The document provides an agenda and overview for an advisory board meeting of the Marcus Graham Project (MGP). MGP is a 501(c)3 nonprofit that identifies, mentors, and trains ethnically diverse professionals ages 16-34 for careers in advertising, media, and marketing. It discusses MGP's history and programs, successes in placing interns and gaining media attention, and opportunities to expand its budget and programming.

2. AGENDA Introductions MGP History Programs Overview Purpose Successes Opportunity Budget Partners Future Projects Board Committee Structure VISION PROVISION Q&A Next Steps/Meetings

3. ADVISORY BOARD MEMBERS Founding Board Members (8) Bill Sharp , Former VP/Advertising Manager, Coca-Cola USA; Former SVP & General Manager, Burrell Advertising; Retired President & Founder, Sharp Advertising Calvin W. Stephens , Chairman and President of SSP Consulting, L.C., Cathy Brown , SVP, Director of Client Services at TPN Cynthia Nevels , President of CynthiaNevels.com Gina Bianchini , Co-Founder and Former CEO of Ning.com Dr. Jason Chambers , Associate Professor in the Department of Advertising at the University of Illinois at Urbana-Champaign Jonathan P. Hicks , Senior Fellow at the DuBois Bunche Center for Public Policy at Medgar Evers College Larry Powell , VP Account Director at Sanders Wingo Advertising Nancy Hill , President and CEO of the American Association of Advertising Agencies (AAAA) Advisory Board Members (12) Rick Boyko, VCU Brandcenter / Director/Professor Tracey D. Brown, EVP, Managing Director at RAPP Nakeisha S. Ferguson, Ph.D Assistant Professor of Marketing at University of St. Thomas Malcolm Gillian, SVP Branded Entertainment at Relevent Heather James, Senior Vice President, Chief Marketing Officer at The Advertising Research Foundation Howard R. Jean, Executive Director, Call Me MISTER program, Cheyney University of Pennsylvania George Medland, Resource Allocation Manager, JWT Buff Parham, Senior Vice President – Sales, Univision Communications Scott Perkins, Assistant Vice President – Policy Advertising at AT&T Kevin Swanepoel, President of The One Club Tiffany R. Warren, Senior Vice President, Chief Diversity Officer at Omnicom Group and Founder of ADCOLOR® and TheADCOLOR® Awards Jason White, Global Account Director, Wieden + Kennedy

4. BACKGROUND The Marcus Graham Project originally began as a challenge from a mentor and now board member: “ Create a leadership network of young, talented & diverse advertising professionals” Larry Powell Assistant Professor Strategic Communication University of Missouri-Columbia Dec 2003

5. WHO IS MARCUS GRAHAM? Marcus Graham is a fictitious character in the movie Boomerang. He is one of the first mass-media image broadcast to the urban audience showing the possibilities in the Media, Marketing, & Advertising industry. Released in 1992

6. Initial Vision: Who Will MGP Serve African American Males Working & Aspiring Professionals (Entry-level to midlevel) Career Interests: Advertising, Media, Marketing, Public Relations, and Entertainment Individuals with a strong desire for achievement & leadership

7. FOUNDERS CIRCLE Benny Walk Brandon Byrd Courtney Hill George Peters Jamil Buie Jeffrey Tate John Casmon Jon Goff Kenji Summers Larry Hancock Larry Yarrell Malcolm Gillian Mike Tresvant Ralph Lee Richard Harvey Rudy Duthil Wil Murphy Will Davison

8. “ You don't know where you're going until you know where you've been”

9. THE NETWORK Launched August 2008 Powered by Ning Virtual HQ for The Marcus Graham Project Physical HQ for MGP (1111 S. Wabash #704) Write the Vision

10. A MOMENT IN TIME

11. THE MARCUS GRAHAM PROJECT The Marcus Graham Project (MGP) is a 501 ( c ) 3 non-profit organization and national network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry. Our mission is to identify, expose, mentor and train ethnically diverse men & women between the ages of 16 and 34 in all aspects of the media industry, including advertising, entertainment and marketing. The vision of the Marcus Graham Project (MGP) is to provide long-term access resources, information, technology, financial, and people, thus strategically developing a viable pool of talent and leadership within the industry. Founded in 2007 in Chicago / Incorporated 2009 in Dallas HQ in Dallas, TX with over 500 members nationally

