The mali milk service - slides presented at Downscale2016 by Aske Robenhagen. This describes his ICT4D project with Bart Aulbers. (c) Aske Robenhagen

1. The Mali Milk
Service
A milk selling and farmer
networking service for Tominian
Mali

2. Problem
Farmers
● Lack of channels to facilitate buying and
selling of milk between producers and
buyers (Chapon et al., 2010; Craze, 2012)
● Irregular milk production, leading to
overproduction in the rainy season and
under supply in the dry season (Craze,
2012)
Existing Coops
● Milk collectors are not always quick
enough to retrieve the milk, leading it to
spoil.
● Communication issues occasionally cause
issues between coops and
farmers/collectors.

4. Special Considerations

5. Solution
A voice-based platform that help farmers connect with buyers and with other
farmers.
Allow individuals to sell and buy products (like Ebay)
Helps farmers share knowledge and relevant information (like Twitter on a
good day)
Enables farmers to get in contact with other farmers for the purpose of
starting coops.

6. Local Adaptation
Areas without coops: a farmer-driven platform:
Connect farmers with buyers
Connect farmers with other farmers
Improve networking and knowledge sharing between farmers.
Areas with a coop: a coop-driven platform:
Reach more farmers
Improve milk collection
Improve knowledge sharing

7. Minimalistic Implementation
Built using the Kasadaka.
Adapt to new language by recording 16 short audio files and make small code
changes.
Works with existing hardware, if computers are or become available.

8. The Mali Milk Service
Coops with computers:
● Option to get overview of all
messages with time and
language.

9. Expansions
Multi-product platform
Data extraction
Link to open data

10. Agile (Software) Development
Agile Development
Close Stakeholder Involvement
Rapid prototyping
Constant Feedback

11. Deployment

12. Thank you