The Marcus Graham Project runs an annual summer boot camp called the iCR8 Boot Camp to identify, mentor, and train ethnically diverse individuals for careers in advertising, media, and marketing. The boot camp accepts a select group of students and professionals who work together to run their own advertising agency over the summer while completing an intensive curriculum. Past boot camp graduates have found employment at leading companies. The boot camp is seeking sponsors and clients to support the 2014 program.
Learn more about our program and efforts to develop a pipeline of the next generation of diversity leadership in the marketing, media and advertising industry. If not you, who? If not now, when?
Learn more about our program and efforts to develop a pipeline of the next generation of diversity leadership in the marketing, media and advertising industry. If not you, who? If not now, when?
Coming to Terms with Lexical Chunks: Identifying, Using and Teaching. ETAI 2010
Helen Osimo
The importance and benefits of teaching lexical chunks has been well-documented, but can some sort of order be imposed on an area which is so amorphous? This presentation suggests criteria for identifying idiomatic chunks in written and spoken texts, ways to explain their usage and to organize them for teaching.
This book is an in-depth media plan a group of students and I created for our Media Planning class junior year. After extensive research, we target an audience and strategically decide what media spots to buy.
Marketing on the Move: A PBJS Guide to Navigating Experiential ToursPBJS
Brands are taking notice of experiential’s significant value and are shifting their budgets to allocate more funding for it every year. In this paper, we’ll explain why tactics like food trucks, pop-up shops and mobile tours make an impact, reveal our secrets to success, and introduce you to brands doing it well.
Like what you see and want to learn more? Contact Linsday.Rowe@pbjs.com.
Coming to Terms with Lexical Chunks: Identifying, Using and Teaching. ETAI 2010
Helen Osimo
The importance and benefits of teaching lexical chunks has been well-documented, but can some sort of order be imposed on an area which is so amorphous? This presentation suggests criteria for identifying idiomatic chunks in written and spoken texts, ways to explain their usage and to organize them for teaching.
This book is an in-depth media plan a group of students and I created for our Media Planning class junior year. After extensive research, we target an audience and strategically decide what media spots to buy.
Marketing on the Move: A PBJS Guide to Navigating Experiential ToursPBJS
Brands are taking notice of experiential’s significant value and are shifting their budgets to allocate more funding for it every year. In this paper, we’ll explain why tactics like food trucks, pop-up shops and mobile tours make an impact, reveal our secrets to success, and introduce you to brands doing it well.
Like what you see and want to learn more? Contact Linsday.Rowe@pbjs.com.
Official brochure for the Paid Media & Digital Advertising Leaders Masterclass, which took place at the Museum of Science and Industry in Manchester on Tuesday 24th September 2019.
Further info: https://www.marketing-masterclass-series.com/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
2. MARCUS GRAHAM
PROJECT
The Marcus Graham Project is a 501 ( c ) 3 non-profit organization and international
network of diverse professionals that have purposed themselves in developing the
next generation of thought leadership within the advertising, media and marketing
industry.
Our mission is to identify, expose, mentor and train ethnically diverse men and
women in all aspects of the media industry, including advertising, entertainment and
marketing.
The vision of the Marcus Graham Project (MGP) is to provide long-term access to
information, technology, financial and people resources that will strategically develop
a viable pool of talent and leadership within the industry.
Founded in 2007 / Incorporated 2009
HQ in Dallas, TX with over 925 members internationally
3. 2013 – 2016 ADVISORY BOARD
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Carter Murray, CEO Draft FCB Worldwide
Karla Ballard, SVP, Sr. Partner Ogilvy & Mather West
Greg Stern, CEO, Butler, Shine, Stern and Partners
Walter Delph, CEO, Adly
Perry Fair, President & CCO, JWT Atlanta
Chris Raih, Founder/Managing Director, Zambezi LA
Jane Barratt, COO – International , McGarrey Bowen
Ahmad Islam, Co-Founder, commonground
Ignacio Oreamuno, Executive Director, Art Directors Club
Charles H.F. Davis, Founder & Director of Activist Millenials Project
Becca Weigman, CEO, TM Advertising
Laura J. Hernandez, Executive Director Diversity Marketing, AT&T
Robert Harwood-Matthews. President, TBWA Chiat Day New York
Aaron Walton, Co-Founder Walton Isaacson
Gerard Bush, Co-founder and Chief Creative Director, The Brpr Group
Sharon Harris, Global Sales Strategy Lead Windows 8, Microsoft
Alvin Bowels, CEO Grab Media
4. iCR8 SUMMER BOOT
CAMP
The iCR8 boot camp provides the next generation of advertising, media &
marketing talent with the exposure and experience necessary to solidify
careers within the industry.
