The document discusses the long road to profitable digital media innovation. It describes various drivers that pushed for digital formats like video, audio, 3D graphics, systems layers, composition, transport, description and digital rights management. It outlines standards organizations like MPEG that developed standards to address issues across these areas. It also discusses the Digital Media Project's efforts to develop an interoperable digital rights management platform and the goals of the Digital Media in Italia group to promote digital media in Italy through open specifications for rights management, broadband access, and micro-payments.