness
In-app engagement
Social shares during app launch
Results:
16M gross FB impressions
35M gross impre...
Is influencer campaign
tracking flawless?
Are social media platforms
FOR influencer marketing
or AGAINST?
Who really rules
trending searches?
Are Social Influencers
The New Celebrities?
1
7
2
KSI PewDiePie Nigahiga
4
Smosh
5
Vanoss Gaming
3
6
Markipilier
7
Bruno Mars Taylor Swift
8 9
The Fine Bros. Jenna Ma...
Itamar.benedy@glispamedia.com
linkedin.com/in/itamarbenedy
@BenedyItamar
benedy.itamar
Why Social Influencers are the New Celebrities and How To Get Along With Them | Itamar Benedy
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Why Social Influencers are the New Celebrities and How To Get Along With Them | Itamar Benedy

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Delivered at Casual Connect Tel Aviv 2016. People spend more time on social media platforms than ever before and audiences look more to social channels for advice, discovery and entertainment. If you’re asking yourself “What is Social Influencer Marketing?” you’re missing out on a valuable way to reach highly engaged audiences and boost your marketing ROI. Learn about this effective strategy to remain competitive in the digital space, increase brand awareness and drive sales.

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Why Social Influencers are the New Celebrities and How To Get Along With Them | Itamar Benedy

  1. 1. Why Social Influencers Are The New Celebrities & How To Get Along With Them
  2. 2. VP Strategy & Apps Itamar Benedy
  3. 3. Overview +550 Global brands & app dev. 1 Active users/ month 400b Ad impressions/ month 2008 Founded in Berlin 7 Offices around the globe 180 Countries with active campaigns b
  4. 4. What Happens In A 2016 Internet Minute?
  5. 5. Source: Excelacom 69,444 hrs watched
  6. 6. 2016 Digital Snapshot Total population Internet users Active social media users Unique mobile users Mobile social users 8b 7b 6b 5b 4b 3b 2b 1b www 51% 31% Source: Wearesocial.com
  7. 7. 2016 Annual Growth Internet users Active social media users Unique mobile users Active mobile social users 350m+ 300m+ 250m+ 200m+ 150m+ 100m+ www +17% +10% Source: Wearesocial.com
  8. 8. What Goes Wrong?
  9. 9. $10B loss in mobile ads world due to transparency deficit 419M use ad blockers for smartphones $7.2B is the estimated ad fraud cost in 2016
  10. 10. What Goes Right?
  11. 11. In 2015 influencer marketing yielded >$6.5 for every $1 spent in paid campaigns _
  12. 12. 60% of marketers increase spending on influencer marketing
  13. 13. 22% said it's their top tool for customer acquisition
  14. 14. The top 10 richest Youtubers made a combined $54M in 2015
  15. 15. Influencer marketing makes people feel connected to your product & less bombarded by ads
  16. 16. Why Does Influencer Marketing Work?
  17. 17. Highly valued opinion Powerful brand advocates Huge brand awareness High engagement Targeted audiences
  18. 18. Influencer Marketing Traditional Campaigns vs.
  19. 19. Bigger volume and scale Strong ROI High LTV users Chart position and visibility
  20. 20. Choosing The Right Channel
  21. 21. things to consider while building an effective influencer campaign
  22. 22. Engagement or Audience Size? 1
  23. 23. Platform Type is Crucial 2
  24. 24. 3 Influencers are Product Believers
  25. 25. Creative Freedom is a Must 4
  26. 26. Work Better 5 Long-term Relationships Work Better
  27. 27. Geographies Matter 6
  28. 28. Freedom Of Choice
  29. 29. What is ? Transparent, hyper-native influencer solution High value user acquisition at scale Local market brand awareness & engagement Community development & UGC creation Advanced reporting and analytics Discover Connect Engage Recruit Measure
  30. 30. Key Statistics 33K Influencers worldwide SEA, LATAM, and BRIC market focus Full or partial management $15M+ Investments in propriety techMobile focus Performance approach 3k 6k 2k 7k 6k 8k 2k
  31. 31. Goals: Boost downloads Drive IAP Showcase the app Source: Boostinsider Results: 29 posts 65K likes & shares 800K impressions Yotee Campaign
  32. 32. Goals: Increase brand’s reach Boost sales Acquire new followers Source: Adage.com Results: 15 snaps 9K new followers 6K views Wet Seal Campaign
  33. 33. Goals: Drive awareness In-app engagement Social shares during app launch Results: 16M gross FB impressions 35M gross impressions Trended #Whipclip in the US Source: influential.co WhipClip Campaign
  34. 34. Is influencer campaign tracking flawless?
  35. 35. Are social media platforms FOR influencer marketing or AGAINST?
  36. 36. Who really rules trending searches?
  37. 37. Are Social Influencers The New Celebrities?
  38. 38. 1 7 2 KSI PewDiePie Nigahiga 4 Smosh 5 Vanoss Gaming 3 6 Markipilier 7 Bruno Mars Taylor Swift 8 9 The Fine Bros. Jenna Marbles 10 Sky Does Minecraft 11 Morgan Freeman 12 Jim Carrey 13 Will Smith 1514 Ray Johnson Top Youtubers vs. Hollywood Stars Source: mediakix.com
  39. 39. Itamar.benedy@glispamedia.com linkedin.com/in/itamarbenedy @BenedyItamar benedy.itamar

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