This document summarizes 12 truths about modern public relations and corporate communications in the age of social technology. It discusses how people consume content selfishly now and are losing control over privacy and reputation online. Communication is becoming more about listening than talking, and apologies now require sincerity over legal defenses. Digital storytelling and curating compelling content across platforms is key. People crave deeper meaning beyond surface-level digital interactions and communities are challenging to manage at a large scale.