Start up : Soon R Multimedia, streaming, and the Internet Zizi Mehdi  MSTM 08
Introduction <ul><li>Background </li></ul><ul><ul><li>Proliferation of Multimedia Content </li></ul></ul><ul><ul><li>Incre...
Streaming <ul><li>Definition </li></ul><ul><li>“ Method of transmitting a media file in a continuous stream of data that c...
Assumptions and Goals <ul><li>Streaming aims to : </li></ul><ul><li>Transfer data (usually multimedia) so it can be : </li...
How do I get my Media on the Web? <ul><li>Data Compression </li></ul><ul><li>compress data at the source (encoding) </li><...
Quantization 1/2 <ul><li>Process of approximating a continuous range of values by a relatively-small set of discrete symbo...
Quantization 2/2 Square whith many pixels 0 0 1 0 2 2 2 0 3 2 2 0 0 4 0 0 (a) image divided into squares (b) image code bo...
Block Preparation (a) RGB input (b) after block preparation Source : Wikipedia
Lossy Compression <ul><li>This is usually done by means of a programmed algorithm </li></ul><ul><li>Lossy compression is m...
How streaming work Client Web Server Media Server
Example <ul><li>Streaming media storage size : </li></ul><ul><ul><li>Megabytes </li></ul></ul><ul><ul><li>gigabytes,  </li...
What is  Soon R ? Find, Access, Share, Publish from any mobile device Computers Mobile
« In Touch » <ul><li>SoonR is a service that lets its users securely search, access, and share PC powered information from...
SoonR Overview <ul><li>Founding team has worked together 15 years </li></ul><ul><ul><ul><li>Borland – Sidekick, Quattro, d...
SoonR Today <ul><li>Users in over 160 countries </li></ul><ul><li>Successfully used on over 600 different phones </li></ul...
Demo
What’s possible with SoonR? <ul><li>Access  </li></ul><ul><ul><li>Use your phone to search, view,or print documents and ph...
What’s possible with SoonR? <ul><li>Mobile Professional </li></ul><ul><ul><li>Access key business data on the go </li></ul...
Business Model <ul><li>SoonR initially offered as a hosted service : </li></ul><ul><ul><li>with free and premium editions....
Success Story ? <ul><li>The founders have worked together for over 12 years creating product lines that have added up to $...
Top Management  <ul><li>Martin Frid-Nielsen, CEO /Founder, was most recently VP of Development at enterprise software hous...
Sample Customers
Hot Off The Press!
Thank You <ul><li>Confidenti </li></ul>
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  • Electroniquev2

    1. 1. Start up : Soon R Multimedia, streaming, and the Internet Zizi Mehdi MSTM 08
    2. 2. Introduction <ul><li>Background </li></ul><ul><ul><li>Proliferation of Multimedia Content </li></ul></ul><ul><ul><li>Increasing rate of Wireless systems </li></ul></ul><ul><ul><ul><li>3G:UMTS(384k to 2M), EDGE(384k). </li></ul></ul></ul><ul><ul><li>More Video Coding Technology </li></ul></ul><ul><ul><ul><li>MPEG – 4,Divx ,swf (flash media ) etc. </li></ul></ul></ul><ul><ul><li>Industries: www.solidstreaming.com </li></ul></ul><ul><li>Wide Acceptance of Multimedia to handheld is possible! </li></ul><ul><li>Future Broadband convergence will allow for this </li></ul><ul><li>Most streaming media requires that the viewer install a downloaded player ( a program that decompresses the incoming data ) on the viewing computer </li></ul>
    3. 3. Streaming <ul><li>Definition </li></ul><ul><li>“ Method of transmitting a media file in a continuous stream of data that can be processed by the receiving computer before the entire file has been completely sent.” </li></ul><ul><li>running a player </li></ul><ul><li>use UDP : </li></ul><ul><ul><li>timeliness more important than reliability </li></ul></ul><ul><ul><li>low overhead </li></ul></ul><ul><ul><li>allows for multicasting </li></ul></ul><ul><li>use compression : </li></ul><ul><ul><li>compress before transmitting on server </li></ul></ul><ul><ul><li>decompress after receiving on client </li></ul></ul><ul><li>coding and compression is done by a codec </li></ul>Source :Britanica