Entering its 6th year, the boot camp is a summer long internship program, where
aspiring professionals are interview for an exclusive opportunity to create their
own advertising & marketing agency that they run during the summer, while
working through a rigorous curriculum and training program.
6. 96% of graduates found employment within 6
months
88% of all MGP Boot Camp alumni have successfully found jobs at some of the
country’s leading companies
7. PROGRAM SCHEDULE
PROGRAM COMPONENTS
MGP brings high performing minority undergraduate, graduate
students and young professionals to Dallas for a comprehensive
summer boot camp program. The program consists of:
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Mentoring
Speaker series
Agency/company visits
Interactive workshops
Executive coaching
Course curriculum
Client Assignments
Travel
8. PROGRAM SCHEDULE
PROGRAM TIMELINE
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September 23, 2013: Boot Camp Applications available online
October – December: Recruitment Drive
February 11, 2014: Applications must be submitted.
February 2014: Applications are reviewed by Boot Camp
Steering Committee & Semi Finalists chosen
March 2014: Boot Camp semifinalist interviews conducted
nationally by MGP partner agencies, alumni and/or MGP staff
members
March 2014: iCR8 Boot Camp finalists announced
May 2014: Travel and housing packages are sent to Boot Camp
team members
June 2 2014: iCR8 Boot Camp 2014 begins
August 16 2014: iCR8 Boot Camp Concludes w/ Lavender Hill
Gala
9. #AdItUp Recruitment Drive
Recruitment Drive
This year we look forward to giving college students everywhere exposure to both the
iCr8 Boot Camp and the advertising industry as a whole by heading on a nationwide
recruitment tour.
In an increasingly diverse country, the advertising industry has struggled to keep up with
the changing demographics of society. American minorities currently make up less than
10% of the advertising industry but well over 30% of the population. With those
numbers, it isn’t hard to “ad it up”, the industry needs diversity talent in the pipeline.
MGP plans to spearhead industry efforts as we touch 15 of the most diverse and
talented campuses in the nation with the potential to reach over 150,000 future
advertising professionals complete with activations and a social media chronicle!
14. 2014 Client Opportunity
As we approach next summer’s boot camp program we are continuing to look for
an interesting set of client assignments for the group of culturally diverse
millenials participating in our boot camp
Potential opportunities can include, but not limited to:
• Social Media Marketing Campaign development
• Research / insight development
• Experiential campaign activation
• Segmented Market campaign (ie. millienial, African American, Latino/or
Hispanic focused efforts)
16. AT&T CASE STUDY
From 2011 to 2013, the Marcus Graham Project partnered with AT&T Mobility to
conduct a national research study to better understand the following:
- T
echnology usage
- Importance of connectivity
- Existing barrier to leveraging technology within diverse communities across the
country
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Students traveled a set of routes bound for Los Angeles, Chicago and Washington
DC, making stops in major metros as well as rural and tier two markets
Through the partnership local and national media coverage was garnered highlighting
AT&T commitment to education, diversity and workforce development in underserved
communities.
Link to NBC story:
http://www.nbcdfw.com/news/business/Movie-Inspires-Dallas-Professional-toHelp- Others-98244064.html
Link to AT&T Press Release:
http://www.att.com/gen/press-room?pid=18181&cdvn=news&newsarticleid=30993
17. MGP on The Road
In 2014, the ICR8 Boot Camp team will hit the road to NYC and to Chicago to visit
partner agencies and companies. The trips will consist of agency visit, workshops
and informational interviews/portfolio reviews
18. LAVENDER HILL
Lavender Hill is our annual gala, which concludes the
end of our summer season. The semi-formal event
honors outstanding alumni, board members, and our
current class of recruits.
19. BOOT CAMP
SPONSORSHIP
• Title Sponsorship: $300,000
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Presenting Sponsorship: $150,000
• Boot Camper Scholarship: $15,000 (includes table at Lavender
Hill Gala)
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Recruitment Drive: $55,000
NY Trip Sponsorship: $30,000
Chicago Trip Sponsorship: $20,000
Technology Sponsorship: $25,000
Lavender Hill Event Sponsorship: $20,000
Lavender Hill Table Sponsorship: $2,000
Client Assignment: $30,000
23. CONTACT
Lincoln Stephens
Co-Founder / Executive Director
Marcus Graham Project
214.810.6475 (office)
972.897.9985 (mobile)
lincoln@marcusgrahamproject.org
Larry Yarrell
Co-Founder / Program Director
Marcus Graham Project
214.810.6475 (office)
214.918.0302 (mobile)
larry@marcusgrahamproject.org