Trade Aid is a not-for-profit organization that operates retail shops and works with importers and producers in developing countries to promote fair trade practices. Through paying fair prices to producers, reducing costs in stores, and partnering with other organizations, Trade Aid aims to alleviate poverty and improve conditions for farmers and communities in West Africa. One such partnership is with Kuapa Kokoo in Ghana, which supplies cocoa to Trade Aid's chocolate and employs over 45,000 farmers. Profits from Trade Aid stores have funded projects like wells, toilets, health programs, and schools to further develop communities and provide alternative incomes through activities like textiles and farming.