    4. 4. Assumptions and Goals <ul><li>Streaming aims to : </li></ul><ul><li>Transfer data (usually multimedia) so it can be : </li></ul><ul><ul><li>played as a steady and continuous stream </li></ul></ul><ul><li>Use buffering : </li></ul><ul><ul><li>to save data that is received more quickly than required </li></ul></ul><ul><ul><li>to compensate for delay </li></ul></ul><ul><li>Create Wired-wireless interaction </li></ul><ul><li>Compete with other flows on the internet </li></ul><ul><li>Client can start displaying data before entire file, has been transmitted </li></ul><ul><li>Internet </li></ul><ul><li>wireless </li></ul><ul><li>Multimedia Source </li></ul><ul><li>Wireless Gateway </li></ul><ul><li>Mobile </li></ul>Source : Centrale 2006
    5. 5. How do I get my Media on the Web? <ul><li>Data Compression </li></ul><ul><li>compress data at the source (encoding) </li></ul><ul><li>decompress at the destination (decoding) </li></ul><ul><ul><li>for videoconferencing </li></ul></ul><ul><li>Encoding /decoding need not be invertible: lossy systems </li></ul><ul><li>Some observations: </li></ul><ul><ul><li>Sometimes data will be encoded only once, but decoded many times </li></ul></ul><ul><ul><li>encoding may be much more expensive than decoding. </li></ul></ul><ul><li>Source Encoding </li></ul><ul><li>takes advantage of properties data </li></ul><ul><li>usually lossy Compression : </li></ul><ul><ul><li>differential encoding represent differences only (assumes small diffs) </li></ul></ul><ul><ul><li>Transformation (e.g. Fourier) </li></ul></ul><ul><ul><li>Transform on limited amplitudes </li></ul></ul><ul><ul><li>Vector quantization </li></ul></ul>
    6. 6. Quantization 1/2 <ul><li>Process of approximating a continuous range of values by a relatively-small set of discrete symbols </li></ul><ul><li>Quantization plays a major part in lossy data compression </li></ul><ul><li>One example of a lossy compression that uses quantization is JPEG image compression </li></ul><ul><li>In JPEG encoding the data representing an image (typically 8-bits for each of three color components per pixel) is processed : </li></ul><ul><ul><li>using a discrete lossy transform </li></ul></ul><ul><ul><li>quantized </li></ul></ul><ul><ul><li>coded. </li></ul></ul><ul><li>By reducing the precision of the transformed values using quantization, the number of bits needed to represent the image can be reduced substantially. </li></ul>
    7. 7. Quantization 2/2 Square whith many pixels 0 0 1 0 2 2 2 0 3 2 2 0 0 4 0 0 (a) image divided into squares (b) image code book (c) encoded image (a) (b) (c) 0 0 1 0 2 2 2 0 3 2 2 0 0 4 0 0 0 1 2 3 4
    8. 8. Block Preparation (a) RGB input (b) after block preparation Source : Wikipedia
    9. 9. Lossy Compression <ul><li>This is usually done by means of a programmed algorithm </li></ul><ul><li>Lossy compression is most commonly used to compress multimedia data especially in applications such as streaming media and internet telephony </li></ul><ul><li>Lossy method can produce a much smaller compressed file than any known lossless method </li></ul><ul><li>Audio can often be compressed at 10:1 with imperceptible loss of quality </li></ul><ul><li>Video can be compressed immensely (e.g. 300:1) with little visible quality loss </li></ul><ul><li>Images are often compressed to 1/10th their original size </li></ul>
    10. 10. How streaming work Client Web Server Media Server