12. MGP SOFT LAUNCH

13. PROGRAMS iCR8 Boot Camp – Summer Training Program The Network - Online Resource Database The Drum - Online Radio Show Sound Bite - Speaker’s Bureau The Boomerang Effect - Serve60™ Twitter-thon The GO Fund - Seminar, Training & Travel Stipend The Jacqueline Factor – “The Good Ole Girls Club” The Tastemaker’s Suite

14. Purpose : The iCR8 boot camp provides the next generation of advertising, media & marketing talent with the exposure and experience necessary to solidify careers within the industry. Ten (10) week long summer internship program Nearly a dozen team members selected for an exclusive opportunity Team provides pro-bono consulting services, developing a marketing campaign for pre-selected non-profit organizations or social causes. Through partnership with corporate sponsors the team will also have the opportunity to work on actual client projects, providing experience across multiple segments and categories THE ICR8 BOOT CAMP

15. Successes: Boot Camp 2009 Through the sacrifice of our participants, supporting agencies, and clients, MGP’s core program, the iCR8 boot camp, was launched with modest budget; pilot program gains attention in Ad Age immediately following completion * 75% of job seekers secured full time or contract positions immediately after program

16. BOOM!

17. MGP IN THE NEWS Advertising Age http://adage.com/video/article?article_id=140435 http://adage.com/article?article_id=143009 http://adage.com/bigtent/post?article_id=144644 Black Enterprise Magazine http://www.blackenterprise.com/magazine/2010/02/01/the-boomerang-effect PR Newswire http://www.prnewswire.com/news-releases/att-and-the-marcus-graham-project-join-forces-to-launch-advertising-agency-and-connectivity research-program-98229864.html Rolling Out http://rollingout.com/insidebusiness/entrepreneur-a-business-leader/8426-how-eddie-murphys-boomerang-character-inspired-one-man-to-make a-difference-.html http://rollingout.com/insidebusiness/business-dynamics/8677-the-marcus-graham-project-inspires-change-in-business-with-tweet-a-thon.html Milwaukee Courier http://milwaukeecourieronline.com/index.php/2010/03/20/change-your-clock-change-the-world/ NBC : http://www.nbcdfw.com/news/business/Movie-Inspires-Dallas-Professional-to-Help-Others-98244064.html The Griot: http://www.thegrio.com/news/blacks-arent-seen-on-mad-men-but-they-are-the-new-mad-men-women.php?page=1

18. BOOT CAMP 2010 The second annual boot camp grew to 11 participants, attracted the attention of AT&T as a key client / sponsor, local and national media attention and 50% of intended budget for boot camper scholarships * 100% of job seekers secured opportunities immediately after the end of the program working with agencies such as Wieden + Kennedy, RAPP, and The Richards Group.

19. “ Man Behind The Brand” Web Series

20. INTRODUCING 2011 BOOT CAMP TEAM

21. OPPORTUNITY Increase sponsorship participation to 100% Increase budget to allow boot camp travel to cities to visit agencies/companies outside of Dallas Produce a web series & docu-reality show Run boot camp in multiple cities

22. BOOT CAMPER SCHOLARSHIP Tools Laptop Bag/Backpack Field Camera Notepad(s) Writing Utensils / Art Supplies Lab Text books Laptops (Hardware & Software)*as needed Instructor Travel & Lodging Research / Data Access Essentials Meals / Lodging Entertainment Transportation / Travel T-shirt / Apparel Graduation GO Fund Voucher/ Passport MGP Limited Edition iPad (pictured above) Exit Scholarship