    11. 11. Example <ul><li>Streaming media storage size : </li></ul><ul><ul><li>Megabytes </li></ul></ul><ul><ul><li>gigabytes, </li></ul></ul><ul><ul><li>Terabytes… </li></ul></ul><ul><li>Calculated from streaming bandwidth and length of the media with the following formula: </li></ul><ul><ul><li>storage size (in megabytes) = length (in seconds) · bit rate (in kbit/s) / 8,388.608 </li></ul></ul><ul><ul><li>1 megabyte = 8 * 1,048,576 bits = 8,388.608 kilobits </li></ul></ul><ul><li>Real world example: </li></ul><ul><ul><li>One hour of video encoded at 300 kbit/s will be: </li></ul></ul><ul><ul><ul><li>(3,600 s · 300 kbit/s) / (8*1024) give around 130 MB of storage </li></ul></ul></ul><ul><ul><li>If the file is stored on a server for on-demand streaming and this stream is viewed by 1,000 people at the same time we would need: </li></ul></ul><ul><ul><ul><li>300 kbit/s · 1,000 = 300,000 kbit/s = 300 Mbit/s of bandwidth </li></ul></ul></ul><ul><li>This is equivalent to around 125 GiB per hour ! </li></ul>
    12. 12. What is Soon R ? Find, Access, Share, Publish from any mobile device Computers Mobile
    13. 13. « In Touch » <ul><li>SoonR is a service that lets its users securely search, access, and share PC powered information from any mobile device. </li></ul><ul><li>SoonR will revolutionize the way we use our mobile phones to keep “In Touch” with computers and the people that have the information we need. </li></ul><ul><li>Over 600 million cell-phones were sold in 2005.(800 million by 2008) </li></ul><ul><li>World-wide we see the rollout of wireless services with up to 100mps data rates! </li></ul><ul><li>People are always on-the-go, yet the most important information and applications are left behind on their desktop PCs </li></ul><ul><li>What if your mobile phone could leverage the processing power of the desktop PC to bring applications and the data to your mobile device using streaming technology? </li></ul>SoonR has been founded to address these challenging demands
    14. 14. SoonR Overview <ul><li>Founding team has worked together 15 years </li></ul><ul><ul><ul><li>Borland – Sidekick, Quattro, dBASE </li></ul></ul></ul><ul><ul><ul><li>Google, Intel Wireless, Adobe, NetObjects Fusion </li></ul></ul></ul><ul><li>Board of Directors </li></ul><ul><ul><li>Pat McVeigh - PalmSource CEO </li></ul></ul><ul><ul><li>Will Stewart - Sand Hill Capital, APV </li></ul></ul><ul><ul><li>William Quigley, David Stern, Clearstone Venture partners. </li></ul></ul><ul><li>Global Scope </li></ul><ul><ul><li>Silicon Valley HQ, Scandinavia R&D </li></ul></ul><ul><ul><li>Outsourcing in Slovakia </li></ul></ul><ul><ul><li>Intel and Cisco major investors </li></ul></ul>
    15. 15. SoonR Today <ul><li>Users in over 160 countries </li></ul><ul><li>Successfully used on over 600 different phones </li></ul><ul><li>100 mill’s of user files managed </li></ul><ul><li>Recognized as a technology leader </li></ul><ul><li>Successful partner in NA and Europe </li></ul>
    16. 16. Demo
    17. 17. What’s possible with SoonR? <ul><li>Access </li></ul><ul><ul><li>Use your phone to search, view,or print documents and photos on any computer, anywhere, without synchronization. </li></ul></ul><ul><ul><li>Leverage to power of your PC to bring rich functionality and content to your phone. </li></ul></ul><ul><li>Share </li></ul><ul><ul><li>Create communities by instantly sharing and collaborating with those who need to know. </li></ul></ul><ul><ul><li>Be alerted via email, IM,SMS, or a regular phone call when changes occur. </li></ul></ul><ul><li>Understand </li></ul><ul><ul><li>See only changes to documents, share schedules, see team activities, and monitor access to any document or other resource </li></ul></ul>Source : Soonr.com
    18. 18. What’s possible with SoonR? <ul><li>Mobile Professional </li></ul><ul><ul><li>Access key business data on the go </li></ul></ul><ul><ul><li>Search, share </li></ul></ul><ul><ul><li>Documents, Outlook, … </li></ul></ul><ul><ul><li>Critical information available AnyTime, backed about and accessible from the road </li></ul></ul><ul><li>Consumer </li></ul><ul><ul><li>Access & Share photos, Videos and Audios (bêta) </li></ul></ul><ul><ul><li>Automatically store phone camera pix on PC </li></ul></ul>
    19. 19. Business Model <ul><li>SoonR initially offered as a hosted service : </li></ul><ul><ul><li>with free and premium editions. </li></ul></ul><ul><ul><li>the service manages and monitors information access and adds optional remote storage. </li></ul></ul><ul><ul><li>the service itself can also be licensed as a white-label service to other providers. </li></ul></ul><ul><li>Mobile carriers,bandwidth providers, or hand-set manufacturers see an excellent opportunity to : </li></ul><ul><ul><li>increase data traffic </li></ul></ul><ul><ul><li>provide added services for customer retention. </li></ul></ul><ul><li>Advertising </li></ul><ul><li>Recurring Monthly Data Subscription, or Micro-payment Per Use </li></ul><ul><li>Revenue Share model </li></ul><ul><li>The SoonR Technology license will : </li></ul><ul><ul><li>allow to bring all components of the technology into its “walled garden” </li></ul></ul><ul><ul><li>eliminating external dependencies and offering the ability to monitor access from a centralized administration interface. </li></ul></ul><ul><ul><li>Later, an open development will be release allowing integration with mission critical applications requiring mobile deployment. </li></ul></ul>
    20. 20. Success Story ? <ul><li>The founders have worked together for over 12 years creating product lines that have added up to $130 million to yearly company revenues. </li></ul><ul><li>They have a demonstrated track record of creating and launching award-winning products. </li></ul><ul><li>Intel Capital and Cisco System has entered the capital and raised money for Soonr (over 10 millions $ ) </li></ul><ul><li>Intel is developping the Smallest Processor Built Using World's Smallest Transistors : Intel Atom  Mobile Phone Business ??? </li></ul><ul><ul><li>Comprised of some 47 million transistors, Intel's new Atom processor die measures 25mm 2 </li></ul></ul><ul><ul><li>Power consumption characteristics in the .6 - 2.5 watt range </li></ul></ul>Source : Intel
    21. 21. Top Management <ul><li>Martin Frid-Nielsen, CEO /Founder, was most recently VP of Development at enterprise software house, </li></ul><ul><ul><li>Merant (makers of PVCS and Collage), which was sold to Serena in ’04 for close to $400million. </li></ul></ul><ul><ul><li>Before Merant, he was VP of Engineering at NetObjects (Web-authoring and Content Management) since its founding and through its IPO in ’99. </li></ul></ul><ul><ul><li>He was originally at Borland during its early years working on Sidekick and Quattro Pro. </li></ul></ul><ul><li>Steven Boye is the CTO / Founder, and a longtime friend of Martin. Together they have designed multiple award winning products that have achieved over $100 million in yearly sales. </li></ul><ul><li>He served in senior engineering roles at Borland, NetObjects, and Merant. Steven, Martin and Song all worked together at Borland during its rise in the late 80s. </li></ul><ul><li>VC : Intel Capital, Cisco , Clearstone Venture Partners </li></ul>
    22. 22. Sample Customers
    23. 23. Hot Off The Press!
    24. 24. Thank You <ul><li>Confidenti </li></ul>

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