23. BUDGET (Revised)

24. Purpose: The MGP social networking site provides an online community and forum where mature professionals and emerging young professionals connect and forge a support system to assist in the guidance of career & leadership skills. http://network.marcusgrahamproject.org Success: Grown from 50 members by the end of 2008, to now 500 Platform for intelligence on the demographic Majority of members state that their long-term career goal is focused on entrepreneurship or senior leadership Opportunity: More interaction amongst members (discussion board, blog) Increase senior level membership & interaction Increase student membership Estimated Budget: $19.99/mo. ($239.88/yr) THE MGP NETWORK

25. Purpose: The online program will give MGP members & supporters the opportunity to connect real time with guest hosts who provide helpful information on industry topics and trends, as well as offer any helpful advice to those who tune in. Successes: Hosted 40 live broadcasts, which are also available as podcasts that have reached over 7100 downloads since its start in Fall 2009 Opportunity: - Increase production quality - Increase exposure & listenership of the program and availability on iTunes - Continue to attract key industry influencers Budget: $29/mo. ($348/year) THE DRUM RADIO

26. SOUND BITE Purpose: Connect high school, college students and graduates with working professionals in the industry in an in depth “lunch & learn” style forum, as well as serve as a speaker’s bureau. Successes: Assisted with the launch of Erin O Patton’s book Under The Influence Booked multiple book signings & sessions for students and professionals Opportunity: Increase frequency of events Add additional speakers to the bureau Budget : Travel + Speaker Honorarium (Varies)

27. THE BOOMERANG EFFECT Purpose: The Boomerang Effect is a national social media experiment whose purpose is to raise awareness & resources including funding, supplies and volunteers. It takes place in multiple cities around the nation during the start of Daylight Saving Time Weekend. This year’s Boomerang Effect will involve a Friday mixer, day of community service and culminate in a global tweet-a-thon. Successes: Gained national press in AdWeek , AdAge , UPTOWN Magazine, Black Enterprise, Rolling Out, and Milwaukee Courier 1 st year – Served as National Launch of MGP 2 nd year – Added community service component Opportunity: Become an International viral event Expand audience past the primarily AA audience Add national partners for sponsorship/donation matching Take advantage of Boomerang’s 20 th anniversary in 2012 Budget: $5000/market

28. THE GO TRAVEL FUND Purpose: To provide a financial stipend for MGP members to attend the often cost prohibitive industry conferences, training seminars, networking functions and educational courses Successes: 4As Transformation Conference Panel Participation Networking Opportunities Founder Kenji Summers meets BBH Arianna Huffington The ADCOLOR® Awards Opportunities: Expand national conference footprint Secure travel sponsors (air + hotel) Develop international efforts Passport Project (#passportlife) Document experiences & learning to share with “The Network” Budget : Travel + Conference/Event Registration ($2500)

29. THE JACQUELINE FACTOR Purpose: A spin-off of The Marcus Graham Project, the Jacqueline Factor seeks to build a network of women in the fields of marketing, media, advertising and communications. Successes: Seeding interest in efforts Started planning on activities Developed social media platform Twitter (@TheJFactors) Facebook Ning Opportunities: Fully develop program activities Power Brunch Increase Social Network

30. THE TASTEMAKERS SUITE Purpose: An Insights Lab, developed in partnership with LocoMotives and a consortium of supporting companies is a research, production and event facility for Marcus Graham Project members and supporters. Successes: Developed in 2009 Maintained over 2 year period Grown into larger facility (Feb 2011) Opportunities: Increase technology Laptop carts Radio Studio Camera & Production Equipment Stabilize overhead & expenses Secure necessary insurance & liability Brand & utilize to deliver research and thought leadership products to agencies/marketers Budget : $900

31. PARTNERS

32. FUTURE PROJECTS Student Chapters Charter Chapter – Morehouse College mADhouse 2012 Boomerang/MGP Anniversary Documentary (AA’s in Advertising) College Scholarships Bill Sharp Carol H. Williams

33. BOARD COMMITTEE STRUCTURE VISION Program Development Curriculum Criteria PROVISION Financial/Fundraising Sponsorships

34. NEXT STEPS Quarterly Meetings June 2011 September 2011 December 2011 March 2012 Board Reports Financial Program Successes/Development Needs